PreApps
PreApps is a Boston-based mobile app marketing agency providing App Store Optimization, user acquisition, growth consulting, PR, and video marketing services to app teams preparing for launch or scaling toward million-download milestones.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PreApps does
PreApps is a US-based mobile app marketing agency founded in 2010 and headquartered in Boston. The company provides a full-stack growth service offering organized around five pillars: App Store Optimization (ASO), User Acquisition (Apple Search Ads, Google UAC, Facebook), Growth Consulting, Public Relations, and Video Marketing. It targets two primary customer cohorts: apps preparing for launch (seeking market validation, brand recognition, and initial 100k+ downloads) and launched apps ready to scale (seeking CPI reduction, LTV improvement, retention gains, and 1M+ download milestones). The client base spans funded startups through billion-dollar apps, with named testimonials from Circle, EarthSnap, SPRKL Music, Flyp, and Mind Your Loved Ones.
The company's underlying technology centers on proprietary ASO and growth programs that the company claims are differentiated by 15+ years of domain experience and AI/ML capabilities applied to app-store performance data. Complementary assets include the free AppReport analysis tool, a #1 Amazon bestselling book ('App Secrets'), and the App Secrets podcast. The firm has been recognized as a top agency by Clutch, Business of Apps, Goodfirm, Mobile App Daily, and Manifest.
PreApps operates a consulting/services-based recurring revenue model with growth programs starting at $15,000 per month and a 100% Happiness Guarantee (14-day money-back). The go-to-market motion is enterprise field sales, beginning with free strategy calls and customized program proposals. The company is privately held under the legal entity PreApps, LLC, with Sean Casto as Founder & CEO. It has raised approximately $180,000 in disclosed funding across 2012-2014, including $20,000 from Northeastern University's IDEA Venture Accelerator, and currently operates with a small team of 1-10 employees.
PreApps firmographics
Firmographics- Name
- PreApps
- Legal name
- PreApps, LLC
- Website
- https://PreApps.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PreApps is a Boston-based mobile app marketing agency providing App Store Optimization, user acquisition, growth consulting, PR, and video marketing services to app teams preparing for launch or scaling toward million-download milestones.
- Ownership category
- akta.pro rank
PreApps industry classification
Industry- Product category
- Mobile App Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industry
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
Keywords
Where PreApps is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PreApps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- App Marketing Agency Services: PreApps generates revenue through professional marketing services including App Store Optimization, user acquisition campaigns, public relations, video marketing, and growth consulting. Services are offered as customized programs with growth programs starting at $15k per month, indicating a consulting/services-based recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Programs - Starting at $15k/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
PreApps product offering
Product offeringCore offering
PreApps is a mobile app marketing agency that sells customized growth programs covering App Store Optimization (ASO), paid user acquisition campaigns (Apple Search Ads, Google UAC, Facebook), growth consulting, public relations, and promotional video production for iOS, Android, and Windows Phone apps. Services are sold as monthly growth subscriptions starting at $15,000/month to app developers and companies preparing for launch or scaling. The company also distributes a free analysis tool (AppReport), a bestselling book, and a podcast as supporting offerings.
Product overview
PreApps operates as a mobile app marketing agency offering a comprehensive suite of services organized around five core pillars: App Store Optimization (ASO), User Acquisition (paid ads), Growth Consulting, Public Relations, and Video Marketing. These services are delivered through proprietary, results-oriented marketing programs designed for apps at every stage from pre-launch through scaling. The company also provides complementary tools and content including a free ASO Tool (AppReport) for app performance analysis, the App Secrets Book (a #1 Amazon bestseller), and the App Secrets Podcast. Growth programs begin at $15,000 per month, and the company backs its services with a 100% Happiness Guarantee (14-day money-back policy).
Differentiator
Problem solved
Functional benefit
Products and services
- App Store Optimization (ASO) Advanced ASO service designed to improve app visibility and organic downloads through keyword optimization, metadata enhancement, and strategic positioning in app stores. Targeted at mobile app developers and companies seeking improved organic acquisition on iOS, Android, and Windows Phone stores.
- User Acquisition Paid advertising campaign management across Apple Search Ads, Google UAC, and Facebook, designed to maximize app downloads at the lowest cost per install for app companies ready to scale.
- Growth Consulting Expert consulting services to boost app virality, retention, and sales through data-driven strategies developed by specialists who have worked with billion-dollar apps.
- Public Relations Media relations service leveraging established journalist relationships to secure top-tier coverage across app review websites and tech publications for mobile app clients.
- Video Marketing Award-winning promotional video production service creating high-converting content designed to educate, excite, and inspire users to download apps for mobile app clients.
- App Secrets Book #1 Amazon Bestseller book providing step-by-step guidance on mobile app marketing strategies and growth tactics, sold as a standalone content product.
Quantifiable outcome
- Apps can achieve 1,000,000+ downloads
- +3 more outcomes
Companies that use PreApps
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
PreApps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PreApps partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
PreApps competitors and assessment
Company assessmentDirect peers
- Gummicube: Gummicube is a direct ASO agency and software provider that helps app developers improve App Store rankings, keyword optimization, and conversion rates. It competes head-to-head with PreApps in the mobile app marketing agency space, offering both ASO services and proprietary tooling.
- Phiture: Phiture is a mobile growth consultancy specializing in ASO, subscription retention, and user acquisition strategy. It serves a similar client base of app developers and subscription apps, offering comparable strategy-led services to PreApps.
- SplitMetrics: SplitMetrics provides ASO tools and A/B testing for app store product pages, combined with agency services. It overlaps directly with PreApps' ASO and user acquisition offerings while also productizing capabilities into SaaS tooling.
- The ASO Project: The ASO Project is a specialized ASO agency focused on app store optimization, keyword research, and conversion rate optimization for mobile apps. It is a close services-led competitor to PreApps' core ASO offering.
- Appfigures: Appfigures offers app store intelligence, ASO tools, and competitive analytics used by app marketers and developers. It overlaps with PreApps' AppReport tool and broader app marketing analytics positioning.
- Sensor Tower: Sensor Tower provides app market intelligence, ASO tools, and advertising analytics. While larger and more productized, it competes with PreApps for the same app developer and app marketing customer base across ASO and competitive intelligence.
- Liftoff: Liftoff operates a user acquisition and ad monetization platform for mobile apps, offering campaign management and creative services. It directly overlaps with PreApps' User Acquisition and paid media services for app developers.
- AppTweak: AppTweak is an ASO and app store intelligence platform offering keyword research, competitor analysis, and optimization tools. It targets the same app marketing professionals as PreApps, combining SaaS tooling with agency-like services.
- Yodel Mobile: Yodel Mobile is a mobile marketing agency specializing in ASO, paid acquisition, and creative services for app brands. It serves a similar client profile to PreApps and competes for the same consulting-led engagements.
Broad incumbents
- AppLovin: AppLovin is a large, publicly listed mobile advertising and app marketing platform offering user acquisition, monetization, and analytics at scale. It competes with PreApps indirectly via its self-serve and managed-service ad offerings for app developers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PreApps social profiles
Digital presencePreApps financial estimates
Financial estimateRevenue estimate
Valuation estimate
PreApps leadership team
Management profileNumber of profiles
Profiles1 record
PreApps funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PreApps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PreApps
What does PreApps do?
PreApps is a mobile app marketing agency that sells customized growth programs covering App Store Optimization (ASO), paid user acquisition campaigns (Apple Search Ads, Google UAC, Facebook), growth consulting, public relations, and promotional video production for iOS, Android, and Windows Phone apps. Services are sold as monthly growth subscriptions starting at $15,000/month to app developers and companies preparing for launch or scaling. The company also distributes a free analysis tool (AppReport), a bestselling book, and a podcast as supporting offerings.
Is PreApps a public or private company?
PreApps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PreApps founded?
PreApps was founded in 2010. It employs 1 to 10 people.
Where is PreApps based?
PreApps is headquartered in Boston, United States, in the North America region.
How does PreApps make money?
One revenue line is on record: app Marketing Agency Services.
Who are PreApps's main competitors?
Direct peers on record are Gummicube, Phiture, SplitMetrics, The ASO Project, Appfigures, Sensor Tower, Liftoff, AppTweak and Yodel Mobile. AppLovin is listed as a broad incumbent.
Does PreApps have an API?
No public API is recorded for PreApps.
What industry is PreApps in?
PreApps's product category is Mobile App Marketing Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFAJAL, App Store Optimization (ASO) & Organic App Growth. Its NAICS code is 541810 and its SIC code is 7311.