10to8
10to8, founded in 2012 in Cambridge, UK, was an appointment scheduling SaaS that has been rebranded as Sign In Scheduling and integrated into Sign In App, a cloud-based Access Intelligence Platform offering visitor management, scheduling, workspace booking, compliance, and safety tools to SMBs, multi-site organizations, and regulated industries including healthcare, public sector, and education.
- Company typePrivate
- Founded2012
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 10to8 does
10to8 was a UK-based appointment scheduling software company founded in 2012, headquartered in Cambridge. Its core product enabled multi-channel booking, automated reminders, customizable booking pages, and visitor pre-registration, positioned for organizations that need to reduce missed appointments and administrative load. Following acquisition and integration into Sign In App (part of Sign In Solutions), the 10to8 product was rebranded as Sign In Scheduling and combined with a broader cloud-based Access Intelligence Platform that spans visitor management, workspace experience (desk and meeting room booking), compliance and risk management, and predictive safety and emergency response.
The underlying technology stack is a multi-tenant cloud SaaS with a mobile and kiosk sign-in surface, an integrations/API layer, and supporting modules for ID scanning, evacuation management, employee sign-in and time tracking. Notable proprietary features include an AI Assistant for visitor messaging, Sign In App Tap (contactless sign-in), multi-site central administration, and pre-registration that bridges scheduled appointments with on-site visitor records. The platform is ISO 27001 certified, offers HIPAA-aligned healthcare tooling, and exposes a FedRAMP-aligned configuration for U.S. federal buyers.
The business model is a tiered SaaS subscription billed monthly, sold through a hybrid go-to-market that pairs product-led self-serve free trials for SMBs with sales-assisted enterprise motion for multi-site and regulated customers. Geographic reach is global, anchored by a UK headquarters in Northampton (Sign In App Ltd, registered in England) and a US regional presence in St. Petersburg, Florida (Sign In App Inc.). Customer segments span small businesses, multi-site organizations, highly-regulated industries (healthcare, finance), and the public sector and education verticals, with personas including operations, security, IT, HR, and leadership buyers.
10to8 firmographics
Firmographics- Name
- 10to8
- Legal name
- Sign In App Ltd
- Website
- https://10to8.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 10to8, founded in 2012 in Cambridge, UK, was an appointment scheduling SaaS that has been rebranded as Sign In Scheduling and integrated into Sign In App, a cloud-based Access Intelligence Platform offering visitor management, scheduling, workspace booking, compliance, and safety tools to SMBs, multi-site organizations, and regulated industries including healthcare, public sector, and education.
- Ownership category
- akta.pro rank
10to8 industry classification
Industry- Product category
- Appointment Scheduling & Visitor Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
- akta.pro secondary industries
- Appointment Scheduling & Online Booking (HLACADAA), No-Show Reduction, Utilization & Scheduling Analytics (HLACADAL), Appointment Scheduling & Reservation Management (HSACAIAG)
Keywords
Where 10to8 is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
10to8 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based subscription model with tiered pricing plans based on features and scale. The platform offers plans for small businesses through enterprise, with add-ons for additional functionality like appointment scheduling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plans available for SMB through Enterprise with add-ons |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
10to8 product offering
Product offeringCore offering
10to8 (now branded Sign In Scheduling) is a cloud-based appointment scheduling software that enables businesses to manage online bookings, automated reminders, and visitor pre-registration. Following integration into Sign In App, the offering is positioned within a broader Access Intelligence Platform combining appointment scheduling, visitor management, workspace experience, compliance, and safety for SMBs through large enterprises and regulated sectors.
Product overview
Sign In App (formerly Sign In Scheduling, formerly 10to8) is a unified Access Intelligence Platform combining visitor management, appointment scheduling, workspace experience, compliance, and safety capabilities. The core platform offers Smart Visitor Management, Seamless Workspace Experience (desk/room booking), Adaptive Compliance & Risk Management, and Predictive Safety & Emergency Response. Sign In Scheduling (the acquired 10to8 brand) provides multi-channel appointment scheduling with automated reminders, pre-registrations, and custom branding. The platform is offered with multiple add-on features including AI Assistant, Mobile & Kiosk Sign-In, ID Scan & Safety Check, Evacuation Management, Employee Sign-In, Time & Attendance, Single Sign-On (SSO), and Visitor Badges. The product portfolio serves small businesses, multi-site organizations, highly-regulated environments, and public sector/education sectors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Automated reminders reduce missed appointments by up to 90%
Companies that use 10to8
Customer profileSegments8 records
Ideal customer profiles4 records
10to8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
10to8 partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
10to8 competitors and assessment
Company assessmentDirect peers
- Calendly: Calendly is a leading cloud-based appointment scheduling platform serving SMBs through enterprise across sales, recruiting, and customer success. Direct competing product category (scheduling/booking) and overlapping PLG-led GTM.
- Setmore: Setmore is a free/paid appointment scheduling platform targeted at service-based SMBs with calendar sync and automated reminders. Closely overlapping booking features and price tier structure.
- Acuity Scheduling (Square): Acuity is a scheduling and appointment-booking platform now part of Square/Block, targeting SMBs and service businesses. Same primary use case (online appointment scheduling with automated reminders) and similar self-serve SaaS model.
- Doodle: Doodle offers group scheduling and 1:1 booking tools, primarily for SMBs and freelancers. Directly comparable scheduling SaaS with similar booking-page-and-reminders value proposition.
- YouCanBookMe: YouCanBookMe is a cloud appointment scheduling tool with branded booking pages, automated notifications and integrations — directly comparable to 10to8/Sign In Scheduling on core scheduling mechanics and target users.
Emerging players
- Robin: Robin provides desk and meeting-room booking plus workplace analytics — overlapping with the workspace-experience module of Sign In App's unified platform.
- Envoy: Envoy is a visitor management and workplace platform; the same access-intelligence category Sign In App now occupies. Comparable feature overlap (visitor sign-in, delivery, desk) and shared enterprise buyer.
- Proxyclick (Lobbytrack): Proxyclick is an enterprise visitor management platform offering sign-in, NDA, watchlist, and pre-registration flows. Highly comparable to the Sign In App side of 10to8's combined offering.
- Sine (Single Seat): Sine is a visitor management platform with pre-registration, contactless sign-in and workplace flows; closely comparable to the visitor-management half of the integrated Sign In App + Sign In Scheduling stack.
Broad incumbents
- Microsoft Bookings: Microsoft Bookings is the scheduling app bundled inside Microsoft 365 for enterprises. It competes in the same scheduling category but as part of a much broader productivity suite, raising bundling and pricing pressure for any independent scheduler.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
10to8 social profiles
Digital presence10to8 compliance and trust
Trust signalCompliance3 records
10to8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
10to8 leadership team
Management profileNumber of profiles
Profiles4 records
10to8 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10to8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10to8
What does 10to8 do?
10to8 (now branded Sign In Scheduling) is a cloud-based appointment scheduling software that enables businesses to manage online bookings, automated reminders, and visitor pre-registration. Following integration into Sign In App, the offering is positioned within a broader Access Intelligence Platform combining appointment scheduling, visitor management, workspace experience, compliance, and safety for SMBs through large enterprises and regulated sectors.
Is 10to8 a public or private company?
10to8 is a private company. It is classified as corporate owned and is currently operating.
When was 10to8 founded?
10to8 was founded in 2012. It employs 11 to 50 people.
Where is 10to8 based?
10to8 is headquartered in Cambridge, United Kingdom, in the Europe region.
How does 10to8 make money?
One revenue line is on record: saaS Subscription.
Who are 10to8's main competitors?
Direct peers on record are Calendly, Setmore, Acuity Scheduling (Square), Doodle and YouCanBookMe. Emerging players are Robin, Envoy, Proxyclick (Lobbytrack) and Sine (Single Seat). Microsoft Bookings is listed as a broad incumbent.
Does 10to8 have an API?
Yes. Sign In App offers an Integrations & API feature that enables connectivity with third-party tools and platforms. The API allows developers to build automations and connect Sign In App with existing business systems. Specific API documentation is available through the help center at help.signinsolutions.com. Developer documentation is at help.signinsolutions.com/signinapp.
What industry is 10to8 in?
10to8's product category is Appointment Scheduling & Visitor Management Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling, with a secondary code of HLACADAA, Appointment Scheduling & Online Booking. Its NAICS code is 5182 and its SIC code is 7372.