Asset Vault

What Asset Vault does

Asset Vault Ltd. is a New Zealand-based software company that operates a web-based personal asset management platform designed to help individuals and businesses digitize, organize, and retrieve documentation for their valuable possessions. Founded by Dave Southen, a construction industry professional who identified tradie tool theft on job sites as a pain point, the company initially focused on construction-site asset tracking before broadening into general consumer home administration. The platform supports centralized storage of receipts, warranties, maintenance records, valuations, and photos; automated renewal and deadline reminders; multi-location asset assignment (home, office, bach, storage facility); and direct upload of records to insurance companies to streamline claims. The product is delivered as a web application hosted on AWS, comprising the core Asset Vault marketing site, a lightweight customer-facing variant called Asset Vault Lite (liteapp.assetvault.co.nz), and a customizable Business Solutions offering for enterprise clients.

Asset Vault monetizes through a four-tier freemium subscription model — Free, Starter ($3.95/month), Premium ($8.95/month), and Pro ($14.95/month) — with enterprise Business Solutions pricing available only on direct inquiry. Distribution is exclusively digital and self-serve for the consumer and SMB tiers, with direct sales handling enterprise inquiries. The company currently serves the New Zealand market only, with no disclosed international expansion, no institutional funding, and no M&A or partnership activity on record.

The firm is privately held, bootstrapped, and operates with a 1-10 employee team headquartered in Christchurch, New Zealand. There is no disclosed revenue, customer count, or growth metric. The firmographic data lists a founding year of 2018, while the company website footer and the company-history source record 2025 as the founding date; this conflict is unresolved in the public data and noted as a data gap.

Name

Asset Vault

Legal name

Asset Vault Ltd.

Website

https://assetvault.co.nz

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Asset Vault is a New Zealand-based SaaS platform that helps individuals and businesses digitize, store, and manage documentation for valuable possessions, set renewal reminders, and streamline insurance claims through a freemium subscription web app.

Ownership category

akta.pro rank

Product category

Personal Asset Management Software

NAICS

Libraries and Archives (51921)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF)

Keywords

• Document management software
• Asset tracking platform
• Personal inventory management
• Insurance claim documentation
• Subscription cloud storage

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered monthly subscription model with four plan levels (Free, Starter, Premium, Pro) offering increasing storage capacity and location limits. Free tier provides basic access; paid tiers offer expanded asset management capabilities with monthly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Asset Vault is a web-based asset management platform that enables individuals and businesses to digitize, centrally store, and access documentation for valuable possessions—including receipts, warranties, maintenance records, valuations, and photographs. The platform provides automated renewal and deadline reminders, multi-location asset tracking, photo identification, and direct document upload to insurance companies to streamline claims.

Product overview

Asset Vault is a single unified web-based platform for managing personal and business assets through document digitization, organization, and insurance claim support. The core Asset Vault platform serves as the primary product, while Asset Vault Lite provides a lightweight access option and Business Solutions offers customizable enterprise implementations. All tiers share core functionality for storing receipts, warranties, photos, valuations, and sending renewal reminders.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Vault Core Platform A web-based document and asset management platform that lets users store, organize, and access digital records of valued possessions, including receipts, warranties, maintenance records, valuations, photos, and renewal reminders, with multi-location tracking. It targets individual consumers (homeowners), small to medium businesses (tradies, construction professionals), and enterprise clients requiring customized asset tracking.
• AssetVault Lite A lightweight web-based version of the Asset Vault platform providing streamlined asset management functionality and serving as the primary sign-up and access portal for individual subscribers across the Free, Starter, Premium, and Pro plans.
• Business Solutions Customized versions of Asset Vault for business use, offered as off-the-shelf customizations or tailor-made implementations, providing fleet management, inventory documentation, and employee asset tracking with customized reporting for larger organizations.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sortly: Sortly is a visual asset and inventory tracking platform for SMBs and individuals, offering photo-based asset records, locations, and QR code tagging. It directly competes with Asset Vault's core use case of digitized asset inventory with photos and locations.
• Itemit: Itemit is a UK-based asset tracking and management SaaS for tools, equipment, and IT assets with QR/RFID tagging. Comparable to Asset Vault's construction/SMB tool-tracking origin and its multi-location, photo-based asset records.
• Asset Tiger: Asset Tiger is a cloud asset tracking and management platform for SMBs and enterprises with maintenance, depreciation, and multi-location support. Overlaps with Asset Vault's business solutions tier in equipment and asset record management.

Broad incumbents

• Evernote: Evernote is an established note and document organization SaaS widely used by consumers for storing receipts, warranties, and reference materials. It competes as a generic, broader incumbent against Asset Vault's organized asset-record approach.
• Notion: Notion is a broad productivity/workspace tool that users customize into asset databases, receipts trackers, and home inventories. As a flexible incumbent, it overlaps with Asset Vault's document/record organization use cases at the consumer end.
• Keeper: Keeper is a password and secrets vault product with consumer subscription tiers. It shares the 'vault' positioning and consumer/SMB subscription model relevant to Asset Vault's brand and pricing logic.
• Apple iCloud / Notes: iCloud with Notes, Photos, and Reminders is the default free option for receipts, warranty docs, photos, and renewal reminders on Apple devices. It is the most ubiquitous free substitute constraining Asset Vault's pricing power.
• Google Photos / Drive: Google Photos and Drive offer free cloud storage, search, and reminders for receipts/photos of assets. As the dominant free incumbent, they define the floor of competition that Asset Vault must differentiate above.

Emerging players

• Encircle: Encircle is a field documentation platform for insurance claims (home/property) that captures and shares asset and contents records with insurers. It overlaps with Asset Vault's insurance-claim integration differentiator in a more claims-specific workflow.
• MagicPLAN: MagicPLAN is a mobile documentation tool used by contractors and restoration pros to inventory rooms, contents, and assets for insurance. It is a comparable mobile-first tool for tradies and SMBs facing similar workflow needs to Asset Vault's construction roots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/NZassetmanagement
• LinkedInlinkedin.com/company/asset-vault

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Vault