What LeveragePoint Innovations does

LeveragePoint Innovations is a privately held B2B SaaS company founded in 2009 and headquartered in Marlborough, Massachusetts, that sells a cloud-based platform for value management and value selling to enterprise customers. The platform enables product, pricing, marketing, and sales teams to quantify customer outcomes, build dynamic value propositions, and deliver interactive "Value Stories" and "Value Campaigns" that support two-way value conversations throughout the buyer journey. The most recent product addition is Val™, an AI-powered value-analysis tool promoted as a distinct entry point on the company's website. The platform's components — Value Propositions, Value Stories, Value Campaigns, and the core LeveragePoint Platform — work together to help customers improve win rates, raise average deal value, and shorten sales cycles.

The company sells exclusively through a direct enterprise field-sales motion, with subscription-based annual contracts (specific pricing not publicly disclosed) and a primary call-to-action of "Request a Demo." Named enterprise customers include Fiserv (Financial Services Technology), Bayer (Pharmaceutical/Chemical), and Thales (Aerospace/Defense), with the platform deployed across six continents and verticals spanning Specialty Chemical, Manufacturing, High Technology, Healthcare, Software & Services, Fintech, Logistics, and Labtech. Go-to-market emphasizes value-selling pilots, internal champions, and the establishment of "Value Offices" within customer organizations. Distribution is direct; no channel partners, resellers, or marketplace listings are disclosed.

LeveragePoint is led by CEO and Chairman Peyton Marshall (PhD in Economics from MIT; prior CFO/Acting CEO roles at multiple life-sciences companies and 12 years in investment banking at UBS and Goldman Sachs), with Jonathon Levy serving as President and Brian Hannon as Vice President of Sales. The company appears to be independently owned with no disclosed venture or private equity backing; total disclosed funding is approximately $763,000 across two small rounds in 2012 and 2015. No acquisitions, partnerships, awards, patents, or regulatory actions are disclosed in the available source material.

Name

LeveragePoint Innovations

Legal name

LeveragePoint Innovations

Website

https://leveragepoint.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

LeveragePoint Innovations is a privately held B2B SaaS company that provides a cloud-based value management and value-selling platform to enterprise customers across manufacturing, chemicals, healthcare, technology, and related verticals, helping product, pricing, marketing, and sales teams quantify and communicate customer outcomes.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Software delivered as cloud-based subscription service. The How to Buy section references subscriptions as the pricing model, indicating recurring revenue from software licenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LeveragePoint provides a cloud-based SaaS platform that helps B2B product, pricing, marketing, and sales teams quantify, communicate, and capture customer value through digital value propositions, interactive value stories, and value-based campaigns. The platform enables enterprises to build quantified business cases and engage customers in collaborative value conversations throughout the buyer journey.

Product overview

LeveragePoint Innovations offers a cloud-based platform for B2B value management and value selling. The core LeveragePoint Platform enables product, pricing, marketing, and sales teams to quantify, communicate, and capture customer value. The platform consists of the main LeveragePoint Platform, supplemented by Val™ (AI-powered value analysis), Value Stories (interactive sales presentations), Value Campaigns (marketing-to-sales lead generation), and Value Propositions (quantified financial messaging). These components work together to help B2B organizations improve sales velocity, win rates, and pricing outcomes by embedding customer value throughout the product lifecycle and sales process.

Differentiator

Problem solved

Functional benefit

Brands

• Val™: AI-powered value selling tool mentioned on the website navigation as 'Try Val™'

Products and services

• LeveragePoint Platform A cloud-based SaaS platform that helps B2B product, marketing, and sales teams understand and communicate their quantified value through digital value propositions and value stories.
• Val™ An AI-powered component of the LeveragePoint platform focused on value-based strategy and analysis.

Quantifiable outcome

• Win rate increases of 5-15%
• +5 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Corporate Visions: B2B customer conversation and value-based messaging firm that combines content, training, and tooling to improve sales conversations, overlapping directly with LeveragePoint's Value Stories and value-selling motion.
• Mediafly: Sales enablement and value-selling platform providing interactive content, sales readiness, and revenue intelligence; overlaps with LeveragePoint's value-based selling, sales enablement, and value proposition workflows.
• ValueSelling Associates: Methodology-first value-selling training and framework provider; competes for the same B2B commercial transformation budget as LeveragePoint, often pairing with software deployment as a complementary or substitute offering.

Emerging players

• Vivun: PreSales product management platform with value-based selling and deal qualification focus; comparable to LeveragePoint's product/pricing/sales alignment workflows, particularly for product-led and PreSales-centric organizations.
• Revenue.AI (formerly InsightSquared): Sales analytics, forecasting, and AI-driven revenue workflows platform; comparable to LeveragePoint where customer-outcome quantification intersects with sales analytics and reporting.

Broad incumbents

• Highspot: Broad sales enablement platform spanning content management, playbooks, and sales coaching; competes for the same enablement budget and increasingly pitches value-selling and ROI-driven content use cases overlapping LeveragePoint's Value Stories.
• Showpad: Sales enablement and coaching platform used by mid-market and enterprise B2B teams; competes for value-selling content engagement and buyer-journey enablement spend where LeveragePoint also plays.
• Outreach: Sales engagement platform that has expanded into deal intelligence and revenue workflows; a potential substitute or adjacent buyer for value-selling workflows as it broadens beyond sequence and cadence automation.
• Gong: Revenue intelligence and conversation analytics platform ingesting sales call data; overlapping with LeveragePoint's value-based sales coaching angle and increasingly encroaching on value-realization analytics.
• Salesforce Sales Cloud / Salesforce Sales Enablement: Dominant CRM and sales platform with growing native value-selling, quoting, and revenue intelligence capabilities; the most likely large-suite competitor to displace or commoditize a standalone value-selling tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leveragepoint-innovations-inc.
• Xx.com/LeveragePoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeveragePoint Innovations