JoyJolt
JoyJolt is a Brooklyn-based DTC brand that designs, manufactures, and sells 228+ premium borosilicate glassware, kitchenware, and hydration products, plus licensed collections for Disney, Star Wars, Marvel, Harry Potter, Hello Kitty, and DC Comics, serving individual consumers, corporate gifting buyers, and wholesale retailers across 19 countries.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What JoyJolt does
JoyJolt is a Brooklyn-based, privately held manufacturer and direct-to-consumer retailer of premium glassware and kitchenware, founded in 2014 by Martin Mittelman (Founder & CEO). The company designs and sells a catalog of 228+ products spanning double-wall mugs, espresso cups, full drinkware ranges (drinking glasses, beer, champagne, cocktail, martini, whiskey, wine glasses, decanters), kitchen items (borosilicate bakeware, food storage containers, glass mixing bowls, dinnerware, pitchers, knives), and hydration products (vacuum-insulated stainless steel water bottles, tumblers, kids' bottles). Its core technical platform is double-wall borosilicate glass construction that delivers temperature retention, cool-touch exteriors, and dishwasher/microwave/freezer/oven-safe use cases where applicable.
The company generates revenue through three primary streams: direct e-commerce sales via its owned storefront joyjolt.com (with unit pricing from under $20 to ~$96 and free shipping above $49 in the contiguous US), wholesale distribution via the Faire marketplace and a dedicated wholesale program, and licensing royalties earned through character collections licensed from Disney, DC Comics, Harry Potter, Hello Kitty, Marvel, and Star Wars. Customer segments are horizontally diversified across individual consumers, corporate gifting buyers, and wholesale/retail partners, with no enterprise-anchor dependency.
JoyJolt ships directly to 19 countries across North America, Europe, Asia, and Oceania and maintains active social, email, and content marketing channels. In May 2025 the company made its first known acquisition — Cooluli, a portable-fridge maker acquired from Lisse Inc. — extending its product surface from glassware into the small-appliances and lifestyle category and signaling an emerging platform-acquisition strategy beyond its single-category origins.
JoyJolt firmographics
Firmographics- Name
- JoyJolt
- Legal name
- JoyJolt
- Website
- https://joyjolt.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JoyJolt is a Brooklyn-based DTC brand that designs, manufactures, and sells 228+ premium borosilicate glassware, kitchenware, and hydration products, plus licensed collections for Disney, Star Wars, Marvel, Harry Potter, Hello Kitty, and DC Comics, serving individual consumers, corporate gifting buyers, and wholesale retailers across 19 countries.
- Ownership category
- akta.pro rank
Where JoyJolt is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JoyJolt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: JoyJolt sells products directly to consumers through its owned e-commerce website (joyjolt.com). Customers can browse and purchase glassware, drinkware, kitchen products, and licensed collaboration items. The company offers standard shipping (free over $49) and expedited shipping options.
- Wholesale Distribution: JoyJolt distributes products through wholesale channels including the Faire marketplace and a dedicated wholesale program for retailers and businesses.
- Licensing Royalties: JoyJolt generates revenue through licensing agreements with major entertainment franchises including Disney, DC Comics, Harry Potter, Hello Kitty, Marvel, and Star Wars for branded product collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly glassware and drinkware under $25 |
| Unit Pricing | Pay-as-you-go | Mid-range premium glassware $25-$50 |
| Unit Pricing | Pay-as-you-go | Premium and gift sets $50-$100 |
| Unit Pricing | Pay-as-you-go | Licensed collaboration products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
JoyJolt product offering
Product offeringCore offering
JoyJolt manufactures and sells premium glassware and kitchenware—anchored by double-wall borosilicate glass mugs, espresso cups, drinkware, barware, bakeware, storage containers, dinnerware, and vacuum-insulated hydration products—through its own e-commerce site, wholesale channels, and licensed collaboration collections with Disney, Star Wars, Marvel, Harry Potter, Hello Kitty, and DC Comics. In May 2025 it expanded into small appliances by acquiring Cooluli from Lisse Inc.
Product overview
JoyJolt is a Brooklyn-based glassware and kitchenware company offering a diverse portfolio of 228+ products centered around premium glassware and drinkware. The core product lines include double wall mugs and espresso cups (with insulation technology), full drinkware collections (drinking glasses, beer, champagne, cocktail, martini, whiskey, wine glasses, decanters), kitchen items (bakeware, food storage containers, glass mixing bowls, dinnerware, pitchers, knives), and hydration products (stainless steel water bottles, tumblers, kids bottles). The company operates through licensed collaborations with Disney, Star Wars, Harry Potter, Hello Kitty, Marvel, and DC Comics, featuring character-themed products across multiple categories. In 2025, JoyJolt acquired Cooluli (portable fridge maker) expanding into small appliances and lifestyle categories. Products are characterized by borosilicate glass construction, dishwasher safety options, and designs made in the USA, with a 1-year limited warranty and free shipping on orders over $60.
Differentiator
Problem solved
Functional benefit
Products and services
- Double Wall Mugs Double-walled glass mugs that insulate beverages, keeping hot drinks hot and cold drinks cold while protecting hands from temperature; targeted at everyday hot-beverage consumers.
- Espresso Cups Small double-walled glasses designed for serving espresso; available across designs including Disney collaborations, for individual espresso drinkers.
- Drinking Glasses General-purpose everyday drinking glasses for household use, available in multiple styles and colors.
- Beer Glasses Specialized glasses designed for serving beer, for home bar and entertaining use.
- Champagne Glasses Glasses designed for serving champagne and sparkling wines, for entertaining and gifting use cases.
- Cocktail Glasses Specialized barware for mixing and serving cocktails, for home bar enthusiasts.
- Martini Glasses Iconic V-shaped glasses designed for serving martinis and other cocktails.
- Whiskey Glasses Glasses designed for serving whiskey, often featuring a wide bowl for nosing.
- Wine Glasses Stemmed glasses designed for serving wine, available in red and white wine varieties.
- Decanters & Carafes Elegant glass vessels for decanting and serving wines and spirits, including the Lancia Red Wine Decanter and Elle Fluted Bedside Decanter Set.
- Bakeware Glass baking dishes and oven-safe containers made from borosilicate glass, dishwasher safe, for home baking use.
- Food Storage Containers Borosilicate glass food storage containers with airtight leakproof lids, available in sets and colors including the Joyful 12-set Grass green colorway.
- Glass Storage Jars with Airtight Lids Airtight glass storage jars with bamboo or stainless steel lids for pantry organization, sold as a 6-piece set and recognized as a 2025 Best Registry award product.
- Glass Mixing Bowls with Lids Large glass mixing bowls with airtight lids for food preparation and storage, available in multiple colors including red.
- Dinnerware Glass plates and dinnerware sets for everyday and formal dining use.
- Pitchers Glass pitchers for serving beverages including the Breeze Glass Drink Water Pitcher with stainless steel lid.
- Knives Kitchen knives for food preparation, sold under the JoyJolt brand.
- Kitchen Essentials Essential kitchen tools and accessories for everyday cooking needs, sold under the JoyJolt brand.
- Stainless Steel Water Bottles Vacuum-insulated stainless steel water bottles available in 22oz and 32oz sizes with flip lids and sport straws, in multiple color variants, for on-the-go hydration.
- Vacuum Insulated Tumblers Insulated tumblers with lids and handles for maintaining beverage temperatures on the go, available in 12oz, 20oz, and 24oz sizes.
- Kids Water Bottles Stainless steel water bottles designed for children featuring fun designs including Outer Space, Dino Friends, Zoo Animals, Magical Unicorn, and Under the Sea themes.
- Disney Collection Licensed Disney-branded glassware and drinkware featuring Mickey Mouse, Minnie Mouse, Disney Princesses, Winnie the Pooh, Lilo & Stitch, and other Disney characters across tumblers, water bottles, and food storage products.
- Star Wars Collection Licensed Star Wars branded drinkware including vacuum insulated water bottles featuring Death Star, Endor, Hoth, Tatooine locations, character collections like Grogu (Mandalorian) and Darth Vader, plus limited edition deco glasses.
- Harry Potter Collection Licensed Harry Potter themed glassware featuring magical designs, for fans and gifting.
- Hello Kitty Collection Licensed Sanrio Hello Kitty and Kuromi themed double wall glass mugs and espresso cups featuring 3D designs, for fans and gifting.
- Marvel Collection Licensed Marvel superhero themed glassware, for Marvel fans and gifting.
- DC Comics Collection Licensed DC Comics themed glasses featuring Superman and other DC characters, for DC fans and gifting.
Companies that use JoyJolt
Customer profileSegments3 records
Ideal customer profiles3 records
JoyJolt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
JoyJolt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cooluli (acquired from Lisse Inc.)majorJoyJolt acquired Cooluli, a portable fridge maker, from Lisse Inc. This acquisition expands JoyJolt's product portfolio into small appliances and lifestyle categories beyond glassware, representing a significant strategic expansion of the company's offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
JoyJolt competitors and assessment
Company assessmentDirect peers
- Bodum: Swiss housewares brand best known for double-wall glass mugs and French presses; directly overlaps JoyJolt's double-wall glass technology and coffee/tea drinkware positioning across similar price points and channels.
- Libbey: One of the largest US glassware manufacturers producing drinking glasses, barware, and tableware; competes with JoyJolt across the same product categories at both retail and foodservice.
- Anchor Hocking: US-based glass and bakeware maker with overlapping categories including food storage, bakeware, and drinkware sold through similar mass and specialty retail channels.
- Pyrex: Iconic glass bakeware, storage, and food-prep brand; directly competes with JoyJolt's borosilicate glass bakeware and airtight food storage lines.
- Duralex: French pressed-glass tableware manufacturer (tempered drinking glasses, plates, bowls); overlaps JoyJolt's everyday drinkware and dinnerware assortment with comparable price ladder.
- BruMate: DTC insulated drinkware and hydration brand (tumblers, water bottles) targeting similar gifting and on-the-go consumer occasions with overlapping hydration SKUs.
- Simple Modern: DTC brand selling insulated tumblers, water bottles, and licensed collections (including character IP); mirrors JoyJolt's hydration-plus-licensing playbook with overlapping gifting and bundle strategies.
Emerging players
- Fellow Products: Premium DTC coffee gear brand (kettles, grinders, specialty drinkware); partial overlap with JoyJolt's espresso and coffee/tea drinkware at a higher price point and aspirational positioning.
Broad incumbents
- OXO: Established broad-line kitchen tools and gadgets brand with overlapping kitchen essentials and storage categories, sold through similar mass and specialty retail channels.
- Crate & Barrel: National housewares retailer carrying its own lines of drinkware, barware, and kitchen glassware alongside third-party brands; overlaps JoyJolt's assortment as both competitor (own-brand glassware) and potential wholesale customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JoyJolt social profiles
Digital presenceJoyJolt financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoyJolt leadership team
Management profileNumber of profiles
Profiles1 record
JoyJolt subsidiaries and ownership
Company hierarchySubsidiaries1 record
JoyJolt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoyJolt M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoyJolt
What does JoyJolt do?
JoyJolt manufactures and sells premium glassware and kitchenware—anchored by double-wall borosilicate glass mugs, espresso cups, drinkware, barware, bakeware, storage containers, dinnerware, and vacuum-insulated hydration products—through its own e-commerce site, wholesale channels, and licensed collaboration collections with Disney, Star Wars, Marvel, Harry Potter, Hello Kitty, and DC Comics. In May 2025 it expanded into small appliances by acquiring Cooluli from Lisse Inc.
Is JoyJolt a public or private company?
JoyJolt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JoyJolt founded?
JoyJolt was founded in 2014. It employs 51 to 100 people.
Where is JoyJolt based?
JoyJolt is headquartered in Brooklyn, United States, in the North America region.
How does JoyJolt make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and licensing Royalties.
Who are JoyJolt's main competitors?
Direct peers on record are Bodum, Libbey, Anchor Hocking, Pyrex, Duralex, BruMate and Simple Modern. Fellow Products is listed as an emerging player. Broad incumbents are OXO and Crate & Barrel.
Does JoyJolt have an API?
No public API is recorded for JoyJolt.