PrimaKu

What PrimaKu does

PrimaKu is an Indonesian digital health platform founded in 2019 and headquartered in Jakarta that operates an integrated pediatric health ecosystem serving parents, pediatricians, and clinics. The core product is a mobile app that enables parents to track child growth using WHO and CDC growth charts, manage immunization schedules aligned with the Indonesian Pediatric Association (IDAI) national guidelines, monitor developmental milestones, and book vaccinations and medical services at partner clinics across Indonesia. The platform extends to healthcare providers through PrimaPro, a teleconsultation and patient-record app for pediatricians, and PrimaCare, an electronic medical record system for clinics, and to education through Parenthood Institute, a parenting education platform that enrolled 65,000+ parents in 2024. The platform supports over 3 million parents, 5,200+ pediatricians, and 400+ clinic partners, and integrates with SatuSehat, Indonesia's national medical registry operated by the Ministry of Health (Kemenkes). Revenue is generated primarily through transaction fees on vaccine and medical service bookings facilitated through the app, supplemented by recurring subscription or licensing revenue from PrimaPro and PrimaCare. The company holds official partnerships with IDAI, Kemenkes, and BKKBN, holds ISO 27001 certification, and reports that 96.78% of monitored children under two avoid malnutrition and stunting while PrimaKu users are 3.23x more likely to complete the IDAI immunization schedule compared to non-users.

In August 2023, PrimaKu closed a pre-Series A financing round led by Northstar Group and AppWorks with participation from BRI Ventures and BIG Ventures, following an earlier seed from Analog Capital in September 2021. In December 2025, the company announced a strategic partnership with Save the Children Global Ventures (SCGV) to extend digital child-health services into underserved rural and regional areas of Indonesia and the broader Asia Pacific region. Founder and CEO Muhammad Indraputra leads the company, which operates with a headcount of 11-50 employees from its Jakarta headquarters.

Name

PrimaKu

Legal name

PRIMAKU

Website

https://primaku.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PrimaKu is an Indonesian digital health platform serving parents, pediatricians, and clinics through a mobile app for child growth tracking, IDAI-aligned immunization scheduling, vaccine and medical-service booking, teleconsultation, and clinic EMR. It connects over 3 million parents with 5,200+ pediatricians and 400+ clinics across Indonesia.

Ownership category

akta.pro rank

Product category

Pediatric Digital Health Platform

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

akta.pro secondary industry

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric health monitoring
• Vaccination booking platform
• Child growth tracking
• Parenting education platform
• Telemedicine app

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vaccine Booking Transactions: Platform fee or transaction fee from booking vaccinations at partner clinics. Parents book vaccines through PrimaKu app and pay at clinics, with platform facilitating the transaction.
2. Medical Services Booking: Commission or transaction fee from booking medical services including health check-ups, screening tests, and consultations through the platform.
3. PrimaPro Subscription: Subscription or licensing revenue from PrimaPro app for pediatricians providing secure teleconsultations and professional tools.
4. PrimaCare EMR Licensing: Revenue from electronic medical record system licensing to clinic partners for patient management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PrimaKu operates a pediatric digital health platform that helps Indonesian parents track child growth and development, schedule and book vaccinations, access teleconsultations with pediatricians, and consume expert-validated parenting education. It also provides dedicated apps for healthcare providers — PrimaPro for pediatricians and PrimaCare EMR for clinics — and connects users to a network of 400+ partner clinics across Indonesia.

Product overview

PrimaKu is a platform-plus-modules architecture consisting of a core parent mobile app and several integrated sub-products. The core PrimaKu app serves parents as the primary interface for child growth tracking, vaccination booking, and medical consultations. Supporting the core are PrimaPro (a pediatrician app for teleconsultations and patient records), PrimaCare (a clinic-facing EMR system at primacare.ai), and Parenthood Institute (a parenting education platform with classes). The platform also operates distinct booking sub-products: child vaccination booking, adult vaccination booking, and medical services (layanan medis), all powered by a network of 400+ clinic partners across Indonesia. Integration with SatuSehat, Indonesia's national medical registry, connects clinic partners to the national health ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• PrimaPro: A comprehensive app for pediatricians, providing secure teleconsultations, access to medical databases, and professional collaboration.
• PrimaCare
• Parenthood Institute

Products and services

• PrimaKu Parent App Mobile app for Indonesian parents to track child growth and development, book vaccinations and medical services, access teleconsultations with pediatricians, and consume expert-validated parenting content; available on iOS and Android with a 4.9 rating from 50,000+ reviews.

Quantifiable outcome

• 96.78% of children under 2 years monitored through PrimaKu App avoid malnutrition and stunting
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Save the Children Global Ventures (SCGV)coreStrategic or Co-development Partner · 3 December 2025Partnership to expand healthcare services in the Asia Pacific region, focusing on child health and immunization. The collaboration aims to extend PrimaKu's reach into underserved rural and regional areas in Indonesia, with the goal of improving child health outcomes using digital technology. Addresses healthcare challenges where significant percentages of children are under-immunised and suffer from stunting.
• Indonesian Pediatric Association (IDAI)coreStrategic or Co-development PartnerOfficial partner - PrimaKu is Partner Resmi IDAI (Official Partner of Indonesian Pediatric Association). Immunization schedules aligned with IDAI vaccine schedule.
• Indonesia Ministry of Health (Kemenkes)coreStrategic or Co-development PartnerOfficial partner - integration with SatuSehat national medical registry. Recognized by Minister of Health for Diari Diabetes integration.
• BKKBN (National Population and Family Planning Board)coreStrategic or Co-development PartnerOfficial partner for child health and family planning initiatives.
• Etana BiotechnologiesminorStrategic or Co-development PartnerCSR vaccination program partnership providing free vaccinations for orphaned children through collaboration with Cakra Abhipraya Responsif.
• Cakra Abhipraya ResponsifminorStrategic or Co-development PartnerCSR vaccination program partnership with Etana Biotechnologies providing free vaccinations for orphaned children.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Halodoc: Leading Indonesian telehealth and health-commerce platform offering teleconsultations, medicine delivery, and lab bookings. Overlaps PrimaKu directly in teleconsultation and clinic/lab booking within the same Indonesian market.
• Alodokter: Major Indonesian health-content and teleconsultation platform serving patients and doctors. Competes for the same Indonesian parent/patient audience with teleconsultation, content, and provider-side tools analogous to PrimaPro.
• KlikDokter: Indonesian health information and consultation platform with doctor booking. Has comparable D2C health content, booking, and teleconsultation flows for parents and patients.
• theAsianparent (mamapapa): SEA parenting content and community platform with Indonesia presence (mamapapa). Competes with PrimaKu's Parenthood Institute on parenting content, expert guidance, and community engagement for parents.

Emerging players

• Orami: Indonesian parenting and family platform originally focused on maternal/child commerce. Overlaps with PrimaKu on parenting content, community, and family-health-adjacent services for Indonesian parents.
• BabyCenter (in Indonesia / SEA): Global pregnancy/parenting content and tracker platform with reach in SEA. Direct overlap with PrimaKu on developmental tracking, parenting tips, and milestone content for parents of young children.
• ProSehat: Indonesian digital health platform offering teleconsultation and pharmacy services. Similar D2C booking and consultation flows; subset overlap with PrimaKu on teleconsultation for parents.

Regional players

• Good Doctor Technology (Indonesia): SEA-backed (Grab/SoftBank-affiliated) telehealth and health-commerce platform operating in Indonesia. Competes for teleconsultation and primary care bookings in the same Indonesian consumer market.
• Doctor Anywhere: SEA telehealth operator active across Indonesia and neighboring markets. Comparable teleconsultation and clinic-booking offering targeting general consumers including parents.

Broad incumbents

• K24Klik: Indonesian online pharmacy and health-retail platform from the K-24 network. Adjacent competitor in clinic medicine ordering and prescription fulfillment; tangential to PrimaKu's booking + teleconsultation layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primaku

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimaKu