Rind

What Rind does

RIND Snacks is a New York-based producer of upcycled dried fruit snacks founded in 2016 by Matt Weiss, building on his great-grandmother Helen Seitner's 1920s whole-food philosophy. The company's core technology is a proprietary drying and upcycling process that retains the rind, peel, and skin of fruit — portions typically discarded — to produce shelf-stable snacks with higher fiber, vitamin, and antioxidant content than peeled alternatives, while diverting imperfect fruit from waste streams; the company reports saving over 1,000,000 lbs of food waste since inception.

The product portfolio spans three lines: Chewy dried-fruit blends (Straw-Peary, Orchard, Tropical), Chips & Crisps (Apple Chips, Coconut Crisps, Dark Cocoa Sea Salt Coconut Crisps), and REMIX snack mixes (Cherry Cashew Crunch, Piña Colada, Cocoa Berry). Recent expansion has added functional granola (Raspberry Almond Granola Squares, launched exclusively at Sam's Club in November 2025) and a plant-based cheese line (Brie Crème, February 2026). All products are gluten-free and non-GMO verified, with many vegan and Kosher certified.

RIND operates a hybrid go-to-market: a direct-to-consumer e-commerce site (rindsnacks.com) anchored by a subscription program priced at $37.99 per 6-bag pack with free shipping over $90, alongside wholesale distribution to major retailers including Whole Foods, Costco, Wegmans, HEB, Sam's Club, Thrive Market, Hungryroot, and Erewhon, plus a dedicated food-service wholesale program. The company is privately held, venture-backed (notably by Valor Siren Ventures via a $6.1M Series A in 2021), and in February 2024 acquired Small Batch Organics to bring granola manufacturing in-house. Cumulative funding across disclosed rounds totals roughly $17.3M, and the company has been recognized on the Inc. 5000 in both 2024 (#693) and 2025 (#1,094), with one source characterizing it as a $25M+ business.

Name

Rind

Legal name

RIND Snacks

Website

https://rindsnacks.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RIND Snacks produces upcycled dried fruit snacks — dried blends, chips, coconut crisps, and snack mixes — using whole fruit including rinds and peels, selling direct-to-consumer via subscription and through wholesale to retailers and food service operators.

Ownership category

akta.pro rank

Product category

Healthy / Upcycled Fruit Snacks

NAICS

Other Snack Food Manufacturing (311919)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Nuts, Seeds & Trail Mix Snacks (CRADABAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Upcycled dried fruit
• Whole fruit snacks
• Plant-based cheese
• Healthy snack foods
• Sustainable snack brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: RIND generates primary revenue through direct sales of upcycled dried fruit snacks via its e-commerce website. Products are sold as one-time purchases or through subscription plans with recurring deliveries, offering both single orders and volume discounts.
2. Wholesale Distribution: RIND sells products to retailers, restaurants, and hotels through wholesale partnerships, distributing through major grocery chains and specialty food retailers across the United States.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RIND Snacks produces and sells upcycled whole-fruit snacks that retain the rind, peel, and skin of fruit to maximize fiber, vitamins, and antioxidants while reducing food waste. The product portfolio includes dried fruit chewy blends, thin-cut apple chips, unsweetened coconut crisps, snack mixes combining dried fruits with nuts and granola, and newer lines of functional granola squares and plant-based artisanal cheese. Products are sold direct-to-consumer via rindsnacks.com (including subscriptions) and through major retailers such as Whole Foods, Costco, Sam's Club, Wegmans, HEB, Thrive Market, Hungryroot, and Erewhon Market.

Product overview

RIND Snacks is an upcycled fruit snack company that makes whole fruit snacks featuring the rind, peel, and skin of fruit to maximize nutritional value and minimize food waste. Their product portfolio centers on dried fruit snacks and chips, organized into four main lines: Chewy (dried fruit blends including Straw-Peary, Orchard, and Tropical), Chips & Crisps (Apple Chips, Coconut Crisps, Dark Cocoa Sea Salt Coconut Crisps), and REMIX (snack mixes combining dried fruits with nuts and granola including Cherry Cashew Crunch, Piña Colada, and Cocoa Berry). The company has recently expanded into new categories including functional granola (Raspberry Almond Granola Squares at Sam's Club) and plant-based cheese (Brie Crème made with cultured cashews and tofu). RIND's core value proposition is using the whole fruit—including peels and rinds that would otherwise go to waste—to create snacks with more fiber, vitamins, and antioxidants.

Differentiator

Problem solved

Functional benefit

Brands

• Love is RIND: Community outreach and food donation program focused on fighting childhood hunger and nutrition insecurity.

Products and services

• Straw-Peary RIND's #1 best-selling chewy dried fruit blend featuring gently dried strawberries, Bosc pears, Honeycrisp and Fuji apples with the peel retained for extra fiber, vitamins, and antioxidants; sold as a 6-bag package for $37.99 across DTC, retail, and wholesale channels.
• Orchard Blend Autumn-inspired chewy dried fruit blend combining sweet hachiya persimmons, tangy yellow peaches, and chewy apples with the fruit peel retained; sold as a 6-bag package for $37.99.
• Tropical Blend Tangy, refreshing chewy dried fruit blend featuring organic pineapple, bittersweet orange slices, and tangy kiwi; sold as a 6-bag package for $37.99.
• Apple Chips Thin-cut dried apple crisps made from 100% sweet Fuji and/or Honeycrisp apples with no added sugar, sulfites, or preservatives; gluten-free, paleo, and vegan; sold as a 6-bag package for $37.99.
• Coconut Crisps 100% unsweetened coconut crisps made from whole shaved coconut; keto-friendly and a source of healthy fats, iron, copper, manganese, and selenium; sold as a 6-bag package for $37.99.
• Dark Cocoa Sea Salt Coconut Crisps Coconut crisps dusted in dark cocoa powder and sea salt, made from four simple ingredients (dried coconut, coconut sugar, dark cocoa powder, sea salt); high in fiber with heart-healthy fats, keto-friendly; sold as a 6-bag package for $37.99.
• Cherry Cashew Crunch REMIX REMIX snack mix featuring tart cherries, sweet and salty spiced cashews, and crunchy vanilla granola; sold as a 6-bag package for $37.99.
• Piña Colada REMIX Tropical-inspired REMIX snack mix featuring coconut crisps, diced pineapple, and Piña Colada-seasoned cashews; sold as a 6-bag package for $37.99.
• Cocoa Berry REMIX REMIX snack mix featuring dark cocoa-dusted almonds, gently dried strawberries and blueberries, plus a pinch of sea salt; sold as a 6-bag package for $37.99.
• Raspberry Almond Granola Squares Functional granola squares featuring raspberry and almond flavors, launched exclusively at Sam's Club across the US as RIND's expansion into the functional granola category.
• Brie Crème Spreadable plant-based cheese made with cultured cashews and tofu, part of RIND's aged, artisanal vegan cheese line; dairy-free, gluten-free, cholesterol-free, certified Kosher, and launched wholesale-only via Faire in 8-oz containers.

Quantifiable outcome

• Over 1,000,000 lbs of food waste saved since inception
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Baltimore Hunger ProjectminorOthersLove is RIND program partner receiving snack donations to support weekend food distributions for families facing hunger in Baltimore.
• DC Food ProjectminorOthersLove is RIND program partner in Washington D.C. area, supporting food security initiatives through snack donations.
• The Sunday Love ProjectminorOthersLove is RIND program partner receiving snack donations to support community feeding programs.
• Feeding WestchesterminorOthersLove is RIND program partner with Feeding America's network, receiving snack donations to support Westchester County food security.
• Greater Chicago Food DepositoryminorOthersLove is RIND program partner with Feeding America's network, supporting Chicago area food security through snack donations.
• Rescuing Leftover CuisineminorOthersLove is RIND program partner working to rescue leftover food and provide nutritious snacks to communities in need.
• KIPP SchoolsminorOthersLove is RIND program partner bringing nutrition education to KIPP schools and providing wholesome snacks to students.
• Lubetzky Family FoundationminorOthersLove is RIND program partner supporting food security and nutrition initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bare Snacks: Bare makes baked and dried fruit chips (apple, banana, coconut) sold through similar premium grocery and club-store channels. Closest direct comparable on product format, retail placement, and better-for-you positioning.
• Made in Nature: Organic dried fruits and fruit-and-nut mixes sold through natural and conventional grocery. Directly comparable on whole-fruit/clean-label positioning and target retail buyer (Whole Foods, Sprouts, Thrive Market).
• Peeled Snacks: Dried organic fruit snacks marketed as a portable, clean-ingredient alternative to conventional fruit snacks. Same shelf set and target health-conscious shopper, with overlapping wholesale distribution.
• Crispy Green: Single-ingredient freeze-dried fruit snacks sold in resealable pouches through grocery and club channels. Directly competitive on fruit-snack format and premium natural-channel positioning.
• Orchard Valley Harvest: Store-brand and branded dried fruit, nut, and trail-mix products sold through mass and club channels (including Walmart and Sam's Club). Comparable on product mix, club-store presence, and price-sensitive shopper overlap.
• Nature's All Foods: Organic freeze-dried fruit snacks (Strawberries, Mixed Fruit, etc.) sold through natural and mainstream grocery. Closely comparable product format, clean-label positioning, and channel mix.

Emerging players

• That's it. Fruit-based snack bars made from real fruit with no added sugar, sold through Whole Foods, Sprouts, and online. Overlaps with RIND on clean-label, whole-fruit positioning and similar DTC-plus-natural-channel GTM.
• Olipop: Functional, better-for-you beverage brand explicitly named alongside RIND on the 2025 Inc. 5000 Food & Beverage ranking. Comparable on growth-stage, premium natural-channel distribution, and 'better-for-you' consumer positioning.

Broad incumbents

• Simple Mills: Better-for-you snacks, crackers, and baking mixes sold across natural, club, and mainstream grocery. Comparable as a scaled natural-channel CPG brand with overlapping retail distribution and Inc. 5000-level growth trajectory.
• Patagonia Provisions: Sustainably sourced, regenerative-food brand spanning snacks, grains, and meals. Comparable on sustainability/regenerative narrative and premium natural-channel positioning, though broader in category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rindsnacks
• Facebookfacebook.com/RindSnacks
• LinkedInlinkedin.com/company/rindsnacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rind