Reju

What Reju does

Reju, Inc. is a Washington, USA-based mobile mental health and wellness platform founded in 2018. The company distributes the Reju mobile application via the iOS App Store and Google Play Store, offering consumers features including daily inspirational content ("Reju of the Day"), peer-to-peer chat and video therapy with wellness experts and licensed practitioners, interactive audio and visual publications, a library of self-improvement challenges, and 24/7 progress tracking. Its personalization layer, branded as "Progressive User Profiling," is built on machine learning, predictive analytics, and progressive user data collection. Reju also pursues a B2B channel, licensing its app and content to enterprises, universities, and other organizations for staff wellness programs, with data analytics on user wellness patterns and competitive pricing for packages. The company is privately held, operates with 1-10 employees, has no disclosed institutional funding (a July 2022 funding round records $0 raised), and runs a hybrid revenue model combining consumer subscriptions and enterprise licensing. The website carries a 2021 copyright and the team page lists seven contributors spanning co-founders, business development, strategy, wellness/therapy, branding, and marketing.

Name

Reju

Legal name

Reju, Inc.

Website

https://TheRejuApp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reju is a US-based mobile mental health and wellness application offering peer-to-peer therapy, daily inspirational content, self-improvement challenges, and AI-driven personalization to individual consumers, with a B2B licensing channel serving enterprises and universities.

Ownership category

akta.pro rank

Product category

Mental Health & Wellness Mobile Applications

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

Keywords

• Mental health app
• Wellness platform
• Peer therapy
• Behavioral health software
• Self-improvement tools

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer App: Mobile wellness application available on App Store and Play Store providing peer-to-peer therapy connections, inspirational content, and self-improvement tools to individual consumers.
2. Enterprise Wellness Programs: B2B licensing and deployment of Reju app and content library to enterprises, universities, and business entities for staff wellness programs with analytics and practitioner connections.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Reju operates a mental health and wellness mobile application that delivers peer-to-peer therapy, daily inspirational content, and interactive self-improvement resources to individual consumers, while also offering an enterprise wellness program for organizations such as universities and employers. The platform applies machine learning and predictive analytics with progressive profiling to personalize each user's content journey and drive sustained engagement.

Product overview

Reju is a unified mobile wellness platform providing a comprehensive suite of mental health and self-improvement tools. The core Reju Mobile App serves as the central hub, integrating features including Reju of the Day (daily inspirational content), Peer to Peer Therapy (real-time chat and video sessions with licensed practitioners), Interactive Publications (visual and audio wellness content), Progressive User Profiling (AI-powered personalization), Self-Improvement Challenges (hundreds of wellness challenges), Progress Tracking (24/7 monitoring), and a Wellness Expert Contributor Platform for practitioners to share content. The platform is available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Reju Mobile App Consumer-facing mental health and wellness mobile application offering peer-to-peer therapy, daily inspirational content, interactive publications, and self-improvement tools, with ML-driven personalization. Available on the Apple App Store and Google Play Store for individual end-users.
• Reju Enterprise Wellness Program B2B offering of the Reju mental wellness platform sold to organizations such as universities and employers for deployment to their employee or student populations, positioned as a more affordable alternative to incumbent wellness providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Calm: Calm is one of the leading consumer mental wellness and meditation apps with subscription content, audio/video programs, and a strong direct-to-consumer mobile presence—directly comparable to Reju's core subscription mobile offering.
• Headspace: Headspace is a major subscription mindfulness and mental wellness mobile app that has also expanded into B2B/enterprise wellness via Headspace for Work—directly overlapping Reju's dual consumer-plus-enterprise GTM.
• BetterHelp: BetterHelp is the largest online therapy marketplace offering 1-on-1 chat and video therapy with licensed therapists—directly comparable to Reju's peer-to-peer therapy feature with mental health practitioners.
• Talkspace: Talkspace is a virtual therapy platform providing chat, video, and asynchronous messaging with licensed therapists, with both consumer and B2B/enterprise channels—directly comparable to Reju's peer-to-peer therapy and enterprise wellness motion.
• Insight Timer: Insight Timer is a large free/freemium meditation, wellness, and community mobile app offering audio content and community features—comparable to Reju's content library and community-based wellness positioning.
• Happify: Happify is a consumer mental wellness app using science-based activities and tracks for stress, anxiety, and sleep—closely aligned with Reju's progress tracking and self-improvement challenges feature set.
• Sanvello: Sanvello is a mental wellness app offering peer community, coaching, and self-help content, now under Optum—overlapping with Reju's mix of peer support, content, and tracked self-improvement.

Broad incumbents

• Lyra Health: Lyra Health is an enterprise mental health benefits platform serving employers with therapy, coaching, and digital content—comparable to Reju's enterprise wellness channel at a much broader scale.
• Spring Health: Spring Health is a global enterprise mental health benefits provider covering therapy, coaching, and digital wellness—comparable to Reju's enterprise wellness, content, and analytics pitch at significantly greater scale and funding.

Emerging players

• Mindstrong (now part of SonderMind): Mindstrong was a digital mental health platform combining virtual care, measurement-based care, and AI-driven progress tracking—comparable to Reju's emphasis on progress tracking and ML-driven personalization in a clinically adjacent context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Rejuapp
• Facebookfacebook.com/RejuApp
• LinkedInlinkedin.com/company/reju-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reju