CompareHero

What CompareHero does

CompareHero, operated by Jirnexu Sdn. Bhd., is a Malaysian online financial product comparison platform founded in 2012 and headquartered in Kuala Lumpur. The platform enables Malaysian consumers to compare credit cards and personal loans from more than 15 partner banks, including Maybank, RHB, UOB, HSBC, Standard Chartered, Public Bank, AmBank, Alliance Bank, and a growing roster of Shariah-compliant and digital challengers such as GXBank, AEON Bank, HLB Islamic, Al Rajhi, and Bank Muamalat. Core products include the Credit Cards Comparison Platform, the Personal Loans Comparison Platform, a direct insurance purchase capability processed through a Bank Negara Malaysia-approved payment gateway, the CompareHero Blog for financial education, and a chatbot-assisted application workflow with embedded credit checks via CTOS, Experian Malaysia, and Credit Bureau Malaysia. The platform is free for consumers; CompareHero monetises through referral commissions from partner banks for credit card and personal loan applications, and through fees earned by the parent Jirnexu for customer acquisition and lifecycle management services delivered to financial institutions. Go-to-market is product-led and direct-to-consumer via the comparehero.my website, supported by SEO, content marketing, and organic social on Facebook, Instagram, and LinkedIn.

Name

CompareHero

Legal name

Jirnexu Sdn. Bhd.

Website

https://comparehero.my

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CompareHero is a Malaysia-based online comparison platform, operated by Jirnexu Sdn. Bhd., that lets Malaysian consumers compare and apply for credit cards, personal loans, and insurance products from more than 15 partner banks, monetising through referral commissions.

Ownership category

akta.pro rank

Product category

Financial Product Comparison Platform

NAICS

Activities Related to Credit Intermediation (5223), Credit Bureaus (561450)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Financial product comparison
• Credit card comparison
• Personal loan comparison
• Insurance comparison platform
• Banking marketplace Malaysia

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral Fees from Financial Institutions: CompareHero generates revenue through referral fees and commissions from banks and financial institutions when users apply for credit cards or personal loans through the platform. The platform is free for consumers to use.
2. Customer Acquisition Services for FSIs: As part of Jirnexu Sdn Bhd, CompareHero provides customer acquisition and lifecycle management solutions to financial institutions, earning fees for facilitating customer connections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CompareHero operates a free online platform enabling Malaysian consumers to compare credit cards, personal loans, and insurance products from leading partner banks side-by-side and apply directly online. The platform aggregates offerings from over 15 Malaysian financial institutions and generates revenue via referral commissions from banks when consumers successfully apply for products through CompareHero.

Product overview

CompareHero is a free financial comparison platform operated by Jirnexu Sdn Bhd, offering credit card and personal loan comparison services from partner banks in Malaysia. The platform includes the Credit Cards Comparison Platform and Personal Loans Comparison Platform as core offerings, supplemented by a CompareHero Blog for financial education content. Users can access Personalised Recommendations based on their financial profiles, Exclusive Partner Rewards through bank partnerships, and a Chatbot for automated customer service. The platform also supports direct Insurance Purchase through a secure payment gateway. All services are provided free of charge to consumers, with the company generating revenue through referral commissions from financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Cards Comparison Platform A free online comparison platform enabling Malaysian consumers to compare credit cards from multiple partner banks, view side-by-side feature comparisons (cashback, rewards, airmiles, no annual fee, Islamic, balance transfer options), and apply directly online with quick processing.
• Personal Loans Comparison Platform A free online comparison platform for comparing personal loans and Islamic personal financing products from partner banks (conventional, Islamic, and digital), with online application and fast approval options including subcategories for fast approval, low income, and Islamic financing.
• Insurance Purchase Platform Platform feature enabling direct purchase of insurance products, with policy purchases processed through a secure Bank Negara Malaysia approved payment gateway and contracts executed between the user and insurer.
• Online Application Service Digital application processing system allowing users to apply for credit cards and personal loans directly through the CompareHero platform, with streamlined documentation and quick processing routed to partner banks.

Quantifiable outcome

• 10,000+ Malaysians have found smarter deals on the platform

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core, minor and flagship.

• Standard CharteredcoreChannel Partner/ Reseller/ DistributorStandard Chartered Bank - Malaysia's first and oldest bank with over 140 years of history. Partner for credit card distribution through CompareHero's online platform.
• UOBcoreChannel Partner/ Reseller/ DistributorUnited Overseas Bank Malaysia - subsidiary of UOB Limited, incorporated in 1993. Offers 8 different credit cards and 1 personal loan through the platform. Multinational bank with 40+ branches.
• MaybankcoreChannel Partner/ Reseller/ DistributorMalayan Banking Berhad - Malaysia's largest bank, recognized by Forbes Global as one of the top 500 companies in the world. Offers 24 different credit cards and personal loans through the platform.
• HSBCcoreChannel Partner/ Reseller/ DistributorHSBC Bank Malaysia - international bank partner for credit card distribution on the CompareHero platform.
• Alliance BankcoreChannel Partner/ Reseller/ DistributorAlliance Bank Malaysia Berhad - multinational bank with 60+ branches. Offers credit cards, personal loans, and mortgage facilities. Formed in 2001, named Best SME Bank in 2015.
• RHB BankcoreChannel Partner/ Reseller/ DistributorRHB Bank Berhad - Malaysia's fourth largest fully integrated financial services group. Offers 7 credit cards, 2 personal loans, and 2 mortgages. 190+ branches including Islamic banking subsidiary.
• AmBankcoreChannel Partner/ Reseller/ DistributorAmBank Group - one of Malaysia's largest financial institutions with AMMB Holdings Berhad publicly listed on Bursa Malaysia Main Board. Offers personal loans including AmMoneyLine.
• Public BankcoreChannel Partner/ Reseller/ DistributorPublic Bank Malaysia - one of the largest financial providers in Malaysia, operating for 50 years with over 250 branches and 1,800+ self-service terminals. Offers 10 credit cards.
• AEONcoreChannel Partner/ Reseller/ DistributorAEON Bank (M) Berhad - Malaysia's first Islamic digital bank, licensed by Bank Negara Malaysia. Joint venture between AEON Financial Service (Japan) and AEON Credit Service (M).
• MBSB BankminorChannel Partner/ Reseller/ DistributorMalaysia Building Society Berhad - evolved from being first property financier to offering innovative financial products. Scheduled Institution with 40+ branches. Offers 3 personal loans and 5 mortgages.
• Al Rajhi BankcoreChannel Partner/ Reseller/ DistributorAl Rajhi Bank Malaysia (ARBM) - wholly owned subsidiary of the world's largest Islamic bank (based in Saudi Arabia). Offers 1 personal loan and 2 mortgages. Multinational Islamic bank with 20+ branches.
• Bank MuamalatcoreChannel Partner/ Reseller/ DistributorBank Muamalat Malaysia Berhad - full suite of Shariah-compliant banking services since October 1999. Member of DRB-HICOM Group with Khazanah Nasional as key shareholder. Offers Cash-i SMART personal financing.
• Co-opbank PertamaminorChannel Partner/ Reseller/ DistributorKoperasi Co-opbank Pertama Malaysia Berhad (CBP) - Malaysian cooperative bank regulated by SKM and Bank Negara Malaysia. Specializes in Syariah-compliant products including personal financing up to RM400,000.
• First N EverminorChannel Partner/ Reseller/ DistributorFirst N Ever - licensed financial provider and credit community registered with KPKT. In the industry for over 20 years. Offers personal financing from RM5,000 to RM300,000.
• GXBankcoreChannel Partner/ Reseller/ DistributorGXBank - Malaysia's first-ever fully digital bank licensed by Bank Negara Malaysia (BNM). Offers GX FlexiCredit unsecured personal loan with instant approval and interest rates from 3.78% p.a.
• HLB IslamiccoreChannel Partner/ Reseller/ DistributorHLB Islamic - Islamic banking arm of Hong Leong Bank Berhad, part of Hong Leong Group Malaysia. Offers Shariah-compliant unsecured financing up to RM150,000 with no guarantor required.
• Jirnexu Sdn BhdflagshipStrategic or Co-development PartnerCompareHero is part of Jirnexu Sdn Bhd, Asia's leading full-stack FinTech solutions provider. Jirnexu empowers FSIs and service providers with customer acquisition and lifecycle management solutions. Founded in 2012 in Kuala Lumpur.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MoneyHero Group: Hong Kong-listed SEA financial product comparison group operating MoneyHero Malaysia and SingSaver. Direct competitor in Malaysia's credit card and personal loan comparison space with a publicly traded parent (MePlus) that gives it capital scale advantages.
• iMoney: Malaysia/SEA financial comparison platform offering credit card, personal loan and broadband comparisons. Closest external competitor to CompareHero in Malaysia on product breadth and bank-partner model.
• RinggitPlus: Malaysia-based financial product comparison platform also owned by Jirnexu Sdn Bhd. Directly competes with CompareHero in credit cards, personal loans and Islamic financing comparisons for the same Malaysian consumer and bank-partner base.

Broad incumbents

• LendingTree: US-listed financial services marketplace connecting consumers with multiple lenders across credit cards, personal loans, mortgages and insurance. Comparable marketplace/aggregator business model, though much larger and broader in product scope.
• NerdWallet: US-listed consumer finance content and comparison platform generating affiliate revenue across credit cards, loans, banking and insurance. Comparable in pairing financial education content with affiliate-driven product comparison.

Others

• Experian: Global credit bureau integrated into CompareHero's application workflow for credit scoring. Functions as an infrastructure/data vendor rather than a direct competitor, but its expansion into direct consumer credit products places it adjacent to CompareHero's funnel.

Regional players

• GoBear: ASEAN-headquartered financial aggregator (Singapore, Thailand, Philippines, Indonesia, Vietnam) offering credit card, loan and insurance comparisons. Comparable business model with regional rather than Malaysian focus.
• Moneyduck: Thailand-headquartered financial comparison and advisory platform. Comparable emerging-market comparison business model covering credit, insurance and investment products in an adjacent ASEAN market.
• SingSaver: Singapore-based financial comparison platform owned by MoneyHero Group. Comparable on business model (affiliate referrals from banks) and product categories (credit cards, personal loans), serving a neighboring ASEAN market rather than Malaysia directly.

Emerging players

• BankBazaar: India-based financial product comparison and credit card issuance platform. Comparable on affiliate-referral revenue model, comparison engine for credit cards and personal loans, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/comparehero.my
• LinkedInlinkedin.com/company/comparehero-my
• Instagraminstagram.com/comparehero.my
• Xx.com/CompareHero_my

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CompareHero