WooRank
- Company typePrivate
- Founded2013
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
WooRank firmographics
Firmographics- Name
- WooRank
- Legal name
- WooRank
- Website
- https://woorank.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WooRank industry classification
Industry- Product category
- SEO Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Optimization (SEO) Services (MPAAACAA)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where WooRank is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Markets served
WooRank business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: Tiered subscription model with Pro, Premium, and Enterprise tiers offering different levels of features, API calls, and project limits. Annual and monthly billing options available.
- Enterprise Licensing: Custom enterprise agreements with dedicated support, training, and tailored feature packages for large organizations and agencies managing multiple client accounts.
- API Access: Programmatic API access for data services, bulk reporting, and automated website analysis integrated into enterprise workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available for new users to test core features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
WooRank product offering
Product offeringCore offering
WooRank is a cloud-based SEO and digital marketing platform that crawls and analyzes websites to generate SEO scores, keyword rankings, competitor benchmarks, and white-label reports. It sells tiered SaaS subscriptions (Pro, Premium, Enterprise), bulk reporting, an API, and a database product (WooRank Index) used by agencies, marketing teams, sales teams, and enterprises to manage website optimization and sales prospecting at scale.
Product overview
WooRank is an all-in-one digital marketing and SEO platform offering a comprehensive suite of website optimization and sales tools. The core platform centers on website reviews, keyword tracking, competitor analysis, and site crawl functionality. Supporting the core tools are white-label reporting, lead generation, bulk reporting, and browser extensions. The WooRank Index provides access to a database of over 65 million websites, while the Data Services offering targets sales professionals and market analysts seeking website intelligence. Enterprise customers receive dedicated API access, team collaboration features, and professional consulting. The platform is complemented by an AI-powered Assistant for guided SEO recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Reviews Instant website analysis tool that generates high-level SEO audits for leads and clients, presenting website scores and metrics with a single click. Used by agencies, marketing teams, and small businesses to evaluate site health.
- Keyword Tracking Tool Keyword research and ranking tracking tool that discovers target keywords and hidden opportunities in the market, with weekly updates to monitor progress.
- Competitors Analysis Competitive analysis tool that monitors rivals' SEO strategies, enabling side-by-side comparison of up to 3 competitors and real-time Google search result analysis.
- Site Crawl Technical website audit tool that analyzes thousands of pages to discover SEO issues impacting online visibility, identifying hidden problems that affect performance.
- White-label Reports Customizable PDF report generation tool allowing agencies to design brand-focused templates and deliver insights to prospects in branded format.
- Lead Generation Tool Sales tool that examines prospects' SEO health to help agencies sell their services using white-label reports, focusing outreach to reach the right leads.
- Bulk Reporting Mass reporting capability that enables data collection from thousands of URLs for large-scale SEO analysis and monitoring, targeted at agencies and enterprises.
- WooRank API Developer API enabling automation of website analyses and access to WooRank's datasets for integration into third-party applications and workflows. Delivered in CSV and JSON formats and designed to scale for agencies and enterprises managing hundreds or thousands of websites.
- WooRank Extension Browser extension available for Chrome, Firefox, and Edge that provides instant SEO website analysis directly from the browser.
- WooRank Assistant AI-assisted guidance feature that helps users with SEO tasks and website optimization recommendations.
- WooRank Index Comprehensive database covering over 65 million websites with metrics including WooRank scores, technology detection, country data, and website traffic information.
- Data Services Data collection and analysis service providing website information for sales professionals and market analysts, including technology detection, security features, and performance metrics across millions of websites.
- WooRank Enterprise Enterprise-level SEO platform offering multi-site management, custom solution packages, API integration, team collaboration tools, and professional consulting services for large organizations.
Quantifiable outcome
- Customer improved WooRank score by 36 points within compressed timeframe
- +1 more outcomes
Companies that use WooRank
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles7 records
WooRank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
WooRank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Marketing.xyzminorMarketing.xyz is a pay-for-performance lead generation service that partners with WooRank to transform SEO insights into high-quality leads. WooRank delivers actionable SEO insights while Marketing.xyz handles PPC campaigns, optimized content creation, and conversion-focused resources like guides and eBooks to engage high-intent prospects.
- accessiBeminoraccessiBe powers AccessScan, an accessibility scanning tool integrated into WooRank's platform to help users check ADA and WCAG compliance. This partnership enables WooRank to offer accessibility auditing as part of its SEO toolkit.
- BridgelinecoreBridgeline is the parent company of WooRank, as evidenced by the 'WooRank By Bridgeline' branding and WooRank jobs redirecting to Bridgeline's careers page.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
WooRank competitors and assessment
Company assessmentDirect peers
- SEMrush: SEMrush is a leading all-in-one digital marketing and SEO platform used by agencies and in-house marketing teams. It competes with WooRank across keyword tracking, site audits, competitor analysis, and reporting, but operates at materially larger scale and category breadth.
- Ahrefs: Ahrefs is a top SEO toolset renowned for its backlink index, keyword research, and site audit capabilities. It directly competes with WooRank's keyword tracking, site crawl, and competitor analysis modules for the same SMB-to-enterprise marketer audience.
- Moz (Moz Pro): Moz Pro offers keyword research, site audits, rank tracking, and link analysis targeted at SEO professionals and agencies. It competes head-to-head with WooRank's core SEO toolkit and benefits from category-defining brand recognition in SEO.
- SE Ranking: SE Ranking provides rank tracking, website audit, competitor analysis, and backlinking tools at price points targeting SMBs and agencies. It is a direct, more budget-tier competitor to WooRank's Pro and Premium subscription tiers.
- Mangools (KWFinder): Mangools offers KWFinder, LinkMiner, and SiteProfiler as a bundled suite targeting bloggers, SMBs, and indie marketers. It overlaps with WooRank's keyword research and competitor analysis features for the same self-serve audience.
Emerging players
- Screaming Frog SEO Spider: Screaming Frog is a technical site-crawling tool widely used by SEO professionals and developers. It overlaps with WooRank's Site Crawl module for technical SEO audits but is desktop-based and lacks the integrated all-in-one SaaS surface WooRank offers.
- Surfer SEO: Surfer SEO focuses on content optimization and on-page SEO, including AI-assisted content creation and SERP analysis. It intersects with WooRank's content guidance and AI Assistant features for content marketers seeking optimization-driven workflows.
- Sitebulb: Sitebulb is a desktop-based technical SEO auditing tool with deep crawl, reporting, and visualization capabilities. It competes with WooRank's Site Crawl product for the technical SEO audience, especially among agencies and in-house teams.
Broad incumbents
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform with deep analytics, AI-driven recommendations, and large-scale reporting. It overlaps with WooRank Enterprise at the high end of the SEO tools market and competes for large multi-site portfolio customers.
- Yoast SEO: Yoast is a WordPress-focused SEO plugin with broad reach via the WordPress ecosystem. It intersects with WooRank's developer and SMB segments at the entry-tier, on-page SEO level, though it lacks the all-in-one dashboard WooRank offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WooRank social profiles
Digital presenceWooRank compliance and trust
Trust signalCompliance1 record
WooRank financial estimates
Financial estimateRevenue estimate
Valuation estimate
WooRank leadership team
Management profileNumber of profiles
WooRank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WooRank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WooRank
What does WooRank do?
WooRank is a cloud-based SEO and digital marketing platform that crawls and analyzes websites to generate SEO scores, keyword rankings, competitor benchmarks, and white-label reports. It sells tiered SaaS subscriptions (Pro, Premium, Enterprise), bulk reporting, an API, and a database product (WooRank Index) used by agencies, marketing teams, sales teams, and enterprises to manage website optimization and sales prospecting at scale.
Is WooRank a public or private company?
WooRank is a private company. It is classified as corporate owned and is currently operating.
When was WooRank founded?
WooRank was founded in 2013. It employs 11 to 50 people.
Where is WooRank based?
WooRank is headquartered in Brussels, Belgium, in the Europe region.
How does WooRank make money?
Three revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are enterprise Licensing and API Access.
Who are WooRank's main competitors?
Direct peers on record are SEMrush, Ahrefs, Moz (Moz Pro), SE Ranking and Mangools (KWFinder). Emerging players are Screaming Frog SEO Spider, Surfer SEO and Sitebulb. Broad incumbents are BrightEdge and Yoast SEO.
Does WooRank have an API?
Yes. WooRank offers an API that enables developers to automate website analyses and access comprehensive WooRank datasets. The API supports data collection for websites including page technologies, security features, and overall site performance metrics. Data can be delivered in CSV and JSON formats. API calls are designed to scale for agencies and enterprises managing hundreds or thousands of websites, enabling benchmarking and indexing capabilities.
What industry is WooRank in?
WooRank's product category is SEO Software. Its primary akta.pro industry code is MPAAACAA, Search Engine Optimization (SEO) Services, with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 5418 and its SIC code is 7311.