Rice Real Estate

What Rice Real Estate does

Rice Real Estate & Property Management is a Las Vegas-based, founder-led boutique property management firm founded in 2010 by Heidi Rice. The company manages detached single-family rental homes across Las Vegas, Henderson, and Summerlin, NV (Clark County zip codes 89012, 89044, 89052, 89074, 89123, 89128, 89135, 89138, 89141, 89144), with an explicit policy of not accepting homes with pools or solar and case-by-case review in three zips. It is a licensed Nevada real estate broker (B.1000740.LLC) and property manager (PM.0164747.BKR), and operates as an LLC with 1-10 employees, indicating a deliberately small, principal-led operating model.

The service offering is a full-stack property management bundle delivered through a third-party technology stack rather than proprietary software: Buildium for accounting, owner portal, and tenant management; TransUnion SmartMove for credit, criminal, and eviction screening (paired with a proprietary 21-point applicant scoring card); DocuSign for digital lease and management agreement execution; Pet Screening for pet approvals; and ManageBuilding portals for resident and owner access. On-site operations include 500+ time-stamped move-in photos, 90-day and annual quality assurance inspections, 24/7 emergency maintenance coordination, HOA compliance, lease enforcement, and Karsaz Law-backed eviction handling.

The business model is fee-based and recurring. Owners pay an 8% monthly management fee on gross rent collected, plus one-time tenant placement fees and lease renewal fees (amounts not publicly disclosed); tenants pay a $35/month Resident Benefits Package layered onto rent, alongside a $65 per-adult application fee, holding fees, lease admin fees, and pet fees. The go-to-market is direct-to-owner, driven by website SEO, free consultations, and referrals, with rental listings syndicated to Zillow, Trulia, HotPads, Realtor.com, Apartments.com, and MLS for tenant acquisition. Primary customer segments are out-of-state and local investment-focused SMB property owners (frequently professionals such as physicians, attorneys, and brokers) and quality long-term residential tenants seeking single-family rentals in Summerlin, Henderson, and Las Vegas.

Name

Rice Real Estate

Legal name

Rice Real Estate & Property Management

Website

https://ricelasvegas.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Rice Real Estate & Property Management is a Las Vegas-based boutique property management firm founded in 2010 that manages detached single-family rental homes for out-of-state and local investment-focused SMB owners across Las Vegas, Henderson, and Summerlin, Nevada.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Single-family rentals
• Tenant screening services
• Lease management
• Rental property leasing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Property Management Fee: Rice Real Estate charges an 8% monthly management fee on the gross monthly rent collected from managed properties. This fee covers full leasing services, full accounting services, full maintenance coordination, professional advertising photos, inspections, rent collection, financial reports and 1099-MISC reporting, HOA communication and compliance, lease enforcement and renewals, and Nevada landlord legal compliance (NRS 118-118A). No markup is applied to maintenance invoices.
2. Tenant Placement / Leasing Fee: A one-time fee charged when a new tenant is placed into a managed rental property. This fee covers all marketing, property showings, tenant screening, lease preparation, and lease execution for the initial tenant placement.
3. Lease Renewal Fee: A smaller fee charged to cover the time and legal paperwork of lease renewals, including updated tenant screening and quality assurance checks at renewal time.
4. Resident Benefits Package: A $35 monthly Resident Benefits Package is added to each lease. This package offers an elevated resident experience unique to Rice Real Estate & Property Management homes. Additional fees may apply including application fees, holding fees, lease admin fees, and pet fees where applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rice Real Estate provides full-service residential property management for owners of detached single-family rental homes in the Las Vegas, Henderson, and Summerlin, Nevada markets. Services span tenant placement, screening, lease preparation, rent collection, maintenance coordination, move-in inspections, and rental market analysis, with particular emphasis on supporting out-of-state and remote owners. The firm operates as a licensed Nevada real estate brokerage (B.1000740.LLC) and property management entity (PM.0164747.BKR) under owner Heidi Rice.

Product overview

Rice Real Estate & Property Management offers a unified full-service property management platform for detached single-family rental homes in Las Vegas, Henderson, and Summerlin, Nevada. The core offering centers on comprehensive property management services including tenant screening (via TransUnion SmartMove with a proprietary 21-point scoring system), rental home inspections (500+ time-stamped photos, Quality Assurance visits), 24/7 maintenance coordination, online rent payments, and detailed financial reporting. The Owner Portal and Resident Center Portal provide 24/7 digital access for property owners and tenants. Additional services include HOA compliance management, lease enforcement with legal support (Karsaz Law), and property marketing with syndication to Zillow, Trulia, Realtor.com, and Apartments.com. The Resident Benefits Package ($35/month) offers enhanced tenant services as an add-on. Founded in 2010, the company also provides free rental analysis for investors and virtual property tours for applicants.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Property Management Recurring management service covering tenant placement, rent collection, maintenance coordination, accounting, and owner reporting for owners of single-family rental homes in Las Vegas, Henderson, and Summerlin, Nevada.
• Tenant Placement and Leasing Marketing, showing, and leasing of single-family rental homes on behalf of owners, with leases executed electronically through DocuSign.
• Tenant Screening Credit, criminal, and eviction screening of prospective tenants using TransUnion SmartMove, evaluated through a proprietary 21-point scoring system to produce a standardized approval recommendation.
• Move-In Inspections Detailed in-house move-in inspections documenting the condition of the rental property at the start of a tenancy to support security deposit handling and end-of-tenancy reconciliation.
• Rental Market Analysis Comparable-rents analysis used to recommend market-appropriate asking rents for owner properties at lease-up and renewal.
• Resident Benefits Package Monthly tenant-paid package of resident services priced at $35 per month, offered to residents of properties managed by the firm.

Quantifiable outcome

• 100% portfolio occupancy rate — every managed home is leased with residents tending to stay long-term
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• BuildiumcoreTechnology or IntegrationBuildium is used as Rice Real Estate's core property management and accounting software platform. It provides the encrypted online owner portal for real-time access to financial statements, inspection reports, and account notes 24/7. Buildium also handles the tenant portal, online rent payments, maintenance request tracking, and lease management. Rice Real Estate publicly identifies Buildium as their property management software provider on their website.
• TransUnion SmartMovecoreTechnology or IntegrationTransUnion SmartMove is used as the screening provider for all tenant applications. It handles credit checks, background checks, and eviction history verification. SmartMove sends an email to applicants asking them to release personal information for a soft credit check that does not affect the applicant's credit history. This is a key component of Rice Real Estate's 21-point tenant screening process.
• Karsaz LawsupportingImplementation/ SI/ Consulting PartnerKarsaz Law serves as Rice Real Estate's Nevada Landlord Attorney for legal notices and eviction coordination. When a tenant relationship takes a turn for the worse, Rice Real Estate coordinates legal tasks associated with property eviction, late notices, and court representation with Karsaz Law.
• Much Better PlumbingsupportingOthersMuch Better Plumbing is identified as a preferred plumbing vendor for Rice Real Estate & Property Management. They are a vetted, trusted local professional plumber used for quality repair work, reliability, and fair pricing in maintenance coordination.
• DocuSigncoreTechnology or IntegrationDocuSign is used for all digital lease execution at Rice Real Estate. Once tenants are approved, leases are executed digitally via DocuSign for efficiency and accuracy. This enables the fully digital onboarding and management agreement signing process for both owners and tenants.
• Pet ScreeningsupportingTechnology or IntegrationPet Screening is used to assess pet bite history and insurance compliance as part of the tenant screening and pet approval process. Prospective tenants with pets go through Pet Screening to determine eligibility and pet addendum requirements for the rental property.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Black Stone Realty & Property Management: Las Vegas-based real estate brokerage with a residential property management arm serving SFR investors. Competes directly for the same out-of-state and local investment-owner segment.
• Blue Sky Property Management: Las Vegas-area residential property management firm serving similar SFR investment owners in the Henderson/Summerlin corridor. Comparable boutique positioning, similar target customer, and overlapping service area.
• GK Homes Property Management: Local Las Vegas property management company focused on single-family rentals for investor owners. Direct competitor in the same metro with similar service menus and owner-targeted positioning.
• Nevada Property Management & Realty: Residential property management firm operating across the Las Vegas valley for individual and investor owners. Direct competitor offering full-service management on detached single-family homes.

Regional players

• All County Denver / All County LV: Franchised residential property management network with a Las Vegas franchisee managing SFR portfolios. Comparable full-service model and fee structure for investor owners, operating under a national brand.

Broad incumbents

• FirstService Residential: Large North American residential property management company with a significant Las Vegas presence. While primarily focused on HOA/condo management, it competes for owner mindshare and high-end SFR portfolios at greater scale.
• Invitation Homes: Largest U.S. single-family rental REIT, operating in Las Vegas. While it owns and self-manages its portfolio rather than serving third-party owners, it competes for the same SFR tenant pool and shapes local rental market dynamics.

Emerging players

• Roofstock: Online marketplace for buying and managing single-family rental investments. Addresses the same out-of-state investor pain point with a tech-enabled marketplace model and integrated property management partners.

Others

• DoorLoop: Property management software platform competing with Buildium in the SMB residential PM segment. Indirectly comparable as the underlying tech layer enabling modern PM operators like Rice Real Estate.
• Buildium (RealPage): SaaS property management platform that powers Rice Real Estate's accounting, owner portal, and tenant operations. Listed as an enabling technology peer given its role in the firm's operating stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vegaspropertymanager
• LinkedInlinkedin.com/company/rice-real-estate
• Xx.com/ricerealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Real Estate