Amar Bank

What Amar Bank does

Amar Bank (PT Bank Amar Indonesia Tbk, IDX: AMAR) is an Indonesian OJK-licensed digital bank that has operated since 1991 and was relaunched in 2015 as a mobile-only, cloud-based institution. The bank is controlled by Singapore-based Tolaram Group and serves two primary customer segments: unbanked and underbanked retail individuals (through the Amar Bank mobile app and Tunaiku, Indonesia's first app-based digital loan platform launched in 2014) and micro, small, and medium enterprises (through Amar Bank Bisnis, business loans below Rp 5 billion, and Tunaiku's MSME lending across 30+ cities).

The product architecture is platform-plus-modules: a cloud-native mobile bank for retail savings (Celengan at 5.5% p.a., Deposito up to 9% p.a.) and an AI-driven credit engine that analyzes thousands of behavioral variables to underwrite thin-file borrowers. A plug-and-play Embedded Banking SDK extends the bank's payment, savings, and credit rails into partner platforms including MRT Jakarta's MyMRTJ app, JULO Group (2.58M users), and Cashlezz, while the Brankas feature adds AI-based facial-verification protection against fraud and social engineering.

Amar Bank earns revenue primarily through net interest income from unsecured personal and MSME loans (Q1 2026 NII of Rp 370.20 billion, annualizing to roughly Rp 1.5 trillion) and growing non-interest income from transaction fees, embedded-banking services, and digital banking charges. Financial performance has inflected sharply: net profit reached Rp 249.6 billion in 2025 (up 16.1% YoY, the highest in company history), gross loans grew to Rp 4.16 trillion in Q1 2026 (30.62% YoY), the net NPL ratio improved to 0.86% from 1.48%, and the Capital Adequacy Ratio stood at 99.17%. The bank distributed Indonesia's first digital-bank dividends in 2024 and attracted Japan's SBI Holdings as a >5% shareholder in October 2025.

Name

Amar Bank

Legal name

PT Bank Amar Indonesia Tbk

Website

https://amarbank.co.id

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amar Bank is an Indonesian OJK-licensed digital bank serving unbanked individuals and MSMEs through its cloud-native mobile app, Tunaiku digital lending platform, and embedded banking SDK distributed via partners such as MRT Jakarta and JULO.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Commercial Banking (522110), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

State Commercial Banks (6022), Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Merchant Cash Advance & Payment-linked Lending (CRAFALAK)

Keywords

• Digital banking services
• Mobile lending platform
• MSME financing
• Embedded banking SDK
• Unsecured personal loans

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income (NII) from Digital Lending: Primary revenue stream from interest income on loans extended through Tunaiku (unsecured personal/MSME loans up to Rp 30 million with fast processing) and Amar Bank Bisnis (business loans). Net interest income grew 15.58% YoY to Rp 370.20 billion in Q1 2026. Tunaiku digital credit segment reached Rp 1.6 trillion (2023) with MSME loans comprising over 50% of total credit portfolio. Non-interest income from fintech lending and digital services grew 48.7% YoY in 2023.
2. Non-Interest Income from Digital Banking Services: Fees and commissions from digital banking services including transaction fees, service charges on the Amar Bank app, Tunaiku platform fees, and embedded banking services rendered to partner platforms. Non-interest income grew 18.31% YoY in Q3 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Amar Bank is an Indonesian cloud-based, AI-powered mobile-only digital bank. It offers retail savings products (Celengan, Deposito), unsecured personal loans up to Rp 30 million via Tunaiku with 24-hour approval, MSME business loans under Rp 5 billion through Amar Bank Bisnis, and a plug-and-play Embedded Banking SDK enabling partner platforms to offer banking services (payments, loans, savings) within their ecosystems. The bank targets unbanked and underbanked individuals and MSMEs.

Product overview

Amar Bank is an Indonesian digital bank serving retail and MSME segments, organized as a platform-plus-modules architecture. Its core products are the Amar Bank mobile app (cloud-based AI-powered mobile-only bank for savings and daily banking), Tunaiku by Amar Bank (Indonesia's first app-based digital loan platform for unsecured credit up to Rp30 million with 24-hour approval), Amar Bank Embedded Banking (plug-and-play SDK enabling partners to embed banking services), and Amar Bank Bisnis (MSME business loans under Rp5 billion). These are complemented by module-level features including Brankas (AI-powered multi-layered savings protection via video call verification), Celengan (AI-assisted flexible savings at 5.5% p.a.), and Deposito (AI-supported fixed deposits up to 9% p.a.). Together, the platform leverages AI for credit scoring, behavioral analysis, fraud detection via facial recognition, real-time underwriting, and personalized customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Tunaiku: Digital lending platform offering unsecured loans up to Rp30 million with competitive interest rates, designed for underbanked and unbanked individuals and MSMEs in Indonesia
• Senyumku
• Brankas
• Embedded Banking

Products and services

• Amar Bank Mobile App A cloud-based, mobile-only intelligent bank powered by AI that delivers personalized user experiences, promoting good savings habits and strengthening personal financial discipline. Serves retail customers with savings, daily banking, and investment products.
• Tunaiku by Amar Bank Indonesia's first application-based digital loan platform that utilizes big data and predictive analytics to serve the unbanked and underserved population. Provides unsecured personal loans up to Rp 30 million with applications processed and approved within 24 hours, targeting underbanked individuals and MSMEs. Over 20 million downloads since 2014.
• Amar Bank Embedded Banking An innovative plug-and-play solution enabling digital platforms to offer banking services directly within their ecosystems without dealing with complex regulatory or infrastructural challenges. Delivers integrated financial services from payments to loans and savings management via a Software Development Kit (SDK).
• Amar Bank Bisnis Business banking solution providing working capital and investment loans for MSMEs. Offers loans under Rp 5 billion through a streamlined digital application process, helping MSMEs organize administrative processes and financial management for stronger business fundamentals.
• Celengan and Deposito Savings Products Flexible savings features powered by AI: Celengan offers 5.5% annual interest rate with daily liquidity to help customers build consistent savings habits; Deposito offers competitive interest rates up to 9% per annum for long-term savings and financial planning.

Quantifiable outcome

• Loan growth of 35.7% YoY to Rp 3.98 trillion in 2025, with more than 50% allocated to MSME sector
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MRT Jakarta (PT MRT Jakarta Perseroda)coreStrategic or Co-development Partner · 22 January 2026Amar Bank implements its embedded banking capabilities within MRT Jakarta's digital channels and serves as a payment channel in MRT Jakarta's payment ecosystem including the MyMRTJ app. Daily commuters can access payments and financial services directly within the transit ecosystem. In-app banners direct MyMRTJ users to Tunaiku for contextual access to digital lending products.
• JULO GroupcoreStrategic or Co-development Partner · 15 January 2025Strategic integration equipping JULO's 2.58 million users with access to Amar Bank's embedded banking services, transforming the platform into a comprehensive financial hub with banking features and loan solutions in one seamless application. JULO provides a flexible credit limit of up to USD 3,500. Collaboration addresses the critical gap in financial services for millions of underbanked Indonesians.
• CashlezzcoreStrategic or Co-development Partner · 26 January 2024Amar Bank and Cashlezz announced a strategic partnership to strengthen commitment to driving MSME growth in Indonesia. Amar Bank reaches more MSMEs, especially Cashlezz merchants, to provide credit facilities for business capital. Two key services introduced: 'Get Paid Now' and 'Merchant Cash Advance' designed to boost MSME merchant business development.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Regional players

• KakaoBank: Korea-listed digital bank (KRX: 323410) operating a mobile-only, AI-led retail and SME model. Comparable operating playbook to Amar (cloud-native stack, alternative-data underwriting) but at much larger scale in a more mature market.

Emerging players

• Xendit: Leading Indonesian payment gateway and BaaS infrastructure provider enabling platforms to embed financial services. Comparable to Amar's Embedded Banking SDK on the "banking-as-a-service to digital platforms" thesis in Indonesia.
• Akulaku: SEA-focused consumer fintech offering digital lending, BNPL, and virtual credit. Comparable on alternative-data underwriting for thin-file borrowers, currently licensing pathways in Indonesia similar to where Amar Bank operates.
• JULO: Indonesian digital lending fintech (2.58M users). Already an Amar Bank embedded-banking partner, so a directly adjacent peer in mobile-first alternative-data credit for underbanked Indonesian borrowers.
• Kredivo (FinAccel): Indonesia-headquartered digital lending platform with pay-later and personal loan products. Overlaps with Tunaiku's unsecured lending to underbanked retail and MSME borrowers using alternative data, though without Amar's full bank charter.

Direct peers

• Jenius (BTPN): Digital banking service within Bank Tabungan Pensiunan Nasional (BTPN), part of SMBC group. Competes head-to-head with Amar on AI-led mobile banking, savings habits, and cash management for Indonesian retail and MSME customers.
• Bank Neo Commerce: Indonesian digital bank (IDX: BBYB) — formerly Bank Yudha Bhakti — pivoted to a mobile-first model similar to Amar Bank, focusing on consumer and SME lending via alternative data underwriting. Same regulatory regime (OJK) and overlapping target market.
• SeaBank Indonesia: Digital bank in Indonesia backed by Sea Group, offering savings and lending through the Shopee ecosystem. Directly comparable on mobile-only architecture, embedded distribution, and pursuit of Indonesia's underbanked/MSME segments.
• Bank Jago: Indonesian publicly listed digital bank (IDX: ARTO) targeting retail and MSMEs with embedded partnerships (notably GoPay/GoTo). Closest direct competitor to Amar on digital-only banking, embedded distribution, and alternative credit underwriting in Indonesia.

Broad incumbents

• Bank BRI: Largest Indonesian commercial bank (IDX: BBRI) and dominant MSME lender with a deep branch and agent network. Direct competitor for Amar's core MSME segment and a benchmark for where AI-led digital lenders must compete on cost and reach.

Market position

Strengths6 records

Weaknesses7 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amarbankid
• YouTubeyoutube.com/channel/UCKK0NKKDdsCLgUQ0nhTilKQ
• Facebookfacebook.com/amarbankindonesia
• LinkedInlinkedin.com/company/amar-bank-official-
• Instagraminstagram.com/amarbank.id

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amar Bank