FlowerHire
FlowerHire is a specialized cannabis recruiting agency placing executive, corporate, and hourly talent for multi-state operators, brands, dispensaries, and ancillary cannabis companies across more than 30 U.S. states via retained search, contingent staffing, and a self-serve hourly platform.
- Company typePrivate
- Founded2017
- HeadquartersManhattan Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FlowerHire does
FlowerHire is a specialized cannabis recruiting agency founded in 2015 by CEO David Belsky and headquartered in Manhattan Beach, California, operating as a distributed national team. The firm serves multi-state operators, single-state operators, cannabis brands, dispensaries, and ancillary companies across the U.S. cannabis value chain, placing candidates in 100+ job titles spanning executive, corporate, and hourly frontline roles. As of 2025 the firm has placed over 1,000 people in cannabis across more than 30 states.
The company's product surface spans four integrated lines. FlowerHire Search Associates (FHSA) runs retained and contingent executive search for C-suite and senior leadership roles. FlowerHire's core offering provides contingent full-time placement services across the cannabis industry. FlowerHire X is a self-serve virtual hourly hiring platform powered by engin sciences' technology, featuring a proprietary FitScore matching algorithm, automatic job distribution across job sites, and 15 pre-configured PowerProfiles for common hourly roles such as budtender, cultivation technician, and packaging. FlowerHire Advisors delivers HR advisory services covering policy, compensation planning, and human capital process improvement. The firm also operates the Careers in Cannabis job portal and runs proprietary community events including the annual Cannabis HR Leadership Summit at MJBizCon, Smoke & Magic, and Skyline to Shoreline in Chicago.
FlowerHire's go-to-market combines direct, relationship-led sales for executive and contingent search with a product-led self-serve funnel on FlowerHire X. Revenue is generated through transaction fees on placements, subscription and per-hire pricing on the hourly platform, and professional services fees for HR advisory. Distribution is anchored by owned industry events, content marketing (blog, YouTube, weekly newsletter), earned media (Forbes, New York Times, Bloomberg, Business Insider, Benzinga), and active presence on LinkedIn and Leafwire. The company is privately held with no disclosed outside funding and serves enterprise customers including GlassHouse Group, Ascend Wellness Holdings, Verano, Stiiizy, Kiva, and Good Day Farms, among others.
FlowerHire firmographics
Firmographics- Name
- FlowerHire
- Legal name
- FlowerHire
- Website
- https://flowerhire.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlowerHire is a specialized cannabis recruiting agency placing executive, corporate, and hourly talent for multi-state operators, brands, dispensaries, and ancillary cannabis companies across more than 30 U.S. states via retained search, contingent staffing, and a self-serve hourly platform.
- Ownership category
- akta.pro rank
Where FlowerHire is headquartered
LocationHeadquarters
- HQ city
- Manhattan Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FlowerHire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Executive Search Services: Retained and contingent search services for C-suite, executive, and senior-level cannabis positions through FlowerHire Search Advisors (FHSA).
- Contingent Staffing: Full-time employee placement services for cannabis companies seeking to fill permanent positions across all levels.
- FlowerHire X Hourly Hiring Platform: Technology-enabled hourly cannabis staffing with 30-day free trial for unlimited job postings, followed by subscription or per-hire fees.
- HR Advisory Services: FlowerHire Advisors provides comprehensive HR advisory services to guide cannabis companies in improving human capital processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | FlowerHire X 30-day free trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
FlowerHire product offering
Product offeringCore offering
FlowerHire is a specialized cannabis recruiting agency that places executive, full-time, and hourly talent into cannabis companies across the United States. Its core offerings include retained and contingent executive search (FlowerHire Search Associates), contingent staffing for full-time roles, HR advisory services (FlowerHire Advisors), and FlowerHire X, a technology-enabled hourly hiring platform powered by engin with a proprietary FitScore matching algorithm. The company has placed 1,000+ candidates in 100+ job titles across 28+ states.
Product overview
FlowerHire operates as a unified talent platform for the cannabis industry, consisting of a core recruiting agency augmented by multiple specialized modules: FlowerHire X (an intelligent hourly hiring platform powered by engin technology with a proprietary FitScore matching system), FlowerHire Search Associates (executive search for senior-level roles), FlowerHire Advisors (HR advisory services), and the annual Cannabis HR Leadership Summit. The company also maintains Careers in Cannabis, a dedicated job portal. Services span executive search, contingent staffing, and high-volume hourly hiring across 32+ states.
Differentiator
Problem solved
Functional benefit
Brands
- FlowerHire Advisors: Comprehensive HR advisory service that guides cannabis companies to strategically improve human capital processes.
- FlowerHire X
Products and services
- FlowerHire Contingent Recruiting Industry-leading contingent recruiting solution for full-time cannabis employees, matching businesses with forward-thinkers, change-makers, and action-takers across cultivation, manufacturing, retail, and corporate functions.
- FlowerHire Search Associates (FHSA) Executive search and advisory expertise paired with deep cannabis industry experience, providing retained and contingent search for C-suite and senior leadership roles at MSOs, SSOs, brands, dispensaries, and ancillary companies.
- FlowerHire X Virtual hourly hiring platform that intelligently matches cannabis companies with candidates seeking hourly cannabis careers, using a proprietary FitScore matching algorithm, automatic job distribution, and pre-configured PowerProfiles covering 50+ hard and soft skills. Targets budtenders, cultivation staff, extraction technicians, packaging, and other frontline roles.
- FlowerHire Advisors Comprehensive HR advisory service that guides cannabis companies to strategically improve human capital processes, including HR policy development, compensation planning, and people operations support.
Quantifiable outcome
- 1000+ successful placements in cannabis industry
- +2 more outcomes
Companies that use FlowerHire
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
FlowerHire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FlowerHire partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Paragon PayrollminorEvent sponsor for the Cannabis HR Leadership Summit and Smoke & Magic event. Payroll services provider serving cannabis industry.
- WürkminorEvent sponsor for FlowerHire events including Cannabis HR Leadership Summit and Smoke & Magic. HR/payroll platform for cannabis.
- intellicentsminorEvent sponsor for Cannabis HR Leadership Summit and 2026 industry forecast. Insurance and benefits services for cannabis companies.
- CohnReznickminorProfessional services firm and event sponsor for Skyline to Shoreline yacht event and Smoke & Magic. Provides advisory services to cannabis operators.
- LocktonminorInsurance broker and event sponsor for Cannabis HR Leadership Summit, focusing on employee benefits and retirement solutions.
- Seed TalentminorEvent sponsor for Cannabis HR Leadership Summit, specializing in talent acquisition for cannabis companies.
- Symphony Risk SolutionsminorRisk management and insurance services firm sponsoring the Cannabis HR Leadership Summit.
- Chicago AtlanticminorInvestment firm and co-sponsor of FlowerHire's Skyline to Shoreline annual event in Chicago.
- Radiant J. ProductionsminorEvent production company responsible for producing the Smoke & Magic evening event during MJBizCon week.
- Leading Retirement Solutions (LRS)minorLRS, a benefits provider for cannabis businesses, sponsors the Cannabis HR Leadership Summit at MJBizCon. Partnership supports HR-focused event programming for cannabis industry professionals.
- NFP (an Aon company)minorInsurance and benefits company sponsoring the Cannabis HR Leadership Summit. Partnership connects FlowerHire with benefits-focused HR leaders in cannabis.
- The Baldwin GroupminorInsurance and benefits advisory firm sponsoring the inaugural Cannabis HR Leadership Summit in 2024.
- AlpharootminorCannabis-focused professional services firm sponsoring the inaugural Cannabis HR Leadership Summit.
- Zuber LawlerminorLegal services firm serving cannabis industry, event sponsor for Cannabis HR Leadership Summit.
- Engin (engin sciences)coreStrategic technology partnership for the FlowerHire X hourly hiring platform. engin provides the underlying intelligent matching technology including FitScore algorithm, automatic job distribution, and candidate engagement tools that power the self-serve staffing platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
FlowerHire competitors and assessment
Company assessmentDirect peers
- Vangst: Vangst is the most direct competitor to FlowerHire — a cannabis-focused recruiting and staffing firm offering both contingent placement and a technology-enabled talent network (Vangst Gigs) for hourly cannabis workers. Operates across the same customer base of MSOs, brands, and dispensaries.
- Seed Talent: Cannabis-specific talent acquisition firm referenced as an event sponsor/peer in the FlowerHire dataset. Specializes in recruiting across cultivation, retail, and executive roles for cannabis operators, making it a head-to-head competitor for the same employer relationships.
- Cannabis At Work: Canadian-rooted cannabis job board and recruitment firm that has expanded into the U.S. market, providing both job postings and direct placement services. Overlaps with FlowerHire on employer branding and hourly hiring, with a comparable vertical focus.
- Leafwire: Cannabis professional network and job platform referenced in FlowerHire's marketing channels. Functions as both a candidate sourcing channel and a marketplace for cannabis employers, providing some placement capability that competes with FlowerHire's executive search and hourly services.
- Green Force Staffing: Cannabis-focused staffing agency providing temporary and permanent placement for cultivation, retail, and processing roles. Directly comparable to FlowerHire's contingent staffing and FlowerHire X hourly offering.
- THC Staffing Group: Cannabis-specialized staffing and recruiting firm offering temporary, temp-to-hire, and direct placement services across the U.S. cannabis supply chain. Closely matches FlowerHire's contingent staffing and hourly hiring services.
- CannabizTeam / Marijuana Jobs: Cannabis-focused executive search and recruiting firm, operating both Marijuana Jobs (job board) and CannabizTeam (executive placement). Directly competes with FlowerHire Search Associates on C-suite and senior-level placements.
Emerging players
- LinkStaff (Cannabis Division): Generalist staffing firm with a dedicated cannabis vertical providing contingent and direct-hire staffing. Comparable to FlowerHire on placement services but lacks FlowerHire's depth of cannabis-specific brand and proprietary technology.
Broad incumbents
- Indeed: Dominant generalist job platform that increasingly serves cannabis employer hiring, including for hourly and entry-level roles that overlap with FlowerHire X's self-serve offering. Represents a long-term competitive threat to FlowerHire's PLG motion if cannabis employers migrate spend to scaled marketplaces.
- LinkedIn (Talent Solutions): LinkedIn's professional network and Talent Solutions platform serve as a sourcing channel for many cannabis executive and professional roles, and a place where cannabis employers build in-house recruiting capability. A broad incumbent whose deepening cannabis presence could disintermediate specialist recruiters like FlowerHire over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FlowerHire social profiles
Digital presenceFlowerHire financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowerHire leadership team
Management profileNumber of profiles
Profiles4 records
FlowerHire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowerHire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowerHire
What does FlowerHire do?
FlowerHire is a specialized cannabis recruiting agency that places executive, full-time, and hourly talent into cannabis companies across the United States. Its core offerings include retained and contingent executive search (FlowerHire Search Associates), contingent staffing for full-time roles, HR advisory services (FlowerHire Advisors), and FlowerHire X, a technology-enabled hourly hiring platform powered by engin with a proprietary FitScore matching algorithm. The company has placed 1,000+ candidates in 100+ job titles across 28+ states.
Is FlowerHire a public or private company?
FlowerHire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlowerHire founded?
FlowerHire was founded in 2017. It employs 11 to 50 people.
Where is FlowerHire based?
FlowerHire is headquartered in Manhattan Beach, United States, in the North America region.
How does FlowerHire make money?
Four revenue lines are on record. Executive Search Services are the primary driver. The others are contingent Staffing, flowerHire X Hourly Hiring Platform and HR Advisory Services.
Who are FlowerHire's main competitors?
Direct peers on record are Vangst, Seed Talent, Cannabis At Work, Leafwire, Green Force Staffing, THC Staffing Group and CannabizTeam / Marijuana Jobs. LinkStaff (Cannabis Division) is listed as an emerging player. Broad incumbents are Indeed and LinkedIn (Talent Solutions).
Does FlowerHire have an API?
No public API is recorded for FlowerHire.