BrokerLift
BrokerLift operates the Engage Platform, a B2B2C insurance technology solution purpose-built for specialty insurance distribution. The cloud-based platform serves retail brokers, MGAs/MGUs, and specialty insurers across Canada, the US, and the UK with quote-to-bind and policy lifecycle management.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrokerLift does
BrokerLift is a Toronto-based insurance technology company that operates the Engage Platform, a B2B2C enablement platform purpose-built for specialty insurance distribution. The platform connects the insured, retail broker, wholesale broker, and insurer on a single transaction layer spanning quote, bind, and full policy lifecycle management. Founded around 2015-2016 in Canada, BrokerLift serves retail brokers and agencies, MGAs/MGUs, and specialty insurers across Canada, the United States, and the United Kingdom. The company is privately held and operates with a headcount in the 11-50 range under CEO and co-founder Thomas Accardo.
The Engage Platform is built on a cloud-based, API-first architecture deployed on AWS with multi-region data sovereignty and SOC 2 Type 2 compliance, with security practices aligned to the NIST SP 800-53 framework. Core technical components include a proprietary Product Modeling Engine supporting multiple languages and currencies, an Adaptive Questions system for dynamic rating and routing, full policy administration (endorsements, certificates, renewals, cancellations), integrated digital payments via Stripe, an embedded eCommerce storefront, and pre-built integrations with HubSpot, Power BI, Okta, MuleSoft, SendGrid, sanctions screening tools, and BMS/AMS systems. The platform supports white-label and embedded deployments, enabling brokers and insurers to distribute specialty products under their own brand.
BrokerLift monetizes through three revenue streams: SaaS platform licensing priced by deployment scope and user count, professional services for implementation and digital transformation consulting, and transaction-based fees on its eCommerce marketplace for direct-to-consumer specialty products such as tenants, boat, motorcycle, and special events insurance. Go-to-market combines enterprise field sales, product-led self-serve onboarding, and OEM/embedded distribution. The company has enabled over 150 custom products and programs, integrated with 50+ carriers, digitized 200+ P&C products, and transacts hundreds of millions of dollars in premium annually across its three-country footprint.
BrokerLift firmographics
Firmographics- Name
- BrokerLift
- Legal name
- BrokerLift Inc.
- Website
- https://brokerlift.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrokerLift operates the Engage Platform, a B2B2C insurance technology solution purpose-built for specialty insurance distribution. The cloud-based platform serves retail brokers, MGAs/MGUs, and specialty insurers across Canada, the US, and the UK with quote-to-bind and policy lifecycle management.
- Ownership category
- akta.pro rank
BrokerLift industry classification
Industry- Product category
- Insurance Distribution Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where BrokerLift is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BrokerLift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform/SaaS Subscription: Engage Platform licensing model providing access to policy administration, transaction management, and multi-party collaboration capabilities. Pricing based on deployment scope and user count.
- Professional Services: Implementation, configuration, and digital transformation consulting services. Includes product onboarding, distribution strategy development, requirements gathering, and custom engagement experience development.
- eCommerce/Marketplace: Transaction-based model for online point-of-sale insurance products through the marketplace, enabling brokers to sell specialty products with embedded checkout flows.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
BrokerLift product offering
Product offeringCore offering
BrokerLift builds and sells the Engage Distribution Platform, a B2B2C SaaS platform that connects insured, retail broker, wholesale broker, and insurer parties on a single system to execute specialty insurance transactions end-to-end — from quote through bind to policy lifecycle management (endorsements, certificates, renewals, cancellations). The platform includes a proprietary product modeling engine, adaptive question flows, integrated digital payments, an embedded eCommerce storefront for 24/7 online sales of specialty products, and pre-built integrations to payments, CRM, SSO, analytics, and BMS/AMS systems.
Product overview
BrokerLift offers a platform-plus-modules architecture centered on the Engage Distribution Platform as the core product. Engage is a B2B2C enablement platform for specialty insurance that handles the full transaction lifecycle connecting insured, retail broker, wholesale, and insurer. The platform includes product modeling, policy lifecycle management, and ecosystem integrations. Complementing Engage is the eCommerce Marketplace for point-of-sale specialty product distribution, and Professional Services for implementation support and custom product builds. With over 150 custom products enabled across Canada, US, and UK, the portfolio addresses brokerages, MGAs/MGUs, and specialty insurers seeking to digitize complex, multi-party insurance workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Engage Platform: A modern platform purpose-built for specialty insurance transactions, supporting B2B2C distribution from insured to broker to underwriter with full policy lifecycle management.
Products and services
- Engage Distribution Platform B2B2C SaaS platform purpose-built for specialty insurance distribution that connects insured, retail broker, wholesale, and insurer for seamless workflow from quote to bind and full policy lifecycle management including endorsements, certificates, renewals, cancellations, and dynamic product modeling for multi-country, multi-currency deployments.
- eCommerce Marketplace Point-of-sale eCommerce marketplace featuring ready-to-deploy specialty insurance products including tenants, boat, motorcycle, special events, and more, with embedded checkout flows allowing brokers to sell specialty products directly through their own websites 24/7.
- Professional Services Implementation, configuration, and digital transformation consulting services including product onboarding, distribution strategy development, requirements gathering, project planning, and custom engagement experience development for complex specialty insurance programs.
Companies that use BrokerLift
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BrokerLift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature7 records
BrokerLift partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- StripecorePayment processing integration enabling digital payments for instant quote-to-bind workflows. Supports credit card transactions at policy bind.
- ePay PolicycorePayment processing integration for insurance premium payments and policy transactions.
- Sanctions.iocoreSanctions screening integration for compliance verification during insurance transactions.
- SanctionCheckcoreSanctions screening integration for regulatory compliance and risk management.
- SendGridcoreEmail and communication services for transaction notifications, policy documents, and customer communications.
- HubSpotcoreCRM integration for customer relationship management, sales pipeline tracking, and marketing automation.
- Power BIcoreBusiness intelligence and analytics integration for reporting and data visualization.
- Google AnalyticscoreWeb analytics integration for tracking platform usage, user behavior, and marketing attribution.
- MuleSoftcoreIntegration and middleware platform enabling connections to enterprise systems and API management.
- OktacoreSSO authentication integration using OAuth 2.0 for secure user access and identity management.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BrokerLift competitors and assessment
Company assessmentDirect peers
- Matic Insurance: Digital insurance marketplace embedded into lender, real estate, and fintech partner channels for home, auto, and specialty products. Comparable as an embedded insurance distribution platform with white-label and partner-led GTM motions.
- Tarmika: Insurance rating and comparative quoting platform built for independent agents, with carrier panel integrations. Comparable as a broker-facing rating and bind workflow layer that competes for the same agent workflow time.
- NowCerts: Insurance CRM and agency management system for independent agencies and MGAs, with carrier downloads and comparative rater integrations. Comparable as a workflow and policy administration platform for small-to-mid broker and MGA customers.
- Embroker: Digital commercial insurance platform distributing specialty lines directly to businesses through broker and carrier partnerships. Comparable on specialty commercial distribution and digital binding workflows, with more direct-to-buyer emphasis.
- Bold Penguin: Commercial insurance marketplace and exchange connecting agents, MGAs, and carriers for small commercial quoting. Directly comparable B2B2C distribution model targeting brokers and specialty lines.
Broad incumbents
- Vertafore: Major insurance technology vendor offering agency management, rating, and distribution software to brokers and carriers. Overlaps with BrokerLift on broker enablement and carrier integrations but spans a much wider product suite beyond specialty insurance.
- Duck Creek Technologies: Core insurance software suite for P&C carriers covering policy, billing, and claims. Comparable on the policy lifecycle management layer and carrier-side integrations that BrokerLift enables downstream.
- Applied Systems: Leading provider of agency management and insurance platform software for brokers and agencies. Comparable as an incumbent serving the same retail broker and MGA customer base that BrokerLift targets, though Applied Systems' TAM is broader than specialty insurance.
- Zywave: Insurance technology platform serving brokers with agency management, content, and client engagement tools. Comparable on broker enablement and digital distribution, with broader content and sales tools.
Emerging players
- CoverWallet: Digital commercial insurance brokerage (acquired by Aon) serving small businesses with online quoting and binding across multiple specialty lines. Comparable on digital specialty distribution, now operating as part of a much larger brokerage platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BrokerLift social profiles
Digital presenceBrokerLift compliance and trust
Trust signalCompliance2 records
BrokerLift financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrokerLift leadership team
Management profileNumber of profiles
Profiles1 record
BrokerLift funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrokerLift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrokerLift
What does BrokerLift do?
BrokerLift builds and sells the Engage Distribution Platform, a B2B2C SaaS platform that connects insured, retail broker, wholesale broker, and insurer parties on a single system to execute specialty insurance transactions end-to-end — from quote through bind to policy lifecycle management (endorsements, certificates, renewals, cancellations). The platform includes a proprietary product modeling engine, adaptive question flows, integrated digital payments, an embedded eCommerce storefront for 24/7 online sales of specialty products, and pre-built integrations to payments, CRM, SSO, analytics, and BMS/AMS systems.
Is BrokerLift a public or private company?
BrokerLift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrokerLift founded?
BrokerLift was founded in 2016. It employs 11 to 50 people.
Where is BrokerLift based?
BrokerLift is headquartered in Toronto, Canada, in the North America region.
How does BrokerLift make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are professional Services and eCommerce/Marketplace.
Who are BrokerLift's main competitors?
Direct peers on record are Matic Insurance, Tarmika, NowCerts, Embroker and Bold Penguin. Broad incumbents are Vertafore, Duck Creek Technologies, Applied Systems and Zywave. CoverWallet is listed as an emerging player.
Does BrokerLift have an API?
Yes. The Engage Platform provides API connectivity as a core architectural feature. Supports Open Architecture Integrations for BMS/AMS connections, third-party API connections for data augmentation (e.g., domain scans for cyber insurance), and integrated API connections for supporting services. Data flows directly into carrier core systems via API for bound policy data. The platform architecture is API/microservice-based.
What industry is BrokerLift in?
BrokerLift's product category is Insurance Distribution Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 5242 and its SIC code is 6411.