Upgaming
Upgaming is a Switzerland-domiciled B2B software provider that builds enterprise iGaming platforms — sportsbook, casino aggregation, mini-games, and licensing-backed white-label/turnkey solutions — for licensed casino and sportsbook operators globally.
- Company typePrivate
- Founded2014
- HeadquartersZug, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Upgaming does
Upgaming AG, founded in 2014 and headquartered in Zug, Switzerland, is a privately held B2B software provider that builds enterprise iGaming infrastructure for casino and sportsbook operators. Its core technical surface is a Unified Casino API that aggregates 12,000+ games from 180+ content providers (Pragmatic Play, Evolution, NetEnt, Playtech, etc.) behind a single integration, layered with a Sportsbook API covering 112,000+ live events, 96,000+ pre-match events, 5,200+ markets, and 140+ sport types, with odds set by 120+ in-house bookmakers using data feeds from Genius Sports, Sportradar, ODDS.GG, and SIS. Proprietary in-house mini-games (Dino, Aero, Icefield, Teleport, Aquarings) are sold both directly and through the 2025-launched Upgames sub-brand.
The platform is delivered through three commercial tiers: a White Label Solution (logo/color customization, 1–2 month launch), a Turnkey Solution (full customization, 2–5 month launch, operator must hold own license), and the Enterprise iGaming Platform (a 2024 launch combining turnkey features with bundled MGA or Curacao licensing for Tier 1 operators). Supporting modules include a PCI DSS-certified payment system (fiat, crypto, e-wallets, bank transfer), an in-house CRM, an affiliate system supporting CPA/Rev Share/Hybrid commissions, and a bonus/gamification engine. AI is embedded at the operational layer for anti-fraud monitoring, bonus personalization, and player segmentation.
Upgaming sells exclusively B2B through direct enterprise field sales, technical API integration, and a growing network of channel partners (Slotegrator, QTech, 1GameHUB, iGP, Fast Track Solutions, Betfounders, Big Game Solutions, CreedRoomz, Alea, REEVO). It operates from 500+ employees across offices in Georgia, Malta, Switzerland, Bulgaria, Argentina, the Netherlands, and Germany. Customer segments span Tier 1 licensed operators, new market entrants needing licensing support, and LatAm operators entering newly regulated markets — the latter supported by 2024 GLI certification in Brazil and a new Argentine office. Revenue is generated via per-contract licensing fees, multi-year platform agreements, and usage-based API pricing; specific revenue figures are not publicly disclosed.
Upgaming firmographics
Firmographics- Name
- Upgaming
- Legal name
- Upgaming AG
- Website
- https://upgaming.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Upgaming is a Switzerland-domiciled B2B software provider that builds enterprise iGaming platforms — sportsbook, casino aggregation, mini-games, and licensing-backed white-label/turnkey solutions — for licensed casino and sportsbook operators globally.
- Ownership category
- akta.pro rank
Upgaming industry classification
Industry- Product category
- iGaming Software Platform
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Infrastructure & Hosting for iGaming (Cloud, CDN, DDoS, Uptime/Monitoring) (MPAEAKAM), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where Upgaming is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
Upgaming business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Enterprise Software Licensing: B2B licensing of sportsbook, casino aggregation, and platform software to iGaming operators. Revenue generated through software licensing fees for white label, turnkey, and API integration solutions. Operators pay for access to the platform, games, and tools.
- Platform Services: Managed services including licensing support (MGA and Curacao), payment processing integration, and technical support bundled with enterprise solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Platform - Full-service solution for tier 1 operators with white label convenience and turnkey customizations |
| Other | Multi-year contract | White Label Solution - Ready-made platform with logo and color customization only |
| Other | Multi-year contract | Turnkey Solution - Fully customizable platform for operators with existing license |
| Usage-based | Monthly | Unified API - Single API integration for existing platforms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Upgaming product offering
Product offeringCore offering
Upgaming provides enterprise iGaming software and API solutions to licensed casino and sportsbook operators, including a Sportsbook API with 112,000+ live events, a Game Aggregation platform with 12,000+ casino games from 180+ providers, an Enterprise iGaming Platform unifying white label and turnkey models with integrated payments, licensing, CRM, affiliate and bonus systems, and a portfolio of in-house Mini Games. Deliverables are sold via White Label (1-2 month launch), Turnkey (2-5 month launch), or Unified API (1-2 week integration) licensing models.
Product overview
Upgaming is an enterprise iGaming solutions provider offering a modular platform architecture with core products including Sportsbook (ultra-fast sports betting with 112,000+ live events), Game Aggregation/Casino API (12,000+ games from 180+ providers), and Mini Games (in-house developed). These integrate into the Enterprise iGaming Platform which unifies white label convenience (pre-built, licensed) with turnkey customization options. Supporting modules include Payment System (PCI DSS), Affiliate System, iGaming CRM, and Bonus System with AI-powered gamification. Solutions are available via White Label (1-2 month launch), Turnkey (2-5 months, full customization), or Unified API (1-2 weeks integration). The company also offers specialized E-Sports API and operates the Upgames sub-brand for mini-games.
Differentiator
Problem solved
Functional benefit
Brands
- Upgames: Dedicated sub-brand for casino mini-games launched in 2025
Products and services
- Sportsbook Ultra-fast, highly scalable sports betting software offering 112,000+ live events, 96,000+ pre-match events, 5,200+ markets across 140+ sport types. Odds are set by 120+ in-house bookmakers, with real-time anti-fraud AI, 24/7 anti-fraud team, live streaming, match tracker, and BetBuilder tool. Integrates via API, feeds, or iframe. Sold B2B to licensed iGaming operators.
- Game Aggregation / Casino API Award-winning casino game aggregation platform providing single-API access to 12,000+ casino and live casino games from 180+ content providers, including Pragmatic Play, Evolution Gaming, NetEnt, Amatic, Playtech, and others. Includes dedicated back office for content management, real-time reporting, analytics, and data visualization. Integration completed within 1-2 weeks. Sold B2B to iGaming operators.
- Enterprise iGaming Platform Comprehensive unified iGaming solution for Tier 1 operators combining sportsbook, game aggregation, PCI DSS payment system, MGA or Curacao licensing, CRM, affiliate system, bonus system with gamification, anti-fraud AI, and fully customizable back office and front end in a single platform. Sold B2B on multi-year enterprise contracts.
- Mini Games In-house developed mini-games including Dino, Aero, Icefield, Teleport, and Aquarings. Crypto-friendly with integrated crypto payments, designed for fast and engaging gameplay. Distributed via API to operators and via the Upgames sub-brand.
- White Label Solution Ready-made iGaming platform with MGA or Curacao licensing, sportsbook, casino aggregation (12,000+ games), PCI DSS payment processing, back office, CRM, affiliate system, and bonus system. Allows logo and color customization only. Typical launch time: 1-2 months. Sold B2B to operators seeking rapid market entry.
- Turnkey Solution Fully customizable iGaming software solution for operators who already own their own license and payment providers. Includes sportsbook, casino aggregation, back office, CRM, affiliate system, and risk management tools. Typical launch time: 2-5 months depending on customization. Sold B2B to licensed operators.
- Unified Casino API Single API integration providing simultaneous access to casino, live casino, sports, and e-sports content. Enables management through a dedicated back office, content customization, and seamless integration into any iGaming platform within 1-2 weeks. Sold B2B to operators embedding Upgaming content into existing systems.
- E-Sports API E-sports betting coverage integrated into Upgaming's sportsbook API, providing access to 40+ e-sports games, 11,600+ events, 6,000+ tournaments, and 2,000+ live events, targeting the 2.7 billion e-sports fan market. Sold B2B to iGaming operators expanding into e-sports betting.
- White Label Casino Ready-made online casino product with 12,000+ games from 180+ providers, integrated fiat and crypto payments, MGA and Curacao licensing, mobile-first design, and comprehensive back office. Sold B2B to operators seeking a turn-key casino brand.
Quantifiable outcome
- Integration completed within 1 week for sportsbook, 1-2 weeks for unified API
- +2 more outcomes
Companies that use Upgaming
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Upgaming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature6 records
Upgaming partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Big Game SolutionsminorMini games distribution partnership making Upgaming's mini games available on Big Game Solutions platform.
- BetfoundersminorMini games availability partnership making Upgaming content accessible through Betfounders' platform.
- QTechminorMini games distribution through QTech's game distribution platform expanding reach in Asian markets.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Upgaming competitors and assessment
Company assessmentDirect peers
- Digitain: Multi-channel iGaming platform and sportsbook provider serving Tier 1 operators across regulated markets including LatAm and Europe. Competes with Upgaming in sportsbook, casino aggregation, and turnkey platform offerings.
- EveryMatrix: Tier-1 iGaming B2B platform provider offering casino engine, sportsbook, aggregator, and PAM/PAM+ across multiple regulated markets. Directly competes with Upgaming's Enterprise Platform across sportsbook and game aggregation.
- BetConstruct: Full-stack iGaming and land-based solutions provider offering sportsbook, casino, poker, and platform solutions via white label, turnkey, and API. Direct competitor across Upgaming's product portfolio.
- Pragmatic Solutions: iGaming platform and player account management (PAM) provider offering turnkey and API solutions. Direct peer in turnkey/white label platform segment targeting Tier 1 operators.
- Altenar: Sportsbook and iGaming software provider offering turnkey, API, and embedded sportsbook solutions to licensed operators. Direct competitor in the sportsbook segment where Upgaming's 112,000+ live events competes.
- Slotegrator: Game aggregation and white label iGaming platform provider. Listed as both a partnership channel for distribution and a competitor in the aggregator and white label space Upgaming operates in.
- SoftSwiss: B2B iGaming solutions provider offering casino platform, sportsbook, game aggregation (10,000+ games), white label, and turnkey solutions. Closely mirrors Upgaming's product mix and tier 1 operator focus.
Emerging players
- QTech Games: Game distribution aggregator focused on emerging markets, particularly Asia. Listed as a channel partner for Upgaming's mini-games and competes in adjacent aggregation/distribution.
- NSoft: B2B iGaming and sports betting software provider offering sportsbook, casino, and platform solutions. Comparable in scale and product mix to Upgaming with similar Tier 1 operator focus.
- EvenBet Gaming: Poker, sportsbook, and casino platform provider offering turnkey and API solutions. Adjacent competitor in platform space with narrower product breadth than Upgaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Upgaming social profiles
Digital presenceUpgaming compliance and trust
Trust signalCompliance5 records
Upgaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upgaming leadership team
Management profileNumber of profiles
Profiles3 records
Upgaming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upgaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upgaming
What does Upgaming do?
Upgaming provides enterprise iGaming software and API solutions to licensed casino and sportsbook operators, including a Sportsbook API with 112,000+ live events, a Game Aggregation platform with 12,000+ casino games from 180+ providers, an Enterprise iGaming Platform unifying white label and turnkey models with integrated payments, licensing, CRM, affiliate and bonus systems, and a portfolio of in-house Mini Games. Deliverables are sold via White Label (1-2 month launch), Turnkey (2-5 month launch), or Unified API (1-2 week integration) licensing models.
Is Upgaming a public or private company?
Upgaming is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upgaming founded?
Upgaming was founded in 2014. It employs 501 to 1,000 people.
Where is Upgaming based?
Upgaming is headquartered in Zug, Switzerland, in the Europe region.
How does Upgaming make money?
Two revenue lines are on record. Enterprise Software Licensing is the primary driver. The others are platform Services.
Who are Upgaming's main competitors?
Direct peers on record are Digitain, EveryMatrix, BetConstruct, Pragmatic Solutions, Altenar, Slotegrator and SoftSwiss. Emerging players are QTech Games, NSoft and EvenBet Gaming.
Does Upgaming have an API?
Yes. Upgaming offers a Unified Casino API that provides single integration for casino, live casino, sports, and e-sports content. The API integrates over 12,000 games from 180+ game providers, ultra-fast sportsbook with 112,000+ live events, 5,200+ markets, and 96,000+ pre-match events. Integration can be completed in 1-2 weeks. The API includes a dedicated back office for content management, real-time reporting, analytics, and data visualization. Separate Casino API and Sportsbook API are also available.
What industry is Upgaming in?
Upgaming's product category is iGaming Software Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132 and its SIC code is 7370.