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HealthSparq

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uuid0008sav

Namestring
HealthSparq
Legal namestring
HealthSparq
Websiteurl
healthsparq.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

HealthSparq is a Nashville, Tennessee-based private company founded in 2012 that operates in the healthcare navigation platform market. It serves health plan organizations and their members, addressing the navigation challenges members face when seeking appropriate care providers and services. The company positions itself to help people make smarter health care choices, occupying the member-engagement layer between payers and providers. It is one of three named key players in the Healthcare Navigation Platform Market alongside Accolade and Evive, in a market projected to experience strong growth through 2033.

Specific information on HealthSparq's product surface, technical architecture, or feature set is not detailed in the available sources. The company is identified as a market participant in the healthcare navigation segment, but the inputs do not provide granularity on proprietary technology, claims or provider data integrations, API surface, or platform architecture. No AI/ML functionality, EHR integration details, or platform-module descriptors specific to HealthSparq are documented; the AI and integration evidence in the source pool relates to Kyruus Health, a separate entity.

HealthSparq's revenue mechanics, contract structure, and ownership are not publicly disclosed in the available sources. The company operates with 51-100 employees in a single vertical (health plans), consistent with a B2B platform posture serving enterprise payer accounts, though no specific pricing model, customer count, or revenue concentration is evidenced. No funding history, ownership structure, parent company, or investor information is documented. Leadership disclosure in the input is limited to a single named executive (Todd Petersen, Vice President of Sales); broader management-team composition is not provided.

Short descriptiontext

HealthSparq is a Nashville-based healthcare navigation platform provider founded in 2012, serving health plan organizations and their members. The company helps members access appropriate care providers and services, and is named as a key player in the healthcare navigation market alongside Accolade and Evive.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNashville, United States
HQ citystring
Nashville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
healthcare navigation platform, health plan member tools, care decision support, healthcare cost transparency, provider search software
Industry3 codes
1Care Management & Coordination Platforms (case/disease management workflows)
CodeHLACAHADPrimaryYes
2Care Coordination, Referral Management & Transitions-of-Care Pathways
CodeHLACAGALPrimaryNo
3Cost of Care, Spend Analytics & Financial Performance Management
CodeHLACAHAJPrimaryNo
NAICS code2 codes
  • Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds524292
  • Health Care and Social Assistance62
SIC code2 codes
  • Services-Health Services8000
  • Hospital & Medical Service Plans6324
Social media profiles2 records
Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

HealthSparq provides a healthcare navigation platform for health plan members that helps them make smarter healthcare choices. The platform supports cost transparency, provider comparison, and care decision-making capabilities delivered to health plans for use by their covered members.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Kyruus Health operates as a unified care access platform with two primary offerings: Kyruus Connect for Providers (for health systems, hospitals, medical groups, MSOs, and IPAs) and Kyruus Connect for Payers (for health plans and government plans). The platform consists of integrated modules including Reach (provider listings management), Search (AI-supported directory and navigation), Schedule (patient self-scheduling with EHR integration), Check-In (digital intake and payment), Cost (price transparency), Guide (member care guidance), Reviews (patient ratings), and Rewards (incentive programs). The solution unifies provider data management, patient/member engagement, and interoperability services across a network of 1,400+ hospitals, 550+ medical groups, and 100+ health plan brands.

Product and service1 record
1Healthcare Navigation Platform
CategoryHealthcare Navigation Platform
Description

A healthcare navigation platform sold to health plans and made available to their members to help them make smarter healthcare choices, including cost transparency, provider comparison, and care decision support.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Kyruus Health operates a care access platform for health plans (Kyruus Connect for Payers) that offers provider search, cost transparency, rewards, and member navigation — directly overlapping HealthSparq's health-plan-member navigation offering and explicitly named alongside it in the same Healthcare Navigation Platform Market report.

TypeDirect peer
Description

Zipari is a member experience platform built specifically for health plans, offering engagement, navigation, and CRM capabilities. It targets the same payer buyer segment as HealthSparq and competes for member-engagement and navigation budget.

TypeBroad incumbent
Description

Change Healthcare, now part of Optum, offers a broad portfolio of payer-facing analytics, transparency, and member-engagement tools that overlap with HealthSparq's category, but operates as a much larger, diversified incumbent rather than a specialist.

TypeDirect peer
Description

Castlight Health provides healthcare navigation and transparency tools for health plan members and employers, including provider search, cost estimates, and decision support — closely aligned with HealthSparq's core navigation and member-decision-support value proposition.

TypeDirect peer
Description

Solera Health operates a healthcare navigation and benefit-management platform that connects health plan members to appropriate providers and community programs, making it a direct comparator to HealthSparq's navigation model.

TypeDirect peer
Description

Wellframe offers a digital care management and member engagement platform for health plans, combining navigation, care plans, and member outreach. It is a direct competitor in the payer-facing member-navigation category.

TypeBroad incumbent
Description

Health Catalyst provides data, analytics, and population health solutions to health systems and payers, with adjacent capabilities in cost and utilization analytics that overlap with the navigation/spend-transparency space HealthSparq addresses.

TypeDirect peer
Description

mPulse Mobile provides conversational AI-driven member engagement solutions for health plans, including navigation and outreach — comparable to HealthSparq on the member-engagement layer of payer-facing navigation.

TypeDirect peer
Description

Accolade (now part of Transcarent) is a healthcare navigation and personalized advocacy platform serving health plan members and employers. It is explicitly named alongside HealthSparq as a key player in the Healthcare Navigation Platform Market and competes for the same payer-driven navigation spend.

TypeDirect peer
Description

Evive is a benefits engagement and healthcare navigation platform serving health plan and employer clients. It is explicitly named alongside HealthSparq and Accolade in the Healthcare Navigation Platform Market report, operating in the same buyer category with overlapping member navigation functionality.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

HealthSparq

HealthSparq is a Nashville-based healthcare navigation platform provider founded in 2012, serving health plan organizations and their members. The company helps members access appropriate care providers and services, and is named as a key player in the healthcare navigation market alongside Accolade and Evive.

What HealthSparq does

HealthSparq is a Nashville, Tennessee-based private company founded in 2012 that operates in the healthcare navigation platform market. It serves health plan organizations and their members, addressing the navigation challenges members face when seeking appropriate care providers and services. The company positions itself to help people make smarter health care choices, occupying the member-engagement layer between payers and providers. It is one of three named key players in the Healthcare Navigation Platform Market alongside Accolade and Evive, in a market projected to experience strong growth through 2033.

Specific information on HealthSparq's product surface, technical architecture, or feature set is not detailed in the available sources. The company is identified as a market participant in the healthcare navigation segment, but the inputs do not provide granularity on proprietary technology, claims or provider data integrations, API surface, or platform architecture. No AI/ML functionality, EHR integration details, or platform-module descriptors specific to HealthSparq are documented; the AI and integration evidence in the source pool relates to Kyruus Health, a separate entity.

HealthSparq's revenue mechanics, contract structure, and ownership are not publicly disclosed in the available sources. The company operates with 51-100 employees in a single vertical (health plans), consistent with a B2B platform posture serving enterprise payer accounts, though no specific pricing model, customer count, or revenue concentration is evidenced. No funding history, ownership structure, parent company, or investor information is documented. Leadership disclosure in the input is limited to a single named executive (Todd Petersen, Vice President of Sales); broader management-team composition is not provided.

HealthSparq firmographics

Firmographics
Name
HealthSparq
Legal name
HealthSparq
Website
https://healthsparq.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Short description
HealthSparq is a Nashville-based healthcare navigation platform provider founded in 2012, serving health plan organizations and their members. The company helps members access appropriate care providers and services, and is named as a key player in the healthcare navigation market alongside Accolade and Evive.
Ownership category
akta.pro rank

HealthSparq industry classification

Industry
NAICS
Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health Care and Social Assistance (62)
SIC
Services-Health Services (8000), Hospital & Medical Service Plans (6324)
akta.pro primary industry
Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
akta.pro secondary industries
Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL), Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

Keywords

  • Healthcare navigation platform
  • Health plan member tools
  • Care decision support
  • Healthcare cost transparency
  • Provider search software

Where HealthSparq is headquartered

Location

Headquarters

HQ city
Nashville
HQ country
United States
HQ region
North America

Markets served

HealthSparq business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

HealthSparq product offering

Product offering

Core offering

HealthSparq provides a healthcare navigation platform for health plan members that helps them make smarter healthcare choices. The platform supports cost transparency, provider comparison, and care decision-making capabilities delivered to health plans for use by their covered members.

Product overview

Kyruus Health operates as a unified care access platform with two primary offerings: Kyruus Connect for Providers (for health systems, hospitals, medical groups, MSOs, and IPAs) and Kyruus Connect for Payers (for health plans and government plans). The platform consists of integrated modules including Reach (provider listings management), Search (AI-supported directory and navigation), Schedule (patient self-scheduling with EHR integration), Check-In (digital intake and payment), Cost (price transparency), Guide (member care guidance), Reviews (patient ratings), and Rewards (incentive programs). The solution unifies provider data management, patient/member engagement, and interoperability services across a network of 1,400+ hospitals, 550+ medical groups, and 100+ health plan brands.

Differentiator

Problem solved

Functional benefit

Products and services

  • Healthcare Navigation Platform A healthcare navigation platform sold to health plans and made available to their members to help them make smarter healthcare choices, including cost transparency, provider comparison, and care decision support.

Companies that use HealthSparq

Customer profile

Segments1 record

Ideal customer profiles1 record

HealthSparq technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

HealthSparq partnerships and signals

Strategic signal

Scale indicators1 record

Expansion highlights1 record

HealthSparq competitors and assessment

Company assessment

Direct peers

  • Kyruus Health: Kyruus Health operates a care access platform for health plans (Kyruus Connect for Payers) that offers provider search, cost transparency, rewards, and member navigation — directly overlapping HealthSparq's health-plan-member navigation offering and explicitly named alongside it in the same Healthcare Navigation Platform Market report.
  • Zipari: Zipari is a member experience platform built specifically for health plans, offering engagement, navigation, and CRM capabilities. It targets the same payer buyer segment as HealthSparq and competes for member-engagement and navigation budget.
  • Castlight Health: Castlight Health provides healthcare navigation and transparency tools for health plan members and employers, including provider search, cost estimates, and decision support — closely aligned with HealthSparq's core navigation and member-decision-support value proposition.
  • Solera Health: Solera Health operates a healthcare navigation and benefit-management platform that connects health plan members to appropriate providers and community programs, making it a direct comparator to HealthSparq's navigation model.
  • Wellframe: Wellframe offers a digital care management and member engagement platform for health plans, combining navigation, care plans, and member outreach. It is a direct competitor in the payer-facing member-navigation category.
  • mPulse Mobile: mPulse Mobile provides conversational AI-driven member engagement solutions for health plans, including navigation and outreach — comparable to HealthSparq on the member-engagement layer of payer-facing navigation.
  • Accolade (Transcarent): Accolade (now part of Transcarent) is a healthcare navigation and personalized advocacy platform serving health plan members and employers. It is explicitly named alongside HealthSparq as a key player in the Healthcare Navigation Platform Market and competes for the same payer-driven navigation spend.
  • Evive: Evive is a benefits engagement and healthcare navigation platform serving health plan and employer clients. It is explicitly named alongside HealthSparq and Accolade in the Healthcare Navigation Platform Market report, operating in the same buyer category with overlapping member navigation functionality.

Broad incumbents

  • Change Healthcare (Optum): Change Healthcare, now part of Optum, offers a broad portfolio of payer-facing analytics, transparency, and member-engagement tools that overlap with HealthSparq's category, but operates as a much larger, diversified incumbent rather than a specialist.
  • Health Catalyst: Health Catalyst provides data, analytics, and population health solutions to health systems and payers, with adjacent capabilities in cost and utilization analytics that overlap with the navigation/spend-transparency space HealthSparq addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

HealthSparq social profiles

Digital presence

HealthSparq financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HealthSparq leadership team

Management profile

Number of profiles

HealthSparq funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HealthSparq M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthSparq

What does HealthSparq do?

HealthSparq provides a healthcare navigation platform for health plan members that helps them make smarter healthcare choices. The platform supports cost transparency, provider comparison, and care decision-making capabilities delivered to health plans for use by their covered members.

Is HealthSparq a public or private company?

HealthSparq is a private company. It is classified as unknown and is currently operating.

When was HealthSparq founded?

HealthSparq was founded in 2012. It employs 51 to 100 people.

Where is HealthSparq based?

HealthSparq is headquartered in Nashville, United States, in the North America region.

Who are HealthSparq's main competitors?

Direct peers on record are Kyruus Health, Zipari, Castlight Health, Solera Health, Wellframe, mPulse Mobile, Accolade (Transcarent) and Evive. Broad incumbents are Change Healthcare (Optum) and Health Catalyst.

Does HealthSparq have an API?

Yes. Kyruus offers Provider Search, Availability, and Scheduling APIs for provider organizations; and Search, Cost Estimate, Rewards and Patient Review APIs for health plans. APIs enable interoperability across healthcare networks, EHRs, and digital health solutions. Developer documentation is at kyruushealth.com/solutions/kyruus-apis-for-health-systems-and-medical-groups.

What industry is HealthSparq in?

Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows), with a secondary code of HLACAGAL, Care Coordination, Referral Management & Transitions-of-Care Pathways. Its NAICS code is 524292 and its SIC code is 8000.

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Live signals
Wayback MachineKyruus and HealthSparq Come Together to Transform Care Navigation Through Novel Payer-Provider CollaborationKyruus acquired HealthSparq from Cambia Health Solutions, combining their platforms to connect payers and providers. HealthSparq serves over 80 million health plan members, and the companies will integrate to enable online scheduling and personalized benefit data. The unified platform will facilitate patient routing across channels.openPR.comHealthcare Navigation Platform Market Is Going to Boom |• Castlight Health • Wellframe • HealthSparqThe article reports on the growth forecast for the global Healthcare Navigation Platform market up to 2033, highlighting the active role of companies such as Castlight Health, Wellframe, and HealthSparq in the industry. The market is driven by increasing demand, technological advancements, and strategic expansions worldwide.KyruushealthKyruus & HealthSparq: Transforming Care NavigationKyruus has acquired HealthSparq from Cambia Health Solutions to combine their digital platforms for healthcare care navigation and provider scheduling. As part of the transaction, Cambia will retain an ownership stake in Kyruus and secure a seat on its Board of Directors. The unified platform aims to integrate payer and provider data to improve patient access across more than 160 health systems and plans nationwide.PR NewswireTrue Health New Mexico Selects HealthSparq to Power Cost Transparency ProgramTrue Health New Mexico has selected HealthSparq, a healthcare transparency technology company, to power its new online member experience including cost estimates and a shopping incentives program. The white-labeled solution will be available through True Health New Mexico's website, with individual and group members gaining access to out-of-pocket cost estimates in fall 2021 and federal employee members receiving HealthSparq Rewards. The partnership was formed after an extensive request for proposal process, with True Health officials citing HealthSparq's user experience as the key differentiator.PR NewswireDentaQuest Gives Members New 'Find A Dentist' Tool Powered by HealthSparqHealthSparq has partnered with DentaQuest to integrate its HealthSparq One platform into DentaQuest's 'Find a Dentist' tool. This collaboration brings personalized provider search capabilities, including cost estimates and quality reviews, from the medical insurance market to the dental sector for DentaQuest members.PR NewswireHealthSparq Announces FHIR®-Compliant APIs for Health PlansHealthSparq, a healthcare guidance and transparency technology company based in Portland, Oregon, has developed new FHIR-compliant APIs to help health plans meet data interoperability rules finalized by the Centers for Medicare and Medicaid Services (CMS) and the Office of the National Coordinator (ONC). The company has made these APIs available to its first health plan client, Regence, to support easier and secure access to health data for members. The interoperability mandates are designed to allow health plan members and patients to more easily access their clinical records and share them with authorized providers.PR NewswireHealthSparq Guide, Powered by Pager, Now Available to Health Plans and Their MembersHealthSparq and Pager announced the availability of HealthSparq Guide, a new integrated service designed to help health insurance members navigate care options through personalized digital assistance. The offering leverages Pager's platform to provide 24/7 nurse chats and care navigation, currently accessible to 91 million health plan members across the U.S.PR NewswireUnited States Corporate Wellness Services Market Report 2019-2023 with Profiles of Castlight Health, Healthsparq, ClearCost Health, Vitals, Healthcare Bluebook and ComPsychResearch and Markets published a market analysis report on the US Corporate Wellness Services Market covering the 2019-2023 period, providing in-depth analysis of market sizing, growth drivers, challenges, and trends. The report identifies rising healthcare costs, sedentary corporate lifestyles, and employer interest as key factors propelling market growth, while challenges include employee engagement difficulties and perceived program costs. The analysis includes company profiles of six major market players: Castlight Health, Healthsparq, ClearCost Health, Vitals, Healthcare Bluebook, and ComPsych.GlobeNewswireHealthSparq to Sponsor WEGO Health Awards to Advance Patient Inclusion and AdvocacyHealthSparq will sponsor the 8th Annual WEGO Health Awards at the HLTH Conference in Las Vegas on October 28, 2019. The awards recognize patients and caregivers, with winners receiving prize packs valued over $7,000 and an invitation to the 2020 Patient Leader Advisory Board.GlobeNewswireHealthSparq and Pager Partner to Help People Navigate Health Care OptionsHealthSparq and Pager announced a strategic partnership to help health plan members navigate care options. The collaboration combines HealthSparq's cost and quality information with Pager's human-powered chat to lower medical and administrative costs. The partnership aims to deliver a personalized digital experience across web and mobile platforms.