Goldie

What Goldie does

Goldie is a mobile-first SaaS appointment scheduling and business management platform built specifically for independent beauty, wellness, and lifestyle service professionals. Developed and operated by Quartet Holdco S.R.L., a Romanian private limited company headquartered in Oradea and a fully owned subsidiary of Universe Software, Goldie distributes natively on iOS, Android, and the web and serves 150,000+ professionals globally across hairstylists, barbers, nail technicians, lash artists, estheticians, makeup artists, med-spa operators, massage therapists, tattoo artists, pet groomers, auto detailers, and similar micro-businesses. The platform's functional surface spans appointment scheduling with calendar sync, SMS and WhatsApp automated reminders to reduce no-shows, branded online booking websites, client management with photo galleries and history, team and inventory management, and integrated payment acceptance.

The technology stack is composed of third-party dependencies rather than proprietary infrastructure: Stripe for payment processing, OpenAI for AI Marketer and AI Receptionist features, AWS and Hetzner for hosting, Firebase for mobile infrastructure, WhatsApp/MailChimp/SendGrid for communications, and BNPL rails (Affirm, Afterpay, Klarna, Zip) for installment payments. Goldie's proprietary assets are primarily the integrated product UX, the AI-marketed Goldie Card Reader hardware line, and the industry-specific workflow templates. The company maintains a 4.8/5 rating across Capterra, Play Store, and App Store and won G2's Easiest to Use and Best Support awards in Summer 2024.

Goldie's business model combines a freemium SaaS tier (Starter free with 20 appointments/month), mid-tier Pro at $19.99/month, and Pro Plus at $39.99/month, with payment processing fees at 2.6% + $0.30 per transaction and hardware revenue from Goldie Card Readers. Go-to-market is product-led growth: self-serve sign-up via app stores and the web app, content marketing and SEO comparison pages targeting competitor switchers, organic social across Instagram/Facebook/TikTok/YouTube, a referral program, and free data-import assistance for migrating from competing platforms. The platform is positioned as a low-cost vertical alternative to generalist salon software such as Mangomint, Vagaro, Fresha, and StyleSeat, with reported customer outcomes of +20% revenue and ~40% higher per-visit spend when BNPL is enabled.

Name

Goldie

Legal name

Quartet Holdco S.R.L.

Website

https://heygoldie.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldie is a mobile-first SaaS appointment scheduling, payments, and client management platform built for 150,000+ independent beauty, wellness, and lifestyle service professionals globally, offering AI-powered marketing tools, BNPL integrations, and a proprietary card reader.

Ownership category

akta.pro rank

Headquarters

HQ city

Oradea

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Subscription Plans: Three-tier subscription model: Free Starter (20 appointments/month with manual reminders), Pro ($19.99/month with unlimited appointments and automated reminders), and Pro Plus ($39.99/month with all features including AI tools and unlimited team members).
2. Payment Processing: Transaction fees at 2.6% + $0.30 per transaction for Pro and Pro Plus subscribers. BNPL (Buy Now, Pay Later) carries slightly higher processing fees than standard card transactions. Businesses receive full payment amount upfront with BNPL provider handling installment collection.
3. Goldie Card Reader: Sale of proprietary contactless payment terminals with customizable designs for in-person payment acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Goldie is a mobile-first SaaS appointment scheduling and business management platform for independent beauty and wellness professionals. It provides online booking, automated SMS and WhatsApp reminders, integrated payment processing with BNPL, client and team management, inventory tracking, loyalty programs, AI-powered marketing and receptionist tools, and proprietary contactless card reader hardware. The platform operates on a freemium model with a free Starter plan (up to 20 appointments/month), Pro ($19.99/month), and Pro Plus ($39.99/month) tiers.

Product overview

Goldie is a mobile-first salon management software platform designed for beauty and wellness professionals. The core product is a free appointment scheduling app (Starter plan) that provides online booking, client management, automated reminders, and payment processing. The platform operates on a tiered subscription model with Starter (free, limited to 20 appointments/month), Pro ($19.99/month), and Pro Plus ($39.99/month for teams) plans. Premium features include AI-powered marketing tools (AI Marketer for social media content generation, AI Receptionist for automated client communication), customizable card readers with multiple design options, Buy Now Pay Later payment integration supporting Affirm/Afterpay/Klarna/Zip, inventory management, loyalty programs, and salon financing. The platform is accessible via iOS, Android, and web applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldie (Salon & Beauty Management Platform) Mobile-first SaaS appointment scheduling and business management platform for independent beauty and wellness professionals. Includes online booking, automated SMS/WhatsApp reminders, client management, team management, payment processing, inventory, loyalty, reporting, and AI-powered marketing tools. Sold as a tiered subscription (Free Starter, Pro $19.99/month, Pro Plus $39.99/month).
• Goldie Card Reader Proprietary contactless payment terminal that pairs with the Goldie app to accept in-person payments. Available in multiple customizable designs (Golden Swipes, Green Glimmers, Celestial Gold, Pastel Dreams, Scaling Up, Ruffled Chic, Cash Stone, Carbon Vault, Minimalist Vibes). Sold as physical hardware to Goldie Pro and Pro Plus subscribers.

Quantifiable outcome

• 150,000+ beauty professionals use Goldie globally
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature16 records

Partnerships

Ten partnerships are on record, tiered core.

• AffirmcoreTechnology or IntegrationBNPL provider integrated into Goldie's booking and payment flow. Allows clients to pay for salon services in installments. Goldie receives full payment upfront while Affirm handles installment collection from clients.
• AfterpaycoreTechnology or IntegrationBNPL provider integrated into Goldie's booking and payment flow. Allows clients to pay for salon services in installments. Goldie receives full payment upfront while Afterpay handles installment collection from clients.
• KlarnacoreTechnology or IntegrationBNPL provider integrated into Goldie's booking and payment flow. Allows clients to pay for salon services in installments. Goldie receives full payment upfront while Klarna handles installment collection from clients.
• ZipcoreTechnology or IntegrationBNPL provider integrated into Goldie's booking and payment flow. Allows clients to pay for salon services in installments. Goldie receives full payment upfront while Zip handles installment collection from clients.
• StripecoreTechnology or IntegrationPrimary payment service provider (PSP) facilitating payment processing for Goldie. Professionals link their bank accounts through Stripe, which handles payment authorization, settlement, and payout schedules. Stripe Connect Account agreement governs the payment processing relationship.
• Google (Reserve with Google)coreTechnology or IntegrationIntegration allowing clients to book directly from Google Search and Maps. Increases visibility and discoverability of Goldie users' businesses through Google's platform.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorGoldie's iOS app distributed through Apple App Store. Subscription purchases handled through Apple ID with automatic renewal and App Store payment policies.
• Google (Play Store)coreChannel Partner/ Reseller/ DistributorGoldie's Android app distributed through Google Play Store. Subscription purchases handled through Google Play billing with automatic renewal.
• AWScoreTechnology or IntegrationAmazon Web Services cloud infrastructure provider for hosting Goldie's platform and services.
• OpenAIcoreTechnology or IntegrationAI technology provider powering Goldie's AI Marketer and AI Receptionist features.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Setmore: Setmore is a free/affordable appointment scheduling app with payments and reminders for service businesses. Both offer freemium scheduling with integrated payments; Setmore targets a broader service-business audience vs Goldie's beauty focus.
• Fresha: Fresha is a directly competing beauty/wellness SaaS platform offering appointment scheduling, payments, and a marketplace layer. Both target independent beauty professionals globally with freemium models and integrated payments — Goldie's closest head-to-head competitor.
• Vagaro: Vagaro is a leading salon/spa/fitness management platform with scheduling, payments, marketing, and marketplace features. Both serve independent beauty professionals and small salons with subscription + payment processing monetization.
• Square Appointments (Block): Square Appointments is Block's integrated scheduling and payments solution for service-based SMBs. Both target independent professionals with bundled payments and booking; Square's scale and hardware ecosystem make it a key direct competitor.
• GlossGenius: GlossGenius is a beauty/wellness-focused scheduling and payments platform targeting independent hairstylists, barbers, and estheticians. Closely mirrors Goldie's ICP, mobile-first positioning, and integrated payments value proposition.
• Mangomint: Mangomint is a higher-end salon/spa management platform serving multi-staff and multi-location businesses. Both compete for the same customer segments, though Mangomint focuses on larger salons and charges a premium (~$165/mo) vs Goldie's $19.99 entry tier.
• Booksy: Booksy is a global booking and business management app for barbers, hairstylists, and beauty professionals with marketplace discovery features. Targets the same independent professional ICP as Goldie with international presence.
• StyleSeat: StyleSeat is a beauty/wellness booking marketplace with a 30% new-client fee on first bookings. Both serve hairstylists, barbers, and beauty pros; Goldie's no-new-client-fee positioning is directly contrasted against StyleSeat in Goldie's marketing.
• Boulevard: Boulevard is a premium salon and spa management platform for upscale, multi-location businesses. Both compete for salon/spa customers, though Boulevard skews toward larger, higher-end establishments.
• Timely (by Mindbody): Timely is a cloud-based salon and beauty software (acquired by Mindbody) offering scheduling, client management, and payments. Both serve the beauty/wellness vertical with comparable subscription + transaction-fee models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GetGoldie
• Facebookfacebook.com/getgoldie
• Instagraminstagram.com/goldie.app
• TikToktiktok.com/@goldie.app
• Xx.com/appointfix
• LinkedInlinkedin.com/company/heygoldie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldie