What 17TRACK does

17TRACK is a global package tracking aggregation platform founded in 2011 and headquartered in Shenzhen, China. The company operates a unified tracking service that consolidates shipment visibility across more than 3,400 logistics carriers and 190+ airlines worldwide, covering 220+ countries and 33+ languages. The platform has cumulatively tracked over 12 billion shipments and maintains 15+ million registered users and 26+ million mobile app installs. Its technology stack includes intelligent carrier recognition (with a claimed 80%+ automatic identification rate from tracking numbers alone), HTTP-based API with webhook push for real-time status delivery, and 9 main plus 27 sub package status classifications. The service runs on 99.9% uptime and is GDPR-compliant for data protection.

The company's product portfolio spans a free consumer-facing web platform and mobile app (iOS/Android), a free Shopify application for e-commerce merchants that reduces "Where Is My Order" (WISMO) support inquiries, a free embeddable JavaScript tracking widget for any website, a free Carrier Integration Program that lets logistics providers feed tracking data into 17TRACK, and a paid enterprise Tracking API. Revenue is generated primarily through usage-based API subscriptions priced in Chinese Yuan—Basic (¥299/10,000), Advanced (¥1,299/50,000), Pro (¥7,299/500,000), Flagship (¥9,999/1,000,000), and Custom—with all plans on 12-month validity and declining per-request unit pricing at higher tiers. Distribution is product-led: SEO-driven multilingual website, app stores, the Shopify marketplace, and carrier partnerships. The company is privately held with no disclosed external funding and 51–100 employees.

Customer segments include individual consumers, Shopify-based small and mid-market e-commerce sellers, logistics providers, e-commerce platforms, finance and payment platforms, and system integrators. Operations are primarily under Chinese jurisdiction (粤ICP备11015089号). In April 2026, 17TRACK adapted its infrastructure to comply with new USPS tracking access controls requiring authorization, traffic attribution, and system monitoring—a defensive response to shifting regulatory dynamics around a critical US data source.

Name

17TRACK

Legal name

17TRACK

Website

https://17track.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

17TRACK aggregates shipment tracking across 3,400+ carriers and 190+ airlines. It serves consumers and merchants via free mobile, web, and Shopify apps, and logistics, e-commerce, and finance enterprises through a paid API. 12B+ shipments tracked.

Ownership category

akta.pro rank

Product category

Logistics Tracking Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Real-Time Shipment Tracking & Map Visualization (TLAEADAA)

akta.pro secondary industry

Customer Visibility Portals & Shipment Collaboration (TLAEADAK)

Keywords

• Package tracking platform
• Shipment tracking API
• Logistics tracking software
• Parcel tracking service
• Carrier tracking aggregation

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. API Subscription/Usage: Paid API tiers based on tracking quota volume. Higher tiers offer lower per-request pricing. Plans include Basic (10,000 quota for ¥299), Advanced (50,000 for ¥1,299), Pro (500,000 for ¥7,299), and Flagship (1,000,000 for ¥9,999). All plans have 12-month validity.
2. Freemium Mobile App: Free mobile app for consumers generating user base and brand awareness. App has 26+ million total installs and 15+ million registered users.
3. Shopify App: Free Shopify app for e-commerce sellers to reduce customer support inquiries about package status and boost repeat purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

17TRACK operates a global all-in-one package tracking platform that aggregates shipment status from 3,400+ carriers and 190+ airlines across 220+ countries, delivering real-time tracking through a website, mobile apps, and an embeddable widget for individual consumers, while offering a paid tracking API, a free Shopify app, and a free carrier integration program for businesses and logistics providers. The platform applies proprietary intelligent carrier recognition to identify carriers automatically and delivers updates with 99.9% accuracy and uptime.

Product overview

17TRACK is a global all-in-one package tracking platform offering a unified solution for tracking shipments across 3400+ carriers and 190+ airlines worldwide. The product portfolio consists of a core web-based tracking platform (www.17track.net), a Tracking API for developer integration, a Mobile App for on-the-go tracking (iOS/Android with 26M+ installs), a Shopify App for e-commerce sellers, an embeddable JavaScript Tracking Widget for websites, a Carrier Integration Program for logistics providers to join the network, and E-Commerce Links for tracking marketplace orders. The platform covers 220 countries, supports 33+ languages, and handles 12+ billion shipments with 99.9% tracking accuracy and 99.9% uptime. GDPR compliance is maintained for data protection.

Differentiator

Problem solved

Functional benefit

Products and services

• 17TRACK Website (Core Tracking Platform) Main web-based platform enabling users to track packages across 3,400+ carriers worldwide using tracking numbers, with automatic carrier detection and real-time status updates across 33+ languages.
• 17TRACK Tracking API

Quantifiable outcome

• 99.9% tracking accuracy with 80%+ automatic carrier recognition
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and major.

• USPS (United States Postal Service)coreTechnology or Integration17TRACK has been working closely with USPS and fulfillment ecosystem partners to adapt to new tracking access controls effective April 1, 2026. The platform implements updates to access control, traffic attribution, and system monitoring to ensure compliant access under the new authorization framework.
• ShopifycoreTechnology or Integration17TRACK offers a Shopify app for e-commerce sellers to track orders and reduce customer inquiries about package status. The app helps merchants centralize shipment data, send automated email notifications, and streamline returns.
• 3400+ Global CarrierscoreTechnology or Integration17TRACK partners with 3400+ carriers worldwide including USPS, UPS, DHL, FedEx, China Post, YunExpress, Cainiao, Royal Mail, and many others. These partnerships enable unified tracking data aggregation across the global logistics network.
• AmazonmajorGTM or Marketing Partner17TRACK provides tracking information for orders from Amazon, allowing users to track Amazon shipments alongside other carriers on the platform.
• eBaymajorGTM or Marketing Partner17TRACK integrates with eBay for order tracking, enabling buyers and sellers to track parcel delivery progress directly on the platform.
• AliExpressmajorGTM or Marketing Partner17TRACK supports tracking for AliExpress orders, allowing consumers to track international shipments from Chinese manufacturers directly on the platform.
• 190+ Airlines (Air Cargo)majorTechnology or Integration17TRACK supports cargo tracking via air waybill (AWB) numbers for 190+ airlines including Air China Cargo, Atlas Air Cargo, and Singapore Airlines Cargo.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AfterShip: AfterShip is the most direct competitor — a package tracking aggregation platform offering shipment tracking across 900+ carriers, branded tracking pages, and a Shopify app for WISMO reduction. Targets the same consumer, SMB merchant, and enterprise API segments as 17TRACK.
• EasyPost: EasyPost provides a shipping and tracking API aggregating 100+ carriers with usage-based pricing similar to 17TRACK's. Comparable as an API-first logistics developer platform serving enterprise shippers, marketplaces, and SaaS companies.
• Shippo: Shippo offers a shipping API and dashboard aggregating multiple carriers with label generation and tracking. Overlaps with 17TRACK on multi-carrier tracking aggregation and SMB/enterprise API tiers.
• Narvar: Narvar provides post-purchase experience software including branded shipment tracking, delivery notifications, and returns for enterprise retailers. Directly comparable as a tracking-driven post-purchase platform serving enterprise e-commerce customers.

Broad incumbents

• ShipStation: ShipStation (owned by Stamps.com/Auctane) is a multi-carrier shipping management platform used by SMB e-commerce sellers. Overlaps with 17TRACK on Shopify seller workflows and tracking, but its core focus is label generation and order shipping management.
• project44: project44 is an enterprise supply chain visibility platform covering ocean, road, rail, and air freight with API and visibility products. Comparable to 17TRACK's broader logistics visibility ambition, though focused on B2B supply chain tracking rather than consumer/SMB parcel tracking.

Regional players

• Veho: Veho is a last-mile delivery and tracking experience provider primarily serving US-based e-commerce brands. Comparable as a tracking-focused delivery experience player, though Veho operates its own delivery network rather than pure aggregation like 17TRACK.

Emerging players

• ClickPost: ClickPost is a multi-carrier logistics API platform providing tracking, shipping, and returns for enterprise e-commerce. Comparable to 17TRACK's API offering, with stronger emphasis on enterprise integrations and India-based operations.
• Route: Route offers package tracking and package protection (insurance) for Shopify and direct-to-consumer brands. Overlaps with 17TRACK on consumer-facing tracking and Shopify app distribution, but differentiates through integrated shipping insurance.
• ParcelPerform: ParcelPerform offers logistics performance management and tracking analytics for enterprise shippers and 3PLs. Comparable to 17TRACK's higher-end API and analytics use cases, though focused on enterprise rather than SMB/consumer tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/17track
• Xx.com/17track

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 17TRACK