Wellspace (acquired by PepsiCo)
Wellspace was a B2B eCommerce platform, founded in 2016 and acquired by PepsiCo in September 2019, that aggregated food, beverage, and wellness brands for sale to offices and teams across the United States via a transaction-fee marketplace model.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Wellspace (acquired by PepsiCo) firmographics
Firmographics- Name
- Wellspace (acquired by PepsiCo)
- Legal name
- Wellspace
- Website
- https://thewellspace.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Wellspace was a B2B eCommerce platform, founded in 2016 and acquired by PepsiCo in September 2019, that aggregated food, beverage, and wellness brands for sale to offices and teams across the United States via a transaction-fee marketplace model.
- Ownership category
- akta.pro rank
Wellspace (acquired by PepsiCo) industry classification
Industry- Product category
- B2B Workplace Wellness eCommerce
- NAICS
- Special Food Services (7223)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)
Keywords
Where Wellspace (acquired by PepsiCo) is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wellspace (acquired by PepsiCo) business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- B2B eCommerce platform: Wellspace operated an eCommerce platform connecting food, beverage, and wellness brands with business customers (offices and teams), facilitating product ordering and transactions.
Go-to-market motion1 record
Distribution channels1 record
Wellspace (acquired by PepsiCo) product offering
Product offeringCore offering
Wellspace operated a B2B eCommerce platform that enabled food, beverage, and wellness brands to efficiently offer their products to business customers (offices and teams) across the United States. The platform aggregated thousands of brands in one place, allowing workplaces to order refreshments and wellness products through a unified online channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellspace eCommerce Platform A B2B eCommerce platform that enabled thousands of food, beverage, and wellness brands to offer their products to business customers (offices and teams) across the United States through a unified online ordering experience.
Companies that use Wellspace (acquired by PepsiCo)
Customer profileSegments1 record
Ideal customer profiles1 record
Wellspace (acquired by PepsiCo) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wellspace (acquired by PepsiCo) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PepsiCoflagshipWellspace's platform was acquired by PepsiCo in September 2019. The acquisition enabled Wellspace's eCommerce platform and technology capabilities to become part of PepsiCo's operations, allowing the platform to scale and expand its reach as part of a major CPG company.
Scale indicators2 records
Wellspace (acquired by PepsiCo) competitors and assessment
Company assessmentDirect peers
- Caroo: Caroo (formerly SnackNation) operates a B2B platform delivering curated snack and wellness boxes to offices and remote teams, directly mirroring Wellspace's workplace food and wellness procurement thesis.
- SnackMagic: SnackMagic provides a customizable B2B snack and gifting platform for offices and teams, overlapping with Wellspace on the curated, multi-brand workplace refreshment use case.
- ezCater: ezCater runs a B2B food ordering marketplace that connects offices and teams with restaurants and caterers, comparable to Wellspace as a workplace food procurement platform.
Emerging players
- DoorDash for Work: DoorDash's workplace and corporate ordering products target the same office food and beverage procurement use case as Wellspace, leveraging a broader restaurant marketplace.
- Imperfect Foods: Imperfect Foods offers office and team subscription boxes for food and pantry items, addressing the workplace wellness and refreshment segment that Wellspace served.
- Thrive Market: Thrive Market is a membership-based eCommerce platform for healthy food and wellness products, with a B2B angle relevant to Wellspace's workplace wellness positioning.
Broad incumbents
- Instacart Business: Instacart's enterprise/business product enables offices and teams to order groceries and refreshments for the workplace, overlapping with Wellspace's B2B food and beverage procurement scope.
- US Foods: US Foods is a large foodservice distributor with B2B ordering capabilities for restaurants and institutional customers, providing a broader, incumbent comparison point to Wellspace's B2B food platform.
- Sysco: Sysco is a major broadline foodservice distributor serving B2B customers including corporate and institutional accounts, relevant as an incumbent comparator to Wellspace's B2B food and beverage supply model.
- Aramark: Aramark provides workplace and institutional food services and refreshment solutions, a larger incumbent serving the same corporate food and beverage procurement category as Wellspace.
Market position
Customer concentration
Wellspace (acquired by PepsiCo) social profiles
Digital presenceWellspace (acquired by PepsiCo) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellspace (acquired by PepsiCo) leadership team
Management profileNumber of profiles
Wellspace (acquired by PepsiCo) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellspace (acquired by PepsiCo) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellspace (acquired by PepsiCo)
What does Wellspace (acquired by PepsiCo) do?
Wellspace operated a B2B eCommerce platform that enabled food, beverage, and wellness brands to efficiently offer their products to business customers (offices and teams) across the United States. The platform aggregated thousands of brands in one place, allowing workplaces to order refreshments and wellness products through a unified online channel.
Is Wellspace (acquired by PepsiCo) a public or private company?
Wellspace (acquired by PepsiCo) is a private company. It is classified as corporate owned and is currently acquired.
When was Wellspace (acquired by PepsiCo) founded?
Wellspace (acquired by PepsiCo) was founded in 2016. It employs 1 to 10 people.
Where is Wellspace (acquired by PepsiCo) based?
Wellspace (acquired by PepsiCo) is headquartered in New York, United States, in the North America region.
How does Wellspace (acquired by PepsiCo) make money?
One revenue line is on record: B2B eCommerce platform.
Who are Wellspace (acquired by PepsiCo)'s main competitors?
Direct peers on record are Caroo, SnackMagic and ezCater. Emerging players are DoorDash for Work, Imperfect Foods and Thrive Market. Broad incumbents are Instacart Business, US Foods, Sysco and Aramark.
Does Wellspace (acquired by PepsiCo) have an API?
No public API is recorded for Wellspace (acquired by PepsiCo).
What industry is Wellspace (acquired by PepsiCo) in?
Wellspace (acquired by PepsiCo)'s product category is B2B Workplace Wellness eCommerce. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAE, Foodservice & Hospitality Supply Marketplaces. Its NAICS code is 7223 and its SIC code is 8744.