IMC AG

What IMC AG does

IMC AG (operating as Scheer IMC) is a Saarbrücken-headquartered German Aktiengesellschaft and subsidiary of the Scheer Group, founded in 1996, that provides enterprise learning management system (LMS) software and e-learning services to approximately 1,300 large corporate customers worldwide. Its platform serves more than 10 million learners and is positioned as a configurable, scalable LMS for global enterprises with complex compliance, onboarding, product, partner, and member training requirements across verticals including automotive, manufacturing, financial services, telecommunications, and chemicals. The company reports a 98% customer retention rate and operates from 12 global locations, with marquee deployments at Audi (90,000+ employees), BSH (50 countries, €10M in training savings), Schaeffler, BMW, Bosch, Lufthansa, UBS, and Vodafone.

The core product portfolio consists of three divisions: imc Learning Suite (the core enterprise LMS), imc Express (an AI-powered authoring tool that generates professional eLearning content), and imc Studios (custom content development and L&D strategy consulting). The platform is built on AWS infrastructure with Cloudflare CDN, integrates with HubSpot (CRM), Microsoft Teams, Zoom, and the G2 marketplace, and ships regular platform updates through numbered Innovation Packs. AI capabilities include generative content authoring (imc Express), AI-based communication training (Dialogue GPT), AI-powered search, and bespoke AI workflow automation (imc Agent Builder, launched 2026). The company also offers specialized solutions for cybersecurity awareness training, employee onboarding, partner training, and member training for associations.

IMC AG monetizes through annual enterprise LMS subscription contracts on a quote-based pricing model, supplemented by professional services revenue from imc Studios custom content development and bundled authoring tool licensing. Distribution is conducted via a direct enterprise field-sales motion targeting large global accounts, supported by content marketing, industry event presence (Hannover Messe 2026), and analyst relationships including Fosway Group and Brandon Hall Group, where the company is an Eminence Partner and 2026 Strategic Challenger. Leadership comprises Co-CEOs Christian Wachter and Sven R. Becker, with Prof. Dr. August-Wilhelm Scheer serving as Chairman of the Supervisory Board. The company is privately held with no public listing, no venture capital investors disclosed, and is SOC 2 Type 1 certified and GDPR-compliant.

Name

IMC AG

Legal name

imc information multimedia communication AG

Website

https://scheer-imc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

IMC AG (Scheer IMC) is a German enterprise learning management system vendor serving roughly 1,300 large corporate customers globally. It provides a configurable AI-augmented LMS, generative-AI authoring tools, and custom learning content for workforce training, compliance, onboarding, and partner enablement.

Ownership category

akta.pro rank

Product category

Enterprise Learning Management Systems

NAICS

Software Publishers (513210), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)

Keywords

• Enterprise learning management
• ELearning authoring tools
• Corporate training software
• AI-powered learning platforms
• Custom eLearning content

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise LMS Licensing and Subscription: The company generates revenue primarily through licensing its learning management system (imc Learning Suite) to enterprise customers. This typically involves annual or multi-year subscription contracts with enterprise clients, often including implementation, customization, and ongoing support services.
2. Custom Content Development: Revenue from bespoke learning content creation services through imc Studios division, developing tailored training programs for enterprise clients
3. eLearning Authoring Tools: Revenue from imc Express authoring tool, potentially as standalone or bundled offering with the LMS platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

IMC AG (Scheer IMC) sells an enterprise learning management system (imc Learning Suite), an AI-powered eLearning authoring tool (imc Express), and bespoke custom learning content and strategy services (imc Studios). The company delivers these to large global organizations to manage workforce training, compliance, onboarding, and partner enablement at scale across multiple countries and languages.

Product overview

Scheer IMC offers a modular enterprise learning platform architecture consisting of three core divisions: imc Learning Suite (core LMS), imc Express (AI-powered authoring tool), and imc Studios (custom content and strategy consulting). The platform is designed for enterprise L&D transformation with products addressing the full learning lifecycle from automated content creation to delivery and measurement. The portfolio includes specialized solutions for cybersecurity training, employee onboarding, partner training, and member training, supported by AI capabilities including generative AI (imc Express, Dialogue GPT), knowledge retrieval (AI-powered search), and autonomous agents (imc Agent Builder). Innovation Packs deliver regular version updates with new features and enhancements.

Differentiator

Problem solved

Functional benefit

Brands

• imc Learning Suite: Enterprise Learning Management System (LMS) for workforce training and development, featuring configurable and scalable learning solutions.
• imc Express
• imc Studios
• imc Agent Builder
• Dialogue GPT

Products and services

• imc Learning Suite Enterprise Learning Management System (LMS) described as the most configurable and scalable LMS for enterprise, enabling organizations to reach workforce potential through comprehensive learning management, automated eLearning creation, and effective learning experiences.
• imc Express AI-powered eLearning authoring tool that enables automated eLearning creation, allowing users to generate professional training content in a matter of clicks using smart AI technology.
• imc Studios Custom learning experiences division offering award-winning content and strategy consulting for superior corporate training outcomes, including both custom learning experiences and off-the-shelf content.
• imc Agent Builder Platform for creating bespoke AI workflows for enterprise learning, enabling custom AI-powered automation within the LMS.
• Dialogue GPT AI-based communication training solution, notably used with Festo for 100% AI-based communication training programs.
• Cybersecurity Training Cybersecurity awareness training solution for enterprise employees.
• Employee Onboarding Onboarding solution for new employees with modular eLearning, interactive elements, videos, and trailers.
• Partner Training Training solution for channel partners and external stakeholders.
• Member Training Training solution for member organizations and associations.

Quantifiable outcome

• €10 million in savings achieved through blended learning approach (BSH case study)
• +7 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot is used as the primary CRM, customer service, chatbot, and email marketing platform. HubSpot's customer relations management software manages customer inquiries from various channels, with data centers located in EU (AWS Region Frankfurt).
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams is used for video conferences, online meetings, webinars, and screen-sharing as part of the learning and collaboration ecosystem.
• ZoomcoreTechnology or IntegrationZoom Video Communications is used for video conferencing, web conferences, and webinars, providing additional virtual meeting capabilities for enterprise clients.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure and IT services for hosting the learning platform, ensuring scalable and reliable service delivery.
• CloudflarecoreTechnology or IntegrationCloudflare's Content Delivery Network (CDN) ensures fast and secure delivery of learning content globally.
• Google (Analytics, Tag Manager, Ads, Maps, Fonts)coreTechnology or IntegrationGoogle's suite of tools including Analytics for web analytics, Tag Manager for tag management, Ads for online marketing, and Google Maps for location services.
• G2minorGTM or Marketing PartnerG2 is a software marketplace where imc maintains a product profile, with the G2 Track Your Prospects tag providing insights into buyer behavior from visitors to imc's G2 product pages.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Docebo: AI-powered enterprise LMS competing in the same corporate training segment with similar mid-to-large enterprise customer base, AI-authoring positioning, and subscription pricing model.
• Skillsoft: Enterprise learning company combining LMS technology with content libraries for corporate training; comparable in targeting large enterprises for compliance and leadership development.
• Litmos: Cloud-based LMS targeting enterprise customers with similar compliance, onboarding, and product-training use cases; comparable mid-to-large enterprise focus and pricing model.
• Absorb Software: Cloud LMS provider serving mid-market and enterprise with configurable learning management; comparable in product scope (LMS + authoring + reporting) and target customer profile.
• Cornerstone OnDemand: Enterprise learning and talent management SaaS platform with comparable focus on large global enterprise LMS deployments, compliance training, and configurable learning experiences.

Emerging players

• Sana: AI-native enterprise learning platform built around generative AI for content creation and personalized learning; emerging threat representing the AI-native architecture IMC must compete against.
• Degreed: Enterprise learning experience platform focused on skill development and learning aggregation; emerging competitor with AI-forward positioning targeting similar large enterprise buyers.

Broad incumbents

• Workday Learning: Learning module within Workday's HCM cloud suite, increasingly bundled with workforce management; competes head-to-head for enterprise learning renewals at Workday-HCM customers.
• SAP SuccessFactors Learning: Bundled LMS within SAP's broader HCM suite, offering overlapping enterprise learning functionality as part of a wider talent management portfolio; major competitive threat at HCM-suite customers.

Regional players

• TalentLMS: Cloud LMS serving SMB and mid-market primarily in Europe and North America; adjacent comparable on LMS technology stack and configurability, though addressing a smaller customer segment than IMC's enterprise focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IMC_Learning
• YouTubeyoutube.com/channel/UCYJxZQhR9_5_9eKk3E4zT0A
• Facebookfacebook.com/scheerimc
• LinkedInlinkedin.com/company/scheer-imc
• Instagraminstagram.com/scheer_imc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMC AG