Iliad Italia

What Iliad Italia does

Iliad Italia S.p.A. is the Italian operating subsidiary of France-based iliad Group, providing direct-to-consumer mobile, fixed fiber (FTTH), and 5G fixed-wireless home internet services to Italian residential and small-business customers. Founded in 2016 and commercially launched in 2018, the company disrupted the Italian market with transparent, no-contract pricing (€4.99–€12.99/month mobile tiers, €22.99+/month fiber and 5G FWA bundles) and has since grown into one of Italy's principal alternative operators, capturing share from incumbent TIM.

The company operates its own mobile network infrastructure with 5G coverage in 50+ cities and offers FTTH services up to 5 Gbit/s (EPON) or 2.5 Gbit/s (GPON) using Wi-Fi 7 iliadbox routers, complemented by 5G Box Casa FWA for non-fiber areas. Technology differentiation is anchored in network performance — Iliad Italia was recognized as Italy's fastest fixed ISP in 2025 by both nPerf (median 360.42 Mbps) and Ookla — and in software-layer touches such as the iliadbox Connect app, iliadclub multi-SIM loyalty program, and Domotica IoT SIM for smart-home connectivity.

Commercially, Iliad Italia runs an entirely owned, D2C distribution model with no third-party resellers, acquiring and serving customers through iliad.it, its mobile app, owned iliad Stores, and the 177 customer-service line. Revenue is overwhelmingly recurring subscription (mobile plans, fiber, FWA, IoT SIM, iliadclub bundles), supplemented by hardware sales (new and refurbished smartphones), one-off SIM activation (€9.99) and fiber installation (€39.99) fees, usage-based international roaming add-ons, and an affiliate revenue share from Amazon Prime bundled into the GIGA PRIME plan. Pricing emphasizes fixed monthly rates that do not change over time and absence of long-term commitments, with €350M of share capital and headquarters at Viale Francesco Restelli 1/A, Milan.

Name

Iliad Italia

Legal name

Iliad Italia S.p.A.

Website

https://iliad.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Iliad Italia is the Italian D2C telecom subsidiary of France's iliad Group, offering no-contract mobile (€4.99–€12.99), FTTH fiber, and 5G FWA home internet to Italian consumers and small businesses through its website, app, and owned retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Mobile Subscriptions: Monthly recurring subscription revenue from mobile plans including voice, SMS, and data services. Plans offered at various price points from €4.99 to €12.99/month with different data allowances and features.
2. Fixed Internet (Fibra): Monthly recurring subscription revenue from home fiber and FWA internet services. Includes iliadbox Wi-Fi 7, iliadbox super, and 5G Box Casa offerings.
3. IoT/Connected Devices: Revenue from IoT SIM cards for smart home devices (Domotica plan at €1.99/month) and portable Wi-Fi hotspots (saponetta Wi-Fi) with data plans.
4. Hardware Sales: Revenue from smartphone sales including new and refurbished devices. SIM activation fees of €9.99 per new SIM.
5. Roaming and International Services: Additional revenue from international roaming add-ons (5GB EU/UK for €3.99, 5GB Switzerland, 5GB USA/Canada) and international call charges beyond included allowances.
6. Partner Services (Amazon Prime): Commission or revenue share from Amazon Prime subscription included in GIGA PRIME plan, renewed at €4.99/month after 12-month free period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Iliad Italia sells mobile voice, SMS and data subscriptions over its own 4G/4G+/5G network and fixed-line broadband (FTTH and 5G FWA) to Italian households and individuals. Plans are distributed direct-to-consumer through iliad.it, the iliad mobile app, and the iliad Stores retail network, with no long-term contracts and transparent monthly pricing.

Product overview

Iliad Italia operates as a mobile and fixed-line telecommunications provider offering consumer services. The mobile portfolio includes multiple plan tiers: TOP 250 PLUS (9.99 EUR, 250GB with 5G), TOP 300 PLUS (11.99 EUR, 300GB), and GIGA PRIME (12.99 EUR, 300GB with Amazon Prime). Budget options include GIGA 150 (7.99 EUR), Voce (4.99 EUR voice-only), and Dati 350 (14.99 EUR data-only). A dedicated Domotica IoT SIM plan targets smart home devices at 1.99 EUR/month. The fixed internet lineup features iliadbox Wi-Fi 7 (pure fiber FTTH up to 5 Gbit/s), iliadbox super (premium package with extenders, pocket Wi-Fi with 350GB, and McAfee), and 5G BOX CASA (FWA wireless alternative up to 300 Mbps). The iliadclub multi-SIM loyalty program allows up to 5 SIMs with aggregated data. International roaming add-ons provide extra data for EU/UK, Switzerland, and USA/Canada. All offerings are distributed direct-to-consumer through the website, app, and physical stores with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Brands

• iliadclub: Loyalty program offering additional data (500-650GB in Italy + 25-30GB in Europe) for customers with multiple SIMs or fiber subscriptions
• iliadbox
• TOP 300 PLUS
• TOP 250 PLUS
• GIGA PRIME
• 5G BOX CASA
• iliadbox super

Products and services

• TOP 250 PLUS Mobile plan offering 250GB of data over 4G/4G+/5G with unlimited calls and SMS to mobile and fixed lines in Italy and 25GB extra in Europe, priced at EUR 9.99/month with EUR 9.99 SIM activation.
• TOP 300 PLUS Mobile plan offering 300GB of data over 4G/4G+/5G with unlimited calls and SMS in Italy and Europe, plus 30GB extra roaming, priced at EUR 11.99/month.
• GIGA PRIME Premium mobile plan offering 300GB of data, 5G access, unlimited calls and SMS, and Amazon Prime subscription included free for 12 months (then EUR 4.99/month), priced at EUR 12.99/month.
• GIGA 150 Mobile plan offering 150GB of data with unlimited calls and SMS in Italy and Europe at EUR 7.99/month, with EUR 9.99 SIM activation.
• Voce Voice-only mobile plan with unlimited calls and SMS at EUR 4.99/month.
• Dati 350 Data-only mobile plan offering 350GB of data at EUR 14.99/month.
• Domotica IoT SIM plan for smart home devices offering 200MB/month data, 50 minutes, and 100 SMS in Italy and Europe at EUR 1.99/month.
• iliadclub Multi-SIM loyalty subscription offering aggregated data across up to 5 SIMs (500-650GB in Italy plus 25-30GB in Europe) at tiered prices from EUR 9.99 to EUR 12.99/month, available with a mobile offer plus auto-pay plus home internet.
• iliadbox Wi-Fi 7 (FTTH) Fiber-to-the-home (FTTH) internet service including a Wi-Fi 7 router provided on free loan, with speeds up to 5 Gbit/s download and 700 Mbit/s upload on EPON or up to 2.5 Gbit/s on GPON, plus unlimited calls to Italian and international fixed lines; installation fee EUR 39.99.
• iliadbox Super Premium FTTH fiber package including the Wi-Fi 7 iliadbox router, two Wi-Fi extenders, a portable saponetta Wi-Fi hotspot with 350GB, McAfee Multi Access antivirus, and Safe Family parental controls; installation fee EUR 39.99.
• 5G Box Casa Fixed Wireless Access (FWA) home internet service delivered over the 5G network with a Wi-Fi 6 router provided free for self-installation, offering speeds up to 300 Mbps download and 50 Mbps upload at EUR 22.99/month with EUR 39.99 activation.
• Fibra senza iliadbox FTTH fiber internet service offered without an included router, allowing customers to use their own compatible modem, subject to specific technical compatibility requirements.

Quantifiable outcome

• Iliad was the fastest fixed ISP in Italy with median download speeds of 360.42 Mbps (nPerf 2025)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Radio Kiss KissminorGTM or Marketing PartnerPartnership with Radio Kiss Kiss for hosting the Iliadclub immersive entertainment space at the Sanremo Music Festival. Includes brand visibility and experiential marketing activation at Italy's largest music festival.
• CosmopolitanminorGTM or Marketing PartnerMedia partner for the Sanremo Music Festival Iliadclub activation. Part of multi-media partnership for brand visibility.
• Serie AminorGTM or Marketing PartnerMedia partner for the Sanremo Music Festival Iliadclub activation. Part of multi-media partnership for brand visibility.
• Esse MagazineminorGTM or Marketing PartnerMedia partner for the Sanremo Music Festival Iliadclub activation. Part of multi-media partnership for brand visibility.
• AmazoncoreGTM or Marketing PartnerAmazon Prime included free for 12 months with GIGA PRIME plan (€12.99/month). After 12 months, Prime subscription continues at €4.99/month. This is a key differentiator for the premium mobile plan.
• nPerfminorOthersIndependent speed testing company whose data validates iliad's position as fastest fixed ISP in Italy. Used for marketing claims and credibility.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TIM (Telecom Italia): Italian incumbent MNO and fixed-line operator offering mobile, FTTH, and business services under the TIM brand; directly competes with Iliad Italia for both consumer mobile and broadband subscribers in the same geography.
• Vodafone Italia: One of Italy's largest MNOs offering 5G mobile and fixed broadband; directly competes with Iliad Italia's mobile and FTTH plans under the Vodafone brand in Italy.
• Fastweb: Swisscom-owned Italian fiber broadband and MVNO operator; competes most directly with Iliad's FTTH and 5G FWA fixed-internet portfolio and Iliadclub convergence strategy.
• Sky Italia (Sky Wifi): Sky's Italian broadband and content bundling operation (Sky Wifi) competes on converged entertainment-plus-connectivity, including an Amazon Prime-style value-add similar to Iliad's GIGA PRIME plan.
• Wind Tre: Major Italian mobile operator with convergent fixed-mobile offers under Wind Tre and Very Mobile; competes head-to-head with Iliad Italia for mass-market mobile subscribers and is the cited potential merger partner.

Regional players

• CoopVoce: Italian MVNO leveraging retail-distribution scale; competes in the value mobile tier that Iliad disrupted, with similar unlimited-minutes/SMS positioning.
• Tiscali: Italian ISP/MVNO focused on fixed broadband and ultra-cheap mobile; overlaps with Iliad Italia on price-disruption positioning within the same Italian market.
• Salt Mobile (Switzerland): Swiss challenger MNO with low-priced mobile offers and fixed broadband; analogous challenger position to Iliad Italia but in a different national market.

Emerging players

• 1&1 (United Internet AG): European challenger mobile/fixed operator building out its own 4G/5G network in Germany; comparable to Iliad Italia as a newer-entrant MNO pursuing aggressive price-led market entry against incumbents.

Others

• Free Mobile (Iliad Group France): Sister operator under the Iliad Group parent; same disruptive low-cost mobile and fiber playbook that Iliad Italia's model is built on, useful for strategy and benchmark comparison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IliadItalia
• YouTubeyoutube.com/channel/UCIPsMRZ9208ceXgsCJovFDA
• Facebookfacebook.com/IliadItalia
• LinkedInlinkedin.com/company/iliaditalia
• Instagraminstagram.com/iliaditalia
• TikToktiktok.com/@iliaditalia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iliad Italia