What Pro Rank Tracker does

Pro Rank Tracker (PRT) is a privately held SaaS company headquartered in Airport City, Israel, founded in 2014. The company operates a cloud-based rank tracking platform that delivers daily Top-100 search ranking data across Google organic search (desktop and mobile), Google Maps / Google Business Profile, YouTube video results, and — since a 2024 product expansion — six AI platforms including AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, and Perplexity. Its core technical proposition is daily, accurate, stable SERP data collection with unlimited historical retention, supported by API access (PRT API for historical data and Insta-Check API for real-time SERP queries), a Google Looker Studio connector, mobile apps (PRT App for account management and MyRanks for white-labeled client reporting), and over 40 white-label report types across 13 languages. The company's distinguishing positioning is that rank tracking is its entire product rather than a sub-feature inside a broader SEO suite.

PRT serves a primarily long-tail customer base of approximately 60,000+ SEO professionals, agencies, in-house SEO teams, and enterprise organizations globally. Quoted customers skew heavily toward SMB agencies, freelancers, and individual SEO practitioners across verticals including insurance, travel, internet marketing, IT services, and SEO consulting, with a small number of mid-market and enterprise logos (e.g., CompuCom). The business model is predominantly subscription recurring, sold via a self-serve free trial (100 terms for 7 days) and tiered plans — Starter ($99/month), Pro ($149/month), and Agency ($179-$935/month billed annually, scaling to 10,000+ terms with custom high-volume options above 20,000 terms). A 20% lifetime-recurring affiliate program and usage-based pricing for the Insta-Check SERP API provide additional distribution and revenue channels. Geographic distribution spans 19+ countries with localized sites in 13 languages, and distribution channels include direct website self-serve, agency/enterprise direct sales, mobile app stores, and review platforms (G2, Capterra, Software Advice, GetApp) where PRT holds Leader badges.

The company is operationally lean (11-50 employees) and self-funded after early-stage rounds totaling $1.1M in 2013-2014, with no disclosed subsequent institutional capital. Recent strategic emphasis has been on the AI visibility tracking module, ecosystem integrations (Looker Studio, Google Workspace, Dropbox), and the API product surface, reflecting a deliberate extension of the rank tracking franchise into the emerging "GEO" / AI search observability category.

Name

Pro Rank Tracker

Legal name

Pro Rank Tracker

Website

https://proranktracker.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

SEO Rank Tracking Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

AI Benchmarking, Profiling & Performance Monitoring (HDAAAAAJ)

Keywords

• Rank tracking software
• SEO tracking platform
• SERP monitoring tools
• AI visibility tracking
• Keyword rank tracker

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Organic Rank Tracking): Recurring subscription fees billed monthly or annually. Plans are structured by tier (Starter, Pro, Agency) with increasing keyword/term quotas. Annual plans receive approximately 10% discount. Revenue is primarily subscription-based with no long-term contracts required.
2. AI Visibility Tracking Plans: AI tracking is integrated into the same subscription tiers (Starter, Pro, Agency) rather than sold as separate add-ons. AI prompts use 2 Terms per combination (prompt + URL + platform/location) versus 1 Term for organic keywords. Plans scale from 500 prompts (Starter) to 10,000+ prompts (custom Agency).
3. SERP API (Insta-Check): Pay-as-you-go and monthly subscription API access for real-time SERP checking without historical data retention. Sold as a separate product from the core rank tracking subscription.
4. Affiliate Program: 20% recurring commission on referred account fees for the lifetime of the referred customer. Commission becomes payable 45 days after payment. Minimum withdrawal is USD $100. This represents an additional revenue distribution channel rather than income.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pro Rank Tracker is a cloud-based SaaS platform that provides daily SEO and AI (GEO) rank tracking across Google organic search (Top-100), Google Maps/GBP, YouTube, and major AI platforms (AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity). It offers white-label reporting in 13 languages, API access, mobile apps, and Looker Studio integration for SEO agencies, in-house SEO teams, and enterprise organizations.

Product overview

Pro Rank Tracker is a specialized SEO and AI rank tracking platform built as a unified SaaS solution. The core Pro Rank Tracker platform provides daily Top-100 tracking across organic search (Google/YouTube), Maps/GBP, and video rankings. AI tracking capabilities are delivered through six specialized AI platform trackers (AI Overviews, AI Mode, Gemini, ChatGPT, Copilot, Perplexity) that are included within AI-enabled plans as integrated modules, not separate add-ons. Two proprietary mobile apps serve different users: the PRT App for account management and the MyRanks App for branded client reporting. API access is available through two products: PRT API (historical rank data integration) and Insta-Check API (real-time SERP queries). Looker Studio integration enables custom BI dashboards. The platform supports 13 interface languages and serves agencies, in-house SEO teams, and enterprise organizations.

Differentiator

Problem solved

Functional benefit

Brands

• PRT App: Mobile application for account management, real-time rankings viewing, adding URLs/terms to track, and generating reports on the go for iOS and Android.
• MyRanks
• PRT API
• Insta-Check API

Products and services

• Pro Rank Tracker (Core Platform)
• AI Rank Tracker
• PRT API
• Insta-Check API
• PRT Mobile App
• MyRanks App

Quantifiable outcome

• Daily Top-100 Google ranking updates across desktop and mobile
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FastSpringcoreTechnology or Integration · 1 January 2014FastSpring serves as the primary payment processor for Pro Rank Tracker, handling all subscription fee transactions. FastSpring also issues invoices and manages tax compliance including VAT, GST, HST, PST, and QST for customers globally. FastSpring is a recognized SaaS payment aggregator specializing in international merchant services.
• GooglecoreTechnology or IntegrationPro Rank Tracker's core service is built around tracking Google search rankings, Google Maps/GBP listings, and Google AI Overviews and AI Mode. The company integrates with Google's search infrastructure for daily SERP data collection.
• PayPalcoreTechnology or IntegrationPayPal is accepted as a payment method for subscription fees. Additionally, affiliate commissions can be withdrawn via PayPal transfer.
• YouTubecoreTechnology or IntegrationPro Rank Tracker includes YouTube video ranking tracking alongside Google organic rankings, supporting video marketers and YouTube channel owners.
• G2minorGTM or Marketing PartnerG2 is a customer review platform where Pro Rank Tracker maintains a strong presence with leader badges in SEO categories. G2 reviews serve as social proof for prospective customers.
• CapterraminorGTM or Marketing PartnerCapterra is a software review platform where Pro Rank Tracker is listed and reviewed, providing additional customer review visibility and social proof.
• Software AdviceminorGTM or Marketing PartnerSoftware Advice is a software recommendation platform where Pro Rank Tracker maintains visibility and customer reviews.
• GetAppminorGTM or Marketing PartnerGetApp is a software discovery and review platform where Pro Rank Tracker is featured alongside customer reviews.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AccuRanker: Specialized, paid SEO rank tracking platform focused on enterprise accuracy and speed, with daily SERP updates and agency-focused features — directly comparable to PRT's core rank tracking value proposition.
• SE Ranking: All-in-one SEO platform with rank tracking as a flagship feature, serving agencies and SMBs at price points comparable to PRT's Starter and Pro tiers.
• Advanced Web Ranking: Specialized rank tracking tool offering daily SERP updates, white-label reporting, and agency-focused features — overlapping closely with PRT's positioning and customer segments.
• Nightwatch: SEO rank tracking platform targeting agencies and in-house teams with accurate daily tracking, reporting, and integrations — competing directly in PRT's primary customer segments.
• Wincher: Keyword rank tracking tool with daily SERP updates, white-label reporting, and agency-focused features — directly comparable to PRT's Starter and Agency plans.
• STAT Search Analytics: Enterprise-focused rank tracking platform with deep SERP feature support and large-scale tracking quotas — overlaps with PRT's Agency tier use cases.
• Mangools (SERPWatcher): SERPWatcher is a focused rank tracking tool within the Mangools SEO toolkit, targeting SMBs and individual SEOs — overlapping with PRT's lower-tier plans and freelancer segment.

Broad incumbents

• SEMrush: Large, broad SEO suite where rank tracking is one feature among dozens — competes with PRT in the same buyer (agencies, in-house teams) but with a much wider portfolio and bundled value proposition.
• Ahrefs: Major SEO platform including rank tracking alongside backlink, content, and competitor analysis tools — competes for the same agency and enterprise customers as PRT but as part of a much broader suite.

Emerging players

• Otterly.ai: Emerging AI visibility/brand mention tracking platform monitoring brand presence across AI search engines — directly comparable to PRT's AI Rank Tracker module as the GEO category develops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proranktracker
• Facebookfacebook.com/SEORankTracking
• LinkedInlinkedin.com/company/proranktracker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Rank Tracker