What AdDaptive Intelligence does

AdDaptive Intelligence, Inc. is a privately held B2B advertising technology company founded in 2010 and headquartered in Woburn, Massachusetts (with operations noted in Waltham, MA). The company operates an account-based marketing (ABM) advertising platform that maps validated offline data sources—including SEC filings, business registrations, building permits, and census data—to unique online digital identifiers, enabling B2B targeting without reliance on third-party cookies. This cookieless architecture has been in production for over 14 years, predating the industry-wide shift away from cookie-based targeting, and yields audience match rates of 75-80% compared to a roughly 50% industry average, with over 97% source-level data verification.

The platform is organized into four core modules: AdDaptive Insights (always-on market intelligence), AdDaptive Engage (AI-powered sequencing that adapts messaging to decision-maker intent), AdDaptive Activate (CRM and buying-intent data onboarding with Automated Audiences), and AdDaptive Analyze (Audience Composition, Campaign Analytics, and Site Analytics reports). Campaigns are delivered programmatically across display, native, video, connected TV (with access to premium Netflix, Hulu, Peacock, Discovery+, and Max inventory), audio, and HTML5 formats. Select disclosed customers include enterprise accounts across healthcare, lab equipment manufacturing, glass manufacturing, hospitality, aerospace, animal health, B2B software, construction, roofing, and utilities.

The company generates revenue through programmatic digital advertising services sold via a quote-based, no-long-term-contract model with a 'Get A Demo' enterprise sales motion. Distribution is direct-to-enterprise and direct-to-agency, supported by inside sales and an active event presence at Digiday and Mirren Live conferences. The company is founder-controlled (co-founders Patrick Shea and Kevin O'Malley) with no disclosed external funding, has worked with over 500 agencies cumulatively, and runs approximately 4,000-5,000 campaigns and 600-700 million impressions per quarter. AdDaptive holds GDPR, CCPA, and Virginia CDPA compliance certifications and was named 'Best Account Based Marketing Company' in the 2025 MarTech Breakthrough Awards.

Name

AdDaptive Intelligence

Legal name

AdDaptive Intelligence, Inc.

Website

https://addaptive.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

AdDaptive Intelligence is a privately held B2B ad tech company that operates an account-based marketing platform mapping validated offline data to digital identifiers for cookieless targeting, serving brands, agencies, and digital publishers across display, video, CTV, and audio channels.

Ownership category

akta.pro rank

Product category

Account-Based Marketing Advertising Technology

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Account-based marketing platform
• Cookieless B2B targeting
• Programmatic advertising technology
• Offline data targeting
• Connected TV advertising

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Digital Advertising Services: AdDaptive provides digital advertising services to brands, advertising agencies, and digital publishers through its technology platform. The company manages digital advertisements across multiple channels including third-party websites, mobile apps, online video, streaming audio, and streaming TV on behalf of clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AdDaptive Intelligence operates an AI-powered account-based marketing (ABM) advertising platform that maps validated offline business data (SEC filings, business registrations, building permits, census data) to unique online identifiers for cookieless B2B targeting and reporting. The platform consists of four core modules (AdDaptive Insights, Engage, Activate, and Analyze) and delivers coordinated campaigns across display, native, video, connected TV (including Netflix, Hulu, Peacock, Discovery+, Max), audio, and HTML5 channels.

Product overview

AdDaptive Intelligence is a B2B advertising technology platform offering account-based marketing (ABM) solutions through a modular product architecture. The platform consists of four core modules: AdDaptive Insights (always-on market intelligence), AdDaptive Engage (AI-powered sequencing), AdDaptive Activate (data onboarding with Automated Audiences), and AdDaptive Analyze (comprehensive analytics including Audience Composition, Campaign Analytics, and Site Analytics reports). These products work together to enable precise B2B targeting by connecting validated offline data to digital identifiers, without relying on third-party cookies. The platform delivers coordinated campaigns across multiple channels including display, native, video, CTV, audio, and HTML5.

Differentiator

Problem solved

Functional benefit

Products and services

• AdDaptive Insights Always-on market intelligence platform that informs every campaign decision and compounds with every campaign, providing validated offline data mapped to digital identifiers for B2B advertisers and agencies.
• AdDaptive Engage AI-powered sequencing solution that reaches decision-makers and buying committees with messaging built around where they are in the purchase journey, adapting dynamically as intent escalates.
• AdDaptive Activate Seamless data onboarding solution that integrates CRM data, buying intent signals, and validated offline business data into dynamically updated audience segments for targeting.
• AdDaptive Analyze Analytics and reporting solution that closes the loop on revenue by showing which accounts engaged, how they moved through the funnel, and what converted, including Audience Composition, Campaign Analytics, and Site Analytics reports.
• Netflix + Premium CTV Inventory Offering Access to premium connected TV inventory across Netflix, Hulu, Peacock, Discovery+, and Max streaming platforms for CTV advertising campaigns targeting B2B decision-makers and buying committees.
• B2B IP Targeting B2B IP targeting solution for reaching businesses at the IP address level for precise account targeting, used in campaigns such as engaging roofing contractors during peak seasons.

Quantifiable outcome

• 75-80% audience match rate vs. industry average of ~50%
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising serves as AdDaptive's primary advertising platform partner for serving targeted advertising. AdDaptive uses Microsoft Advertising to serve targeted ads and also uses Microsoft Advertising's platform for the opt-out mechanism for targeted advertising. The partnership enables AdDaptive to deliver targeted digital advertising while providing consumers with the ability to opt out of targeted advertising through Microsoft's privacy settings.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Demandbase: Demandbase is a leading ABM platform combining account identification, advertising, and sales intelligence. It is a direct competitor to AdDaptive in B2B ABM advertising, targeting similar enterprise brand and agency customers with overlapping display and programmatic capabilities.
• 6sense: 6sense is an ABM and revenue intelligence platform leveraging intent data and AI to identify in-market accounts. It competes directly with AdDaptive in account-based digital advertising and predictive targeting for B2B brands.
• RollWorks: RollWorks (by NextRoll/AdRoll Group) offers an ABM platform for B2B advertising and account-based sales. It directly overlaps with AdDaptive in programmatic ABM display and account-targeted digital advertising for SMB and mid-market.
• Madison Logic: Madison Logic is a B2B ABM platform combining intent data and multi-channel campaign activation. It is a direct competitor to AdDaptive's enterprise ABM advertising services, particularly in display and content syndication.
• Terminus: Terminus is a B2B ABM platform focused on multi-channel account-based advertising, chatbots, and web personalization. It competes with AdDaptive in programmatic account-targeted display advertising for B2B brands and agencies.

Broad incumbents

• LinkedIn Marketing Solutions: LinkedIn (owned by Microsoft) operates the dominant B2B professional advertising platform. It competes with AdDaptive for B2B ABM budgets via Sponsored Content and account-targeted advertising, while also being AdDaptive's partner through Microsoft Advertising.
• LiveRamp: LiveRamp provides data connectivity and identity resolution infrastructure used across ad tech. It is adjacent to AdDaptive's validated offline data approach and serves as a broader incumbent in cookieless identity and data collaboration.
• The Trade Desk: The Trade Desk is a major independent DSP offering programmatic advertising across display, video, CTV, and audio. While not ABM-specific, it overlaps with AdDaptive's omnichannel execution capabilities and competes for B2B programmatic spend.

Emerging players

• Bombora: Bombora is a B2B intent data provider whose Company Surge data is used by ABM platforms including AdDaptive (as a buying intent signal source). It is an enabling/overlapping player in the account intelligence ecosystem that powers ABM targeting.
• ZoomInfo: ZoomInfo is a B2B go-to-market intelligence platform with contact, company, and intent data, increasingly competing in ABM. It overlaps with AdDaptive in B2B account data and targeting, while extending into a broader sales and marketing platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/addaptive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdDaptive Intelligence