Small Batch Organics

What Small Batch Organics does

Small Batch Organics is a Vermont-based specialty granola manufacturer founded in 2015 by Lindsay Martin, producing protein-forward, fiber-rich, and reduced-sugar granola and granola bark for the breakfast and snacking categories. The company was acquired by RIND Snacks in 2023 and now operates as a subsidiary brand within RIND's portfolio, with its granola products sold through the RIND Snacks e-commerce site, wholesale accounts, and the exclusive November 2025 launch of RIND Granola Squares at Sam's Club.

In February 2026, Small Batch Organics became one of five founder-led businesses (alongside Oakhouse Bakery, MaGi Foods, RIND Snacks, and Whirlybird Granola) that united to form Keep It Real Foods, a private-label and contract-manufacturing platform backed by private equity firm CIC Partners. The platform operates approximately 200,000 square feet of production space across five facilities in three states and serves retailers, legacy CPG companies, and high-growth brands with contract manufacturing and private-label capabilities, while the underlying entities retain their consumer-facing brands.

The business operates a hybrid go-to-market model: a B2B contract-manufacturing and private-label revenue stream targeted at enterprise customers (retailers and CPG companies), and a consumer products stream selling branded granola through RIND Snacks' DTC e-commerce and wholesale/retail channels. The combined platform has signaled plans to more than double current production capacity through a new automated facility, indicating an aggressive scaling posture targeting the $15 billion breakfast and adjacent snacking market.

Name

Small Batch Organics

Legal name

Small Batch Organics

Website

https://smallbatchgranola.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Small Batch Organics is a Vermont-based granola manufacturer acquired by RIND Snacks in 2023, producing protein-forward, fiber-rich, reduced-sugar granola products sold via DTC, wholesale, Sam's Club, and B2B private-label channels as part of the CIC Partners-backed Keep It Real Foods platform.

Ownership category

akta.pro rank

Product category

Packaged Snacks Manufacturing

NAICS

Snack Food Manufacturing (31191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

akta.pro secondary industry

Trail Mix & Snack Mix Manufacturing (AFAKAIAG)

Keywords

• Granola manufacturing
• Private label granola
• Contract manufacturing snacks
• Protein-rich granola products
• Reduced-sugar breakfast snacks

Headquarters

HQ city

Manchester Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Contract Manufacturing Services: Provides private label and contract manufacturing services to retailers, legacy CPG companies, and high-growth brands through the Keep It Real Foods platform.
2. Consumer Product Sales: Sells branded granola products directly to consumers through RIND Snacks e-commerce platform and wholesale/retail channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Small Batch Organics is a Vermont-based food manufacturing company that produces granola and granola bark products focused on protein-forward, fiber-rich, and reduced-sugar formulations. The company provides private label and contract manufacturing services to retailers, legacy CPG companies, and high-growth brands through the Keep It Real Foods platform, while also selling branded consumer granola products through the RIND Snacks e-commerce platform and retail/wholesale channels.

Product overview

Small Batch Organics is a Vermont-based granola brand acquired by RIND Snacks in 2023. The company specializes in protein-forward, fiber-rich, and reduced-sugar granola products for breakfast and snacking categories. Small Batch Organics is one of five founder-led businesses that united to launch Keep It Real Foods, a private-label and contract manufacturing platform backed by investment firm CIC Partners, operating approximately 200,000 square feet of production space across five facilities in three states. The platform focuses on innovative food products across breakfast and snacking categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Batch Organics Granola Products A bold lineup of granola products acquired by RIND Snacks in 2023, combining RIND's commitment to sustainable fruit snacks with granola products from Vermont (Green Mountain state). The products are crafted with dedication to quality and flavor, offering protein-forward, fiber-rich, and reduced-sugar options for health-conscious consumers.
• RIND Granola Squares - Raspberry Almond Granola squares product sold under the RIND brand, manufactured using Small Batch Organics' granola capabilities. Provides 5 grams of protein per serving and is available exclusively at Sam's Club locations nationwide. Targeted at health-conscious consumers seeking protein-forward, better-for-you snack options.
• Private Label and Contract Manufacturing Services Provides private label and contract manufacturing services to retailers, legacy CPG companies, and high-growth brands through the Keep It Real Foods platform. Focuses on protein-forward, fiber-rich, and reduced-sugar granola and snack products across breakfast and snacking categories, supported by approximately 200,000 square feet of production capacity across five facilities in three U.S. states.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Keep It Real FoodscoreStrategic or Co-development Partner · 1 February 2026Keep It Real Foods is a private label and contract manufacturing platform launched by uniting five founder-led businesses—Oakhouse Bakery, MaGi Foods, Small Batch Organics, RIND Snacks, and Whirlybird Granola—backed by CIC Partners. The platform operates five facilities across three states serving retailers, legacy CPG companies, and high-growth brands.
• Sam's ClubflagshipChannel Partner/ Reseller/ Distributor · 1 November 2025Sam's Club serves as the exclusive retail partner for RIND Granola Squares in Raspberry Almond flavor, marking Small Batch Organics' first major retail launch under RIND Snacks ownership. The product provides 5 grams of protein per serving.
• RIND SnackscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2023RIND Snacks acquired Small Batch Organics in 2023, integrating the Vermont-based granola company's products and manufacturing capabilities into RIND's portfolio. The acquisition enabled RIND's expansion into the granola category, with Small Batch Organics granola now sold under the RIND brand.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bear Naked Granola: Kellanova/Kellogg's-owned granola brand offering larger-scale, broadly distributed granola products in the same category where Small Batch Organics competes for shelf space and consumer mindshare.
• Cascadian Farm: General Mills' organic granola and breakfast-cereal brand with organic/better-for-you positioning that overlaps with Small Batch Organics' natural ingredient emphasis.
• Bob's Red Mill: Natural and organic grain-based foods manufacturer with retail distribution and breakfast/snack product overlap comparable to Small Batch Organics' Vermont-sourced, natural-ingredient positioning.
• Nature Valley: General Mills' flagship granola/snack-bar franchise; a broad-incumbent CPG competitor whose scale, retail relationships, and marketing budget define the competitive ceiling for smaller brands like Small Batch Organics.
• KIND Healthy Snacks: Mars-owned better-for-you snack brand covering bars, granola, and clusters; broader snack portfolio but overlapping target consumer and retail channels with Small Batch Organics' RIND Snacks distribution.

Direct peers

• MadeGood: Granola, bars, and cookies brand with allergen-free and better-for-you positioning, competing head-to-head with Small Batch Organics in the natural/snack aisle of grocery and mass-market retailers.
• Purely Elizabeth: Premium natural granola and granola-bar brand sold through DTC, natural/grocery, and wholesale channels with better-for-you positioning similar to Small Batch Organics' protein-forward, fiber-rich profile.
• Bobo's Oat Bars: Baked oat-based snack/granola bar company competing in the same protein-forward, whole-grain better-for-you granola segment served by Small Batch Organics via retail and DTC channels.

Others

• Hometown Food Company: Specialty private-label and branded grain-based food manufacturer with contract-manufacturing capabilities analogous to the Keep It Real Foods private-label platform that Small Batch Organics is part of.
• TreeHouse Foods: Large private-label and contract food manufacturer serving retailers and CPG brands—directly comparable to Small Batch Organics/Keep It Real Foods' private-label and contract manufacturing service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smallbatchvt
• Facebookfacebook.com/smallbatchgranola
• LinkedInlinkedin.com/company/small-batch-organics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Batch Organics