Pizza Baby

What Pizza Baby does

Pizza Baby is a chef-driven, independent restaurant and bakery operating two full-service locations in Charlotte, North Carolina (Pizza Baby East in the Elizabeth neighborhood and Pizza Baby West in Wesley Heights), founded in 2023 by Chef Trey Wilson and Steven De Falco under the Art & Commerce Food Group. The menu centers on handcrafted Americana and Roman-style pizzas made from scratch-mixed, hand-shaped, hearth-baked dough cold-proofed for 48 hours, accompanied by whole-loaf breads, pastries, fresh salads, small plates, curated cocktails, craft beer, and natural wines. The company sources unbleached/unbromated flour, carbon-filtered water, and sea salt, and emphasizes clean-label, ingredient-focused positioning.

The business operates through four revenue streams: dine-in service at both Charlotte locations, takeout and delivery via the Toast Tab online ordering platform (with UberEats driver dispatch), a wholesale bakery channel distributing sourdough, focaccia, brioche, and Italian breads to at least six named local accounts (Not Just Coffee, Osteria Luca, Reid's Fine Foods, Chop Shop Butchery, Mal Pan, The Salted Melon), and a catering and private events vertical for weddings and corporate functions. Technology infrastructure is standard restaurant SaaS: Toast Tab for POS and online ordering, OpenTable for reservations, and UberEats for delivery logistics. Retail pizza dough sales provide a small consumer-direct food product extension.

Pizza Baby's go-to-market is direct-to-consumer with a hybrid B2B wholesale layer, generating earned media momentum from recognition including 50 Top Pizza, Eater Carolinas Best New Restaurants, Charlotte Observer Favorite Pizza, and coverage from Axios Charlotte, Charlotte Magazine, and SouthPark Magazine. The company holds a 4.9/5 aggregate guest satisfaction rating across major review platforms. Pricing is not publicly disclosed and revenue figures are not reported.

Name

Pizza Baby

Legal name

Pizza Baby

Website

https://eatpizzababy.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Baby is a chef-driven pizza restaurant and bakery operating two Charlotte, NC locations (East and West), serving handcrafted Americana and Roman-style pizzas, artisan breads, and pastries, with supplemental wholesale bakery and catering revenue streams.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Retail Bakeries (311811), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan pizza restaurant
• Neighborhood bakery
• Wholesale bread supply
• Event catering services
• Italian-inspired dining

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dine-in restaurant offering Americana and Roman-style pizzas, fresh bread, pastries, salads, and small plates. Pairs with curated cocktails, craft beers, and natural wines.
2. Takeout and Delivery: Takeout and delivery services via first-party order system with UberEats driver dispatch. Pizza dough also sold for retail.
3. Catering and Events: Catering services for weddings, corporate gatherings, family celebrations, and festivals with customizable menus.
4. Wholesale Bakery: Wholesale partnerships supplying sourdough, pastries, focaccia, brioche, and classic Italian breads to cafes, coffee shops, restaurants, and retailers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pizza Baby operates two chef-driven, full-service pizza restaurants and a bakery in Charlotte, NC (East in Elizabeth and West in Wesley Heights), serving handcrafted Americana and Roman-style pizzas, fresh-baked breads, pastries, salads, and small plates alongside curated cocktails, craft beers, and natural wines. The business extends beyond dine-in through takeout and delivery (online ordering via Toast Tab, delivery dispatched via UberEats), a wholesale bakery arm supplying sourdough, focaccia, brioche, and Italian breads to local cafes and retailers, and a catering and private events service for weddings, corporate gatherings, and festivals.

Product overview

Pizza Baby is a chef-driven restaurant and bakery with a unified offering centered on handcrafted, Italian-inspired pizza and artisan bread products. The core product portfolio consists of Restaurant & Bakery services across two physical locations (Pizza Baby East and Pizza Baby West) serving Americana and Roman-style pizzas, whole loaf breads, pastries, salads, and small plates. The company extends its offering through two add-on modules: a Wholesale Bakery supplying sourdough, pastries, focaccia, and breads to cafes and retailers throughout Charlotte, and a Catering & Events service for private gatherings, weddings, and corporate events. The product architecture is single-brand, multi-location, with integrated retail (dough sales), wholesale, and events services supporting the core restaurant operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant & Bakery Dining Full-service dine-in restaurant and bakery experience at two Charlotte locations, offering Americana and Roman-style pizzas, fresh bread, pastries, salads, small plates, curated cocktails, craft beers, and natural wines to local residents, families, and visitors.
• Takeout and Delivery Takeout ordering via Toast Tab online platform with delivery dispatched through UberEats drivers, plus retail sale of pizza dough for home use. Available to local consumers across the Charlotte area.
• Wholesale Bakery B2B wholesale supply of sourdough, pastries, focaccia, brioche, and classic Italian breads to cafes, coffee shops, restaurants, retailers, and pastry shops throughout Charlotte.
• Catering & Private Events Catering services and private/semi-private event hosting for weddings, rehearsal dinners, corporate gatherings, family celebrations, and festivals across Charlotte, NC, with customizable food and drink packages.

Quantifiable outcome

• 4.9/5 guest satisfaction rate across major restaurant platforms

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered parent company, minor and core.

• Art & Commerce Food Groupparent companyOthersParent company and operator of Pizza Baby. Also operates related concepts Flour Shop and other food ventures. Website links to acfoodgroup.com for employment and partnership inquiries.
• Not Just CoffeeminorChannel Partner/ Reseller/ DistributorWholesale bakery partner - distributes Pizza Baby bakery goods at their cafe locations throughout Charlotte
• Osteria LucaminorChannel Partner/ Reseller/ DistributorWholesale bakery partner - distributes Pizza Baby bakery goods at their restaurant
• Reid's Fine FoodsminorChannel Partner/ Reseller/ DistributorWholesale bakery partner - distributes Pizza Baby bakery goods at their fine foods retail location
• Chop Shop ButcheryminorChannel Partner/ Reseller/ DistributorWholesale bakery partner - distributes Pizza Baby bakery goods alongside their butcher offerings
• Mal PanminorChannel Partner/ Reseller/ DistributorWholesale bakery partner - distributes Pizza Baby bakery goods
• The Salted MelonminorChannel Partner/ Reseller/ DistributorWholesale bakery partner - distributes Pizza Baby bakery goods at their specialty food location
• Toast TabcoreTechnology or IntegrationOnline ordering and point-of-sale platform used for all Pizza Baby locations. Handles online orders, gift cards, and catering orders. First-party ordering system that dispatches delivery via UberEats drivers.
• OpenTablecoreTechnology or IntegrationRestaurant reservation platform enabling customers to book tables at Pizza Baby locations
• Spiracle MediaminorStrategic or Co-development PartnerVideo production partner who created the Pizza Baby brand story video featured on the About page

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pizzeria Bianco: Phoenix-based chef-owned pizzeria widely credited with pioneering American artisan pizza. Comparable to Pizza Baby in its single-chef vision, premium sourcing philosophy, and cult brand recognition across a regional market.
• &pizza: East Coast fast-casual pizza chain with a strong brand identity and counter-service model. Comparable in targeting younger, design-conscious consumers and offering a craft pizza experience, though with a more limited-service format.
• Tony's Pizza Napoletana: San Francisco chef-driven pizzeria offering multiple Italian styles (Neapolitan, Roman, Detroit). Comparable in its multi-style pizza concept, chef-founder identity, and premium dine-in experience.
• Patxi's Pizza: California-based multi-unit pizzeria specializing in deep-dish and thin-crust artisan pies. Comparable as a regional chain of chef-influenced pizza restaurants with dine-in and takeout channels.
• Emmy Squared: Group of chef-driven pizzerias known for Detroit-style and Neapolitan pies with full bar programs. Comparable multi-location operator with dine-in focus, cocktail-forward positioning, and craft ingredient sourcing.
• Roberta's Pizza: Brooklyn-based chef-driven pizzeria known for wood-fired, ingredient-focused pies. Operates multiple locations with a strong brand in the artisan pizza category, making it a directly comparable peer in concept, target customer, and culinary positioning.

Broad incumbents

• Mellow Mushroom: Established multi-state pizza franchise with full dine-in service and craft beverage programs. Comparable as a broader incumbent in the Charlotte pizza category, though operating with a more standardized, franchise-based model.

Regional players

• Osteria Luca: Charlotte Italian restaurant and a wholesale bakery customer of Pizza Baby. Comparable as a regional, chef-driven Italian restaurant operating in the same local market and customer base.

Others

• Not Just Coffee: Charlotte specialty coffee operator that is a wholesale customer of Pizza Baby's bakery line. Comparable as a Charlotte-based F&B peer, useful for understanding local market dynamics and competitive context.
• Flour Shop: Sister concept under Art & Commerce Food Group, the same parent company that operates Pizza Baby. Comparable as a related AC Food Group brand sharing corporate infrastructure, suppliers, and operational know-how.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eatpizzababy
• LinkedInlinkedin.com/company/eat-pizza-baby

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Baby