The Beast

What The Beast does

The Beast (野兽派/BEAST野兽派) is a Shanghai-based Chinese lifestyle and floral e-commerce brand founded in 2011 and operated through Shanghai Brukai E-Commerce Co., Ltd. (上海布鲁爱电子商务有限公司). The company sells premium customized flower arrangements — including its signature story-based ordering service (故事订花), bottle flowers (瓶花), and flower boxes (花盒) — alongside a broader catalog of home décor and lifestyle merchandise. Core product fulfillment is supported by an in-house team of florists, designers, and procurement specialists, with distribution handled through 11 physical retail stores in tier-1 and tier-2 cities (Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Nanjing, Suzhou, Chengdu, Shenyang, Xi'an, Tianjin), an owned e-commerce site (thebeastshop.com), a WeChat service account storefront, and logistics partnerships with SF Express (non-flower goods) and FedEx (flower boxes).

The business operates a hybrid direct-to-consumer and corporate-gifting model. Individual consumers purchase flowers and lifestyle products through online and offline channels, while a dedicated corporate procurement page (集团采购) serves enterprise gifting demand. The company monetizes via one-time product sales, prepaid gift cards (denominations under 1,000 RMB, 3-year validity), and the Beast VIP (野兽VIP) membership program that drives repeat purchases. Pricing is transactional with low shipping fees (free over 99 RMB for non-flower goods; 15 RMB cross-border; 60 RMB surcharge for special time-slot flower delivery in central Shanghai).

The Beast targets two primary customer segments: urban Chinese consumers seeking premium, story-driven floral and lifestyle products for gifting, romance, or personal use, and enterprise customers procuring bulk gifts for employees and clients. Marketing is conducted primarily through WeChat and Weibo social channels, content storytelling around customer narratives, and word-of-mouth. The company has raised approximately $3.48 million across a 2013 angel round and a 2014 round led by Matrix Partners China and Trustbridge Partners, and employs between 251 and 500 staff across e-commerce, retail, floristry, design, procurement, new media, software engineering, and customer service functions.

Name

The Beast

Legal name

Shanghai Brukai E-Commerce Co., Ltd. (上海布鲁爱电子商务有限公司)

Website

https://thebeastshop.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

The Beast (野兽派) is a Shanghai-based premium Chinese floral and lifestyle e-commerce brand founded in 2011. It sells story-based customized flower arrangements and home décor products through its website, WeChat storefront, and 11 retail stores across major Chinese cities, serving both individual consumers and corporate gifting clients.

Ownership category

akta.pro rank

Product category

Floral and Lifestyle Retail

NAICS

Florists (45931), Gift, Novelty, and Souvenir Retailers (459420), Florists (4593)

SIC

Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Custom floral arrangements
• Lifestyle e-commerce
• Flower delivery
• Corporate gifting
• Premium lifestyle retail

Headquarters

HQ city

Changning

HQ country

China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Flowers): Core revenue stream from customized flower arrangements. Flowers include story-based custom orders (故事订花), vase flowers (瓶花), and flower boxes (花盒). Same-day and advance booking delivery available in major cities.
2. Product Sales (Non-Flower Lifestyle): Lifestyle and home products including gifts and home décor items. Products delivered nationally via SF Express to first and second-tier cities.
3. Gift Cards: Pre-paid gift cards sold on the platform with denominations under 1,000 yuan. Cards are valid for 3 years and can be reloaded to user accounts for purchases.
4. Membership Program: 野兽VIP membership program offering exclusive benefits, discounts, and early access to promotions for registered members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Beast (野兽派) designs and sells story-based custom floral arrangements, including bottle flowers and flower boxes, alongside curated lifestyle and home goods. Offerings span direct-to-consumer online ordering, an 11-store offline retail footprint in major Chinese cities, a VIP membership program, gift cards, and a corporate procurement channel for bulk gifting.

Product overview

The Beast (野兽派) is a Chinese lifestyle and floral e-commerce brand operating both online and offline channels. The company offers a unified platform combining its e-commerce website (thebeastshop.com), physical retail stores across major Chinese cities, and WeChat service account for sales and customer service. The core product portfolio centers on premium floral arrangements including customized Story Flower Ordering (故事订花), Bottle Flowers (瓶花), and Flower Boxes (花盒), complemented by lifestyle and home goods. Supporting services include a VIP Membership Program (野兽VIP), Corporate Procurement (集团采购) for B2B gifting, and Gift Cards (礼品卡). The business model integrates online-offline (OMO) operations with same-day and scheduled delivery options for flowers, and standard logistics for non-flower merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Story Flower Ordering (故事订花) A flagship custom floral design service that translates personal stories and occasions into bespoke flower arrangements for individual consumers.
• Bottle Flowers (瓶花) Pre-arranged bottled floral designs intended as decorative gifts for home, office, and gifting occasions.
• Flower Box (花盒) Premium boxed floral arrangements designed for gifting and special-occasion presentation.
• Lifestyle and Home Goods Non-flower lifestyle products including candles, home fragrance, accessories, and gift items extending the Beast brand beyond floral into home and lifestyle categories.
• Beast VIP Membership A paid loyalty program that provides tiered benefits, exclusive products, and preferential pricing for repeat floral and lifestyle customers.
• Beast Gift Card (野兽派礼品卡) Stored-value gift cards redeemable across the Beast's floral and lifestyle assortment, sold online for personal or corporate gifting.
• Corporate Procurement (集团采购) A dedicated B2B procurement service providing bulk floral and gift orders for corporate gifting, employee benefits, conferences, and client-facing occasions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Interflora: Global flower delivery network spanning multiple countries. Comparable as a broad incumbent in floral delivery and gifting, with corporate gifting as a major channel.
• Teleflora: Floral network of local florists aggregating demand into a single brand for delivery. Comparable as a multi-channel incumbent in the floral retail/gifting category.
• 1-800-Flowers: Long-standing US multi-brand gifting platform (flowers, gifts, gourmet) with national delivery and corporate gifting. Comparable as a broad incumbent in the floral/gifting category, with similar B2C + B2B mix.

Direct peers

• UrbanStems: US-based DTC floral and gifting brand with premium positioning, an e-commerce-led model, and partnerships (e.g., Vogue). Comparable as a digitally-native, design-led premium florist.
• The Bouqs Company: US online florist with farm-to-consumer sourcing and direct e-commerce model. Comparable business model (DTC online florist), though geographically disjoint from Beast's China focus.
• Bloom & Wild: UK-founded direct-to-consumer flower delivery brand famous for letterbox flowers and strong content/storytelling marketing. The most direct international peer to The Beast's story-driven, brand-led model.
• Bloomstime (花点时间): Leading Chinese online flower subscription brand, serving a comparable urban Chinese consumer with fresh flowers via direct-to-consumer e-commerce and weekly/subscription delivery. Closest functional peer to The Beast's flower e-commerce model.
• Huajia (花加): Major Chinese online florist selling fresh-cut flowers, bouquets, and lifestyle floral products direct-to-consumer. Directly competes with The Beast in the Chinese premium flower e-commerce category.

Emerging players

• Ode à la Rose: Premium NYC-based florist specializing in story-driven custom arrangements and same-day delivery. Conceptually overlaps with The Beast's 'story-based custom' positioning but at much smaller scale.

Regional players

• Flower Chimp: Online flower and gifting brand operating across Southeast Asia (Malaysia, Singapore, etc.). Comparable as a regional e-commerce florist with similar bouquet/occasion categories and gift-add-on model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-beast

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beast