Executive Care

Home Healthcare Servicesexecutivehomecare.com

Executive Home Care is a private, franchise-based in-home care provider founded in 2004, operating 83 locations across 20+ U.S. states. It delivers non-medical and skilled home care services to seniors, individuals with disabilities, and families through a caregiver-driven franchise network owned by Evive Brands.

Company typePrivate
Founded2004
HeadquartersHackensack, United States
Headcount101–250
GTM typeB2C
OfferingServices

What Executive Care does

Executive Home Care (operating under the DBA "Executive Care") is a private, franchise-based in-home care services provider founded in 2004, operating 83 franchise locations across more than 20 U.S. states. The company delivers non-medical and skilled in-home care services — Personal Care, Companion Care, Live-In Care, Dementia Care, Respite Care, Specialized Care Services, End of Life Care, Transitional Care, Fall Prevention, homemaking, and skilled nursing — to seniors, individuals with disabilities, and aging adults seeking to age in place. It serves two primary end markets: individual consumers (seniors and their families) and healthcare facilities requiring supplemental staffing.

The business operates through a franchise model under the Evive Brands family, with individual franchise owners operating locations and the corporate entity providing brand management, training, the 52 Weeks Marketing Program (launched 2026), operational resources, and quality oversight. Revenue is generated from two streams: (1) franchise fees, royalties, and licensing paid by franchisees, and (2) downstream service revenue generated by franchise locations; the Diamond Club Award threshold implies top-performing franchise locations surpass $2.5 million in annual revenue. The offering is fundamentally caregiver-delivered service — no proprietary technology platform, AI, or software products are disclosed in source data.

The company is led by Brand President Jeanette Weinz (recognized in Franchise Dictionary Magazine's 2025 "50 Women of Wonder" list), with corporate leadership including CEO Lenny Verkholglaz and Founder Mila Feldman. Executive Home Care is backed by Riverside Company (2021 investment) and acquired Assisted Living Locators in September 2022, extending its senior-care referral ecosystem. The brand has received consecutive Best of Home Care Awards (2025, 2026) from Activated Insights and the 2025 HHCN Prism Award for Social Stewardship (Roses for Resilience initiative).

Executive Care firmographics

Firmographics

Name: Executive Care
Legal name: Executive Home Care
Website: https://executivehomecare.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 101–250 employees
Short description: Executive Home Care is a private, franchise-based in-home care provider founded in 2004, operating 83 locations across 20+ U.S. states. It delivers non-medical and skilled home care services to seniors, individuals with disabilities, and families through a caregiver-driven franchise network owned by Evive Brands.
Ownership category
akta.pro rank

Executive Care industry classification

Industry

Product category: Home Healthcare Services
NAICS: Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)
SIC: Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
akta.pro primary industry: Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
akta.pro secondary industries: Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

In-home care services
Senior home care
Personal care assistance
Dementia care services
Home health staffing

Where Executive Care is headquartered

Location

Headquarters

HQ city: Hackensack
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Executive Care business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Franchise Fees: Executive Home Care generates revenue through franchise fees paid by franchise owners who operate individual locations. Franchisees pay for the right to use the Executive Home Care brand, receive training, marketing support, and operational guidance.
In-Home Care Services: Revenue is generated from providing in-home care services to clients. Services include personal care, companion care, live-in care, dementia care, respite care, specialized care services, end of life care, transitional care, and fall prevention. The company also offers skilled nursing care through registered nurses.

Distribution channels3 records

Marketing channels5 records

Executive Care product offering

Product offering

Core offering

Executive Care (Executive Home Care) delivers non-medical and skilled in-home care services for seniors and individuals needing assistance with daily living, including personal care, companion care, live-in care, dementia care, respite care, specialized care, end-of-life care, transitional care, fall prevention, skilled nursing, and homemaking. Services are delivered through a national franchise network of 83 locations across 20+ U.S. states and supported by a 360-degree caregiver onboarding and training program.

Product overview

Executive Home Care provides a comprehensive in-home care platform with multiple service modules designed to support seniors aging in place. The core offering centers on non-medical in-home care including Personal Care, Companion Care, Live-In Care, Dementia Care, Respite Care, Specialized Care Services, End of Life Care, Transitional Care, and Fall Prevention. These services are delivered through a franchise network across the United States. The company also offers skilled nursing care (home nursing), homemaking services, and supplemental healthcare staffing as add-on modules. Special programs include the GUIDE Program for dementia care support and community initiatives like Lights of Love and Roses for Resilience.

Differentiator

Problem solved

Functional benefit

Products and services

In-Home Care Comprehensive non-medical and skilled in-home care services supporting seniors' dignity, independence, and quality of life through a network of caregivers and franchise locations across the United States.
Personal Care

Quantifiable outcome

Diamond Club Award threshold: franchise locations exceeding $2.5 million in annual revenue recognized for excellence

Companies that use Executive Care

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Executive Care technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Executive Care partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Evive BrandscoreOthersExecutive Home Care is a member of the Evive Brands family. Evive Brands is the parent company that owns Executive Home Care. The partnership provides strategic direction, brand management, and operational support for the franchise network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Executive Care competitors and assessment

Company assessment

Direct peers

Home Instead (Honor Technology): Home Instead is the largest non-medical home care franchise network in the US (1,000+ territories), offering personal care, companionship, dementia, and live-in care to seniors. Operates an identical franchise + private-duty model to Executive Home Care, with overlapping services and customer segments.
Visiting Angels: Visiting Angels is a national non-medical senior home care franchise with 600+ US locations offering personal care, companion care, dementia care, and respite services. Closely comparable franchise-based private-duty home care model targeting the same senior population and family buyers.
Comfort Keepers: Comfort Keepers is a global franchise network delivering in-home care services including personal care, companionship, dementia care, and specialized senior support. Highly comparable franchise model and service menu to Executive Home Care, owned by a strategic parent (CK Franchising Inc.).
ComForCare (private equity-backed): ComForCare is a franchise network providing non-medical and personal care services (including dementia care) to seniors across the US. Same franchise-driven in-home care model and primary service menu as Executive Home Care, also backed by private equity (The Riverside Company historically).
BrightStar Care: BrightStar Care is a franchise system offering both non-medical home care (personal/companion) and skilled medical home health services to seniors. Nearly identical full-stack in-home care offering to Executive Home Care, including dementia and skilled nursing add-ons.
Senior Helpers: Senior Helpers is a senior home care franchise with 300+ locations providing personal care, companion care, and specialized dementia/Parkinson's programs. Franchise-based delivery and service portfolio closely match Executive Home Care's core offering.
Right at Home: Right at Home is a global franchise providing personal care, companionship, and specialized senior in-home care services. Operates a franchise system virtually identical in structure and services to Executive Home Care, with overlapping customer segments.
Homewatch CareGivers: Homewatch CareGivers is a franchise network offering personal care, companionship, dementia, and skilled in-home care services to seniors. Comparable franchise-driven full-stack care model to Executive Home Care.

Broad incumbents

Interim HealthCare: Interim HealthCare is one of the largest national home health and personal care franchise networks, offering skilled nursing, hospice, and non-medical senior care. Broader portfolio (skilled medical + non-medical) than Executive Home Care but directly comparable in personal/supportive care services.

Emerging players

Assisted Living Locators: Assisted Living Locators is a senior placement/advisory franchise acquired by Executive Home Care in 2022. While not a direct home-care competitor, it operates in the senior-services ecosystem and shares the franchise model and overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Executive Care financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Executive Care leadership team

Management profile

Number of profiles

Profiles8 records

Executive Care funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Executive Care M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Care

What does Executive Care do?

Is Executive Care a public or private company?

Executive Care is a private company. It is classified as private equity controlled and is currently operating.

When was Executive Care founded?

Executive Care was founded in 2004. It employs 101 to 250 people.

Where is Executive Care based?

Executive Care is headquartered in Hackensack, United States, in the North America region.

How does Executive Care make money?

Two revenue lines are on record. Franchise Fees are the primary driver. The others are in-Home Care Services.

Who are Executive Care's main competitors?

Direct peers on record are Home Instead (Honor Technology), Visiting Angels, Comfort Keepers, ComForCare (private equity-backed), BrightStar Care, Senior Helpers, Right at Home and Homewatch CareGivers. Interim HealthCare is listed as a broad incumbent. Assisted Living Locators is listed as an emerging player.

Does Executive Care have an API?

No public API is recorded for Executive Care.

What industry is Executive Care in?

Executive Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence). Its NAICS code is 621610 and its SIC code is 8082.