Terraboost
Terraboost Media operates a nationwide network of 5'5" wellness kiosks dispensing free sanitizing wipes alongside advertising displays in major US retailers, pharmacies, fitness centers, and transit hubs, selling B2B ad placements to national brands and local SMBs reaching 200M-280M consumers daily.
- Company typePrivate
- Founded2006
- HeadquartersCheyenne, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Terraboost does
Terraboost Media Operating Company LLC operates a nationwide in-store advertising network built around 5'5" tall wellness kiosks that dispense free sanitizing wipes alongside static or digital advertising displays. The kiosks are positioned at retail entrances and high-traffic areas within partner venues including national supermarket chains (CVS, Albertsons, Kroger, Safeway, Jewel-Osco, Stop & Shop, Pavilions, Giant, Vons, Food Lion, Hy-Vee, H-E-B, Harris Teeter, Tops, Giant Eagle, Smith's, WinCo), pharmacy and diagnostic chains (Quest Diagnostics), fitness centers (LA Fitness, NYSC, City Sports), and mall, airport, and transit locations. The network comprises approximately 30K+ supermarket billboards, 17.7K+ pharmacy/diagnostic lab billboards, 5.9K+ mall/airport/transit billboards, and 4.6K+ health club billboards, collectively delivering over 2.5 billion monthly impressions in supermarkets alone and reaching 200M-280M consumers daily.
The company's revenue model is B2B advertising sales executed through two parallel go-to-market motions: a direct sales force targeting national brand advertisers across verticals including Automotive, CPG, Government, Healthcare, Health Insurance, Insurance, Pharma, Real Estate, Senior Care, Telecom, and Consumer Diversity; and a self-serve campaign platform (campaign.terraboost.com) that enables local and regional SMBs (realtors, dental practices, home services) to book placements at single neighborhood stores. Pricing is quote-based and not publicly disclosed; contracts are structured as multi-year engagements, with local advertisers citing year-over-year renewals. The company is privately held and owned by private equity firm Trive Capital, which partnered with Terraboost in March 2022 to fund digital transformation (shifting from analog to digital kiosks) and support expansion of the nationwide network. Operational scale is 101-250 employees, headquartered in Cheyenne, Wyoming, with no public listing.
Terraboost firmographics
Firmographics- Name
- Terraboost
- Legal name
- Terraboost Media Operating Company LLC
- Website
- https://terraboost.biz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Terraboost Media operates a nationwide network of 5'5" wellness kiosks dispensing free sanitizing wipes alongside advertising displays in major US retailers, pharmacies, fitness centers, and transit hubs, selling B2B ad placements to national brands and local SMBs reaching 200M-280M consumers daily.
- Ownership category
- akta.pro rank
Where Terraboost is headquartered
LocationHeadquarters
- HQ city
- Cheyenne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Terraboost business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Sales: Terraboost generates revenue by selling advertising placements on their wellness kiosks to national brands, regional businesses, and local advertisers. Advertisers pay for access to the nationwide network of retail locations, with location-based targeting from single stores to thousands nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on campaign scope and network reach |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Terraboost product offering
Product offeringCore offering
Terraboost sells advertising placements on a nationwide network of 5'5" tall wellness kiosks (static and digital displays) that dispense free sanitizing wipes in partner retail locations including supermarkets, pharmacies, malls, airports, transit hubs, and health clubs. The company offers both direct-sold national advertising campaigns for brands across Automotive, CPG, Government, Healthcare, Pharma, Telecom verticals and a self-serve platform for local businesses to run community-level campaigns on a network reaching 200-280 million consumers daily.
Product overview
Terraboost Media is an in-store marketing solutions company that operates a network of wellness billboards/kiosks. Their core product consists of 5'5" tall wellness kiosks (available in both static and digital formats) that offer free sanitizing wipes to consumers while displaying advertising. The kiosks are positioned at retail entrances and high-traffic areas in partner stores across the U.S. The company offers advertising solutions across multiple verticals (Automotive, CPG, Dental, Government, Healthcare, Health Insurance, Insurance, Pharma, Real Estate, Senior Care, Telecom, Consumer Diversity) and provides Digital Advertising and Programmatic Advertising as key technology-enabled features. Advertisers can choose between National Advertising (nationwide campaigns) and Local/Community Advertising (neighborhood-level targeting). The company has partnerships with major retailers including CVS, Albertsons, Kroger, Safeway, Jewel-Osco, Stop & Shop, Giant, Vons, Food Lion, Hy-Vee, H-E-B, Harris Teeter, Tops, Giant Eagle, Smith's, WinCo, LA Fitness, NYSC, City Sports, and Quest Diagnostics, reaching over 200 million consumers daily across supermarkets (30K+ locations), pharmacies/diagnostic labs (17.7K+ locations), malls/airports/transit (5.9K+ locations), and health clubs (4.6K+ locations).
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Billboards (Wellness Kiosks) Proprietary 5'5" tall static and digital advertising displays that dispense free sanitizing wipes to consumers in partner retail venues including supermarkets, pharmacies, malls, airports, transit hubs, and health clubs. Placements reach 200-280 million consumers daily with an 80% engagement rate per IRi 2022 Research Study. Sold to national brand advertisers and local/regional small businesses.
- National Advertising Service offering for national brand advertisers to execute mass-market campaigns on Terraboost's nationwide wellness kiosk network across multiple retail verticals and geographies. Targeted at Automotive, CPG, Government, Healthcare, Health Insurance, Insurance, Pharma, Real Estate, Senior Care, Telecom, and Consumer Diversity categories. Engaged via direct sales with quote-based, multi-year contracts.
- Local/Community Advertising Service offering for local and regional small businesses (realtors, dentists, home services providers, medical professionals) to run community-level advertising campaigns on Terraboost's wellness kiosk network via the self-serve campaign platform at campaign.terraboost.com. Supports targeting from a single neighborhood store up to thousands of locations.
Quantifiable outcome
- 80% of customers engage with wellness kiosks
- +2 more outcomes
Companies that use Terraboost
Customer profileNamed customers24 records
Segments2 records
Ideal customer profiles2 records
Terraboost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Terraboost partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- CVScoreNational retail pharmacy chain hosting Terraboost wellness kiosks in stores, providing venue access for advertising placements.
- AlbertsonscoreNational supermarket chain hosting Terraboost wellness kiosks in stores.
- KrogercoreNational supermarket chain hosting Terraboost wellness kiosks in stores.
- SafewaycoreNational supermarket chain hosting Terraboost wellness kiosks in stores.
- Jewel-OscocoreRegional supermarket chain (Albertsons subsidiary) hosting Terraboost wellness kiosks.
- Stop & ShopcoreRegional supermarket chain (Northeast US) hosting Terraboost wellness kiosks.
- PavilionscoreRegional supermarket chain (Southern California) hosting Terraboost wellness kiosks.
- GiantcoreRegional supermarket chain (Mid-Atlantic US) hosting Terraboost wellness kiosks.
- VonscoreRegional supermarket chain (Southern California) hosting Terraboost wellness kiosks.
- Food LioncoreRegional supermarket chain (East Coast US) hosting Terraboost wellness kiosks.
- HyVeecoreRegional supermarket chain (Midwest US) hosting Terraboost wellness kiosks.
- HEBcoreRegional supermarket chain (Texas) hosting Terraboost wellness kiosks.
- Harris TeetercoreRegional supermarket chain (Southeast US) hosting Terraboost wellness kiosks.
- TopscoreRegional supermarket chain (Upstate New York) hosting Terraboost wellness kiosks.
- Giant EaglecoreRegional supermarket chain (Midwest US) hosting Terraboost wellness kiosks.
- Smith'scoreRegional supermarket chain (Intermountain West US) hosting Terraboost wellness kiosks.
- WinCocoreRegional supermarket chain (Western US) hosting Terraboost wellness kiosks.
- LA FitnesscoreNational fitness center chain hosting Terraboost wellness kiosks in health clubs.
- NYSC (New York Sports Clubs)coreNational fitness center chain hosting Terraboost wellness kiosks in health clubs.
- City SportscoreRetail sporting goods chain hosting Terraboost wellness kiosks.
- Quest DiagnosticscoreNational diagnostic laboratory chain hosting Terraboost wellness kiosks in testing facilities.
Scale indicators4 records
Recent moves2 records
Expansion highlights4 records
Terraboost competitors and assessment
Company assessmentDirect peers
- Intersection: Place-based media company monetizing consumer attention in transit hubs, airports, and commercial real estate. Comparable to Terraboost as a venue-network operator selling high-foot-traffic ad inventory to national advertisers.
- Clear Channel Outdoor Holdings: Global outdoor advertising company with billboards, street furniture, transit, and place-based media. Overlaps with Terraboost's venue-network strategy and serves similar national brand advertisers across multiple formats.
- Outfront Media: One of the largest out-of-home advertising companies in the U.S., operating billboards, transit, and place-based media. Directly competes with Terraboost for national brand OOH budgets and venue placements, though at materially larger scale and broader format mix.
- Adspace Networks: In-store advertising network in malls and grocery stores via digital displays and SmartCart. Directly comparable to Terraboost's place-based retail advertising network serving CPG and brand advertisers.
- Lamar Advertising: Major North American outdoor advertising operator with static and digital billboards plus transit. Comparable to Terraboost as a venue-based OOH network monetizing consumer impressions across geographies.
Emerging players
- Vistar Media: Programmatic DOOH advertising platform enabling automated buying across digital out-of-home networks. Comparable as a technology layer for the same programmatic capabilities Terraboost offers on its digital kiosks.
- Place Exchange: Programmatic OOH supply-side platform connecting DOOH inventory to digital ad demand. Comparable to Terraboost as both a potential partner and competitor in monetizing outdoor ad inventory through programmatic channels.
- Cooler Screens: In-store digital media company replacing grocery cooler doors with interactive screens. Comparable to Terraboost as a place-based digital media operator inside grocery retail venues serving CPG advertisers.
- Grocery TV: In-store digital advertising network operating screens in grocery stores. Directly comparable to Terraboost's supermarket placement footprint, targeting the same CPG and brand advertiser budgets at retail point-of-purchase.
Broad incumbents
- Vericast: Multi-channel marketing solutions company offering in-store, FSI, and digital advertising. Comparable to Terraboost as a larger incumbent serving CPG and national brand advertisers across multiple retail media formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Terraboost social profiles
Digital presenceTerraboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terraboost leadership team
Management profileNumber of profiles
Profiles3 records
Terraboost funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terraboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terraboost
What does Terraboost do?
Terraboost sells advertising placements on a nationwide network of 5'5" tall wellness kiosks (static and digital displays) that dispense free sanitizing wipes in partner retail locations including supermarkets, pharmacies, malls, airports, transit hubs, and health clubs. The company offers both direct-sold national advertising campaigns for brands across Automotive, CPG, Government, Healthcare, Pharma, Telecom verticals and a self-serve platform for local businesses to run community-level campaigns on a network reaching 200-280 million consumers daily.
Is Terraboost a public or private company?
Terraboost is a private company. It is classified as private equity controlled and is currently operating.
When was Terraboost founded?
Terraboost was founded in 2006. It employs 101 to 250 people.
Where is Terraboost based?
Terraboost is headquartered in Cheyenne, United States, in the North America region.
How does Terraboost make money?
One revenue line is on record: advertising Sales.
Who are Terraboost's main competitors?
Direct peers on record are Intersection, Clear Channel Outdoor Holdings, Outfront Media, Adspace Networks and Lamar Advertising. Emerging players are Vistar Media, Place Exchange, Cooler Screens and Grocery TV. Vericast is listed as a broad incumbent.
Does Terraboost have an API?
No public API is recorded for Terraboost.