HomeWell Franchising
HomeWell Franchising LLC is a U.S. franchisor of non-medical home care agencies, operating 100+ franchise owners across 170+ U.S. territories that deliver in-home personal care and companionship services to seniors aging in place. The Burkburnett, Texas-based company generates revenue through initial franchise fees and royalties, and is expanding under new Main Post Partners ownership.
- Company typePrivate
- Founded2012
- HeadquartersBurkburnett, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HomeWell Franchising does
HomeWell Franchising LLC is a U.S. franchisor of non-medical home care agencies, headquartered in Burkburnett, Texas, and operating under the HomeWell Care Services brand across more than 170 U.S. territories with over 100 franchise owners. The company generates revenue by selling new franchise locations and collecting ongoing royalties from its franchisees, who in turn deliver in-home personal care, companionship, and support services to seniors and homebound individuals aging in place or recovering after hospitalization. Its franchise value proposition centers on proprietary Signature Programs (structured, personalized care frameworks differentiated by domain specialization), a structured multi-step owner recruitment process that includes reference calls with existing franchisees and Executive Leadership Team approval, and a dedicated Independent Agency Conversion Program that brings non-franchised home care operators into the network.
The underlying franchise technology platform is described in general terms as supporting care scheduling, Signature Program delivery, and franchisee operations, with no specific proprietary technology details, patents, or AI components publicly disclosed. Pricing and franchise fee structures are gated behind a Franchise Disclosure Document rather than published publicly, and the franchise is currently registered or offered in 14 U.S. states (CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI), leaving the balance of U.S. states as potential geographic expansion headroom. The company reported record expansion in 2025, selling 41 new locations and opening 37 agencies while growing system revenue to $164 million (+19% year-over-year), building on 113% revenue growth from 2022 to 2024 and a fifth consecutive Inc. 5000 placement.
In January 2026, HomeWell was acquired by Main Post Partners (a San Francisco-based private equity firm) in partnership with the existing senior leadership team, with Boxwood Partners serving as exclusive sell-side advisor. The recapitalization is explicitly positioned to accelerate franchise growth, with management targeting system revenue above $200 million in 2026. Customer-facing GTM is multi-channel: a franchise website and free downloadable franchise kit serve top- and mid-funnel prospects, franchisee testimonials and referrals handle mid-funnel qualification, the conversion program operates bottom-of-funnel, and earned media/PR supports brand awareness.
HomeWell Franchising firmographics
Firmographics- Name
- HomeWell Franchising
- Legal name
- HomeWell Franchising LLC
- Website
- https://homewellfranchising.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeWell Franchising LLC is a U.S. franchisor of non-medical home care agencies, operating 100+ franchise owners across 170+ U.S. territories that deliver in-home personal care and companionship services to seniors aging in place. The Burkburnett, Texas-based company generates revenue through initial franchise fees and royalties, and is expanding under new Main Post Partners ownership.
- Ownership category
- akta.pro rank
HomeWell Franchising industry classification
Industry- Product category
- Senior Home Care Franchising
- NAICS
- Home Health Care Services (621610), Other Residential Care Facilities (6239)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Homemaking & Light Housekeeping Services (HLADAGAC)
Keywords
Where HomeWell Franchising is headquartered
LocationHeadquarters
- HQ city
- Burkburnett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeWell Franchising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Franchise Fees and Royalty Revenue: HomeWell Franchising generates revenue as a franchisor by selling new franchise locations to franchise owners and collecting ongoing royalties based on franchisee revenues. In 2025, the company sold 41 new locations and opened 37 agencies, growing system revenue to $164 million. The company targets surpassing $200 million in system revenue in 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Franchise ownership with investment options available based on territory selection and business model. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
HomeWell Franchising product offering
Product offeringCore offering
HomeWell Franchising sells and supports franchise opportunities for entrepreneurs to operate non-medical in-home care agencies under the HomeWell brand. The company licenses its brand, Signature Programs (proprietary personalized care frameworks), operational infrastructure, and training/support systems to franchise owners who deliver personal care, companionship, and daily living assistance to seniors and homebound individuals across 170+ U.S. territories.
Product overview
HomeWell Franchising operates a single unified franchise model offering home care services through independently owned franchise agencies. The core offering is HomeWell Care Services, a non-medical in-home care franchise for seniors. The franchise package includes Signature Programs (personalized care approaches) and comprehensive support infrastructure for franchisees. Franchise owners operate under the HomeWell brand, delivering care services to seniors and homebound individuals within their assigned territories.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeWell Care Services Franchise National franchise opportunity for entrepreneurs to operate non-medical in-home care agencies under the HomeWell brand, delivering personal care, companionship, post-hospitalization recovery support, and daily living assistance to seniors and homebound individuals across assigned territories.
- Franchise Ownership Program End-to-end franchise package enabling entrepreneurs to start and operate a HomeWell home care agency, including the Franchise Disclosure Document (FDD), territory selection, investment options, training, and ongoing operational support.
- Independent Agency Conversion Program
Quantifiable outcome
- 113% revenue growth from 2022 to 2024
- +2 more outcomes
Companies that use HomeWell Franchising
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
HomeWell Franchising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HomeWell Franchising partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
HomeWell Franchising competitors and assessment
Company assessmentDirect peers
- Home Instead: Home Instead (owned by Honor Technology) is one of the largest non-medical home care franchise networks in the U.S., directly competing with HomeWell for franchisees, territories, and senior clients. It is the most analogous peer given overlap in services, franchise model, and target customer.
- Comfort Keepers: Comfort Keepers (owned by Sodexo) operates a global franchise network delivering non-medical in-home care and companion care services to seniors. It competes with HomeWell across nearly identical service lines, customer segments, and franchise economics.
- Visiting Angels: Visiting Angels is a leading U.S. non-medical home care franchise network with hundreds of locally owned agencies. It directly competes with HomeWell for franchisees, territories, and senior clients in nearly every market.
- BrightStar Care: BrightStar Care is a franchise network offering both medical and non-medical home care services. It competes with HomeWell for franchisees and end clients, with broader clinical service capability as a differentiator.
- Senior Helpers: Senior Helpers is a national franchise system providing in-home senior care, including personal care, companionship, and specialized dementia and Parkinson's care programs. It is a direct franchise model competitor to HomeWell with similar GTM and care programs.
- Right at Home: Right at Home is an international franchise system providing in-home care and assistance for seniors and adults with disabilities. It competes with HomeWell on franchise sales, services, and target demographics across U.S. markets.
- Griswold Home Care: Griswold Home Care is a non-medical home care franchise with four decades of operating history. It is one of the most established direct competitors to HomeWell in the companion and personal care franchise category.
- Synergy HomeCare: Synergy HomeCare is a privately held franchise network offering non-medical home care, personal assistance, and companionship services to seniors. It competes with HomeWell for franchisees and end clients in similar geographies.
- Amada Senior Care: Amada Senior Care is a franchise system providing in-home care, assisted living placement, and hospice coordination services for seniors. It overlaps directly with HomeWell's personal care and companion offerings.
- FirstLight Home Care: FirstLight Home Care is a non-medical home care franchise serving seniors, veterans, and adults with disabilities. It is a close competitor to HomeWell given comparable service offerings, franchise model, and target customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeWell Franchising social profiles
Digital presenceHomeWell Franchising financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeWell Franchising leadership team
Management profileNumber of profiles
HomeWell Franchising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeWell Franchising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeWell Franchising
What does HomeWell Franchising do?
HomeWell Franchising sells and supports franchise opportunities for entrepreneurs to operate non-medical in-home care agencies under the HomeWell brand. The company licenses its brand, Signature Programs (proprietary personalized care frameworks), operational infrastructure, and training/support systems to franchise owners who deliver personal care, companionship, and daily living assistance to seniors and homebound individuals across 170+ U.S. territories.
Is HomeWell Franchising a public or private company?
HomeWell Franchising is a private company. It is classified as private equity controlled and is currently operating.
When was HomeWell Franchising founded?
HomeWell Franchising was founded in 2012. It employs 11 to 50 people.
Where is HomeWell Franchising based?
HomeWell Franchising is headquartered in Burkburnett, United States, in the North America region.
How does HomeWell Franchising make money?
One revenue line is on record: franchise Fees and Royalty Revenue.
Who are HomeWell Franchising's main competitors?
Direct peers on record are Home Instead, Comfort Keepers, Visiting Angels, BrightStar Care, Senior Helpers, Right at Home, Griswold Home Care, Synergy HomeCare, Amada Senior Care and FirstLight Home Care.
Does HomeWell Franchising have an API?
No public API is recorded for HomeWell Franchising.
What industry is HomeWell Franchising in?
HomeWell Franchising's product category is Senior Home Care Franchising. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty). Its NAICS code is 621610 and its SIC code is 8082.