What Happy5 does

Happy5 is an enterprise B2B SaaS company headquartered in Singapore with a primary development center in Jakarta, founded in 2013 by Doni Priliandi and Reydi Sutandang. It sells a unified performance management platform that combines four core product modules — OKRs & Goals (supporting OKR, KPI, MBO, and BSC frameworks), Project Management (with native Jira and Asana integration including full data mirroring), Performance Reviews (with 360-degree feedback and multi-layer calibration), and Growth & Engagement (competency profiling, surveys, eNPS) — into a single configurable system with over 360 permission settings and AI-driven insights that surface execution gaps and at-risk goals across organizational layers.

The platform is monetized via a single 'One Happy Plan' subscription with custom, quote-based pricing ranging from US$1-10 per user per month, billed annually with included onboarding, data migration, and a dedicated customer success manager. Go-to-market is sales-led and direct, targeting HR and People Operations leaders at large enterprises and growth-stage mid-market companies; named enterprise customers include Bank Central Asia (30,000+ users over 4 years, replacing SAP and Workday), Bank Negara Indonesia, Biofarma, Intel Indonesia, Tiket.com, Shipper, and SIRCLO, alongside mid-market and startup accounts such as Moladin, Privy, JPCC, StickEarn, and NOICE.

In September 2024 Happy5 acquired Singapore-based SugarOKR to add standalone OKR software and a 20% US-customer base, opening a US sales office in San Jose and targeting 20 US customers and a US$3-5M fundraise by Q2 2025. The company holds ISO/IEC 27001:2022 certification and sells primarily into financial services, technology, healthcare, and logistics in Southeast Asia with US expansion underway.

Name

Happy5

Legal name

Happy5 For The World Pte. Ltd.

Website

https://happy5.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Happy5 is a Singapore-headquartered SaaS company, founded in 2013, that sells a unified performance management platform combining OKRs, project management, performance reviews, and employee engagement on a per-user subscription to enterprise and mid-market HR teams in Southeast Asia with growing US presence.

Ownership category

akta.pro rank

Product category

Employee Performance Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Performance management software
• OKR and goal tracking
• Employee performance reviews
• 360 degree feedback software
• Employee engagement surveys

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Per User): Subscription-based SaaS model with per-user pricing ranging from $1-$10 per user/month depending on organization size and use-cases. Pricing is custom/quote-based with dedicated customer success manager included. Annual billing is standard with implementation and data migration support provided at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Happy5 sells a unified, AI-powered performance management SaaS platform for HR and people operations teams. The platform combines OKRs/goal management, project and task tracking, performance reviews with 360-degree feedback, and employee engagement (pulse/eNPS surveys, competency profiling) in a single configurable solution with native integrations to Jira, Asana, Slack, and Google Sheets. Pricing is custom and per-user, bundled with a dedicated customer success manager.

Product overview

Happy5 is a unified performance management platform that combines three core workflows — OKRs & Goals Management, Project Management, and Performance Reviews — into a single integrated solution. The platform is built around five pillars of performance management: Planning & Goal Setting, Organizing & Resource Allocation, Leading & Motivating Teams, Controlling & Evaluating Performance, and Adapting & Innovating. The product portfolio includes Platform Overview (the unified base), OKRs & Goals, Project Management, Performance Reviews, and Growth & Engagement modules. The platform differentiates through deep customization, 360+ permission settings, and native integrations with Jira and other tools. Pricing is offered via a single 'One Happy Plan' with custom pricing based on organization size and use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Happy5 Platform (unified performance management) Unified performance management platform for HR and People Operations teams that connects goals, projects, and performance reviews in one holistic view with full data flow and automatic updates. Targets enterprise and mid-market customers replacing fragmented or rigid incumbent systems.
• OKRs & Goals Flexible OKR tracking and goal management software supporting OKRs, KPIs, MBOs, and BSC frameworks with multi-goal alignment, custom progress calculations, and interactive visualizers. Built for HR, strategy, and people operations teams that need configurable goal frameworks.
• Project Management Project and task management tracker for agile teams with Jira and Asana integration, linking tasks to projects and projects to goals for full strategic alignment. Designed for organizations needing visibility into how daily work contributes to larger objectives.
• Performance Reviews Employee performance review and 360-degree feedback software with customizable assessment frameworks, advanced multi-layered calibration, skill assessment analytics, and performance feedback analytics. Targets HR teams that need fair, accurate, configurable reviews at scale.
• Growth & Engagement Employee growth and development software featuring competency profiling, proficiency assessment analytics, career development planning, and survey capabilities (pulse, eNPS, feedback). Built for HR and people operations running continuous engagement and development programs.

Quantifiable outcome

• Bank Central Asia replaced SAP and Workday with >30,000 users over 4 years ongoing
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Jira (Atlassian)coreTechnology or IntegrationJira integration enables one-click synchronization between Happy5 and Jira, with full data mirroring rather than partial snapshots. Users can track progress, streamline workflows, and enhance collaboration while continuing to work in Jira with Happy5's intuitive project management tracker features.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lattice: Lattice is a leading performance management and OKR platform serving mid-market and enterprise customers. Happy5 directly competes with Lattice, having displaced it at Shipper, Noice, and StickEarn, and publishes a head-to-head comparison page.
• Betterworks: Betterworks is an enterprise OKR and continuous performance management platform. It competes with Happy5 in the same product category (OKRs/goals and performance reviews) for mid-market and large enterprise buyers.
• 15Five: 15Five is a continuous performance management platform combining engagement surveys, OKRs, and reviews. It targets the same HR/People Ops buyer as Happy5 with overlapping feature sets and SaaS delivery model.
• Reflektive: Reflektive is a real-time performance management and feedback platform. Happy5 has published comparison content against Reflektive, signaling direct competitive overlap in the PM/review category.
• WorkBoard: WorkBoard is an OKR-focused platform for strategy execution and goal management. It shares Happy5's focus on OKR/KPI tracking with enterprise alignment features for large organizations.
• PerformYard: PerformYard is a performance review and employee feedback software for SMB and mid-market. It overlaps directly with Happy5's Performance Reviews module and serves similar HR teams.

Broad incumbents

• Culture Amp: Culture Amp is a broader employee experience platform spanning engagement, performance, and development. It targets the same People Ops buyer as Happy5, but with a wider portfolio beyond OKRs and reviews.
• Workday: Workday is a leading cloud HCM and enterprise application suite. Happy5 has displaced Workday at multiple enterprise customers including BCA and Tiket.com, establishing direct competitive overlap in performance management.
• SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite. Happy5 displaced SAP at Bank Central Asia for performance management, indicating direct competitive overlap in large enterprise PM deployments.

Emerging players

• Leapsome: Leapsome is an emerging HR platform combining performance reviews, OKRs, surveys, and learning. It targets similar mid-market buyers with a unified approach comparable to Happy5's product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/happy5apps
• LinkedInlinkedin.com/company/happy-five

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy5