Name

GS Draft System Solutions

Legal name

The Growler Station, Inc.

Website

https://gsdraft.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Beverage Dispensing Systems

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Kegging & Draught Packaging Operations (AFAFAJAI)

Keywords

• Draft beer systems
• Self-serve beverage dispensing
• Commercial draft equipment
• Beverage system installation
• Draft system maintenance

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Draft Beer & Beverage System Design and Installation: End-to-end custom design and professional installation of commercial draft beer systems, self-serve tap walls, bottom-filling dispensers, and growler/crowler stations. Services include site assessment, custom configuration, nationwide professional installation, and staff training. Revenue is generated through one-time project fees tied to system complexity, number of taps, and installation requirements.
2. Ongoing Maintenance and Technical Support: Ongoing maintenance and repair services for installed systems including routine line cleaning, system diagnostics, parts replacement, software updates, and emergency repairs. Also includes digital beer menu services. Revenue is recurring as customers depend on GS Draft for system upkeep.
3. Equipment and Product Sales: Sale of draft beer equipment including draft towers, faucets, regulators, keg couplers, gas blenders, torpedo kegs, and related components. Also includes proprietary consumables such as ReverseTap patented cups, crowler cans, and growler accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

GS Draft System Solutions designs, installs, and maintains commercial draft beverage dispensing systems for bars, restaurants, breweries, grocery and convenience stores, sports and entertainment venues, and hotels and casinos. The company offers custom draft beer and beverage systems, self-serve tap walls, ReverseTap bottom-filling dispensers, QuickTap fast taps, Crowler and Growler filling stations, and ongoing maintenance and line cleaning services across the US and Canada.

Product overview

GS Draft System Solutions offers a comprehensive portfolio of commercial beverage dispensing solutions organized around four core product lines: (1) Draft Beer & Beverage Systems - custom glycol-cooled long-draw and direct-draw configurations; (2) Self-Serve Systems - including beer/wine tap walls, wine dispensers, flight simulators, and frictionless AI-powered tap walls, all powered by iPourIt Technology with RFID access control; (3) ReverseTap Systems - bottom-filling dispensers filling in 7 seconds with 99% keg yield for beer, cocktails, and seltzers; and (4) QuickTap fast tap systems for high-volume venues. Supporting these core offerings are add-on modules including Crowler/Growler Stations (using PEGAS and All American equipment), line cleaning solutions (Glanola, Draught Guard), and comprehensive installation, maintenance, and repair services. The company operates as a division of The Growler Station, Inc. and serves customers nationwide in the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Beer & Beverage Systems Custom-designed commercial beer and beverage draft systems including long-draw glycol-cooled and direct-draw kegerator configurations, sold to bars, breweries, restaurants, and entertainment venues with full design, installation, and ongoing maintenance services.
• Self-Serve Beer & Wine Beverage Systems Self-service draft beverage walls and kiosks including fixed walls, canned beer systems, mobile stations, and branded kiosks powered by iPourIt Technology with RFID wristband or card access and digital drink menus.
• ReverseTap Rapid Bottom Filling Systems Bottom-filling beverage dispensers that fill patented tension-sealed cups in 7 seconds with hands-free operation and 99% keg yield, available in 4, 6, 8, or 10 dispenser configurations.
• QuickTap Fast Beer Taps High-speed beer tap systems designed for stadiums, music festivals, and resorts that enable rapid beverage service for large crowds during peak events.
• Crowler Stations & Systems On-site canning systems for filling 32-oz crowler cans with draft beer, including CO2 purge towers and All American Can Seamers for zero-leak sealing.
• Growler Stations Counter-pressure filling equipment for growler refills featuring PEGAS CraftTap Smart equipment providing up to 30-day shelf life for craft beer.
• Frictionless Tap Walls AI-powered frictionless self-serve tap walls for stadiums and large venues using computer vision technology for autonomous checkout without staff interaction.
• Self-Serve Flight Simulators for Breweries Self-pour kiosk units for breweries and brewpubs available in 4, 6, and 8 tap configurations with 59" to 95" widths, allowing patrons to pour pre-paid beer flights.
• Self-Serve Wine Tap Wall Systems Wine dispensing systems allowing patrons to pour their own wine by the glass using RFID card access, with temperature-controlled storage and inventory tracking.
• ReverseTap Cocktail Bar Systems

Quantifiable outcome

• Up to 99% keg yield — minimizing product waste from over-pouring and excess foam
• +3 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• iPourItcoreTechnology or IntegrationiPourIt is the leading self-pour technology provider for custom-designed draft systems used in self-service point of sale. GS Draft's self-serve systems are powered by iPourIt Technology, integrating touchscreen interfaces, RFID reader integration for responsible beverage dispensing, and consumption tracking analytics. This is a core technology partnership central to GS Draft's self-serve product line.
• AiFicoreStrategic or Co-development PartnerAiFi is a leading frictionless self-serve technology provider. GS Draft collaborated with AiFi to bring frictionless self-serve technology to one of the largest sports stadiums in Atlanta, GA (Gillette Stadium). This partnership enables checkout-free, sensor-driven self-serve beverage experiences at large-scale entertainment venues.
• PEGAS / CraftTapcoreTechnology or IntegrationPEGAS CraftTap provides counterpressure growler filling technology used in GS Draft's Growler Stations. CraftTap Smart equipment extends shelf life of craft beer to up to 30 days with superior counterpressure filling. GS Draft recommends PEGAS equipment as part of its turnkey retail solutions.
• All American Can SeamerscoreTechnology or IntegrationAll American Can Seamers are used in GS Draft's Crowler Stations, ensuring zero-leak sealing and outstanding quality with every fill for 32-oz crowler cans. Industry-leading can seaming technology is a key component of the Crowler solution offering.
• ReverseTap USAcoreTechnology or IntegrationReverseTap USA provides the patented ReverseTap bottom-filling dispensers used in GS Draft's ReverseTap product line. GS Draft is an authorized installer and service provider for ReverseTap systems, offering consultation, design, installation, and maintenance.
• The Growler StationcoreStrategic or Co-development PartnerGS Draft is a division of The Growler Station, Inc., a full retail solutions provider offering turnkey solutions including millwork, draft beer systems, menu systems, Crowler seamer machines, cost-effective growlers and crowlers, and operational support. The Growler Station serves as the parent company and strategic partner, providing wholesale partnerships for equipment pricing and shared operational expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• iPourIt: iPourIt provides self-pour wall technology with RFID and touchscreen dispensing for beer, wine, and cocktails and is a core technology partner of GS Draft. It is comparable as an emerging player because it owns the self-serve software stack that GS Draft resells and integrates, and could itself compete for direct end-customer relationships.
• ReverseTap USA: ReverseTap USA manufactures the patented bottom-filling dispensers that GS Draft resells, installs, and services under its own branded offering. It is comparable as an emerging player because it owns the proprietary hardware at the core of GS Draft's hero product and could choose to expand into direct installation, potentially disintermediating GS Draft.

Direct peers

• Micro Matic: Micro Matic is one of the largest US suppliers and installers of commercial draft beer systems, including glycol-cooled long-draw, faucets, couplers, and gas equipment. It is a direct comparable to GS Draft because both sell, design, and service commercial draft dispensing hardware to bars, restaurants, breweries, and stadium accounts, with overlapping product catalogs and channel models.
• Perlick: Perlick manufactures commercial bar equipment including refrigerated draft beer towers, kegerators, and bar systems used in restaurants, stadiums, and breweries. Perlick is a direct comparable to GS Draft because its draft and cold-beverage hardware is frequently specified into the same projects GS Draft designs and installs, putting the two on the same RFPs.
• Krowne Metal Corporation: Krowne Metal manufactures and supplies commercial bar equipment, draft beer systems, faucets, and underbar accessories to the same bar, restaurant, and stadium end markets that GS Draft serves. It is a direct comparable because its draft and dispensing product lines are specified and installed alongside GS Draft's system designs.

Broad incumbents

• Cornelius (Marmon Beverage): Cornelius is a large global supplier of beverage dispensing equipment, post-mix, and connected pour solutions for foodservice and retail. It is comparable as a broad incumbent because it competes with GS Draft on draft and self-serve dispensing across stadiums, c-stores, and restaurants, but does so as part of a much wider global portfolio rather than a dedicated draft installer.
• True Manufacturing: True Manufacturing is a large US commercial refrigeration manufacturer serving foodservice, grocery, and beverage dispense markets. It is comparable as a broad incumbent because its commercial refrigeration products are integrated into the same back-of-house and keg cooler installations that GS Draft specifies in its draft system designs.
• Beverage Air (Hoshizaki group): Beverage Air produces commercial refrigeration, kegerators, and draft beer merchandising for bars, restaurants, and convenience stores. It is comparable as a broad incumbent because its reach-in and draft refrigeration products compete with the kegerator and long-draw configurations GS Draft installs.
• Hoshizaki America: Hoshizaki is a major manufacturer of commercial ice machines, refrigeration, and beverage equipment, including draft beer systems. It is comparable as a broad incumbent because its draft and refrigeration product lines overlap with GS Draft's glycol-cooled long-draw and kegerator offerings, but Hoshizaki serves a much broader foodservice portfolio.

Others

• AiFi: AiFi provides AI-powered frictionless checkout and computer-vision self-serve technology and is a core partner to GS Draft on stadium tap walls. It is comparable as an adjacent/ecosystem peer because it supplies the autonomy layer for GS Draft's frictionless tap walls rather than competing directly in draft system installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gs_draft
• YouTubeyoutube.com/c/GSDraft
• Facebookfacebook.com/GSDraft
• LinkedInlinkedin.com/company/gsdraft
• Instagraminstagram.com/gsdraft
• Pinterestpinterest.com/gsdraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS Draft System Solutions