Gear for Sports

Name

Gear for Sports

Legal name

Gear For Sports Inc.

Website

https://gearforsports.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Custom Decorated Sportswear

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Custom decorated apparel
• Teamwear manufacturing
• Licensed sportswear
• Performance apparel
• Screen printed sportswear

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Decorated Apparel Sales: Gear for Sports generates revenue through the design, production, and sale of custom decorated sportswear under their own brand as well as licensed Champion and Under Armour brands. They offer a range of products from t-shirts, caps, fleece to performance wear and performance outerwear.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Gear for Sports designs, produces, and sells custom decorated sportswear including t-shirts, caps, fleece, performance wear, and performance outerwear under the Gear for Sports, Champion, Under Armour (licensed), and Comfort Wash brands. The company operates as an exclusive licensee for decorated Under Armour apparel in campus bookstore, green-grass golf, and military channels, and delivers finished decorated apparel through in-house graphic design and a high-volume production facility.

Product overview

Gear for Sports is a custom decorated sportswear company that operates as a portfolio of brands under Unrivaled Teamwear LLC. The company sells products under four distinct brands: its own Gear for Sports brand (targeting the 'Experienced Weekender' with classic timeless styles), Champion (an inspirational lifestyle brand), Under Armour (for which it is the exclusive licensee for decorated apparel in campus bookstore, green-grass golf, and military markets), and Comfort Wash (offering cozy apparel in soft fabrics with 100% U.S. grown cotton). Product offerings span t-shirts, caps, fleece, luxury men's fashions, performance wear, and performance outerwear. The company employs over 70 dedicated graphic artists creating over 80,000 new and custom graphics annually, and operates a state-of-the-art facility producing over 70,000 garments per day.

Differentiator

Problem solved

Functional benefit

Brands

• Champion: Inspirational lifestyle brand born from sport, providing a canvas for people to live their true purpose and build upon heritage to create lasting impact on culture.
• Under Armour
• Comfort Wash

Quantifiable outcome

• 70,000+ garments produced per day
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Under ArmourcoreOEM/ Whitelabel/ Licensing PartnerGear for Sports is the exclusive licensee for decorated Under Armour apparel in the campus bookstore, green-grass golf, and military markets. Founded in 1996, Under Armour is the originator of performance apparel. Gear for Sports enhances the Under Armour brand image using innovative customization and decoration processes. Dedicated Under Armour Customer Service is available toll-free at 1-785-264-7513.
• ChampioncoreOEM/ Whitelabel/ Licensing PartnerChampion is an inspirational lifestyle brand born from sport. Gear for Sports sells Champion branded products as part of their family of brands, providing customers with a single resource for all their sportswear needs. Champion's mission is to provide every Champion a canvas to live their true purpose and inspire others to Champion a better world.
• Unrivaled Teamwear LLCcoreOthersGear for Sports is a subsidiary of Unrivaled Teamwear LLC, which is the parent company. The parent company website handles privacy policy, CA Transparency Act compliance, and overall corporate branding.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Champion (Hanesbrands): Champion is one of Gear for Sports' family of brands and a heritage athletic/lifestyle label now owned by Hanesbrands. The comparable link is direct: GFS decorates and distributes Champion apparel to its campus, golf, and military accounts, sharing the same customer base and product overlap as a leading blank provider and sportswear brand.
• Under Armour: Under Armour is the originating performance apparel brand whose apparel Gear for Sports decorates under an exclusive license. Both serve the same campus, golf, and military end-customers with performance sportswear; UA is a broad incumbent with a global DTC and wholesale footprint, while GFS is the licensed decoration specialist within it.
• Hanesbrands: Hanesbrands is a global apparel manufacturer and parent of Champion, Gear for Sports' sister brand. They share supply-chain scale, blank apparel sourcing, and the collegiate/lifestyle channel — Hanesbrands serves as a blank supplier and a brand owner adjacent to GFS' licensing structure.
• SanMar Corporation: SanMar is one of the largest US wholesale apparel and accessories distributors, supplying blanks and decorated apparel to screen printers, decorators, and corporate buyers. It is comparable as a major decorating-channel supplier serving the same campus and corporate customer base, though it spans a broader product catalog.
• BELLA+CANVAS: BELLA+CANVAS is a major US wholesale blank apparel manufacturer supplying tees, fleece, and accessories to decorators, screen printers, and custom apparel brands. It is comparable as a high-volume apparel blank producer whose products enter the same decorated apparel supply chain as Gear for Sports' inputs.

Direct peers

• Custom Ink: Custom Ink is a leading direct-to-consumer custom decorated apparel and promotional products platform serving teams, schools, and businesses. It is a direct competitor in the on-demand custom decorated apparel space that Gear for Sports competes in for team/group orders and decorated apparel programs.
• Alleson Athletic: Alleson Athletic is a US-based decorated team sports apparel and uniform manufacturer serving schools, leagues, and team dealers. It competes directly in the custom decorated team uniform space that GFS serves via its campus bookstore and licensed brand channels.
• Champro Sports: Champro Sports manufactures and supplies team sports uniforms, apparel, and equipment to team dealers, schools, and athletic programs across baseball, softball, basketball, and football. It is comparable as a direct decorated team-sports apparel manufacturer serving similar institutional and team-dealer channels.
• Augusta Sportswear Brands: Augusta Sportswear designs and supplies decorated team sports apparel, uniforms, and fan wear to screen printers, team dealers, and college bookstores. It operates in the same team-athletic and decorated wholesale channel that Gear for Sports serves, with comparable school/team customer segments.

Emerging players

• Underground Printing: Underground Printing is a digital and screen custom apparel decorator focused on college, greek life, and group orders — a fast-growing direct competitor in the campus bookstore and student-custom-apparel channel where Gear for Sports holds its Under Armour campus license.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gear-for-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gear for Sports