Arkansas Farm Bureau

Name

Arkansas Farm Bureau

Legal name

Arkansas Farm Bureau, Inc.

Website

https://arfb.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Arkansas Farm Bureau generates revenue primarily through membership dues paid by Arkansas farmers, ranchers, and rural individuals. Membership is available through county Farm Bureaus across Arkansas, with sign-up via newmember.arfb.com and renewals at renew.arfb.com. The organization is a statewide 'Equal Opportunity Employer' offering positions across departments.
2. Insurance Products: Arkansas Farm Bureau Insurance Company (AFBIC), available at afbic.com, provides insurance products to members. AFBIC is affiliated with Southern Farm Bureau Casualty Insurance Company. Insurance products include health plans (with a dedicated director of Farm Bureau Health Plans of Arkansas) and other property/casualty coverage.
3. Member Discount Programs: ArFB offers member benefit discount programs with partners including John Deere (GreenFleet Loyalty Rewards program) and Ford Motor Co., providing members with special access and discounts. These programs generate revenue through partner relationships and may include referral arrangements.

Pricing tiers

Distribution channels5 records

Marketing channels11 records

Core offering

Arkansas Farm Bureau is a grassroots agricultural advocacy organization that represents the interests of Arkansas farmers and ranchers through policy representation, member benefits, and educational programming. It offers membership to farm and ranch families across all 75 Arkansas counties and delivers services including insurance, legislative advocacy, ag-in-the-classroom education, and rural community programs. Operations are supported through an affiliated insurance company and statewide county-office structure.

Product overview

Arkansas Farm Bureau is a single unified membership organization rather than a software platform. Its product portfolio includes core advocacy and member services (Farm Bureau membership with benefits, public policy advocacy), health insurance offerings through Farm Bureau Health Plans of Arkansas, educational programs (Ag in the Classroom, M*A*S*H, scholarships), commodity-specific programs for rice, cotton, soybeans, poultry, dairy, beef, and other Arkansas agricultural products, market data services, publications (Farm Bureau Press), podcasts (Arkansas AgCast, AgriCulture), and community programs (Young Farmers & Ranchers, Women's Leadership, Farm Family of the Year, Arkansas Farm Trail). The organization does not offer a technical product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Bureau Membership Annual membership for Arkansas farm and ranch families providing access to advocacy representation, member benefits, educational programs, and county-level events across all 75 Arkansas counties.
• Agricultural Advocacy and Policy Representation Representation of Arkansas farmers' and ranchers' interests at the state and federal level through policy development, legislative advocacy, and participation in the American Farm Bureau Federation's policy process.
• Farm Bureau Insurance Products Insurance products offered to members and rural Arkansas residents through an affiliated Farm Bureau insurance company, covering farm, ranch, home, auto, and life insurance needs.
• Ag in the Classroom Education Program Educational program that brings agricultural literacy curriculum and resources to Arkansas schools, students, and youth, supporting awareness of farming and food production.
• County-Level Events and Member Programs County-based events, programs, and gatherings connecting Arkansas farmers, ranchers, and rural residents through their local Farm Bureau county organizations.

Quantifiable outcome

• Agriculture yields over $25 billion in annual revenues as Arkansas's largest industry, with ArFB representing 50,000+ family farms
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• American Farm Bureau FederationcoreStrategic or Co-development PartnerArkansas Farm Bureau is a state member of the American Farm Bureau Federation, the national organization of farmers and ranchers with member state and county Farm Bureau organizations in all 50 states and Puerto Rico. Each organization is autonomous, but all work together on behalf of farmers, ranchers, and rural people. The national federation has 6 million members and sets collective positions on national agricultural policy. ArFB participates in the annual AFBF convention and national programs.
• John DeereminorGTM or Marketing PartnerArkansas Farm Bureau and John Deere announced a member benefit program giving Farm Bureau members special access to John Deere's GreenFleet Loyalty Rewards program, providing members with a free two-year Platinum 2 membership. This is a national-level program extended to ArFB members.
• Ford Motor Co.minorGTM or Marketing PartnerArkansas Farm Bureau launched a member benefit discount program with Ford Motor Co., providing members with special pricing or discounts on Ford vehicles. Announced July 31, 2017.
• Southern Farm Bureau Casualty Insurance CompanycoreStrategic or Co-development PartnerArkansas Farm Bureau Insurance Company (AFBIC) operates in affiliation with Southern Farm Bureau Casualty Insurance Company. Both entities are part of the broader Farm Bureau insurance system. AFBIC provides insurance products exclusively to Farm Bureau members in Arkansas.
• University of Arkansas System Division of AgricultureminorStrategic or Co-development PartnerArFB collaborates with the University of Arkansas System Division of Agriculture on various agricultural research, education, and extension activities. Examples include the Northeast Rice Research and Extension Center opening (where ArFB President Dan Wright spoke), the Center for Arkansas Farms and Food, and agricultural education content partnerships.
• County Farm Bureaus (75 Arkansas Counties)coreChannel Partner/ Reseller/ DistributorEach of Arkansas's 75 counties has a local Farm Bureau organization that belongs to the Arkansas state federation. These county organizations serve as the primary grassroots distribution channel for membership, member services, policy development, and local advocacy. Each county Farm Bureau has its own leadership and conducts local programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Missouri Farm Bureau: Neighboring state Farm Bureau federation with a similar county-chapter grassroots model, insurance operations, and commodity advocacy structure. Highly comparable as a geographic and structural neighbor.
• Texas Farm Bureau: Largest state Farm Bureau in the U.S. with a comparable grassroots advocacy model, county-based structure, insurance subsidiary, and youth/education programs. Direct peer as a peer state federation serving a large agricultural economy.
• Illinois Farm Bureau: State-level Farm Bureau federation with county chapters, insurance subsidiary (Country Financial), commodity advocacy, and education programs. Direct peer in organizational structure, scope, and product breadth.
• Iowa Farm Bureau: State Farm Bureau federation with a similar membership-based advocacy model, county network, insurance operations, and commodity-focused programs. Comparable as another state-level federation with a strong agricultural-amplification role.
• Tennessee Farm Bureau: Regional state Farm Bureau federation with a comparable grassroots county-chapter structure, insurance subsidiary, and commodity-specific programs. Direct regional peer for Arkansas.
• National Farmers Union: National advocacy organization representing family farmers and ranchers, with state divisions that parallel Farm Bureau's structure. Competes for the same farmer-advocacy and policy-influence mandate at the national level.

Regional players

• Mississippi Farm Bureau Federation: Neighboring state Farm Bureau federation serving a similar agricultural economy (poultry, soybeans, cotton, rice). Comparable in mission, structure, and product mix, though operating in a different state.
• Oklahoma Farm Bureau: Adjacent state Farm Bureau federation with cattle, wheat, and row-crop focus. Comparable in grassroots model, county chapters, and member-services orientation, though operating in a different state.

Broad incumbents

• American Farm Bureau Federation: The national parent federation of all state Farm Bureaus, including Arkansas. Directly comparable as the umbrella advocacy organization with 6 million members; Arkansas Farm Bureau operates as a state-level affiliate and participates in the annual AFBF convention.
• Southern Farm Bureau Casualty Insurance Company: Affiliated regional insurance carrier for southern state Farm Bureaus including Arkansas (AFBIC). Comparable as a peer insurance entity that shares the Farm Bureau distribution system; provides reinsurance and product infrastructure for state Farm Bureau insurance subsidiaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/arkansas-farm-bureau
• Xx.com/arfb

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas Farm Bureau