Starbem

What Starbem does

Starbem is a Brazilian corporate mental health and employee wellness platform founded in 2020 by cardiologist Dr. Leandro Faria, headquartered in Franca (São Paulo), and structured as STARBEM DESENVOLVIMENTO DE SOFTWARE LTDA. The company sells subscription-based access to a mobile telehealth platform delivering psychology, psychiatry, nutrition, and 16 medical specialty consultations to employees of Brazilian companies, augmented by Stella IA — a proprietary 24/7 AI-powered emotional support chatbot — and a proprietary COPSOQ-based psychosocial risk assessment methodology adapted for Brazil's NR-1 occupational health regulation. The company serves enterprise HR departments (seeking employee benefits and turnover/absenteeism reduction), NR-1 compliance officers (seeking legally valid psychosocial risk diagnostics and action plans ahead of the May 26, 2026 mandatory deadline), and individual consumers (via direct Star Mensal/Star Anual subscriptions and per-consultation 'avulsa' purchases), with distribution through direct enterprise sales, the Starbem mobile app, and channel partnerships with TotalPass, Wellhub, Claro Empresas, and iFood Benefícios. Starbem explicitly positions itself as a telehealth and corporate wellness platform rather than a health plan, and is exempt from ANS (Agência Nacional de Saúde Suplementar) registration.

The platform is built around three integrated product pillars: (1) the Starbem App for employees to access consultations, prescriptions, and Stella IA; (2) the Starbem Company (Portal RH) dashboard for HR teams to monitor well-being metrics and NR-1 compliance in real time; and (3) the NR-1 Methodology that generates laudos técnicos and strategic action plans. Revenue is generated through corporate B2B subscriptions (custom per-employee pricing), direct-to-consumer individual subscriptions (monthly Star Mensal, annual Star Anual), per-consultation avulsa sales, B2B2C channel revenue via partners, and standalone NR-1 compliance diagnostic packages. Starbem claims 12,000+ corporate clients and 1M+ employees covered, with reported clinical outcomes including 98% mental health improvement and 33% reduction in severe anxiety risk after 10–20 therapy sessions. Clinical leadership is credentialed (PhD in Psychology, cardiology expertise, nutrition specialization), and the company participates in the Techstars Toronto Accelerator (September 2023).

Name

Starbem

Legal name

STARBEM DESENVOLVIMENTO DE SOFTWARE LTDA

Website

https://starbem.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Starbem is a Brazilian B2B telehealth and corporate wellness platform delivering psychology, psychiatry, nutrition, and 16 medical specialties via mobile app, with proprietary COPSOQ-based NR-1 compliance tools and Stella IA 24/7 AI emotional support for enterprise HR departments and employees.

Ownership category

akta.pro rank

Product category

Corporate Mental Health and Employee Wellness Platform

NAICS

Other Scientific and Technical Consulting Services (54169), Other Management Consulting Services (541618)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industry

Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA)

Keywords

• Corporate mental health
• Employee wellness platform
• Telehealth consultations
• NR-1 compliance
• Psychosocial risk management

Headquarters

HQ city

Franca

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate B2B Subscription (Enterprise Plans): Starbem sells subscription plans directly to corporate clients (empresas) as an employee benefits platform. Plans are customized to the company's size and needs, covering access to psychologists, nutritionists, and medical specialists for employees. Pricing is per-employee or as a custom enterprise quote. The subscription model generates recurring revenue on monthly or annual billing cycles.
2. Direct-to-Consumer Individual Plans (Star Mensal / Star Anual): Individual consumers can subscribe directly to Starbem via the Star Mensal (monthly auto-renewing plan with 1 medical specialist consultation per month) or Star Anual (annual plan with 8 consultations over 12 months, up to 2 per month). Add-on consultations and per-consultation 'avulsas' are available. Billing is monthly or annually via credit card, or upfront via bank slip/PIX.
3. Per-Consultation Avulsa Sales: Users without an active subscription, or existing subscribers adding extra consultations, can purchase individual consultations at pre-defined per-consultation rates for general medicine, specialists (except adult psychiatry), adult psychiatry, psychology, and nutrition. Each avulsa consultation is valid for 90 days from purchase.
4. B2B2C Channel Revenue via Partners (Claro, TotalPass, Wellhub): Starbem embeds its platform as a whitelabel/integrated benefit within partner ecosystems — notably Claro Empresas (Claro Empresas Starbem Basic/Bronze/Silver tiers sold as weekly subscriptions to end consumers) and within TotalPass and Wellhub platforms. Revenue flows through partner subscription fees and usage, with Starbem acting as the service provider within these channels.
5. NR-1 Compliance Diagnostic Reports and Action Plans: Starbem sells NR-1 compliance packages to corporate clients, including a psychosocial risk diagnostic report, technical report (laudo), and strategic action plan for legal compliance with Brazil's NR-1 occupational health regulation. This is a value-add within the enterprise subscription or as a standalone service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Starbem is a corporate mental health and wellness platform that delivers online consultations with psychologists, psychiatrists, nutritionists, and 16 medical specialties via a mobile app, complemented by an HR management portal. The platform also provides a proprietary COPSOQ-based methodology for psychosocial risk assessment and NR-1 regulatory compliance reporting. Its core technology is Stella IA, a proprietary AI chatbot offering 24/7 emotional support to employees.

Product overview

Starbem is a corporate mental health and employee wellness platform operating as a B2B SaaS solution with three core integrated products: (1) Starbem App - a mobile application for employees to access mental health services, book appointments, and receive 24/7 AI support from Stella IA; (2) Starbem Company (Portal RH) - an HR management dashboard for tracking wellness metrics, monitoring psychosocial risk compliance with NR-1 regulations, and generating audit-ready reports; and (3) NR-1 Methodology - a proprietary COPSOQ-based psychosocial risk assessment and action plan solution for legal compliance with Brazilian labor regulations. The platform delivers integrated care across psychology, nutrition, and 16 medical specialties, with strategic partnerships providing access to TotalPass and Wellhub for physical wellness. The ecosystem is designed for Brazilian enterprises needing to comply with NR-1 occupational health standards effective May 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Stella IA: Proprietary AI-powered emotional support assistant offering 24/7 immediate support to employees.
• Starbem App
• Starbem Company (Portal RH)

Products and services

• Starbem App Mobile application for employees of corporate clients and individual subscribers to access mental health and wellness services, book appointments with psychologists, psychiatrists, nutritionists, and medical specialists, receive digital prescriptions, and interact with Stella IA 24/7 emotional support.
• Starbem Company (Portal RH) HR management portal with real-time dashboards for tracking wellness metrics, emotional maps, well-being indicators, and psychosocial risk data in aggregated/anonymized form, supporting strategic decision-making and NR-1 compliance reporting.
• NR-1 Methodology and Compliance Package Proprietary COPSOQ-based psychosocial risk assessment methodology that produces scientific diagnoses, risk classifications (Low, Medium, High) across five dimensions, technical reports, and strategic action plans to support Brazilian employers' compliance with the NR-1 occupational health regulation (effective May 26, 2026).
• Online Psychology Consultations Telehealth psychology consultations delivered through the Starbem App with rigorously selected clinical psychologists, addressing anxiety, depression, stress, relationships, and personal development; reported 98% mental health improvement after 10-20 sessions.
• Online Psychiatry Consultations Telehealth psychiatric consultations for the treatment of depression, anxiety, bipolarity, and other mental disorders, including medication prescription when clinically appropriate, integrated with psychology for comprehensive mental health care.
• Online Nutrition Consultations Telehealth nutrition consultations covering sports nutrition, obesity, diabetes, eating disorders, and dietary guidance, delivered alongside psychology and endocrinology care and complemented by AI-generated personalized meal plans.
• Medical Specialty Consultations Telehealth consultations across 16 medical specialties including cardiology, dermatology, endocrinology, sports medicine, gynecology, orthopedics, neurology, general practice, gastroenterology, nutrology, pediatrics, urology, hematology, otolaryngology, pneumology, and vascular medicine, completing the integrated health journey alongside mental health and nutrition services.

Quantifiable outcome

• 98% of users report improvement in overall mental health after 10-20 therapy sessions (Oct 2024 research)
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TotalPasscoreChannel Partner/ Reseller/ DistributorStarbem integrates with TotalPass as a strategic wellness partner, providing mental health and well-being services (psychology, nutrition, medical consultations) within TotalPass's corporate wellness platform. TotalPass resells/distributes Starbem's services to its network of enterprise clients, enabling millions of employees to access Starbem's care through TotalPass benefit plans. The partnership is described as a 'great success' by TotalPass's Head of Marketing Latam.
• WellhubcoreChannel Partner/ Reseller/ DistributorWellhub (formerly Gympass) integrates Starbem's mental health services into its global corporate wellness marketplace, offering Starbem's platform to Wellhub's extensive network of enterprise clients. This partnership provides physical and mental well-being integration within Wellhub's ecosystem.
• ClarocoreChannel Partner/ Reseller/ DistributorClaro (Claro Empresas) offers Starbem's services to corporate clients and individual subscribers through dedicated subscription tiers (Starbem Basic, Bronze, Silver). The Claro weekly subscription model provides access to Starbem's specialists (medicine, nutrition, psychology). Starbem services are embedded in Claro's telecommunications distribution channel.
• iFood BenefíciosminorGTM or Marketing PartneriFood Benefícios partners with Starbem to integrate mental health and well-being services into its employee benefits platform. The partnership enables iFood to offer Starbem's mental health care to its benefits platform customers and employees, combining food/wellness and mental health into a holistic offering.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zenklub: Brazil-based corporate mental health platform offering online psychology sessions and B2B wellbeing benefits to enterprise employees. Closest direct competitor to Starbem in the Brazilian HR/mental health benefits space, serving overlapping enterprise buyer personas with a similar subscription model.
• Vittude: Brazilian online mental health platform providing psychology and psychotherapy to corporate and individual clients. Directly comparable to Starbem on customer segment (Brazilian corporates), service offering (tele-psychology), and B2B GTM.
• Lyra Health: Global enterprise mental health platform combining therapy, coaching, medication management, and AI tools for employees. Directly comparable to Starbem on the integrated mental-health-plus-AI employee benefit model, though operating at significantly larger scale.
• Modern Health: Enterprise mental health platform serving global employers with therapy, coaching, and self-guided digital content. Comparable to Starbem in serving HR buyers with bundled mental health benefits, though focused on larger multinational employers.
• Spring Health: Enterprise mental health benefits platform offering precision mental healthcare, therapy, medication, and wellness coaching to employer clients. Directly comparable to Starbem on the B2B HR-led mental health benefits model and integrated care delivery.
• Wysa: AI-driven mental health chatbot and employer wellness solution offering 24/7 emotional support alongside human therapist escalation. Directly comparable to Starbem's Stella IA — both provide an always-on AI front door for employee mental health.

Broad incumbents

• Teladoc Health: Global telehealth incumbent offering virtual care across general medicine, mental health, and chronic conditions. Overlaps with Starbem's tele-mental-health, tele-nutrition, and multi-specialty offerings as part of a much broader virtual care portfolio.
• Wellhub (formerly Gympass): Global corporate wellness platform aggregating gyms, wellness apps, and mental health benefits for enterprise employees. Comparable as both a Starbem channel partner and a broader incumbent offering overlapping wellbeing benefits to the same HR buyer persona.
• Headspace Health: Digital mental health and mindfulness platform offering B2B employer benefits (Headspace for Work) alongside consumer subscriptions. Overlaps with Starbem on employer mental wellness subscriptions, self-guided content, and coaching/therapy access.

Regional players

• Doctoralia: Brazil/LATAM healthcare booking platform connecting patients to specialists, including mental health professionals. Regionally comparable to Starbem as a Brazil-based patient-acquisition channel for clinical specialties, though focused on booking rather than full subscription care.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/starbemsaude
• Instagraminstagram.com/starbem.app
• Facebookfacebook.com/starbemapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starbem