weDevs
weDevs is a bootstrapped WordPress product company headquartered in Dhaka and domiciled in Singapore, building and selling freemium WooCommerce plugins and SaaS tools (Dokan, WP User Frontend, WP Project Manager, FlyWP, Klasio) to SMB site owners, agencies, and marketplace operators across 160+ countries.
- Company typePrivate
- Founded2012
- HeadquartersDhaka, Bangladesh
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What weDevs does
weDevs is a Bangladesh-headquartered, Singapore-domiciled WordPress product company that has operated since 2008 (formally incorporated 2012) under co-founders Tareq Hasan and Nizam Uddin. The company builds and distributes a portfolio of 20+ WordPress plugins and SaaS solutions targeted primarily at SMB WordPress/WooCommerce site owners, agencies, and marketplace operators. Core products include Dokan Multivendor (a WooCommerce-based multivendor marketplace plugin), WP User Frontend Pro (frontend posting and membership), WP Project Manager Pro (project management with Gantt/Kanban), WP ERP (HRM/CRM/accounting), weMail (email marketing), wePOS (POS), weDocs (documentation), and Appsero (developer licensing/analytics). Underlying technology is PHP-based WordPress/WooCommerce plugin architecture, with selective SaaS infrastructure in FlyWP (Docker-powered managed WordPress hosting), InboxWP (transactional email), Klasio (LMS), and newer AI tools (CartPilot, TryAura). Revenue mechanics rest on a freemium model: free plugin versions distributed via the WordPress.org repository and WooCommerce.com marketplace drive top-of-funnel discovery (8.5M+ downloads), while monetisation occurs through annual subscription licenses tiered by site count ($196-$557/year for WP User Frontend Pro), premium modules and extensions, weCare managed-maintenance subscriptions ($99-$399/month), and an affiliate program (20% commission). The customer base spans 520,000+ businesses across 160+ countries, with named users including individual SMB owners and event management nonprofits; the company is bootstrapped with no disclosed external funding, operates with ~65-98 employees, and maintains a Singapore Pte. Ltd. parent entity alongside its Dhaka development headquarters.
weDevs firmographics
Firmographics- Name
- weDevs
- Legal name
- weDevs Pte. Ltd.
- Website
- https://wedevs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- weDevs is a bootstrapped WordPress product company headquartered in Dhaka and domiciled in Singapore, building and selling freemium WooCommerce plugins and SaaS tools (Dokan, WP User Frontend, WP Project Manager, FlyWP, Klasio) to SMB site owners, agencies, and marketplace operators across 160+ countries.
- Ownership category
- akta.pro rank
weDevs industry classification
Industry- Product category
- WordPress Plugins and SaaS Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where weDevs is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices2 records
Markets served
weDevs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Plugin Licenses: Annual subscription licenses for premium WordPress plugins with tiered pricing based on site count (Personal 1 site, Professional 5 sites, Business 15 sites). Includes plugin updates and support.
- Freemium Model: Free versions of plugins distributed via WordPress.org with premium Pro upgrades. Free tier provides basic functionality while Pro tier unlocks advanced features.
- Extensions and Add-ons: Premium modules and extensions sold separately or bundled with higher-tier plans (e.g., Gantt Chart, Stripe Gateway, BuddyPress integration for WP Project Manager)
- Annual License Renewals: Annual subscription renewals required for continued updates and support access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic features |
| Subscription | Annual | Personal - 1 Site License |
| Subscription | Annual | Professional - 5 Site License |
| Subscription | Annual | Business - 15 Site License |
| Subscription | Monthly | Super Saver - Basic maintenance |
| Subscription | Monthly | Saver - Enhanced maintenance |
| Subscription | Monthly | Business Class - Premium maintenance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
weDevs product offering
Product offeringCore offering
weDevs develops and sells a portfolio of WordPress plugins and SaaS solutions built primarily around WooCommerce and the WordPress ecosystem. Flagship offerings include Dokan Multivendor (a WooCommerce-based marketplace plugin), WP User Frontend Pro (frontend posting and membership), WP Project Manager Pro, WP ERP, weMail, wePOS, and newer AI-driven products such as CartPilot and TryAura. Products are distributed through a freemium model with paid premium tiers, annual subscriptions, and extensions/add-ons.
Product overview
weDevs is a WordPress product company offering a diverse portfolio of 20+ plugins and SaaS solutions. The core product lineup includes Dokan Multivendor (WooCommerce marketplace plugin), WP User Frontend Pro (frontend posting and membership solution), WP Project Manager Pro (project management), WP ERP (HRM, CRM, Accounting), weMail (email marketing), wePOS (point of sale), and weDocs (documentation). The portfolio extends into the SaaS space with FlyWP (WordPress cloud hosting), InboxWP (transactional email), Klasio (LMS), StoreGrowth (WooCommerce sales tools), and AI-powered solutions like CartPilot (AI sales agent) and TryAura (AI product visuals). The company also provides services through weCare (maintenance and support) and maintains an affiliate program. Products are offered in free and premium tiers, with premium modules and extensions available for specialized functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Dokan Multivendor: Best front end multi-vendor marketplace on WordPress, powered by WooCommerce
- WP User Frontend Pro
- WP Project Manager Pro
- WP ERP
- weMail
- Appsero
- wePOS
- weDocs
- FlyWP
- InboxWP
- Klasio
- StoreGrowth
- Happy Addons
- WooCommerce Conversion Tracking
- CartPilot
- SellBuddy
- TryAura
- PocketStore
Products and services
- Dokan Multivendor Front-end multi-vendor marketplace plugin for WordPress powered by WooCommerce, enabling businesses to build full-featured online marketplaces with vendor dashboards, commission management, and product uploads.
- WP User Frontend Pro Ultimate frontend posting and membership solution for WordPress, enabling users to manage content, profiles, registration forms, WooCommerce products, subscriptions, and contact forms from the frontend without backend access.
- Happy Addons Elementor widget addon for creating stunning WordPress websites with enhanced design features and functionality.
- WP Project Manager Pro Open-source project management tool for WordPress with task management, milestones, Gantt charts, Kanban boards, time tracking, and team collaboration features.
- weMail Cloud email newsletter platform for bulk email delivery offering automation, A/B testing, and integration with Amazon SES, SparkPost, Mailgun, Postmark, or SMTP providers.
- WP ERP Open-source WordPress-based ERP solution combining HR Management, CRM, Accounting, and Project Management for small businesses.
- Appsero Analytics, software licensing, automatic updates, deactivation autoresponder, and email list building platform for WordPress plugin and theme developers.
- wePOS Fast and responsive WooCommerce Point of Sales plugin for tablets and desktop, enabling order management and inventory tracking for physical retail outlets.
- weDocs Documentation plugin for creating great-looking documentation for products, organizing content beautifully on WordPress sites.
- FlyWP Docker-powered cloud server control panel tailored for WordPress, enabling fast and optimized site management across multiple cloud providers.
- InboxWP WordPress transactional email delivery service that ensures mission-critical emails are delivered reliably and on time.
- Klasio Online course LMS platform with live classes, built-in payments, and zero tech setup for launching and selling course businesses.
- WooCommerce Conversion Tracking Plugin for tracking WooCommerce conversion data and sending user-triggered events to ad platforms including Facebook, Twitter, Google Ads, Microsoft Advertising, and Perfect Audience.
- StoreGrowth WooCommerce sales booster that helps online businesses increase sales and conversions by optimizing checkout, enabling upsells, and adding marketing tools.
- CartPilot AI-powered sales agent for WooCommerce that searches products, answers questions, and adds items to cart through conversational shopping assistance.
- PocketStore Whitelabel mobile app solution for WooCommerce stores, turning them into branded iOS and Android apps for native mobile shopping.
- TryAura AI-powered product visuals and virtual try-on plugin for WooCommerce, creating unlimited AI visuals using Gemini key without per-image fees.
- SellBuddy Mobile-first store creation tool enabling social sellers to create shareable online stores from their phone in under 60 seconds, optimized for WhatsApp, Instagram, and Facebook.
- FlyCommerce SaaS eCommerce platform for creating any type of eCommerce store in minutes with dedicated features to convert stores into multivendor marketplaces.
- FeedPulse Shopify app that embeds Instagram and TikTok posts into merchant stores, allowing customers to view and purchase products from social media feeds.
- CartPulse WooCommerce plugin for automating cart tracking, sending personalized recovery emails, and providing analytics to recover lost sales.
- weCare Dedicated WordPress and WooCommerce maintenance and support service offering plugin updates, security management, backup, optimization, and live chat support for marketplace owners.
Quantifiable outcome
- 70% Less Cost compared to other project management solutions
- +2 more outcomes
Companies that use weDevs
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
weDevs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability7 records
Feature4 records
weDevs partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
weDevs competitors and assessment
Company assessmentDirect peers
- Brainstorm Force: WordPress product company behind Astra, Starter Templates, and several other plugins. Brainstorm Force is the closest business-model comparable to weDevs, also operating a 20+ product portfolio targeting the WordPress SMB audience with freemium and SaaS monetization.
- ThemeIsle: WordPress themes and plugins company offering Neve theme, Hestia, and various utility plugins. ThemeIsle is comparable to weDevs as a similarly structured WordPress product company targeting SMBs with freemium plugins and a multi-product portfolio approach.
- LearnDash: LMS plugin for WordPress powering thousands of online course businesses. LearnDash is a direct competitor to weDevs' Klasio LMS product, with an established market presence and a comparable plugin-plus-extensions monetization model.
- CartFlows: WooCommerce sales funnel builder plugin. CartFlows competes with weDevs' StoreGrowth and CartPulse products in the WooCommerce checkout optimization and funnel-building space, serving the same SMB merchant audience.
- FunnelKit: WooCommerce-focused automation, checkout, and email marketing tools (FunnelKit Automations, FunnelKit Checkout). FunnelKit competes directly with several of weDevs' WooCommerce add-ons (StoreGrowth, CartPulse) and is rapidly expanding in the same product categories.
- LifterLMS: WordPress LMS plugin offering course creation, memberships, and engagement tools. LifterLMS is a direct competitor to weDevs' Klasio, serving a similar audience of course creators and membership site owners on WordPress.
- Elementor: Leading WordPress page builder with a large ecosystem of add-ons and templates. Elementor is comparable to weDevs (whose Happy Addons is an Elementor extension) and competes in the broader WordPress site-building space targeting SMBs and agencies.
- Cloudways: Managed cloud hosting platform with strong adoption among WordPress users and agencies. Cloudways is a direct competitor to weDevs' FlyWP managed WordPress hosting product, targeting a similar SMB and agency customer base.
Broad incumbents
- Automattic: Parent company of WordPress.com, WooCommerce, Jetpack, Tumblr, and other web products. Automattic is a broad incumbent in the WordPress ecosystem and competes indirectly with weDevs across multiple product lines, particularly via WooCommerce extensions and Jetpack features.
- WP Engine: Leading managed WordPress hosting provider and owner of the Genesis theme framework and several other WordPress products. WP Engine competes with weDevs in the WordPress SMB and agency market and operates as a broader platform incumbent.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
weDevs social profiles
Digital presenceweDevs financial estimates
Financial estimateRevenue estimate
Valuation estimate
weDevs leadership team
Management profileNumber of profiles
Profiles2 records
weDevs subsidiaries and ownership
Company hierarchySubsidiaries1 record
weDevs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
weDevs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about weDevs
What does weDevs do?
weDevs develops and sells a portfolio of WordPress plugins and SaaS solutions built primarily around WooCommerce and the WordPress ecosystem. Flagship offerings include Dokan Multivendor (a WooCommerce-based marketplace plugin), WP User Frontend Pro (frontend posting and membership), WP Project Manager Pro, WP ERP, weMail, wePOS, and newer AI-driven products such as CartPilot and TryAura. Products are distributed through a freemium model with paid premium tiers, annual subscriptions, and extensions/add-ons.
Is weDevs a public or private company?
weDevs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was weDevs founded?
weDevs was founded in 2012. It employs 51 to 100 people.
Where is weDevs based?
weDevs is headquartered in Dhaka, Bangladesh, in the Asia region.
How does weDevs make money?
Four revenue lines are on record. Premium Plugin Licenses are the primary driver. The others are freemium Model, extensions and Add-ons and annual License Renewals.
Who are weDevs's main competitors?
Direct peers on record are Brainstorm Force, ThemeIsle, LearnDash, CartFlows, FunnelKit, LifterLMS, Elementor and Cloudways. Broad incumbents are Automattic and WP Engine.
Does weDevs have an API?
No public API is recorded for weDevs.
What industry is weDevs in?
weDevs's product category is WordPress Plugins and SaaS Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 5132 and its SIC code is 7372.