BeerBoard
- Company typePrivate
- Founded2005
- HeadquartersSyracuse, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BeerBoard firmographics
Firmographics- Name
- BeerBoard
- Legal name
- USBeveragenet
- Website
- https://beerboard.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BeerBoard industry classification
Industry- Product category
- Hospitality Alcohol Management Software
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Alcohol Delivery Commerce (CRAFAFAH)
Keywords
Where BeerBoard is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
BeerBoard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription (SmartBar, SmartMenus, SmartOrders): BeerBoard generates revenue primarily through SaaS platform subscriptions. The BeerBoard platform is described as a 'leading technology solutions provider' with a patented digital platform — consistent with recurring SaaS licensing. SmartBar is sold as tiers (Connect, Deluxe) with feature differentiation. SmartOrders digitizes ordering/inventory/payments with distributor integrations. SmartMenus provides digital menus with supplier-funded promotions. Pricing is quote-based, suggesting enterprise/SaaS subscription model with multi-year contracts.
- Data/Insights Subscription (Supplier Solutions): BeerBoard generates revenue from data subscriptions sold to alcohol suppliers (brewers, spirits brands). Suppliers pay for access to on-premise sales data, brand analytics, benchmarking, and location-level insights to inform sales strategy and supplier-funded promotions. 'Insights by BeerBoard' is marketed as a paid data subscription.
- Supplier-Funded Promotions (SmartMenus): BeerBoard enables suppliers to fund targeted video promotions through SmartMenus. This creates a GTM revenue stream where suppliers pay BeerBoard to promote their brands to on-premise operators and consumers. The Hooters/Lagunitas case study demonstrates the commercial model where supplier-funded campaigns generate measurable results (10x volume growth) and BeerBoard captures value as intermediary.
- Wholesale Ordering/Transactional Fees (SmartOrders): SmartOrders digitizes the ordering and invoice handling process between retailers and distributors. By integrating with distributor systems (Southern Glazer's, OHLQ, Reyes Beer Division), BeerBoard may capture transaction-based value through automated ordering workflows. The efficiency gains (reduced carrying costs, eliminated excess inventory) suggest a transactional or take-rate component in the ordering value chain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SmartBar Connect: Hardware-free tier with SmartMenus, location/market insights, PLU management, pricing tiers, BeerBoard TV, loyalty integration, SmartOrders, and mobile access. |
| Subscription | Annual | SmartBar Deluxe: Full SmartBar Connect features plus pour vs. sold tracking, tap rotation from phone, real-time yield performance reporting, and automated business intelligence. |
| Subscription | Annual | Insights by BeerBoard: Data subscription for suppliers providing on-premise sales analytics, benchmarking, brand tracking, and location-level drill-down. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
BeerBoard product offering
Product offeringCore offering
BeerBoard provides the Alcohol Intelligence (AI)™ platform, a cloud-based SaaS solution that captures real-time draft beer flow data and integrates it with POS and back-office systems to deliver pour-vs.-sales reconciliation, automated ordering, digital menus, and supplier-facing data analytics. The platform manages over $1 billion in alcohol sales and 100,000+ products across beer, wine, spirits, and packaged goods for on-premise hospitality operators, distributors, and beverage suppliers.
Product overview
BeerBoard offers a unified Alcohol Intelligence (AI)™ platform for on-premise alcohol management, consisting of three core interconnected products: SmartBar (real-time analytics and inventory tracking), SmartOrders (automated ordering and distributor connectivity), and SmartMenus (dynamic QR-code digital menus with supplier-funded video promotions). SmartBar is available in Connect and Deluxe tiers, with SmartOrders and SmartMenus functioning as integrated modules within the platform. The platform manages over $1 billion in alcohol sales and 100,000 products across beer, wine, spirits, and packaged goods, operating from a single dashboard across the United States. Supplier-facing solutions include Insights by BeerBoard for data subscriptions and the Claim Your Brand program for brand content management.
Differentiator
Problem solved
Functional benefit
Brands
- SmartBar: Real-time bar performance tracking and analytics platform for retailers
- SmartOrders
- SmartMenus
- Claim Your Brand
- Insights by BeerBoard
- SmartBar Connect
- SmartBar Deluxe
- BeerBoard P@Y
Products and services
- SmartBar BeerBoard's flagship analytics platform that delivers real-time insights on pour volumes, inventory, sales performance, and yield tracking across beer, wine, spirits, and packaged products for on-premise hospitality operators.
- SmartOrders Centralized, agnostic solution for managing all liquor, beer, wine, and packaged goods ordering, inventory, and payments between retailers and distributors, with AI-driven order recommendations and perpetual inventory visibility.
- SmartMenus Dynamic QR-code-driven digital menu solution enabling retailers to provide contactless food and beverage menus with supplier-funded video promotions, real-time offerings, and activity reporting by daypart and product.
- Insights by BeerBoard Paid data subscription for suppliers providing complete insights on Line Width Beverage, historical sales data over multiple timeframes, competitive benchmarking, POS promotion efficacy, draft handles gained/lost, and location-level drill-down.
- Claim Your Brand (CYB) Free program that lets suppliers control brand attributes, logos, and nutritional information displayed across BeerBoard's consumer touchpoints (in-store digital displays, print menus, social media, websites, and app) while meeting FDA nutritional requirements.
- BeerBoard P@Y Guest-facing payment solution that enables guests to pay their check at the table directly from the SmartMenus platform and provides a direct interface with loyalty programs.
Quantifiable outcome
- Keg yield increases from industry average of 78% to 95% using BeerBoard's data-driven technology
- +10 more outcomes
Companies that use BeerBoard
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
BeerBoard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature8 records
BeerBoard partnerships and signals
Strategic signalPartnerships
48 partnerships are on record, tiered core, major and minor.
- Ohio Liquor (OHLQ)coreBeerBoard achieved Wholesale Cloud-integrated partner status with Ohio Liquor (OHLQ), enabling Ohio on-premise retailers to order beer, wine, and high-proof spirits directly through the BeerBoard SmartOrders platform with seamless, real-time OHLQ inventory visibility, pricing, and AI-driven order recommendations.
- Happy Dad Hard SeltzermajorHappy Dad Hard Seltzer powers on-premise growth using BeerBoard's real-time sell-through data analytics. Happy Dad's on-premise team uses BeerBoard reporting to identify targeted opportunities and create impactful programs with bars and restaurants, with rate of sale exceeding Beyond Beer category and RTD style indexes.
- BeatBoxmajorBeatBox partnered with BeerBoard to deliver on-premise retail insights powered by Alcohol Intelligence, leveraging BeerBoard's data platform to provide BeatBox with on-premise performance visibility.
- Tilray BeveragesmajorTilray Beverages partnered with BeerBoard to unlock on-premise growth through BeerBoard's Alcohol Intelligence platform.
- The E-Premise GroupminorPartnership to address the growing adult beverage e-commerce business, combining BeerBoard's Alcohol Intelligence platform with The E-Premise Group's e-commerce expertise.
- Mark Anthony BrandscoreMark Anthony Brands (Mike's Hard Lemonade, White Claw, etc.) partners with BeerBoard to leverage on-premise insights for RTD and Beyond Beer trends, using BeerBoard's real-time sell-through data analytics to navigate RTD growth.
- GoTabmajorPOS platform GoTab integrated with BeerBoard to deliver unified alcohol sales and performance data and insights, providing restaurant operators with immediate visibility and actionable intelligence.
- Southern Glazer's Wine & SpiritscoreSouthern Glazer's Wine & Spirits was integrated as a distributor on BeerBoard's SmartOrders platform, enabling automated ordering and invoice handling for on-premise operators through one of the largest wine and spirits distributors in the US.
- BrewDogmajorBrewDog partnered with BeerBoard for on-premise insights, gaining visibility into brand performance and market trends across on-premise accounts using BeerBoard's data analytics.
- Deschutes BrewerymajorDeschutes Brewery partnered with BeerBoard for on-premise insights, leveraging BeerBoard's data analytics for brand performance visibility and market intelligence.
- EncompassmajorBeerBoard and Encompass partnered to offer a combined technology platform for managing alcohol programs, integrating BeerBoard's alcohol management capabilities with Encompass's platform.
- Restaurant365majorRestaurant365 partners with BeerBoard to enhance industry-leading services for on-premise hospitality through platform integration, combining restaurant management and alcohol intelligence.
- Molson CoorscoreMolson Coors partnered with BeerBoard for on-premise insights, utilizing BeerBoard's data platform to understand brand performance and consumer trends in the on-premise channel. Listed as a key supplier partner.
- Reyes Beer DivisioncoreReyes Beer Division and BeerBoard struck a deal to digitize ordering for the on-premise, enabling automated inventory management and reporting for Reyes' retailer customers through BeerBoard's SmartOrders.
- Victory Brewing CompanyminorVictory Brewing added to BeerBoard's client roster for on-premise insights and data analytics.
- YuenglingmajorYuengling partnered with BeerBoard for on-premise data and insights to track brand performance across on-premise accounts and inform sales strategy.
- New Belgium BrewingmajorNew Belgium Brewing partnered with BeerBoard to leverage on-premise insights for brand performance tracking and market share analysis.
- GeneseeminorGenesee listed as a supplier partner for data and insights.
- PyramidminorPyramid listed as a supplier partner for data and insights.
- Island Wing CompanyminorIsland Wing Company partnered with BeerBoard using the technology to keep beer costs in check through better inventory and cost management.
- Pabst Brewing CompanymajorPabst Brewing signed with BeerBoard for on-premise data and insights to monitor brand performance and competitive positioning in on-premise accounts.
- Heineken USAcoreHeineken USA partnered with BeerBoard to leverage SmartBar technology for real-time data and insights on brand performance, enabling swift reaction to market demands and consumer needs across their portfolio.
- Diageo Beer Company USAcoreDiageo Beer Company USA partnered with BeerBoard to enhance on-premise customer relationships using BeerBoard's insights and real-time data, enabling improved agility with key on-premise customers.
- Founders Brewing Co.majorFounders Brewing Co. signed as a brewery partner for data and insights to better understand on-premise performance, competitive landscape, and consumer environment.
- North American BreweriesmajorNorth American Breweries partnered with BeerBoard for on-premise data and insights.
- Labatt HouseminorDraft Room Labatt House signed with BeerBoard for on-premise insights and data.
- Integrity GroupminorIntegrity Group signed as a new retail client with BeerBoard.
- Ojos Locos Sports CantinaminorOjos Locos Sports Cantina signed as a new client partner with BeerBoard.
- Hooters of South FloridaminorHooters of South Florida signed with BeerBoard for alcohol management technology.
- Lagunitas Brewing CompanycoreLagunitas partnered with BeerBoard for on-premise insights. Case study with Hooters showed 82% volume growth and 68% share growth for Lagunitas IPA through BeerBoard's SmartMenus supplier-funded promotional campaign.
- Stone BrewingmajorStone Brewing signed with BeerBoard for on-premise data and insights to track brand performance across on-premise accounts.
- Magic HatminorMagic Hat signed with BeerBoard for on-premise data and insights.
- Diversified Restaurant HoldingsminorDiversified Restaurant Holdings signed as a new BeerBoard client for alcohol management.
- Buffalo Wild WingscoreMajor national chain operator using BeerBoard's alcohol management technology. Buffalo Wild Wings is featured as a key retail client partner in BeerBoard's partner logo section, indicating a significant customer relationship.
- Twin PeakscoreSports bar chain that implemented BeerBoard's SmartOrders technology across all locations, digitizing alcohol inventory and ordering. Featured as a key partner client.
- Walk-On's Sports Bistreaux (Slam Dunk Foods)coreSports bar franchisee using BeerBoard's cutting-edge technology for alcohol management capabilities and operational efficiency. Slam Dunk Foods, dba Walk-On's, expanded use of BeerBoard across Texas, Louisiana, and South Carolina.
- Hooters of AmericacoreHooters implemented BeerBoard's SmartMenus and SmartOrders technology at all corporate-owned stores. An early adopter of SmartMenus with targeted video promotions, Hooters achieved an 82% volume growth for featured brand Lagunitas IPA through the platform.
- Winking Lizard TavernmajorRegional restaurant group using BeerBoard's benchmarking data to outperform industry standards. Winking Lizard uses BeerBoard's insights to drive better performance across its tavern locations.
- Mellow MushroommajorNational pizza chain using BeerBoard's alcohol management platform. Listed among BeerBoard's major client partnerships.
- Ojos Locos Sports CantinamajorSports cantina chain under Reach Hospitality Group using BeerBoard's SmartBar technology for improved COGS, product yields, and digital menu management.
- Buddy's PizzamajorDetroit-style pizza chain that partnered with BeerBoard for Alcohol Intelligence (AI), streamlined beverage operations, and strengthened supplier partnerships.
- Reach Hospitality GroupmajorDallas-based restaurant group (owners of Ojos Locos Sports Cantina, EVELYN, The Mexican, Pie Tap Pizza, Gas Monkey Icehouse, Black Tap Craft Burgers & Beer, TacoLingo) expanding BeerBoard SmartBar technology across multiple concepts after measurable results with improved COGS, increased product yields, and best-in-class digital menus.
- Grub Burger BarmajorScratch burger restaurant expanding BeerBoard's SmartBar technology across additional locations in Texas, California, Georgia, Louisiana, Pennsylvania, Delaware and Florida. Using BeerBoard for visibility and data around beer category to drive top and bottom line sales.
- Hickory TavernminorRegional tavern chain using BeerBoard for significant manager time savings, enabling focus on guest experience rather than inventory management.
- Buckeye Restaurant ConceptsminorRestaurant operator that reduced pour costs from 24.5% to 21.5% using BeerBoard's monitoring system for pouring vs. sales.
- Eagle Rock Distributing CompanymajorDistributor using BeerBoard's technology for data, insights, and predictive ordering, enabling reps to be true partners with retailers instead of being 'trapped in a cooler shaking kegs or counting inventory.'
- Kirby Ice HouseminorIce house concept partnering with BeerBoard for cutting-edge technology to optimize alcohol management.
- Specs Wine & SpiritsmajorSpec's Wine & Spirits integrates BeerBoard technology to enhance beverage management and customer experience for on-premise operators they serve.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
BeerBoard competitors and assessment
Company assessmentDirect peers
- BevSpot: BevSpot is a beverage inventory management SaaS targeting bars and restaurants, competing directly with BeerBoard's SmartBar inventory and ordering functionality for on-premise operators.
- Partender: Partender provides mobile bar inventory management, directly overlapping with BeerBoard's SmartBar pour- and inventory-tracking capabilities for bar and restaurant operators.
- BinWise: BinWise offers bar and beverage inventory software for restaurants, bars and hotels, competing with BeerBoard on inventory accuracy and analytics for on-premise alcohol programs.
- BlueCart (by MarketMan): BlueCart / MarketMan provides restaurant purchasing and inventory ordering workflows that overlap with BeerBoard's SmartOrders distributor-ordering capabilities.
Broad incumbents
- Toast: Toast is a leading restaurant POS and operating system already integrated with BeerBoard; its expanding back-office and analytics features make it a potential full-stack competitor or powerful distribution partner.
- Restaurant365: Restaurant365 is a back-office restaurant management platform and BeerBoard technology partner; its accounting, inventory and analytics suite competes broadly with parts of BeerBoard's retail offering.
- SpotOn: SpotOn offers a unified restaurant commerce and marketing platform, partially overlapping with BeerBoard's digital menu, ordering, and supplier-promotion capabilities.
- Olo: Olo is a restaurant commerce platform powering digital ordering and off-premise delivery; it overlaps thematically with BeerBoard's SmartMenus and SmartOrders commerce infrastructure.
Emerging players
- SevenRooms: SevenRooms provides restaurant CRM, marketing and guest engagement that touches the same on-premise operator buyer as BeerBoard, particularly across loyalty and digital menu touchpoints.
- Craftable (now part of Choco): Craftable offered restaurant purchasing and invoice automation for operators, overlapping with BeerBoard's SmartOrders and distributor integration capabilities before being acquired by Choco.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BeerBoard social profiles
Digital presenceBeerBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeerBoard leadership team
Management profileNumber of profiles
Profiles7 records
BeerBoard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeerBoard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeerBoard
What does BeerBoard do?
BeerBoard provides the Alcohol Intelligence (AI)™ platform, a cloud-based SaaS solution that captures real-time draft beer flow data and integrates it with POS and back-office systems to deliver pour-vs.-sales reconciliation, automated ordering, digital menus, and supplier-facing data analytics. The platform manages over $1 billion in alcohol sales and 100,000+ products across beer, wine, spirits, and packaged goods for on-premise hospitality operators, distributors, and beverage suppliers.
Is BeerBoard a public or private company?
BeerBoard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeerBoard founded?
BeerBoard was founded in 2005. It employs 11 to 50 people.
Where is BeerBoard based?
BeerBoard is headquartered in Syracuse, United States, in the North America region.
How does BeerBoard make money?
Four revenue lines are on record. SaaS Platform Subscription (SmartBar, SmartMenus, SmartOrders) is the primary driver. The others are data/Insights Subscription (Supplier Solutions), supplier-Funded Promotions (SmartMenus) and wholesale Ordering/Transactional Fees (SmartOrders).
Who are BeerBoard's main competitors?
Direct peers on record are BevSpot, Partender, BinWise and BlueCart (by MarketMan). Broad incumbents are Toast, Restaurant365, SpotOn and Olo. Emerging players are SevenRooms and Craftable (now part of Choco).
Does BeerBoard have an API?
Yes. BeerBoard's technology integrates with over 40 POS solutions and can work with any software due to its API capabilities. The API enables syncing real-time alcohol performance with transactions from electronic POS systems and back-office software.
What industry is BeerBoard in?
BeerBoard's product category is Hospitality Alcohol Management Software. Its primary akta.pro industry code is CRANAAAG, Online Alcohol Retail & Ship-to-Consumer, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 7224 and its SIC code is 5180.