Positive Intelligence

What Positive Intelligence does

Positive Intelligence (PQ), founded by Stanford lecturer and former coach-training CEO Shirzad Chamine, operates a mental fitness platform built on factor-analysis neuroscience research conducted with over one million participants across fifty countries. Its core offering is the PQ Program, a seven-week curriculum that combines the PQ mobile app (daily focus audio sessions and guided exercises), weekly video sessions, community cohorts, and proprietary assessments (the Saboteur Assessment and PQ Score Assessment) to help users intercept ten identified "Saboteur" response patterns and activate five "Sage" mental muscles. Supporting products include PQ for Teams (2-25 users), PQ for Organizations (26+ with dedicated certified coaches), PQ Workshops and PQ Keynotes delivered by certified facilitators, the PQ Coach Essentials membership, and the Find a Coach Marketplace.

The business generates revenue across five streams: a $995 individual program enrollment (with payment plans), enterprise team and organization licenses with custom workshops, a recurring PQ Coach Essentials membership, paid workshops and keynote engagements, and indirectly through the free 100x Coaching Grant Program that builds a 100,000+-strong certified-coach ecosystem which markets and delivers PQ services to end clients. The go-to-market blends product-led growth for individuals, enterprise field sales for organizations, and community-led growth via the coach certification pipeline, with supporting content marketing, free assessments as lead magnets, and event-driven demand generation through workshops and keynotes.

Name

Positive Intelligence

Legal name

Positive Intelligence, LLC

Website

https://positiveintelligence.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Positive Intelligence is a mental fitness platform founded by Shirzad Chamine that delivers a seven-week neuroscience-based training program, assessments, and certified-coach marketplace to individuals, enterprise teams, and professional coaches globally.

Ownership category

akta.pro rank

Product category

Mental Fitness Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Mental fitness training
• Emotional intelligence coaching
• Leadership development programs
• Team wellness solutions
• Corporate mindfulness training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual PQ Program: Self-facilitated mental fitness program sold directly to individual consumers at $995 per enrollment. Includes 7 weeks of app-guided practice, weekly video sessions, access to PQ online community, and audiobook version of the book. Payment plans available at 3 monthly payments of $375.
2. Team and Organization Programs: Group pricing for teams of 3-25 individuals at exclusive pricing. Organizations with 26+ participants receive dedicated certified coach support, custom workshops, and group discounts. Revenue generated through bulk program licenses.
3. PQ Coach Certification Program: PQ Coach Essentials membership providing coach training, business development resources, marketing materials, ongoing personal development, and new application modules. Generates recurring revenue from certified coaches.
4. PQ Coaching Grant Program: Free grant program for coaches (previously sold at $1,000) that creates a pipeline of certified coaches who then market and deliver PQ services, creating indirect revenue through coach ecosystem growth.
5. Workshops and Keynotes: Fee-based PQ Workshops (2-4 hours, virtual or in-person) and Keynotes (45-90 minutes) delivered by Certified PQ Facilitators to organizations. Generates revenue through event-based engagements that often lead to broader program adoption.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Positive Intelligence offers the PQ Program, a 7-week mental fitness training system delivered via a mobile app that helps individuals and teams shift from self-sabotaging "Saboteur" thought patterns to positive "Sage" brain responses through daily exercises, weekly video sessions, and validated assessments. The company sells the program to individual consumers at $995, to teams of 2-25 with exclusive pricing, and to organizations of 26+ with dedicated certified coaches, workshops, and keynotes, supported by a separate PQ Coach Essentials membership, a free Coaching Grant Program, and a marketplace of certified coaches.

Product overview

Positive Intelligence offers the PQ Program as its core mental fitness platform, which combines an app-guided training system with weekly video sessions and community support. The core PQ Program ($995 for individuals, with team and organization tiers) is a 7-week foundation that trains users to intercept their Saboteurs and energize their Sage brain through daily PQ Reps and personalized exercises. Supporting the core program are: the PQ App which delivers daily mental fitness exercises; the Saboteur Assessment and PQ Score Assessment for measuring baseline and progress; PQ Coach Essentials for coach training and business development; the free PQ Coaching Grant Program (100x) for coaches; Certified PQ Coach certification; and the Find a Coach Marketplace for connecting with certified coaches. Enterprise offerings include PQ Workshops (2-4 hours) and PQ Keynotes (45-90 minutes) for organizations. Additional resources include the PQ Gym audio sessions, the bestselling book, white papers, e-books, and case studies.

Differentiator

Problem solved

Functional benefit

Brands

• PQ Program: The core 7-week mental fitness program that helps individuals build neural pathways for lasting positive habits.
• PQ Coach Essentials
• PQ Gym
• PQ Reps

Products and services

• PQ Program (Individual) The flagship 7-week self-facilitated mental fitness training program for individual consumers, delivered through the PQ App with daily guided exercises, weekly video sessions, accountability groups, an audiobook, and access to the PQ online community. Designed for personal and professional growth at $995 per enrollment with payment plans available.
• PQ for Teams Team-based version of the PQ Program designed for groups of 2 to 25 individuals with exclusive team pricing and a team admin portal, providing unlimited PQ app access for 1 year, Daily Focus audio sessions, and all team modules.
• PQ for Organizations Coach-led mental fitness program for organizations of 26 or more participants, including dedicated certified coach support, custom workshops, onboarding, and group discounts on bulk program licenses.
• PQ Coach Essentials Subscription membership providing on-demand coaching and business development training for professional coaches, including foundational PQ coaching skills, business development resources, marketing materials, ongoing personal development, and annual PQ Program access.
• PQ Coaching Grant Program (100x) Free 7-week grant program for active professional coaches to learn the PQ mental fitness methodology, previously sold at $1,000. Includes weekly video modules, daily app-guided exercises, accountability pods, and optional live Q&A with founder Shirzad Chamine.
• Certified PQ Coach Certification Certification program for coaches who complete training directly with founder Shirzad Chamine and demonstrate ability to incorporate the mental fitness methodology into their professional coaching practice.
• Find a Coach Marketplace Online marketplace connecting individuals seeking coaching with Certified PQ Coaches, browsable by specialty including leadership, relationships, health, parenting, and career transitions. Coaches offer free discovery calls and paid coaching sessions.
• PQ Workshops 2 to 4 hour interactive mental fitness workshops for teams, available virtually or in-person, led by Certified PQ Workshop Facilitators. Includes team assessment, workshop materials, and debrief sessions, customized for leadership teams, department groups, or cross-functional cohorts.
• PQ Keynotes 45 to 90 minute keynote presentations on mental fitness delivered virtually or in-person by Certified PQ Coach Natalie Siston for company-wide events, leadership summits, and offsite events.
• Positive Intelligence (Book) New York Times bestselling book by Shirzad Chamine that introduces the research-based tools and techniques for developing mental fitness and conquering Saboteurs; translated into 20 languages.

Quantifiable outcome

• 90% use mental & emotional energy more effectively
• +11 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Natalie SistonkeyStrategic or Co-development Partner · 1 January 2025Natalie Siston serves as Senior Executive and Lead Global Presenter at Positive Intelligence, responsible for introducing PQ to individuals and organizations worldwide. With 20+ years of coaching experience, she leads keynotes and workshops globally. She is a professional speaker and member of the National Speakers Association.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterUp: Enterprise coaching and mental wellness platform combining 1:1 coaching with technology and AI. Closest comparable to PQ in enterprise go-to-market, premium pricing model, and target buyer (HR, L&D, leadership), though BetterUp's core is 1:1 coaching while PQ focuses on group mental fitness training.
• Calm: Consumer mental wellness app offering meditation, sleep, and mindfulness content, with a growing Calm Business enterprise vertical. Directly comparable as a mental wellness app competing for the same end-user and corporate wellness budgets PQ targets, though at much lower price points.
• Headspace: Mental wellness app with both consumer subscriptions and Headspace Health (enterprise mental health benefit platform post-Ginger merger). Comparable in targeting both individual consumers and enterprise wellbeing buyers, with similar evidence-based methodology positioning.
• Happify: Mental fitness app focused on evidence-based activities and games to reduce stress and build resilience. Closely comparable to PQ in framing mental wellness as 'fitness' rather than therapy, and in serving both consumer and enterprise audiences with measurable outcomes.

Emerging players

• Lyra Health: Mental health benefits platform combining therapy, coaching, and self-care resources for enterprise buyers. Overlaps with PQ on enterprise mental wellness purchasing and coaching delivery, though Lyra is more clinically oriented (EAP + therapy).
• Spring Health: Precision mental health benefits platform serving employers with therapy, coaching, and medication management. Comparable in targeting enterprise HR/L&D buyers for mental wellness spend, though Spring Health's offering extends into clinical care where PQ does not.
• Wysa: AI-augmented mental wellness chatbot and employer benefits platform. Comparable in targeting enterprise mental wellbeing buyers with technology-delivered interventions, though Wysa focuses on AI-driven CBT rather than coach-led training.

Broad incumbents

• BetterHelp: Largest online therapy platform (owned by Teladoc) serving consumers directly and through enterprise partnerships. Competes for the same individual and employer mental wellness dollars as PQ, though at lower price points and via licensed therapists rather than self-guided training.
• Noom: Consumer wellness platform combining psychology-based coaching with digital content, with strong enterprise (Noom for Work) and behavioral-coaching overlap. Comparable in using coaching plus app delivery at premium consumer price points, though focused on physical health behaviors.
• Talkspace: Online therapy and psychiatry platform with a growing enterprise behavioral health benefit business. Competes with PQ for enterprise mental wellness budgets, though Talkspace's core offering is clinical therapy rather than self-directed mental fitness training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl6VPDCijwsC63Q4vHajK7A
• Facebookfacebook.com/PositiveIntelligence
• LinkedInlinkedin.com/company/positive-intelligence-llc
• Instagraminstagram.com/positiveintelligence_pq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Intelligence