Bloomerent
Bloomerent is a two-sided marketplace that enables events in the same geographic area to share or rent floral centerpieces from one another, targeting event organizers (primarily weddings and social events) to reduce floral waste and cost.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Bloomerent firmographics
Firmographics- Name
- Bloomerent
- Website
- https://bloomerent.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloomerent is a two-sided marketplace that enables events in the same geographic area to share or rent floral centerpieces from one another, targeting event organizers (primarily weddings and social events) to reduce floral waste and cost.
- Ownership category
- akta.pro rank
Bloomerent industry classification
Industry- Product category
- Event Floral Marketplace
- NAICS
- Florists (45931), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Wedding Design, Decor & Floral Planning (HSACABAH), Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC)
Keywords
Where Bloomerent is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Bloomerent business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Bloomerent product offering
Product offeringCore offering
Bloomerent runs an online marketplace that allows hosts of events (such as weddings) to share their floral centerpieces with another nearby event, matching supply and demand for unused or post-event arrangements. The service targets event planners and hosts seeking cost-effective, sustainable floral decor by facilitating peer-to-peer exchanges within the same geographic area.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloomerent Marketplace An online marketplace connecting event hosts who have surplus floral centerpieces with other nearby events that want them, enabling peer-to-peer reuse of event florals to reduce cost and waste.
Companies that use Bloomerent
Customer profileIdeal customer profiles1 record
Bloomerent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bloomerent competitors and assessment
Company assessmentBroad incumbents
- Teleflora: Network of independent florists providing hand-arranged, hand-delivered flowers across the U.S., with event and wedding floral offerings. Comparable as a wide incumbent serving the same event-floral customer base.
- UrbanStems: Direct-to-consumer floral and gift brand serving weddings, corporate gifting, and everyday occasions with strong design-led positioning. Comparable on event-floral demand but with a more traditional retail rather than rental/sharing model.
- The Bouqs Co. Direct-to-consumer online floral delivery company with farm-sourced cut flowers, offering subscriptions, gifts, and event/wedding arrangements. A larger, broader player that overlaps on the event-floral customer base but operates a vertically integrated supply model rather than a peer-to-peer marketplace.
- FTD (Florists' Transworld Delivery): Legacy floral network connecting consumers with local florists for same-day delivery, weddings, and events. A broader incumbent that occupies the same event-floral demand space, though via affiliated retail florists rather than a rental marketplace.
- 1-800-Flowers: Long-standing national floral and gifting marketplace operating multiple brands across occasions including weddings and sympathy. Relevant as a dominant incumbent in the floral marketplace space where Bloomerrent operates.
Emerging players
- Flower Moxie: Provides DIY wedding flowers in bulk, supplying arrangements for brides who self-style their weddings. Adjacent competitor addressing the same wedding-floral budget from a different angle (DIY bulk purchase vs. rental share).
- Breigh (formerly Breigh Weddings) / Borrowed Blooms (alt brand): Wedding floral rental companies offering centerpiece and décor rentals shipped nationwide. Comparable on the rental-as-alternative-to-purchase model for event florals, broadening Bloomerrent's competitive set beyond pure peer-to-peer sharing.
Direct peers
- BloomNation: Online marketplace that connects consumers with a network of local artisan florists for arranging and delivering bouquets and event florals. Highly comparable marketplace structure targeting the same customer need for event flowers.
- Floom: Online marketplace connecting customers with local independent florists for same-day and scheduled floral delivery. Comparable on the marketplace-mediated floral e-commerce model, though without the rental/reuse angle.
- Something Borrowed Blooms: Specializes in renting and reusing wedding floral arrangements, including centerpieces, bouquets, and ceremony florals across multiple U.S. metros. Directly competes with Bloomerrent on the same peer-to-peer/share-based floral rental thesis.
Market position
Customer concentration
Bloomerent social profiles
Digital presenceBloomerent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomerent leadership team
Management profileNumber of profiles
Profiles2 records
Bloomerent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomerent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomerent
What does Bloomerent do?
Bloomerent runs an online marketplace that allows hosts of events (such as weddings) to share their floral centerpieces with another nearby event, matching supply and demand for unused or post-event arrangements. The service targets event planners and hosts seeking cost-effective, sustainable floral decor by facilitating peer-to-peer exchanges within the same geographic area.
Is Bloomerent a public or private company?
Bloomerent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloomerent founded?
Bloomerent was founded in 2014. It employs 1 to 10 people.
Where is Bloomerent based?
Bloomerent is headquartered in New York, United States, in the North America region.
Who are Bloomerent's main competitors?
Broad incumbents on record are Teleflora, UrbanStems, The Bouqs Co., FTD (Florists' Transworld Delivery) and 1-800-Flowers. Emerging players are Flower Moxie and Breigh (formerly Breigh Weddings) / Borrowed Blooms (alt brand). Direct peers are BloomNation, Floom and Something Borrowed Blooms.
Does Bloomerent have an API?
No public API is recorded for Bloomerent.
What industry is Bloomerent in?
Bloomerent's product category is Event Floral Marketplace. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 45931.