Aberdeen Home Care

What Aberdeen Home Care does

Aberdeen Home Care, Inc. is a private, nurse-owned and operated private-duty home care agency founded in 2001 by Joanne MacInnis, RN and Certified Dementia Practitioner, headquartered in Danvers, Massachusetts. The company provides concierge-level in-home care services exclusively to seniors, elders, and families across the North Shore and Greater Boston areas of Massachusetts, with a service mix spanning Elder Care, Memory Care, Home Rehabilitation, Nurse Case Management, 24/7 On-Call Support, Hospice and Life-Limiting Illness Care, and Assisted Living Support. All care plans are created and overseen by dedicated Nurse Case Managers and delivered by credentialed caregivers (RNs, LPNs, CNAs, CHHAs) selected through a multi-layer screening protocol covering drug screening, multi-state CORI, SORI/OIG checks, license verification, and physician clearance.

The underlying technology stack is intentionally lean and operational rather than platform-oriented: the company relies on the ClearCareGo mobile application for caregiver scheduling, time tracking, and care documentation, alongside HIPAA-compliant systems for client information management, NetLink Solution for payroll, and Principal for 401(k) administration. No proprietary software, AI/ML models, APIs, or integrations are disclosed. Aberdeen's go-to-market combines inbound phone and email intake, healthcare-provider referrals (notably from Mass General Hospital and Care Dimensions), community outreach (Caring Voice blog, monthly newsletter, social media, Manchester Cricket newspaper columns), and a structured five-step admission process culminating in an in-home skilled nursing assessment.

Revenue is generated through private-pay concierge home care services billed on a quote-based, pay-as-you-go cadence, with the company accepting long-term care insurance assignments. Pricing is customized per client based on care complexity, caregiver credentials, scheduling frequency, and service type. The business is founder-owned with no disclosed private equity, venture capital, or institutional backing, and is accredited by the Home Care Alliance of Massachusetts, placing it among the top 10% of elite agencies in the state.

Name

Aberdeen Home Care

Legal name

Aberdeen Home Care, Inc.

Website

https://aberdeenhomecareinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Aberdeen Home Care is a nurse-owned, private-pay concierge home care agency in Danvers, MA providing elder care, memory care, home rehab, case management, and hospice support to seniors across the North Shore and Greater Boston areas since 2001.

Ownership category

akta.pro rank

Product category

Private Duty Home Healthcare

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAHAJ

Private Duty 24/7 Nursing (RN/LPN) In-Home Care

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Private duty home care
• Elder care services
• Memory care support
• Home rehabilitation care
• Nurse case management

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Duty In-Home Care Services: Aberdeen generates revenue through private pay, concierge-level in-home care services delivered to seniors and elders in their homes. Services are billed based on care needs and scheduling, with 24/7 on-call support included. The company accepts long-term care insurance assignments and works with clients on a private pay basis. Revenue is recurring as clients typically require ongoing care over extended periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Aberdeen Home Care is a nurse-owned and operated private duty home care agency that delivers concierge-level in-home care to seniors on Massachusetts' North Shore and Greater Boston. Services span elder care, memory care, home rehabilitation, hospice and life-limiting illness support, assisted living support, and nurse case management, all built around a customized plan of care overseen by a dedicated Nurse Case Manager and delivered by employed caregivers (CNAs, CHHAs, LPNs, RNs).

Product overview

Aberdeen Home Care is a nurse-owned and operated private duty home care agency offering a comprehensive suite of concierge-level in-home care services. The company provides Elder Care, Memory Care, Home Rehab, Case Management, and 24/7 Support as its core service offerings. Additional specialized services include Hospice & Life-Limiting Illness Care and Assisted Living Support. All services are delivered through a customized plan of care created and overseen by Nurse Case Managers, with hands-on care provided by Certified Nursing Assistants (CNAs) or Certified Home Health Aides (CHHAs). The company operates primarily on the North Shore of Massachusetts and Greater Boston area.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Care
• Memory Care
• Home Rehab
• Case Management
• 24/7 On-Call Support
• Hospice & Life-Limiting Illness Care
• Assisted Living Support

Quantifiable outcome

• Among the top 10% of elite agencies in Massachusetts with Home Care Alliance of Massachusetts accreditation
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Home Care Alliance of MassachusettscoreStrategic or Co-development PartnerAberdeen Home Care has been proudly accredited with the Home Care Alliance of Massachusetts since 2018. This accreditation places Aberdeen among the top 10% of elite agencies in the state. The Alliance provides the Certificate of Accreditation and agency advantage program, which Aberdeen participates in and promotes on its contact page.
• Hospice and Visiting Nurse OrganizationscoreStrategic or Co-development PartnerAberdeen works closely with the Hospice or Visiting Nurse organization of the family's choice toward common goals of preserving quality of life, symptom management, and meeting complex needs of clients and families. The company is frequently referred by local area hospice organizations.
• ClearCare (ClearCareGo)coreTechnology or IntegrationClearCare provides the ClearCareGo mobile app used by Aberdeen's caregivers for scheduling, time tracking, profile management, and care documentation. Aberdeen provides video tutorials and resources to help employees download and navigate the ClearCareGo app on iPhone and Android devices.
• Care DimensionscoreStrategic or Co-development PartnerCare Dimensions is a hospice organization in Danvers, MA with which Aberdeen has a strong collaborative relationship. Aberdeen works closely with Care Dimensions on patient care, and Care Dimensions staff (including former President Patricia Ahern and Development Special Events Manager Amy Rein) have provided testimonials praising Aberdeen's services. Aberdeen also supports Care Dimensions' Walk for Hospice community event.
• Betsy Lehman Center for Patient SafetyminorOthersAberdeen caregiver Miria, CNA was featured in a public service video produced by the Betsy Lehman Center in Boston, MA, demonstrating proper use of PPE for home care workers during COVID-19. The video was featured on the Betsy Lehman Center website (betsylehmancenterma.gov/homecare) as a demonstration resource.
• SeniorCare, Inc.minorStrategic or Co-development PartnerSeniorCare, Inc. is a local elder resource agency serving Gloucester and Beverly, MA. Aberdeen refers clients to SeniorCare for services such as Meals on Wheels, bill-paying support, transportation, and other community-based elder services. Aberdeen blog posts recommend SeniorCare as a trusted local resource for families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bayada Home Health Care: National private-duty home health and personal care agency with strong Northeast US presence and Medicare-certified skilled nursing alongside non-medical services. Directly comparable to Aberdeen's concierge private duty model but operating at significantly greater scale across multiple states and service lines.
• Home Instead: Global franchise leader in personal care, companionship, and memory care for seniors at home. Operates numerous Massachusetts franchises including North Shore locations, offering comparable non-medical private-duty services at scale.

Direct peers

• Visiting Angels: Franchise-based non-medical senior home care provider serving clients in their homes with personal care, companionship, and respite services. Operates extensively across Massachusetts including the North Shore, offering comparable private-pay in-home care to elderly clients.
• BrightStar Care: Franchise home care agency offering both medical and non-medical in-home care, including skilled nursing and dementia care. Operates multiple Massachusetts locations and competes for similar private-pay and insurance-funded clients with a Joint Commission-accredited brand.
• Senior Helpers: National franchise provider of in-home senior care specializing in Alzheimer's and dementia care, personal care, and respite. Operates across Massachusetts and competes for the same private-pay family decision-maker and referral-driven GTM motion as Aberdeen.
• Comfort Keepers: International franchise network providing in-home care, companionship, and specialized dementia support (Interactive Caregiving) to seniors. Has Massachusetts franchise presence offering comparable concierge-style private pay hourly care.
• Always Best Care Senior Services: Franchise provider of non-medical in-home care, assisted living placement, and skilled home health across the US with multiple Massachusetts offices. Closely comparable private-pay home care offering targeting seniors on the North Shore.
• Synergy HomeCare: Franchise network of non-medical home care agencies providing personal care, companionship, and specialty memory/dementia services. Has locations throughout Massachusetts and competes in the same private-pay elder care segment as Aberdeen.

Regional players

• Companion Health & Hospice / Care Dimensions: Regional hospice and palliative care provider headquartered in Danvers, MA - one of Aberdeen's primary clinical referral partners. Operates overlapping hospice territory across eastern Massachusetts and serves the same end-of-life patient population Aberdeen supports with private duty services.
• Instead Senior Care (New England regional operator): Regional Home Instead franchise operators across Massachusetts serving the North Shore and Greater Boston with private-pay hourly elder care. Comparable in service mix but typically less differentiated on clinical/nurse-led brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aberdeen Home Care