Simply Psychology
Simply Psychology is a Phoenix-based private psychology practice offering individual therapy, parent coaching, group therapy, and psychoeducational evaluations for children, adolescents, young adults, and families, with a clinical specialization in childhood anxiety disorders, OCD, ADHD, and selective mutism.
- Company typePrivate
- Founded2007
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Simply Psychology does
Simply Psychology, LLC is a privately held, founder-owned psychology practice headquartered at 214 E Monterey Way in Midtown Phoenix, Arizona, founded and led by Dr. Alicia J. Goodman, a Licensed Psychologist and Nationally Certified School Psychologist with over 20 years of experience working with children and families. The practice serves children, adolescents, young adults, parents, educators, and school districts, with a clinical specialty in anxiety-based disorders of childhood including OCD, selective mutism, ADHD, tics/Tourette syndrome, and behavioral challenges, using evidence-based modalities such as CBT, DBT, ERP, PCIT-SM, C-BIT, and the SPACE (Supportive Parenting for Anxious Childhood Emotions) protocol. The service portfolio spans Individual Therapy, Group Therapy and Social-Emotional Learning groups, Parent Coaching, Comprehensive Psychological Evaluations (gifted, ADHD, twice-exceptional, specific learning disability, and Independent Educational Evaluations), SPACE Treatment, and Consultation & Support services for both parents and professionals.
Simply Psychology firmographics
Firmographics- Name
- Simply Psychology
- Legal name
- Simply Psychology, LLC
- Website
- https://simplypsychservices.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Psychology is a Phoenix-based private psychology practice offering individual therapy, parent coaching, group therapy, and psychoeducational evaluations for children, adolescents, young adults, and families, with a clinical specialization in childhood anxiety disorders, OCD, ADHD, and selective mutism.
- Ownership category
- akta.pro rank
Simply Psychology industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Mental Health Counseling & Psychotherapy Services (EDALAFAB), Executive Functioning & Self-Regulation Coaching (OT) (EDAKAFAI)
Keywords
Where Simply Psychology is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Psychology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Clinical Therapy Services: Individual therapy, parent coaching, and group therapy sessions billed at time of service. Private pay only model where payment is due at time of service. Super Bills provided upon request for clients to submit to insurance for out-of-network reimbursement.
- Psychological Evaluations: Comprehensive psychoeducational evaluations including gifted assessment, ADHD evaluation, specific learning disability assessments, and Independent Educational Evaluations (IEEs). Private pay with potential for district-funded IEEs.
- Online Workshops and Courses: On-demand virtual parent courses including SPACE Treatment Masterclass and other parenting workshops delivered through Thinkific platform. Parents pay for course access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Private Pay Clinical Services |
| Other | Pay-as-you-go | SPACE Treatment Masterclass |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Simply Psychology product offering
Product offeringCore offering
Simply Psychology, LLC is a private psychology practice in Phoenix, Arizona that delivers evidence-based individual therapy, parent coaching, group therapy, psychological evaluations, and SPACE Treatment for children, adolescents, young adults, and families. The practice uses modalities such as CBT, DBT, PCIT-SM, C-BIT, and ERP to treat anxiety-based disorders including OCD, selective mutism, ADHD, and tics/Tourette's syndrome, and provides in-person services at its Midtown Phoenix office plus statewide teletherapy across Arizona.
Product overview
Simply Psychology is a psychology practice offering a comprehensive suite of mental health services for children, adolescents, teenagers, young adults, and families in Phoenix, Arizona. The core service portfolio includes Individual Therapy (using CBT, DBT, PCIT-SM, C-BIT, and ER/P modalities), Group Therapy & Social-Emotional Learning Groups, Parent Coaching, and SPACE Treatment (a parent-centered anxiety and OCD treatment program). Their Evaluation services span Expert Gifted Assessment, ADHD Evaluation, Specific Learning Disability Evaluation, Twice Exceptional (2E) Evaluations, and Independent Educational Evaluations (IEEs). The practice also offers Consultation & Support services for both parents and professionals, plus On-Demand Parent Workshops delivered via Thinkific. Simply Psychology accepts private pay only and provides services both in-person at their Midtown Phoenix location and via teletherapy across Arizona.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
Companies that use Simply Psychology
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Simply Psychology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simply Psychology partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Arizona Psychological AssociationminorProfessional membership affiliation for Dr. Alicia Goodman. Website link provided for resources and professional networking.
- National Association of School Psychologists (NASP)minorProfessional membership affiliation for Dr. Goodman. Resources available through NASP website including professional development and standards.
- Tourette Association of AmericaminorProfessional membership with listing on Tourette Association website under professionals. Dr. Goodman appears on their provider directory.
- CHADD (National Resource on ADHD)minorProfessional membership affiliation with CHADD, the National Resource on ADHD.
- Supporting the Emotional Needs of the Gifted (SENG)minorProfessional membership with SENG organization focused on gifted children's emotional needs.
- Selective Mutism AssociationminorProfessional membership providing resources and connection to selective mutism treatment community.
- TheraNestcoreClient portal and practice management software platform enabling secure messaging, appointment requests, and client communications.
- ThinkificcoreOnline course platform hosting SPACE Treatment Masterclass and other on-demand parent workshops and training programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Simply Psychology competitors and assessment
Company assessmentDirect peers
- Brightline: Brightline is a pediatric behavioral health company offering therapy, psychiatry, and coaching for kids and teens. It shares Simply Psychology's focus on children and adolescents but operates at greater scale with insurance contracts and a tech-enabled delivery model.
- Two Chairs: Two Chairs operates a multi-clinician therapy practice with a focus on matching clients to specialized therapists. Similar evidence-based clinical orientation and group-practice structure, though broader in scope than Simply Psychology's child anxiety specialty.
- Charlie Health: Charlie Health offers intensive outpatient (IOP) mental health treatment for teens and young adults, including those with anxiety, OCD, and depression. Comparable clinical population (children/young adults with anxiety disorders) with a different, higher-acuity delivery model.
- InStride Health: InStride Health provides virtual, evidence-based treatment for anxiety, OCD, and related conditions in children and teens, with a clinical model similar to Simply Psychology's anxiety specialization but delivered through a tech-enabled platform.
- Little Otter: Little Otter provides pediatric and family mental health services including therapy, assessments, and parent support. Similar age range and parent-coaching orientation to Simply Psychology, with a more technology-enabled delivery model.
Emerging players
- Octave: Octave is a mental health practice group offering in-person and virtual therapy with multiple clinicians across locations. Comparable group-practice model and evidence-based clinical approach, with broader service offerings than Simply Psychology.
Broad incumbents
- Talkspace: Talkspace is a publicly-traded online therapy and psychiatry platform serving individuals, couples, and teens. Represents a broad incumbent alternative for outpatient mental health services in the same addressable market.
- BetterHelp: BetterHelp is the largest online therapy platform, offering individual therapy via subscription. While not specialized in childhood psychology, it competes for the same parent-paid therapy dollar with broader, less specialized care.
- Lyra Health: Lyra Health is an enterprise mental health benefits platform providing therapy, coaching, and medication management to employees and families. Overlaps with Simply Psychology in serving families seeking child mental health support, typically through employer benefits.
Others
- Grow Therapy: Grow Therapy is a marketplace and software platform enabling mental health providers to run insurance-credentialed practices. Relevant as a structural alternative for clinicians considering private-pay vs. insurance-credentialed models, and as a partner channel Simply Psychology could leverage to access more clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Psychology social profiles
Digital presenceSimply Psychology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Psychology leadership team
Management profileNumber of profiles
Profiles1 record
Simply Psychology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Psychology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Psychology
What does Simply Psychology do?
Simply Psychology, LLC is a private psychology practice in Phoenix, Arizona that delivers evidence-based individual therapy, parent coaching, group therapy, psychological evaluations, and SPACE Treatment for children, adolescents, young adults, and families. The practice uses modalities such as CBT, DBT, PCIT-SM, C-BIT, and ERP to treat anxiety-based disorders including OCD, selective mutism, ADHD, and tics/Tourette's syndrome, and provides in-person services at its Midtown Phoenix office plus statewide teletherapy across Arizona.
Is Simply Psychology a public or private company?
Simply Psychology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Psychology founded?
Simply Psychology was founded in 2007. It employs 1 to 10 people.
Where is Simply Psychology based?
Simply Psychology is headquartered in Phoenix, United States, in the North America region.
How does Simply Psychology make money?
Three revenue lines are on record. Clinical Therapy Services are the primary driver. The others are psychological Evaluations and online Workshops and Courses.
Who are Simply Psychology's main competitors?
Direct peers on record are Brightline, Two Chairs, Charlie Health, InStride Health and Little Otter. Octave is listed as an emerging player. Broad incumbents are Talkspace, BetterHelp and Lyra Health. Grow Therapy is listed as an others.
Does Simply Psychology have an API?
No public API is recorded for Simply Psychology.
What industry is Simply Psychology in?
Simply Psychology's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621330 and its SIC code is 8011.