Ongage
Ongage is a SaaS email marketing platform that enables high-volume senders to manage multiple ESPs, SMTP relays, and data integrations from a single hub, serving hundreds of customers worldwide with multi-channel email and SMS campaign capabilities and expert deliverability services.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ongage does
Ongage is a SaaS email marketing platform headquartered in Tel Aviv, Israel (with firmographic data listing a New York, US presence), serving hundreds of customers worldwide and delivering billions of emails and SMS messages per month. The company's core technology is a multi-ESP management platform that allows marketers to send email through multiple email service providers, SMTP relays, or MTAs from a single interface, complemented by an API-first 'Email API multi-pass' architecture that enables real-time two-way synchronization with CRMs, customer data platforms, and data warehouses. The platform is modular — built around a central campaign management, segmentation, and journey automation core, with add-on modules for AI-powered analytics, deliverability consulting services, multi-vendor email integrations, the Ongage Academy training portal, and the Hotmark endpoint detection and response (EDR) security solution.
Ongage serves results-oriented email marketers and high-volume senders (organizations sending hundreds of thousands to millions of emails per month), as well as agencies and multi-brand businesses managing multiple subscriber lists. Its competitive differentiation rests on multi-ESP/multi-SMTP flexibility, deep deliverability domain expertise, and behavioral segmentation with journey automation. The company is ISO 27001 and PCI compliant and documents GDPR and CCPA compliance.
The business model is primarily a tiered SaaS subscription with monthly billing, supplemented by professional services revenue from deliverability audits, infrastructure setup, and ongoing consulting. Distribution is multi-channel: a free trial self-serve funnel for SMBs and individuals, an inside sales team with an enterprise demo motion for larger accounts, and a partner program spanning 50+ technology, channel, and co-marketing partners across 20+ countries (including a Champion Program offering 15% revenue share for referred clients in year one). Pricing is quote-based and not publicly disclosed. The company was founded in 2010 (firmographic) or 2013 (company history) and has 11–50 employees with leadership including CEO Ofer Shani, Co-Founder and Active Chairman Assaf Ben Asher, CTO Ofer Sapir, VP of Marketing Melissa Pekel, and VP of Growth Mark Pekel.
Ongage firmographics
Firmographics- Name
- Ongage
- Legal name
- Ongage
- Website
- https://ongage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ongage is a SaaS email marketing platform that enables high-volume senders to manage multiple ESPs, SMTP relays, and data integrations from a single hub, serving hundreds of customers worldwide with multi-channel email and SMS campaign capabilities and expert deliverability services.
- Ownership category
- akta.pro rank
Ongage industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Ongage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ongage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: SaaS email marketing platform subscription model with tiered plans based on features and usage volume. Free trial available for new customers to onboard.
- Professional Services: Expert consultant services for deliverability audits, infrastructure setup, implementation recommendations, and ongoing deliverability support.
- Partner Referral Commissions: Champions earn 15% of all revenues collected in the first year of business for referred clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new customers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Ongage product offering
Product offeringCore offering
Ongage sells a SaaS email marketing platform that lets businesses manage campaigns across multiple email service providers and SMTP/MTA relays from a single interface. It delivers personalization, behavioral segmentation, journey automation, AI-powered analytics, SMS marketing, and real-time data sync with CRM, CDP, and data warehouse systems. A separate expert Deliverability Service and Hotmark security module supplement the core platform for high-volume and compliance-sensitive senders.
Product overview
Ongage offers a unified email marketing platform with a modular architecture. The core Ongage Email Marketing Platform serves as the central hub for campaign management, personalization, and automation. This core platform integrates with specialized modules including AI Analytics for predictive insights, Email Integrations for multi-SMTP/ESP connectivity, and the Deliverability Service for expert infrastructure management. Additional offerings include Ongage Academy for training and Hotmark for data security. The platform supports SMS messaging alongside email campaigns and enables data synchronization with CRM, CDP, and data warehouse systems.
Differentiator
Problem solved
Functional benefit
Brands
- Ongage Studio: A separate product offering with its own login portal at connect.ongagestudio.com, mentioned alongside the main platform.
Products and services
- Ongage Email Marketing Platform A SaaS email marketing platform enabling data-driven personalization, behavioral segmentation, campaign automation, journey management, and multi-SMTP delivery, with AI-powered analytics. Built for businesses and email marketing teams that need to manage campaigns across multiple ESPs and SMTP relays from a single interface.
- Deliverability Service Expert deliverability consulting and managed services including deliverability audits, infrastructure setup, IP warmup, implementation recommendations, ISP relationship management, and ongoing deliverability support. Targets high-volume senders that need hands-on infrastructure expertise beyond self-service tooling.
- Hotmark EDR (Endpoint Detection and Response) solution focused on email lists and customer data, detecting insider and outsider threats in real time and tracking and responding to events before damage occurs. Designed to protect customer data handled by Ongage and its customers.
- Ongage Studio A separate Ongage sub-brand with its own login portal at connect.ongagestudio.com and a dedicated [email protected] contact channel, positioned alongside the main platform as a distinct product offering.
Quantifiable outcome
- 5x revenue increase and 600% email list growth for MyJobHelper
- +2 more outcomes
Companies that use Ongage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ongage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
Ongage partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SMTP Relay ProviderscorePartners managing and sending emails that integrate with Ongage's multi-SMTP platform. These technology partners enable customers to use their existing SMTP infrastructure while benefiting from Ongage's management capabilities.
- Email Service Providers (ESPs)coreEmail technology companies providing complementary email services. Ongage provides referrals to ESPs, and ESPs refer their customers to Ongage for multi-ESP management needs.
- Email Technology CompaniescoreTechnology companies in the email ecosystem that integrate with or complement Ongage's platform capabilities.
- Marketing AgenciescoreAgencies that recommend Ongage as part of their email marketing services. High referral LTV makes agencies valuable long-term partners.
- Email Marketing ConsultantsminorConsultants who recommend Ongage as part of their deliverability and email marketing consulting services.
- Champion Program PartnersminorIndividuals passionate about Ongage who spread the word and refer friends. Champions earn 15% of all revenues collected in the first year of referred business.
- CRM SystemscoreCRM integrations via Email API multi-pass enabling real-time sync of customer data for optimized campaign execution.
- Customer Data Platforms (CDPs)coreCDP integrations via Email API multi-pass enabling data connectivity for behavioral segmentation and personalization.
- Data WarehousescoreData warehouse integrations via Email API multi-pass for real-time data sync and campaign optimization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ongage competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a leading email and SMS marketing platform built for high-volume senders and ecommerce brands, overlapping directly with Ongage's core high-volume, lifecycle messaging use cases. Both target marketers needing segmentation, automation, and deliverability at scale.
- ActiveCampaign: ActiveCampaign offers email marketing, automation, and CRM-style segmentation for SMBs and mid-market customers, closely mirroring Ongage's persona and use cases. Both compete on behavioral segmentation and journey automation.
- Twilio SendGrid: SendGrid is an email infrastructure and marketing platform focused on high-volume transactional and marketing email delivery, similar to Ongage's multi-SMTP / deliverability positioning. Both target developers and high-volume senders with API-first architecture.
- Iterable: Iterable is a cross-channel marketing platform spanning email, SMS, push, and in-app, with strong segmentation and journey orchestration. It directly competes with Ongage's combined email-plus-SMS, behavioral segmentation capabilities.
- Brevo (formerly Sendinblue): Brevo is a multi-channel marketing platform offering email, SMS, and marketing automation for SMBs and mid-market customers. It competes with Ongage on email deliverability, segmentation, and lifecycle messaging.
- Campaign Monitor: Campaign Monitor is an email marketing platform focused on design-driven campaigns, automation, and segmentation for SMB and mid-market customers. It overlaps with Ongage on email automation, deliverability, and list management.
Broad incumbents
- Mailchimp: Mailchimp is a widely adopted email marketing platform with automation, segmentation, and deliverability features that overlap with Ongage's core offering. It serves a broader SMB-to-mid-market base with significant brand and budget advantages.
- HubSpot Marketing Hub: HubSpot is a broad CRM and marketing platform with email automation, segmentation, and analytics built into a wider suite. It competes with Ongage for the same email marketer and mid-market buyer but bundles additional CRM and content tools.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing suite covering email, mobile, social, and advertising with deep CRM integration. It competes with Ongage at the high end of the enterprise segment, particularly where Salesforce CRM is already deployed.
Emerging players
- Customer.io: Customer.io is a behavior-based messaging platform supporting email, push, SMS, and in-app with strong segmentation and journey tooling. It overlaps with Ongage's data-driven personalization and lifecycle messaging focus, especially for product-led and SaaS customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ongage social profiles
Digital presenceOngage compliance and trust
Trust signalCompliance4 records
Ongage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ongage leadership team
Management profileNumber of profiles
Profiles1 record
Ongage funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ongage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ongage
What does Ongage do?
Ongage sells a SaaS email marketing platform that lets businesses manage campaigns across multiple email service providers and SMTP/MTA relays from a single interface. It delivers personalization, behavioral segmentation, journey automation, AI-powered analytics, SMS marketing, and real-time data sync with CRM, CDP, and data warehouse systems. A separate expert Deliverability Service and Hotmark security module supplement the core platform for high-volume and compliance-sensitive senders.
Is Ongage a public or private company?
Ongage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ongage founded?
Ongage was founded in 2013. It employs 11 to 50 people.
Where is Ongage based?
Ongage is headquartered in New York, United States, in the North America region.
How does Ongage make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services and partner Referral Commissions.
Who are Ongage's main competitors?
Direct peers on record are Klaviyo, ActiveCampaign, Twilio SendGrid, Iterable, Brevo (formerly Sendinblue) and Campaign Monitor. Broad incumbents are Mailchimp, HubSpot Marketing Hub and Salesforce Marketing Cloud. Customer.io is listed as an emerging player.
Does Ongage have an API?
Yes. Onpage mentions API multi-pass for data connectivity, allowing syncing with CRM, CDP, and data warehouses. The platform offers webhook support and API integrations. API FAQ documentation available at Atlassian wiki (https://ongage.atlassian.net/wiki/spaces/HELP/pages/70418454/API+FAQ) and manuals at (https://ongage.atlassian.net/wiki/spaces/HELP/overview). Developer documentation is at ongage.atlassian.net/wiki/spaces/HELP/overview.
What industry is Ongage in?
Ongage's product category is Email Marketing Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 513210 and its SIC code is 7372.