Viral Pitch - Self Serve Influencer Marketing Platform
Viral Pitch is an AI-powered self-serve influencer marketing platform that helps brands, agencies, and e-commerce companies discover influencers from a 200M+ database, manage campaigns, process payments, and track performance through a unified dashboard with proprietary AI modules.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Viral Pitch - Self Serve Influencer Marketing Platform does
Viral Pitch is an AI-powered self-serve influencer marketing platform founded in 2019 and headquartered in Gurgaon, India. The company provides brands, marketing agencies, e-commerce companies, and media/PR firms with a single integrated dashboard covering the full influencer marketing workflow: influencer discovery, outreach, campaign management, payment processing, contract management, and performance reporting. Its underlying technology is anchored on a proprietary database of 200M+ influencers across Instagram, YouTube, Twitter, and additional platforms, and a productized AI suite comprising Discover AI (intelligent matching and filtering), Scripting AI (NLG-based content generation), Negotiation AI (data-driven partnership terms), Content Audit AI (compliance verification), and Performance AI (predictive ROI optimization). The platform supports multiple social media modalities—text, image, video, audio, and structured engagement data—and integrates real-time communication via WhatsApp and Zalo.
The business model is a hybrid SaaS-plus-services structure. Platform subscriptions provide recurring revenue from self-serve customers, while agency services—Influencer Marketing Agency, Content Strategy, Video Production, and On-site Brand Events—generate project-based revenue from larger clients requiring hands-on support. Distribution combines a product-led growth motion (free engagement calculators, AI content idea generators, Chrome extension, SEO-driven Top Influencer rankings, mobile apps) with an enterprise field sales motion (Request Demo) targeting larger brands. The company claims 500+ brand collaborations, including high-profile enterprise customers such as Hindustan Unilever, Coca-Cola, Cadbury, Toyota, Suzuki, Uniqlo, Mastercard, Realme, and MG.
Viral Pitch is privately held, with no disclosed funding rounds or institutional investors in the source data, and operates with 11-50 employees. Geographic footprint is anchored in India with active expansion into Indonesia/Southeast Asia (evidenced by Zalo integration, Indonesian website imagery, and stated markets served) and a global positioning claim. The company maintains PCI-DSS payment compliance and GDPR data-protection compliance, with a Data Protection Officer hosted at Hypeauditor.com, indicating a data-handling partnership for audience analytics and EU operations.
Viral Pitch - Self Serve Influencer Marketing Platform firmographics
Firmographics- Name
- Viral Pitch - Self Serve Influencer Marketing Platform
- Legal name
- Viral Pitch
- Website
- https://viralpitch.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Viral Pitch is an AI-powered self-serve influencer marketing platform that helps brands, agencies, and e-commerce companies discover influencers from a 200M+ database, manage campaigns, process payments, and track performance through a unified dashboard with proprietary AI modules.
- Ownership category
- akta.pro rank
Viral Pitch - Self Serve Influencer Marketing Platform industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer & Creator Marketing (BPAFAAAG)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Viral Pitch - Self Serve Influencer Marketing Platform is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Viral Pitch - Self Serve Influencer Marketing Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: SaaS platform access providing end-to-end influencer marketing capabilities including discovery, outreach, campaign management, payments, and reporting through a centralized dashboard.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Viral Pitch - Self Serve Influencer Marketing Platform product offering
Product offeringCore offering
Viral Pitch is an AI-powered self-serve influencer marketing platform that provides brands and agencies with a unified dashboard to discover influencers from a 200M+ database, run personalized outreach, manage end-to-end campaigns, handle payments and agreements, and generate automated performance reports. It also operates an Influencer Marketing Agency offering hands-on campaign management, content strategy, video production, and on-site brand event services.
Product overview
Viral Pitch is an AI-powered self-serve influencer marketing platform offering a unified dashboard with end-to-end capabilities. The core platform consists of five integrated modules: Discover Influencers (AI-powered discovery with advanced filtering), Outreach Influencers (personalized communication with automated follow-ups), Manage Campaigns (centralized workflow and content approval), Payment & Agreements (financial management and contracts), and Reporting (automated campaign analytics). Additional AI modules include Discover AI, Scripting AI, Negotiation AI, Content Audit AI, and Performance AI. The platform also offers specialized features like Affiliate Marketing, WhatsApp/Zalo Integration, Competitor Analysis, Similar Influencer finder, and IG Story Amplification. Free tools include engagement calculators for Instagram and YouTube, plus AI-powered content idea generators for TikTok and YouTube. Professional services complement the self-serve platform with Influencer Marketing Agency Services, Content Strategy, Video Production, and On-site Brand Events. The platform supports management across Instagram, YouTube, Twitter, and more from one dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Viral Pitch Self-Serve Influencer Marketing Platform AI-powered SaaS platform enabling brands and agencies to independently discover influencers, run personalized outreach, manage campaigns, handle payments and contracts, and generate automated performance reports through a unified dashboard.
- Discover Influencers Influencer discovery module providing access to a 200M+ influencer database with advanced filtering and AI-based recommendations across Instagram, YouTube, Twitter, and more.
- Outreach Influencers Outreach module enabling brands to reach influencers via email and instant messaging with AI-powered message crafting, automated follow-ups, and conversation management.
- Manage Campaigns Campaign management module providing a centralized dashboard for tracking progress in real time, monitoring deliverables, managing content approvals, and maintaining visibility across all campaign stages.
- Payment & Agreements Financial management module handling influencer payments, invoice generation, payment status tracking, contracts, and compliance within a centralized dashboard.
- Reporting Automated reporting module generating comprehensive campaign reports with real-time insights, performance metric dashboards, and visual presentation of reach, engagement, conversions, and ROI data.
- AI Integration Suite Suite of AI capabilities including Discover AI (automated discovery and intelligent matching), Scripting AI (NLG and style analysis), Negotiation AI (data-driven negotiations with predictive analytics), Content Audit AI (automated content auditing), and Performance AI (campaign optimization with predictive insights).
- Affiliate Marketing Affiliate marketing tool enabling brands to post campaigns to 250M+ influencers with direct application, performance-based promotions, and commission tracking for both parties.
- Competitor Analysis Analytics tool for analyzing competitor influencer marketing strategies, identifying market trends, and benchmarking brand performance against industry standards.
- Similar Influencer Finder AI-powered recommendation engine that identifies influencers similar to specified profiles, helping brands discover alternative creator options matching their criteria.
- IG Story Amplification Feature for amplifying Instagram story content to extend reach beyond organic followers and maximize content visibility.
- WhatsApp & Zalo Integration Real-time communication integration enabling brands and influencers to receive minute-to-minute updates on campaigns, workflows, and queries via WhatsApp (global) and Zalo (Southeast Asia) messaging platforms.
- Viral Pitch Chrome Extension Browser extension providing access to influencer discovery and outreach features directly while browsing social media platforms.
- Influencer Marketing Agency Services Managed end-to-end influencer marketing services where Viral Pitch's agency experts handle campaign strategy, influencer selection, execution, and reporting for brands requiring hands-on support.
- Content Strategy Services Professional service for creating and distributing tailored high-impact content that resonates with target audiences and maximizes engagement.
- Video Production Services Professional video production services delivering high-quality video content that captivates audiences and elevates brand presence.
- On-site Brand Events Services On-location brand event coordination and execution services for influencer collaborations and brand activation campaigns.
- Top Influencer Rankings Database Curated database and rankings of top influencers by platform (Instagram, YouTube, TikTok), category, and country for influencer research and partnership identification.
Quantifiable outcome
- 67% of brands struggle to attribute ROI accurately due to unstructured data in spreadsheets - Viral Pitch's automated reporting addresses this
- +3 more outcomes
Companies that use Viral Pitch - Self Serve Influencer Marketing Platform
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Viral Pitch - Self Serve Influencer Marketing Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature7 records
Viral Pitch - Self Serve Influencer Marketing Platform partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Viral Pitch - Self Serve Influencer Marketing Platform competitors and assessment
Company assessmentDirect peers
- Traackr: Influencer marketing platform with strong analytics, brand safety, and global brand workflows. Comparable enterprise analytics and discovery positioning.
- CreatorIQ: Enterprise-grade influencer marketing platform offering discovery, workflow, and analytics for large brands. Directly comparable end-to-end SaaS offering for brands and agencies, though focused on global enterprise.
- Upfluence: Self-serve and managed influencer marketing platform with database, outreach, and affiliate capabilities. Highly comparable product breadth, including affiliate and gifting features that overlap with Viral Pitch.
- Grin: Creator management platform focused on e-commerce and DTC brands, with CRM, payments, and ROI reporting. Comparable workflow tooling for e-commerce-led influencer programs.
- Modash: PLG-friendly influencer search and analytics platform with transparent SaaS pricing. Closest peer in self-serve motion, particularly attractive to SMB and growth-stage brands.
- Influencer.com: End-to-end influencer marketing platform with discovery, outreach, and campaign management. Comparable feature set targeting agencies and brands.
- Collabstr: Marketplace-style influencer marketing platform serving SMBs and creators with transparent pricing. Comparable self-serve positioning for smaller brand budgets.
- Klear (formerly Klear Influencer Marketing): Influencer marketing platform with discovery, campaign management, and social listening. Now part of Meltwater; comparable analytics-led positioning and enterprise customer base.
- Aspire (formerly AspireIQ): Influencer marketing platform serving brands and agencies with creator discovery, campaign management, and commerce integrations. Closest peer in scope, with overlapping focus on enterprise and e-commerce use cases.
Emerging players
- HypeAuditor: Influencer analytics and fraud-detection platform. Adjacent competitor in discovery and audience authenticity — notably, Viral Pitch's DPO contact is at hypeauditor.com, suggesting partnership or technology overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Viral Pitch - Self Serve Influencer Marketing Platform social profiles
Digital presenceViral Pitch - Self Serve Influencer Marketing Platform compliance and trust
Trust signalCompliance2 records
Viral Pitch - Self Serve Influencer Marketing Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viral Pitch - Self Serve Influencer Marketing Platform leadership team
Management profileNumber of profiles
Profiles1 record
Viral Pitch - Self Serve Influencer Marketing Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viral Pitch - Self Serve Influencer Marketing Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viral Pitch - Self Serve Influencer Marketing Platform
What does Viral Pitch - Self Serve Influencer Marketing Platform do?
Viral Pitch is an AI-powered self-serve influencer marketing platform that provides brands and agencies with a unified dashboard to discover influencers from a 200M+ database, run personalized outreach, manage end-to-end campaigns, handle payments and agreements, and generate automated performance reports. It also operates an Influencer Marketing Agency offering hands-on campaign management, content strategy, video production, and on-site brand event services.
Is Viral Pitch - Self Serve Influencer Marketing Platform a public or private company?
Viral Pitch - Self Serve Influencer Marketing Platform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viral Pitch - Self Serve Influencer Marketing Platform founded?
Viral Pitch - Self Serve Influencer Marketing Platform was founded in 2019. It employs 101 to 250 people.
Where is Viral Pitch - Self Serve Influencer Marketing Platform based?
Viral Pitch - Self Serve Influencer Marketing Platform is headquartered in Gurugram, India, in the Asia region.
How does Viral Pitch - Self Serve Influencer Marketing Platform make money?
One revenue line is on record: platform Subscription.
Who are Viral Pitch - Self Serve Influencer Marketing Platform's main competitors?
Direct peers on record are Traackr, CreatorIQ, Upfluence, Grin, Modash, Influencer.com, Collabstr, Klear (formerly Klear Influencer Marketing) and Aspire (formerly AspireIQ). HypeAuditor is listed as an emerging player.
Does Viral Pitch - Self Serve Influencer Marketing Platform have an API?
No public API is recorded for Viral Pitch - Self Serve Influencer Marketing Platform.
What industry is Viral Pitch - Self Serve Influencer Marketing Platform in?
Viral Pitch - Self Serve Influencer Marketing Platform's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAFAAAG, Influencer & Creator Marketing, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.