What 4Kira4Moms does

4Kira4Moms is a 501(c)(3) nonprofit organization founded in 2017 by Charles Johnson in Atlanta, Georgia, following the preventable 2016 death of his wife Kira Dixon Johnson at Cedars-Sinai Hospital. The organization operates across three pillars — Educate, Advocate, and Legislate — and is structured to deliver both direct family services and systemic policy change in U.S. maternal health. Its core service is the Maternal Mortality Response Team (MMRT), which provides 24-hour wraparound support, including essentials, grief support, legal resources, and social services linkage, to families affected by maternal mortality or severe maternal morbidity; the organization reports having served 100+ families through this channel. The companion program 4Kira4Dads delivers Paternal Centers of Excellence (PCOE) "locker room" workshops, sponsored by the NFLPA, that train expectant and new fathers to recognize warning signs and advocate for their partners, with 3,800+ registered users.

The technology surface consists of a public website, mobile applications for iOS and Android, an online community (The Village), and supporting digital infrastructure. The organization produces an education portfolio including the 4KiraPages Maternal Health Toolkit, POGIL implicit bias training co-developed with Virginia Commonwealth University, full-day advocacy training, and the annual Black Maternal Health Week Block Party (1,200+ attendees). Legislative advocacy centers on the Black Maternal Health Momnibus Act (14 federal bills), the Kira Johnson Act, the Dads Matter Act, and state-level legislation; 4Kira4Moms has championed four enacted laws, including the Preventing Maternal Death Act (2018) and California Momnibus (2022).

The business model is donation- and grant-funded. Revenue streams include individual charitable contributions, corporate partnerships and sponsorships (Walmart, Bobbie, NFLPA, Kimberly-Clark, Pampers, Maven Clinic, March of Dimes, The Bump, and others), and federal/state grants. All programmatic services are provided free of charge to families; donor tiers range from $25 (educational materials for one family) to $250 (sponsorship of legislative advocacy). The organization is governed by a seven-person board and staffed by approximately eight professionals. In March 2025, 4Kira4Moms acquired March for Moms, and in 2025–2026 it expanded programming to Las Vegas and South Florida while launching Move4Moms as a new mobilization initiative.

Name

4Kira4Moms

Legal name

4Kira4Moms, LLC

Website

https://4kira4moms.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

4Kira4Moms is a 501(c)(3) nonprofit that advocates for maternal health equity, delivers 24-hour crisis response and wraparound support to bereaved families through its MMRT program, trains fathers via 4Kira4Dads, and champions federal and state maternal health legislation.

Ownership category

akta.pro rank

Product category

Maternal Health Advocacy Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Maternal health advocacy
• Maternal mortality prevention
• Crisis response services
• Paternal engagement programs
• Legislative advocacy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, 4Kira4Moms relies primarily on tax-deductible donations from individuals, foundations, and organizations. Donations fund education programs, advocacy efforts, legislative work, and MMRT rapid response services.
2. Corporate Partnerships and Sponsorships: Corporate partners like Walmart, Bobbie, Kimberly-Clark, NFLPA, and others provide financial and in-kind support through sponsorship of events, programs, and initiatives.
3. Government Grants: Federal and state grants support legislative advocacy, community education programs, and direct family support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

4Kira4Moms is a 501(c)(3) nonprofit organization that provides crisis response, community education, and legislative advocacy to combat preventable maternal mortality. Its Maternal Mortality Response Team (MMRT) delivers 24-hour wraparound services to families affected by maternal death or near-miss events, while programs like 4Kira4Dads educate fathers to advocate for partners during pregnancy, childbirth, and postpartum.

Product overview

4Kira4Moms is a nonprofit maternal health advocacy organization operating across three pillars: Educate, Advocate, and Legislate. The core products include the Maternal Mortality Response Team (MMRT) providing 24-hour crisis support and wraparound care for families affected by maternal mortality/morbidity, and 4Kira4Dads with its Paternal Centers of Excellence (PCOE) program empowering fathers to advocate for maternal health. The education portfolio features community block parties, POGIL implicit bias training for healthcare workers, advocacy training programs, The Village community network, and the 4KiraPages toolkit. Legislative advocacy focuses on the Black Maternal Health Momnibus Act, Kira Johnson Act, Dads Matter Act, and state-level initiatives. Mobile applications for iOS and Android extend the organization's reach for community engagement and resource access.

Differentiator

Problem solved

Functional benefit

Brands

• 4Kira4Dads: Paternal Centers of Excellence program empowering fathers for maternal health. Features 'Locker Room' workshops for fathers to advocate for their partners during pregnancy, birth, and post-partum. Sponsored by NFLPA.

Products and services

• Maternal Mortality Response Team (MMRT) Direct-response program offering wraparound services, resources, and trauma support within 24 hours of a near-miss event or death of a pregnant or birthing mother. Provides essentials like food, formula, diapers, baby supplies, grief support, legal support, and assistance with social services.
• 4Kira4Dads Companion initiative empowering fathers to advocate for maternal health. Features Paternal Centers of Excellence (PCOE) locker room workshops that educate and support fathers through pregnancy, birth, and postpartum. Sponsored by NFLPA.
• Black Maternal Health Week Block Party Annual community engagement event in partnership with the City of Atlanta, featuring maternal health information village, panels, Kids Fun Zone, DJ, giveaways, and free food. Attracts 1,200+ attendees annually.
• POGIL Implicit Bias Training Case-based training created with Virginia Commonwealth University that adapts Kira Johnson's case and medical records to decrease implicit bias and increase empathy among medical students and healthcare workers.
• Advocacy Training Full-day interactive training based on Charles Johnson's lived experience with two tracks: Personal Self-Advocacy and Policy Advocacy, each 4 hours.
• The Village Community of mothers, families, and advocates with monthly Village Voice IG Lives, member-only meetups, toolkits on maternal health advocacy, and direct access to the 4Kira4Moms team.
• Mobile Applications (iOS and Android) Mobile applications for iOS and Android devices providing access to educational content, training programs, community forums, support networks, news, and event information.
• Move4Moms Mobilizes communities, corporations, and advocates in the fight against preventable maternal mortality. Launched in 2025.

Quantifiable outcome

• 100+ families helped through MMRT direct-response program
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core, flagship and general.

• Paid Leave for All ActioncoreStrategic or Co-development Partner · 1 January 2026Partnership for bipartisan advocacy day on Capitol Hill delivering 1,000 hotline stories from parents advocating for safer births and federal paid leave.
• Perinatal Health Equity InitiativecoreOthers · 1 December 2025Selected as fourth cohort of MPact for Families fellows in December 2025. Community-based organization improving maternal health outcomes and addressing racial disparities.
• Hummingbird Indigenous Family ServicescoreOthers · 1 December 2025Selected as fourth cohort of MPact for Families fellows in December 2025. Indigenous family services organization focused on culturally rooted maternal care.
• WalmartflagshipGTM or Marketing PartnerCorporate partner sponsoring maternal health initiatives including Fathers in the Fight for Maternal Health Breakfast on Capitol Hill (September 2024). Provides funding and platform for community engagement.
• BobbieflagshipGTM or Marketing PartnerBobbie for Change partnership for maternal health advocacy. Co-hosted bipartisan advocacy day on Capitol Hill with 1,000 hotline stories from parents. Partnership with rapper Cardi B for viral campaign.
• NFLPAflagshipGTM or Marketing PartnerSponsor of 4Kira4Dads Paternal Centers of Excellence program. Supports fatherhood initiatives and maternal health advocacy through professional athlete platform.
• Maven ClinicflagshipStrategic or Co-development PartnerCo-develops MPact for Families fellowship program with 4Kira4Moms, supporting community-based organizations improving maternal health outcomes. Fourth cohort announced December 2025.
• The Dad GamesflagshipGTM or Marketing PartnerPartnership for Paternal Centers of Excellence at Atlanta Babypalooza Baby Expo. Co-hosting 4Kira4Dads events and community engagement activities for fathers.
• City of AtlantaflagshipGTM or Marketing PartnerAnnual Black Maternal Health Week Block Party partnership. Hosted 2026 Block Party at MLK Recreation Center expecting 1,500 attendees and 50 community organizations.
• The BumpcoreGTM or Marketing PartnerPlatinum Sponsor with $10,000 donation for Community Impact Registry. Black Maternal Health Hub expansion partnership and media coverage collaboration.
• March of DimescoreStrategic or Co-development PartnerAdvocacy partnership for maternal health legislation promotion including paid parental leave, NIH Improve Act, and childcare legislation.
• Kimberly-ClarkcoreGTM or Marketing PartnerCorporate partner committed to using brands and resources for positive impact in vulnerable and underserved communities related to maternal health.
• NICHQcoreStrategic or Co-development PartnerNational Healthy Start TA partner for Black Maternal Health Week events. Supports infant and maternal health improvement initiatives.
• BirthFUNDcoreStrategic or Co-development PartnerCo-authored Father's Day 2026 campaign with Healthy Moms, Healthy Babies America and 4Kira4Moms calling on fathers to address maternal health crisis.
• Healthy Moms, Healthy Babies AmericacoreStrategic or Co-development PartnerLaunched Father's Day 2026 campaign co-authored with BirthFUND and 4Kira4Moms. Features joint open letter on maternal health crisis with bipartisan political engagement.
• PampersgeneralGTM or Marketing PartnerSponsor for Black Maternal Health Week Block Party 2024, supporting community engagement events.
• Happiest BabygeneralGTM or Marketing PartnerSponsor for Black Maternal Health Week Block Party 2024, supporting maternal health community events.
• Fulton DeKalb Hospital AuthoritygeneralStrategic or Co-development PartnerSponsor for Black Maternal Health Week Block Party 2024. Healthcare system partnership for maternal health initiatives.
• Emory HospitalgeneralStrategic or Co-development PartnerPartnership for maternal health community gatherings at Emory Midtown. June 2026 community education and resources event.
• Elephant CirclegeneralGTM or Marketing PartnerMMRT program partner providing resources and support services for families affected by maternal mortality/morbidity.
• Moms on CallgeneralGTM or Marketing PartnerMMRT program partner providing parenting resources and support for families served by 4Kira4Moms.
• iRTHgeneralGTM or Marketing PartnerMMRT program partner supporting families with resources and services.
• DoorDashgeneralGTM or Marketing PartnerMMRT program partner providing meal delivery and support services for families.
• GerbergeneralGTM or Marketing PartnerMMRT program partner providing infant nutrition and supplies for families.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Birth Equity Collaborative (NBEC): National nonprofit focused on Black maternal and infant health through research, advocacy, training, and policy. Operates in the same advocacy + community-education lane as 4Kira4Moms and is a frequent coalition partner.
• Black Mamas Matter Alliance: A Black women-led cross-sector alliance advancing Black maternal health, rights, and justice. Co-hosts the Black Maternal Health Week campaign that 4Kira4Moms anchors with its annual Atlanta Block Party.
• March of Dimes: One of the largest U.S. maternal and infant health nonprofits. 4Kira4Moms recently acquired March of Dimes' March for Moms platform, and both organizations fund research, advocacy, and programs targeting maternal mortality and birth outcomes.
• Postpartum Support International (PSI): Nonprofit dedicated to perinatal mental health support, education, and advocacy. Overlaps with 4Kira4Moms on postpartum support, family wraparound services, and provider training.
• Black Women's Health Imperative: National advocacy organization dedicated to Black women's health and well-being, including maternal and reproductive health. Comparable mission, donor base, and policy-advocacy approach.
• National Healthy Start Association: Membership organization supporting federal Healthy Start grantees working to reduce infant and maternal mortality in underserved communities. 4Kira4Moms' Director of Programs previously served as faculty there, and NICHQ (its partner) is a close collaborator.
• Preeclampsia Foundation: Patient-advocacy nonprofit focused on hypertensive disorders of pregnancy, a leading cause of maternal mortality. Comparable model of patient education, provider training, and federal advocacy.
• Every Mother Counts: Maternal health nonprofit founded by Christy Turlington Burns focused on pregnancy, childbirth, and postpartum support, advocacy, and grantmaking. Operates a similar donation- and corporate-partnership-funded model targeting U.S. maternal mortality.

Emerging players

• Maven Clinic: Digital women's and family health platform and a strategic partner of 4Kira4Moms via the MPact for Families fellowship. Operates adjacent — clinical/digital care — rather than as a direct advocacy peer.

Broad incumbents

• American College of Obstetricians and Gynecologists (ACOG): National professional society for OB-GYNs that sets clinical standards and drives federal maternal health policy. A broader incumbent shaping the same legislative and provider-training environment 4Kira4Moms engages in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/4kira4moms
• LinkedInlinkedin.com/company/4kira4moms-inc
• Instagraminstagram.com/4kira4moms
• Xx.com/4kira4moms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Kira4Moms