Trueplay

What Trueplay does

Trueplay is a B2B technology provider that sells a "Loyalty Booster Suite" to iGaming operators and online casinos, founded in 2018 and legally domiciled as Trueplay Inventions Inc. in the Republic of Seychelles with operational roots in Kyiv, Ukraine. The company's core offering is a Web3-based tokenized loyalty platform that lets operators issue custom-branded loyalty tokens via smart contracts on Ethereum, Solana, and Tron, and run Play to Earn (rakeback per bet) and Hold to Earn (rewards for locking tokens for 8 hours, 1 day, or 3 days) programs funded by a Rewards Base capped at 15% of operator gross gaming revenue.

Beyond tokenized loyalty, Trueplay's product suite includes CopyStake, a livestreaming widget that lets viewers copy streamer bets in real time across Twitch, Kick, Trovo, and Facebook; AI Streamers, an autonomous white-label virtual host that streams 24/7 with customizable personality, appearance, and language; and Funnels No Code, a marketing funnel builder with Missions, Tap to Earn, and Reward Shop mechanics deployable in roughly 15 minutes. All products are administered through a single dashboard.

The business model combines a one-time $10,000 setup fee per operator integration with a 5% emission fee on token bonus spend and a 1% transaction fee on inbound and outbound token movements, denominated in USDT or USDC. AI Streamers adds a separate monthly subscription, and operators are required to settle onboarding fees and maintain a month of Rewards Base float before accessing services. Customers are B2B iGaming operators reached through direct enterprise sales, demo requests, API-first integration, and distribution partnerships with streaming platforms.

Name

Trueplay

Legal name

Trueplay Inventions Inc.

Website

https://trueplay.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Trueplay is a B2B technology provider that sells a Web3-based tokenized loyalty and engagement suite to iGaming operators, including Play to Earn/Hold to Earn loyalty tokens, AI-powered 24/7 streamers, a bet-copying livestream widget, and a no-code marketing funnel builder.

Ownership category

akta.pro rank

Product category

iGaming Loyalty Software

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Cloud Gaming Platform Operators (Subscription/On-Demand) (MPAFAHAA)

Keywords

• Tokenized loyalty programs
• IGaming retention software
• Casino engagement platform
• Web3 loyalty tokens
• Blockchain casino loyalty

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Set-up/onboarding fee: Single set-up fee for successful onboarding and integration of TRUEPLAY Widget to the Operator's Site. Fixed fee of $10,000 USD charged within 10 calendar days of Commencement Date or invoice issuance.
2. Emission Fee (Platform fee): 5% fee on all token emissions (bonus money spent on loyalty programs). Automatically calculated in USDT or USDC using exchange rate at moment of each emission. Written off automatically from operator's wallet daily.
3. Transaction Fee: 1% transaction fee on any inbound and outbound transactions in respect of Tokens or Points conducted via TRUEPLAY Widget, on behalf of both operators and their customers. Automatically written off at time of transactions.
4. Rewards Base allocation: Operators allocate Rewards Base (up to 15% of gross gaming revenue) to finance token emissions including user earnings and Trueplay's fees. This is not direct revenue but drives the emission and transaction fee calculations.
5. AI Streamers subscription: Subscription-based pricing for AI Streamers feature where operators pay a subscription fee to access AI-generated virtual hosts streaming 24/7, replacing human streamer compensation costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trueplay sells a tokenized loyalty and engagement software suite to iGaming operators, anchored by a Loyalty Program (Play-to-Earn token rakeback and Hold-to-Earn token freezing), a CopyStake social-betting livestream widget, AI Streamers virtual hosts, and a Funnels No Code marketing toolset. Operators integrate via REST API and white-label widget embedding, paying setup, emission, and transaction fees tied to token flows.

Differentiator

Problem solved

Functional benefit

Brands

• CopyStake: A tool that enables casino livestreaming sessions, allowing users to copy streamer bets in real-time on iGaming platforms.
• AI Streamers
• Loyalty Program
• Funnels No Code

Products and services

• Loyalty Program A tokenized loyalty solution for iGaming operators that issues custom-branded loyalty tokens with Play-to-Earn (token rakeback per bet) and Hold-to-Earn (rewards for locking tokens) mechanics, integrated via white-label widget and REST API.
• CopyStake A social betting widget that lets iGaming operators host livestreamed casino sessions where viewers can copy streamers' bets in real time, with gamification features such as Wheel of Fortune and Jackpots.
• AI Streamers A white-label AI-powered virtual streaming solution that creates 24/7 custom AI hosts for casino streaming with configurable personality traits, appearance, and language, integrating with CopyStake for bet copying.
• Funnels No Code A no-code marketing funnel builder for iGaming operators that lets them assemble gamified acquisition, retention, and brand campaigns in minutes, featuring Missions, Tap to Earn, and a Reward Shop for redeeming points.

Quantifiable outcome

• Retention rates increase up to 5.2x within six months
• +8 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Web3Originalsfeatured/notableStrategic or Co-development Partner · 23 July 2025TRUEPLAY and Web3Originals partnered to launch 'Slot Live Show 24/7', combining provably fair slot games with an always-on AI-hosted stream. The integration allows CopyStake viewers to copy bets in one click, helping operators increase game visibility, extend sessions, and convert passive viewers into active players. This represents a co-developed product combining Trueplay's AI streaming technology with Web3Originals' slot game content.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartico: iGaming CRM and gamification/loyalty platform offering missions, levels, and tournaments — a direct competitor to Trueplay's Loyalty Program and Funnels No Code offerings.
• Livespins: Casino streaming platform that lets streamers broadcast gameplay while viewers bet behind in real time — directly comparable to Trueplay's CopyStake product.
• Lasso: iGaming-specific CRM and loyalty platform focused on player retention and gamification — competing with Trueplay for the same operator CRM/loyalty wallet.
• Fast Track: Real-time CRM and engagement platform built for online casino and sportsbook operators; competes on loyalty, gamification, and player journey automation similar to Trueplay's suite.
• Optimove: Multichannel CRM and retention platform purpose-built for iGaming operators; competes directly with Trueplay's Loyalty Program on player retention, segmentation, and gamified campaigns.

Broad incumbents

• SOFTSWISS: Tier-1 iGaming platform provider offering casino/sportsbook software, a Crypto Casino solution, and an affiliate/CMS stack; broad incumbent that could extend into tokenized loyalty where Trueplay operates.
• EveryMatrix: Large iGaming turnkey platform (casino, sportsbook, payments, affiliates) serving many of the same operator customers Trueplay targets, with adjacent CRM/loyalty modules.
• Gaming Innovation Group (GiG): Public iGaming platform and media company providing end-to-end technology and compliance to operators — a broad incumbent whose iGaming platform competes with Trueplay at the integration layer.

Emerging players

• Roll: Web3 loyalty infrastructure and rewards-as-a-service platform; comparable to Trueplay's tokenized loyalty layer and relevant for operators exploring blockchain-based rewards outside the iGaming core.
• Galxe: Web3 rewards, quest, and loyalty platform issuing points/badges across chains — adjacent to Trueplay's Missions/Tap to Earn gamification mechanics with overlap on tokenized engagement infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_TRUEPLAY

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trueplay