Plutio
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Plutio does
Plutio is a London-based private SaaS company founded in 2015 that operates an all-in-one business management platform targeting freelancers, solopreneurs, and small agencies. The platform consolidates approximately 15-20 separate tools (project management, proposals, contracts, invoicing, time tracking, scheduling, forms, client portals, file storage, wiki, chat) into a single cloud-based application accessible via web and native iOS and Android apps, with a REST API and webhooks for developer extensibility. The product is differentiated by a unified data layer that enables automation across the full client lifecycle (e.g., a signed proposal automatically creates a project, contact, and invoice) and by Super Work AI (Plutio Pal), a voice-to-action AI assistant launched in September 2025 that drafts proposals, creates invoices, sends messages, and schedules meetings via natural language commands.
Plutio monetizes through a three-tier subscription model: Core at $19/month (solo freelancers, 9 active clients, single user), Pro at $49/month (growing freelancers and 2-10 person agencies, unlimited clients, 30 contributors), and Max at $199/month (larger agencies, unlimited contributors, white-label, SSO), plus an Enterprise custom tier for 100+ users. All plans include full feature access with no gating, no setup or transaction fees, and AI credits are metered per tier (800 to 10,000 monthly) with add-on purchases available. The go-to-market is product-led growth with a 7-day free trial, no credit card required, supported by an SEO-driven comparison content strategy, an active Facebook community, an affiliate program, and a Plutio Hub expert network for setup and workflow consulting.
The company has a stated customer base of 16,810+ businesses worldwide, $356.5M in paid invoices processed through the platform, and 4.6/5 average ratings across GetApp, ProductHunt, and Capterra (4.4/5 on G2). Plutio is privately held with no disclosed funding rounds, suggesting bootstrapped or self-funded operations, and operates with a lean team of 1-10 employees.
Plutio firmographics
Firmographics- Name
- Plutio
- Legal name
- Plutio
- Website
- https://plutio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Plutio industry classification
Industry- Product category
- Business Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
Keywords
Where Plutio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Plutio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Core Plan: Monthly or annual subscription at $19/month (Core plan). Includes unlimited projects, invoices, proposals, contracts, time tracking, forms, scheduling, and client portal. Limited to 9 active clients/month and single user (no team contributors). Includes 800 AI credits and 900 workflow actions.
- Subscription - Pro Plan: Monthly or annual subscription at $49/month (Pro plan). Removes client limit, adds 30 team contributors, 2,500 AI credits, 5,500 workflow actions, and 500GB storage.
- Subscription - Max Plan: Monthly or annual subscription at $199/month (Max plan). Includes unlimited contributors, 10,000 AI credits, 50,000 workflow actions, 2TB storage, white-label, and single sign-on included.
- Optional Add-ons: Optional add-ons include white-labeling (add-on on Core/Pro, included on Max), extra storage beyond plan limits, and extra AI credits beyond monthly allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core ($19/mo) - Solo freelancers starting out |
| Subscription | Monthly | Pro ($49/mo) - Growing freelancers and small teams |
| Subscription | Monthly | Max ($199/mo) - Agencies and larger teams |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Plutio product offering
Product offeringCore offering
Plutio is a cloud-based, all-in-one business management platform that lets freelancers, solopreneurs, and small agencies run projects, proposals, contracts, invoicing, time tracking, scheduling, forms, file storage, and client communication from a single branded workspace. It is sold on tiered monthly/annual subscriptions and is augmented by Super Work AI (Plutio Pal), an AI assistant that can draft, send, and schedule across the platform via voice or text commands.
Product overview
Plutio is an all-in-one business management platform built for freelancers, solopreneurs, and small agencies that replaces 15-20 separate tools with one unified system. The platform consists of the core Plutio platform powered by Super Work AI (Plutio Pal), which encompasses project management modules (Projects, Tasks, Dashboards, Calendar), client management tools (Client Portal, Inbox, Chat Widget, Wiki, Forms), and business operations features (Proposals, Contracts, Invoicing, Time Tracking, Scheduling, Files). All modules share a unified data layer enabling automation across the entire workflow - when a client signs a proposal, projects and invoices are automatically created. Pricing tiers include Core ($19/month), Pro ($49/month), and Max ($199/month), with AI credits powering Plutio Pal capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Plutio Pal: Super Work AI - the world's first voice-to-text and voice-to-action AI assistant that handles busywork including drafting proposals, creating invoices, scheduling meetings, and managing client communications.
Products and services
- Plutio (Core Platform)
- Super Work AI (Plutio Pal)
- Projects
- Tasks
- Scheduling
- Proposals
- Contracts
- Invoicing
- Time Tracking
- Inbox
- Forms
- Files
- Dashboards
- Templates Library
- iOS Mobile App
- Android Mobile App
Quantifiable outcome
- Clients get paid 2-3x faster with online payment integration (Stripe/PayPal)
- +3 more outcomes
Companies that use Plutio
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Plutio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability7 records
Feature5 records
Plutio partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- StripecoreNative payment integration allowing clients to pay invoices via credit card, debit card, Apple Pay, Google Pay, and ACH bank transfers. Funds deposit in 2-3 days. Plutio marks invoices paid automatically upon receipt.
- PayPalcoreNative PayPal integration for invoice payments. Clients can pay using PayPal balance, linked bank account, or credit card.
- SquarecoreNative Square integration for accepting credit card, debit card, and ACH payments on Plutio invoices.
- Google CalendarcoreNative bidirectional calendar sync. Tasks, deadlines, and bookings sync automatically between Plutio and Google Calendar in both directions.
- Microsoft OutlookcoreNative two-way calendar sync with Microsoft Outlook. Changes in either system update both automatically.
- SlackcoreWorkflow notifications sent to Slack channels when invoices are paid, proposals are signed, or tasks complete. Configurable alerts routed to appropriate channels.
- Microsoft TeamscoreWorkflow alerts sent to Microsoft Teams channels for invoice payments, proposal signatures, and task completions via Power Automate or Zapier.
- ZoomcoreNative integration auto-generates Zoom meeting links for client bookings. Unique links per booking with calendar invites included, no manual creation required.
- Google MeetcoreNative integration auto-generates Google Meet links for Plutio bookings. Free video calls with any Google account, no client downloads required.
- QuickBookscoreInvoice and payment sync with QuickBooks via Zapier/Make or API/webhooks. Keeps accounting software current without manual CSV exports.
- XerocoreInvoice and payment sync with Xero via Zapier. Invoices and payments sync automatically keeping books current.
- ZapiercoreConnects Plutio to 5,000+ apps including HubSpot, Salesforce, Mailchimp, Notion, Asana, Trello, Google Sheets, and more. Build custom automations without code.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Plutio competitors and assessment
Company assessmentDirect peers
- FreshBooks: Cloud accounting and invoicing platform for freelancers, solopreneurs, and small service businesses with built-in client management, project collaboration, and time tracking. Competes with Plutio's invoicing/CRM modules and shares the freelancer ICP.
- HoneyBook: All-in-one client management, proposals, contracts, and invoicing platform built specifically for freelancers and small service-based businesses. Most directly comparable competitor to Plutio, with overlapping freelancer persona and core modules.
- Jobber: Field service management platform for small home service businesses combining scheduling, invoicing, client management, and quoting. Adjacent all-in-one approach for service SMBs with similar workflow consolidation thesis as Plutio.
- Dubsado: Client workflow automation platform for freelancers and small businesses offering proposals, contracts, forms, scheduling, and invoicing. Direct overlap with Plutio's client management and project lifecyle modules.
- Wave Accounting: Free accounting, invoicing, and receipt scanning platform for freelancers and small businesses. Overlaps with Plutio's invoicing and basic client management and competes primarily on price-sensitive freelancer segment.
- Bonsai: All-in-one business management platform for freelancers and small agencies combining contracts, proposals, invoicing, time tracking, and project management. Same horizontal SaaS positioning targeting the same freelancer buyer.
- 17hats: All-in-one business management platform for solopreneurs and small businesses, covering contact management, project workflows, online forms, scheduling, invoicing, and payment collection. Closely aligned target customer and feature set with Plutio.
Emerging players
- Notion: Workspace platform combining documents, databases, wikis, and lightweight project management. Competes for the same freelancer/SMB customer seeking a consolidated tool, with broader horizontal adoption and AI features.
- ClickUp: All-in-one productivity and work management platform spanning project management, docs, whiteboards, goals, and chat. Overlaps with Plutio's project/task modules and increasingly targets SMBs with built-in CRM-like and AI features.
Broad incumbents
- Monday.com: Broad work management platform serving teams and organizations across project, CRM, service, and workflow use cases. Larger incumbent with overlapping project and workflow automation capabilities, though less specialized for solo freelancers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plutio social profiles
Digital presencePlutio compliance and trust
Trust signalCompliance1 record
Plutio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plutio leadership team
Management profileNumber of profiles
Profiles1 record
Plutio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plutio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plutio
What does Plutio do?
Plutio is a cloud-based, all-in-one business management platform that lets freelancers, solopreneurs, and small agencies run projects, proposals, contracts, invoicing, time tracking, scheduling, forms, file storage, and client communication from a single branded workspace. It is sold on tiered monthly/annual subscriptions and is augmented by Super Work AI (Plutio Pal), an AI assistant that can draft, send, and schedule across the platform via voice or text commands.
Is Plutio a public or private company?
Plutio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plutio founded?
Plutio was founded in 2015. It employs 1 to 10 people.
Where is Plutio based?
Plutio is headquartered in London, United Kingdom, in the Europe region.
How does Plutio make money?
Four revenue lines are on record. Subscription - Core Plan is the primary driver. The others are subscription - Pro Plan, subscription - Max Plan and optional Add-ons.
Who are Plutio's main competitors?
Direct peers on record are FreshBooks, HoneyBook, Jobber, Dubsado, Wave Accounting, Bonsai and 17hats. Emerging players are Notion and ClickUp. Monday.com is listed as a broad incumbent.
Does Plutio have an API?
Yes. Plutio provides a REST API and webhooks for building custom integrations. Developers can create, read, update, and delete contacts, projects, tasks, invoices, and time entries programmatically. Webhooks notify external systems when events occur in Plutio. The API uses OAuth 2.0 authorization for secure access. Developer documentation is at docs.plutio.com.
What industry is Plutio in?
Plutio's product category is Business Management Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 5132 and its SIC code is 7372.