HealthSparq
HealthSparq is a Nashville-based healthcare navigation platform provider founded in 2012, serving health plan organizations and their members. The company helps members access appropriate care providers and services, and is named as a key player in the healthcare navigation market alongside Accolade and Evive.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HealthSparq does
HealthSparq is a Nashville, Tennessee-based private company founded in 2012 that operates in the healthcare navigation platform market. It serves health plan organizations and their members, addressing the navigation challenges members face when seeking appropriate care providers and services. The company positions itself to help people make smarter health care choices, occupying the member-engagement layer between payers and providers. It is one of three named key players in the Healthcare Navigation Platform Market alongside Accolade and Evive, in a market projected to experience strong growth through 2033.
Specific information on HealthSparq's product surface, technical architecture, or feature set is not detailed in the available sources. The company is identified as a market participant in the healthcare navigation segment, but the inputs do not provide granularity on proprietary technology, claims or provider data integrations, API surface, or platform architecture. No AI/ML functionality, EHR integration details, or platform-module descriptors specific to HealthSparq are documented; the AI and integration evidence in the source pool relates to Kyruus Health, a separate entity.
HealthSparq's revenue mechanics, contract structure, and ownership are not publicly disclosed in the available sources. The company operates with 51-100 employees in a single vertical (health plans), consistent with a B2B platform posture serving enterprise payer accounts, though no specific pricing model, customer count, or revenue concentration is evidenced. No funding history, ownership structure, parent company, or investor information is documented. Leadership disclosure in the input is limited to a single named executive (Todd Petersen, Vice President of Sales); broader management-team composition is not provided.
HealthSparq firmographics
Firmographics- Name
- HealthSparq
- Legal name
- HealthSparq
- Website
- https://healthsparq.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HealthSparq is a Nashville-based healthcare navigation platform provider founded in 2012, serving health plan organizations and their members. The company helps members access appropriate care providers and services, and is named as a key player in the healthcare navigation market alongside Accolade and Evive.
- Ownership category
- akta.pro rank
HealthSparq industry classification
Industry- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
- akta.pro secondary industries
- Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL), Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)
Keywords
Where HealthSparq is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
HealthSparq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
HealthSparq product offering
Product offeringCore offering
HealthSparq provides a healthcare navigation platform for health plan members that helps them make smarter healthcare choices. The platform supports cost transparency, provider comparison, and care decision-making capabilities delivered to health plans for use by their covered members.
Product overview
Kyruus Health operates as a unified care access platform with two primary offerings: Kyruus Connect for Providers (for health systems, hospitals, medical groups, MSOs, and IPAs) and Kyruus Connect for Payers (for health plans and government plans). The platform consists of integrated modules including Reach (provider listings management), Search (AI-supported directory and navigation), Schedule (patient self-scheduling with EHR integration), Check-In (digital intake and payment), Cost (price transparency), Guide (member care guidance), Reviews (patient ratings), and Rewards (incentive programs). The solution unifies provider data management, patient/member engagement, and interoperability services across a network of 1,400+ hospitals, 550+ medical groups, and 100+ health plan brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Navigation Platform A healthcare navigation platform sold to health plans and made available to their members to help them make smarter healthcare choices, including cost transparency, provider comparison, and care decision support.
Companies that use HealthSparq
Customer profileSegments1 record
Ideal customer profiles1 record
HealthSparq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
HealthSparq partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights1 record
HealthSparq competitors and assessment
Company assessmentDirect peers
- Kyruus Health: Kyruus Health operates a care access platform for health plans (Kyruus Connect for Payers) that offers provider search, cost transparency, rewards, and member navigation — directly overlapping HealthSparq's health-plan-member navigation offering and explicitly named alongside it in the same Healthcare Navigation Platform Market report.
- Zipari: Zipari is a member experience platform built specifically for health plans, offering engagement, navigation, and CRM capabilities. It targets the same payer buyer segment as HealthSparq and competes for member-engagement and navigation budget.
- Castlight Health: Castlight Health provides healthcare navigation and transparency tools for health plan members and employers, including provider search, cost estimates, and decision support — closely aligned with HealthSparq's core navigation and member-decision-support value proposition.
- Solera Health: Solera Health operates a healthcare navigation and benefit-management platform that connects health plan members to appropriate providers and community programs, making it a direct comparator to HealthSparq's navigation model.
- Wellframe: Wellframe offers a digital care management and member engagement platform for health plans, combining navigation, care plans, and member outreach. It is a direct competitor in the payer-facing member-navigation category.
- mPulse Mobile: mPulse Mobile provides conversational AI-driven member engagement solutions for health plans, including navigation and outreach — comparable to HealthSparq on the member-engagement layer of payer-facing navigation.
- Accolade (Transcarent): Accolade (now part of Transcarent) is a healthcare navigation and personalized advocacy platform serving health plan members and employers. It is explicitly named alongside HealthSparq as a key player in the Healthcare Navigation Platform Market and competes for the same payer-driven navigation spend.
- Evive: Evive is a benefits engagement and healthcare navigation platform serving health plan and employer clients. It is explicitly named alongside HealthSparq and Accolade in the Healthcare Navigation Platform Market report, operating in the same buyer category with overlapping member navigation functionality.
Broad incumbents
- Change Healthcare (Optum): Change Healthcare, now part of Optum, offers a broad portfolio of payer-facing analytics, transparency, and member-engagement tools that overlap with HealthSparq's category, but operates as a much larger, diversified incumbent rather than a specialist.
- Health Catalyst: Health Catalyst provides data, analytics, and population health solutions to health systems and payers, with adjacent capabilities in cost and utilization analytics that overlap with the navigation/spend-transparency space HealthSparq addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
HealthSparq social profiles
Digital presenceHealthSparq financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthSparq leadership team
Management profileNumber of profiles
HealthSparq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthSparq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthSparq
What does HealthSparq do?
HealthSparq provides a healthcare navigation platform for health plan members that helps them make smarter healthcare choices. The platform supports cost transparency, provider comparison, and care decision-making capabilities delivered to health plans for use by their covered members.
Is HealthSparq a public or private company?
HealthSparq is a private company. It is classified as unknown and is currently operating.
When was HealthSparq founded?
HealthSparq was founded in 2012. It employs 51 to 100 people.
Where is HealthSparq based?
HealthSparq is headquartered in Nashville, United States, in the North America region.
Who are HealthSparq's main competitors?
Direct peers on record are Kyruus Health, Zipari, Castlight Health, Solera Health, Wellframe, mPulse Mobile, Accolade (Transcarent) and Evive. Broad incumbents are Change Healthcare (Optum) and Health Catalyst.
Does HealthSparq have an API?
Yes. Kyruus offers Provider Search, Availability, and Scheduling APIs for provider organizations; and Search, Cost Estimate, Rewards and Patient Review APIs for health plans. APIs enable interoperability across healthcare networks, EHRs, and digital health solutions. Developer documentation is at kyruushealth.com/solutions/kyruus-apis-for-health-systems-and-medical-groups.
What industry is HealthSparq in?
Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows), with a secondary code of HLACAGAL, Care Coordination, Referral Management & Transitions-of-Care Pathways. Its NAICS code is 524292 and its SIC code is 8000.