What Custom does

Custom S.p.A. a socio unico is an Italian Hi-Tech Solution Company headquartered in Fontevivo, Parma, founded in 1992, with 501–1,000 employees and a global commercial footprint spanning Europe, the Americas, Asia, the Middle East, Africa, and Oceania. The company designs, manufactures, and distributes professional printing, scanning, and data capture hardware and software for point-of-sale, self-service, ticketing, and enterprise automation use cases, serving vertical markets including Retail & Hospitality, Aviation & Public Transport, Healthcare, Parking, Warehouse/Logistics/Postal, Gaming/Lottery/Betting, Banking & Finance, and Manufacturing. Its product catalog comprises 78 hardware products (POS printers, fiscal printers, mobile printers, lottery printers, panel printers, ticketing printers, kiosk receipt printers, label printers, self check-in printers, POS terminals, mobile computers, tablets, barcode scanners, document scanners, cash drawers, kiosk stands), 7 software tools (Status Monitor, CPT, Custom Print, Custom Print Service Plugin, PrinterSet, Custom Designer Tool, Chameleon), and a managed service offering delivered through the Custom4U platform.

The company's revenue mechanics combine one-time hardware sales, software licensing/utilities, and a recurring managed services layer via the Custom4U network, which coordinates 300+ trained technicians supporting 5,000+ retail outlets worldwide from its Mestre operations unit. Go-to-market is hybrid: direct enterprise field sales are layered with regional channel partners (Custom America and POS-X for the Americas, Custom Germany, Custom Brazil, NITERE for Brazil, Hanindo for China, Renovotec for the UK) and global distributors (notably Ingram Micro), augmented by a formalized CUSTOM4PARTNER program with platinum/gold/silver tiers for resellers, system integrators, and software houses. The company reports 10+ years of LCR Honda MotoGP sponsorship and has received four consecutive Deloitte Best Managed Companies awards (2021–2024). Customer references span large enterprise and government deployments, including Poste Italiane's 4,000-kiosk Polis Project, Ferrovie dello Stato/Italo railway ticketing, major international airports, La Rinascente, and Tuday Conad's AI-enabled autonomous store.

Name

Custom

Legal name

Custom S.p.A. a socio unico

Website

https://custom.biz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Custom S.p.A. is an Italian Hi-Tech Solution Company that designs and distributes professional printing, scanning, and data capture hardware and software for retail, aviation, healthcare, logistics, gaming, and other vertical enterprise markets globally.

Ownership category

akta.pro rank

Product category

Professional Printing and POS Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Office Supplies (except Paper) Manufacturing (339940)

SIC

Printing Trades Machinery & Equipment (3555), Computer & Office Equipment (3570)

akta.pro primary industry

Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

akta.pro secondary industries

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• POS hardware solutions
• Professional printing solutions
• Thermal receipt printers
• Data capture solutions
• POS terminal systems

Headquarters

HQ city

Fontevivo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of professional printing solutions (POS printers, fiscal printers, label printers, kiosk printers, etc.) and DC/POS hardware (terminals, scanners, tablets, cash drawers). One-time hardware transaction model with enterprise and mid-market B2B sales.
2. Software Tools: Software solutions including Status Monitor, CPT (Custom Power Tool), Custom Print, Custom Print Service Plugin, PrinterSet, Custom Designer Tool, and Chameleon. May include licensing or subscription components for software tools.
3. Service & Support (Custom4U): Technical assistance services through the Custom4U portal and service network. 24/7 operational support for US and Canada (toll free: 855 287 8648) and worldwide support (+39 0521 1855750).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Custom manufactures and sells professional printing hardware (POS printers, fiscal printers, mobile, lottery, panel, ticketing, kiosk receipt, self check-in, check-in desk, and label printers) along with DC/POS solutions (POS terminals, mobile computers, tablets, barcode scanners, cash drawers) and document scanners and kiosk stands for retail, hospitality, aviation, transport, healthcare, parking, logistics, gaming/lottery, banking, and manufacturing verticals. The offering is complemented by proprietary printer management software tools (Chameleon, CPT, Custom Print, PrinterSet, Custom Designer Tool, Status Monitor) and the Custom4U after-sales service network.

Product overview

Custom S.p.A. is a Hi-Tech Solution Company specializing in professional printing, data capture, and point-of-sale solutions for retail and enterprise markets. The product portfolio includes professional printing hardware (POS printers, fiscal printers, mobile printers, lottery printers, panel printers, ticketing printers, kiosk receipt printers, label printers, self check-in printers, and check-in desk printers), DC/POS solutions (POS terminals, mobile computers, tablets, barcode scanners, POS accessories, and cash drawers), scanning solutions (document scanners), and self-service solutions (kiosk stands). The company also offers software tools for printer management, label design (Chameleon, Custom Designer Tool, PrinterSet), and a comprehensive service offering through Custom4U. Products serve vertical markets including retail, hospitality, self-payment and kiosk, aviation, public transport, healthcare, parking, logistics, postal, entertainment, gaming, lottery, betting, manufacturing, and banking and finance.

Differentiator

Problem solved

Functional benefit

Brands

• Custom4U: Service and support portal for Custom products
• Custom4Partner
• POS-X
• Custom America
• Custom Pay

Products and services

• D4X Label Printer 4-inch direct thermal label printer with 203 dpi resolution and up to 8 ips printing speed, supporting USB/Ethernet and optional Bluetooth, designed for retail, shipping, and logistics label printing applications.
• K3 POS Printer Thermal receipt printer designed for point-of-sale applications in retail and hospitality environments, available in standard and high-speed variants.
• P3 Series POS Printers (P3, P3L, P3X) Compact thermal POS printers including the P3L liner-free variant, targeted at retail and POS applications.
• Fiscal Printers (Q3X F, K3 F) Fiscal printers (Q3X F and K3 F) compliant with tax regulations for markets requiring fiscal recording of receipts.
• MP RANGER Mobile Printer Portable mobile thermal printer designed for field service, delivery, and mobile retail printing applications.
• Lottery Printers (K3 LOTTERY, KUBE III LOTTERY) Specialized thermal printers (K3 LOTTERY, KUBE III LOTTERY) designed for lottery ticket and gaming slip printing in retail environments.
• Panel Printers (PLUS4, PM2, PM2 Mini) Compact thermal printers (PLUS4, PM2, PM2 Mini) designed for integration into equipment panels, kiosks, and self-service devices.
• TK Series Ticketing Printers (TK180, TK202III, TK302III, TK862) Thermal ticket printers (TK180, TK202III, TK302III, TK862) for transportation, parking, and entertainment applications, available in standard and metal variants with optional autocutter.
• Kiosk Receipt Printers (VKP80III, VKP60, VKP558, K80 TORNADO, TG/TL/KM/KPM series, PRT80III, MODUS3 X) Extensive portfolio of kiosk receipt printers including VKP80III, VKP60, VKP558, K80 TORNADO, TG/TL/KM/KPM series, PRT80III, and MODUS3 X for high-volume self-service and kiosk applications.
• DAYTONA, SILK, PATH, TP Series POS Terminals (including ASCENT and PEAK) POS terminal range including DAYTONA (15-inch true flat touch screen PC POS), SILK (compact PC POS, Android/Windows), PATH15, TP5, TP6, and ASCENT/PEAK touch computers in multiple screen sizes.
• TREK POS Terminal Family Touch screen POS terminal family available in 15.6-inch and 21.5-inch screen sizes, running Android or Intel processors, including a Tap-to-pay contactless payment model.
• ARAGON POS Terminal POS terminal designed specifically for the Latin American retail market as an advanced retail solution.
• RANGER Mobile Computers (K-RANGER, P-RANGER) Mobile computers and PDA devices (K-RANGER, P-RANGER) for retail, logistics, and field service applications, with Data Intelligence capabilities for inventory and asset tracking.
• T-RANGER Tablet Rugged tablet device for retail and enterprise mobility applications, certified with VeriScan by IDScan.net for ID verification.
• Barcode Scanners (KBR2D, SCANMATIC, SM600) Barcode scanners including KBR2D (2D barcode scanner), SCANMATIC (industrial scanner series), and SM600 (high-performance scanner) for retail, logistics, and warehouse applications.
• Document Scanners (SCANNER A4, SCANNER A6) Document scanning solutions (SCANNER A4 and SCANNER A6) for office and enterprise document management.
• CONNECT Kiosk Stands CONNECT modular kiosk stand solution designed for self-service and kiosk deployments.
• Cash Drawers (APEX, CD30) Cash drawer solutions (APEX and CD30) for POS and retail checkout environments.
• Printer Management Software Tools (Status Monitor, CPT, Custom Print, Custom Print Service Plugin, PrinterSet, Custom Designer Tool) Software utilities for printer configuration, label design, and device management, including Status Monitor, CPT (Custom Power Tool), Custom Print, Custom Print Service Plugin, PrinterSet, and Custom Designer Tool.
• Chameleon Enterprise Printing Software Enterprise library printing solution for managing complex printing workflows across distributed printing environments.
• Custom4U Service Network Custom4U is a managed after-sales service and support platform with a global network of 300+ expert technicians managing 5,000+ retail outlets worldwide, providing realtime assistance through a dedicated portal, specialized apps, logistics, and operations centers.

Quantifiable outcome

• Over 5,000 retail outlets managed globally through Custom4U service network
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• BarTender (Seagull Scientific)coreTechnology or IntegrationBarTender is the world's most trusted software for designing, printing, and managing barcodes, labels, RFID tags, and documents. Custom's D4X label printers are certified by BarTender, with BarTender UltraLite included as printer management tool for effortless label creation and customization.
• LCR HondaflagshipGTM or Marketing PartnerLong-standing sponsorship partnership with LCR Honda MotoGP team, celebrating 10 years together. Partnership provides extensive brand visibility at international racing events including French Grand Prix, Austin, Mugello, San Marino, and Monza Grand Prix.
• SAT ElettronicacoreStrategic or Co-development PartnerStrategic and commercial partnership for integrated retail solutions. Collaboration focused on point-of-sale and payment solutions, including deployment at major events like Monza Grand Prix where faster checkout systems were implemented.
• Aura GroupminorStrategic or Co-development PartnerPartnership for educational initiatives, bringing technology solutions to schools in hospitality, tourism, and aesthetics sectors. Focus on connecting students with industry technologies and career paths.
• Ingram MicrocoreChannel Partner/ Reseller/ DistributorGlobal distribution partnership with Ingram Micro, the global distribution giant, for expanding reach and distribution of Custom products across markets.
• RenovotecminorChannel Partner/ Reseller/ DistributorUK distribution agreement for Custom products. Renovotec, a UK-based specialist, serves as distribution partner for the British market.
• NitereminorChannel Partner/ Reseller/ DistributorBrazilian partnership with NITERE for market expansion in Brazil. New partnership opening opportunities in the Brazilian market.
• HanindominorChannel Partner/ Reseller/ DistributorJoint office opening with Hanindo in Shenzhen for market expansion in China and Asian markets.
• System RetailminorStrategic or Co-development PartnerPartnership for retail solutions including first evolution 'casse-bilance' (cash register-scales) solution. Collaboration on innovative retail store formats like autonomous stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TSC Auto ID: Specialist in thermal label and barcode printers. Directly comparable to Custom's D4X label printer and adjacent to warehouse/logistics solutions where Custom plays.
• Star Micronics: Specialist in POS receipt and kiosk thermal printers with a similarly broad catalog and global distribution. Direct overlap with Custom's POS, kiosk, and mobile printer lines serving retail and hospitality.
• Zebra Technologies: Leader in barcode scanners, mobile computers, label printers, and RFID/RTLS — direct overlap with Custom's RANGER mobile computers, KBR2D/SM600 scanners, and D4X label printer lines for retail, logistics, and warehousing.
• Brother Industries: Manufacturer of thermal label printers (TD/TJ series) and mobile receipt printers with strong logistics and retail presence. Comparable to Custom's D4X and mobile printer offerings.
• Posiflex Technology: Taiwan-based POS terminal and peripheral manufacturer with overlapping products (POS terminals, printers, scanners) and global channel presence. Most direct competitor to Custom's TREK, DAYTONA, SILK, and PATH POS terminals.
• Bixolon: Korean manufacturer of POS receipt, mobile, label, and kiosk thermal printers. Closely comparable to Custom's product mix, with strong emphasis on mPOS and retail automation hardware.
• Honeywell Scanning & Mobility: Enterprise-grade mobile computers, barcode scanners, and rugged tablets. Highly comparable to Custom's RANGER mobile computers, T-RANGER tablet, and SCANMATIC/SM600 scanner lines for logistics and retail.
• Epson: Global leader in POS receipt printers, label printers, and fiscal printers. Most direct competitor to Custom's Professional Printing Solutions line (K3, P3, fiscal, mobile, kiosk printers) across retail, hospitality, and self-service verticals.

Broad incumbents

• NCR Voyix: Global POS software and hardware incumbent serving retail and hospitality with full-stack systems. Comparable as a broader-scope incumbent that often outsources or competes alongside Custom's DC/POS terminals and peripherals.

Emerging players

• CognitiveTPG: Niche manufacturer of POS receipt and label printers. A smaller but direct specialist peer in the thermal printer category where Custom competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@custom_group
• Facebookfacebook.com/customspa
• LinkedInit.linkedin.com/company/linkedincustomgroup
• Instagraminstagram.com/_customgroup
• Xx.com/custom_group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom