Call the Car
Call the Car is a Pasadena, California-based non-emergency medical transportation brokerage that coordinates 6-7 million trips annually for health plan members across California, serving payors such as Blue Shield of California, LA Care, and IEHP under multi-year performance-based contracts.
- Company typePrivate
- Founded2010
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Call the Car does
Call the Car (Call The Car, Inc.) is a Pasadena, California-based non-emergency medical transportation (NEMT) brokerage founded in 2010 by CEO Michelle A. Tyson, M.D. The company operates as the largest NEMT broker in California, coordinating 6-7 million passenger trips per year for health plan members requiring non-urgent medical transport. Its customer base includes major California payors such as Blue Shield of California, LA Care, and IEHP, with services delivered under performance-based, multi-year contracts whose economics are not publicly disclosed.
Call the Car runs an owner-operated fleet model that combines owned vehicles with subcontracted drivers, distinguishing it from pure-brokerage peers and giving it direct control over service quality and capacity. The technology backbone is a proprietary transportation management platform with real-time GPS tracking, complemented by the CTC Go consumer mobile application on iOS and Android for member-side ride requests and status. Beyond core NEMT and non-medical transport (NMT), the company has expanded into adjacent lines including meal delivery, pharmacy/RX delivery, case monitoring, and HEDIS measure trigger integration, positioning it as a broader social-determinants-of-health logistics provider rather than a single-service transport vendor. The company holds NEMTAC accreditation as well as NMSDC and WBENC supplier-diversity certifications, supporting eligibility for Medicaid and commercial plan procurement in California.
Call the Car firmographics
Firmographics- Name
- Call the Car
- Legal name
- Call The Car, Inc.
- Website
- https://callthecar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Call the Car is a Pasadena, California-based non-emergency medical transportation brokerage that coordinates 6-7 million trips annually for health plan members across California, serving payors such as Blue Shield of California, LA Care, and IEHP under multi-year performance-based contracts.
- Ownership category
- akta.pro rank
Call the Car industry classification
Industry- Product category
- Non-Emergency Medical Transportation Services
- NAICS
- Special Needs Transportation (485991)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Non-Emergency Medical Transportation (NEMT) Providers (TLAFAKAB)
- akta.pro secondary industries
- Wheelchair-Accessible Vehicle (WAV) & Stretcher Transport Services (TLAFAKAC), Accessible Shuttle & On-Demand Paratransit (Microtransit for Riders with Disabilities) (TLAFAKAK), Ambulatory Medical Escort / Door-Through-Door Assistance Services (TLAFAKAD), Special Needs & Senior Transportation Services (TLAFAKAI)
Keywords
Where Call the Car is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Markets served
Call the Car business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Non-Emergency Medical Transportation (NEMT): Transportation services for patients requiring medical transport but not emergency services, including wheelchair, gurney, and life support vehicles
- Non-Medical Transportation (NMT): Transportation services for individuals needing assistance with travel to medical appointments, including paratransit and mileage reimbursement
- Ancillary Services: Wrap-around healthcare services including meal delivery, prescription delivery, case monitoring, and HEDIS measure integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Performance-based pricing model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Call the Car product offering
Product offeringCore offering
Call the Car is the largest Non-Emergency Medical Transportation (NEMT) brokerage in California, delivering 6-7 million trips annually for health plans, medical groups, state-sponsored programs, and care facilities. The company provides NEMT (wheelchair, gurney, basic/advanced life support, specialty care, air ambulance) and NMT (mileage reimbursement, public transit, paratransit, ambulatory) services, supplemented by ancillary wrap-around offerings such as case monitoring, RX/meal delivery, and HEDIS integration, all coordinated through a proprietary platform and owner-operated fleet.
Product overview
Call the Car operates as a Non-Emergency Medical Transportation (NEMT) and Non-Medical Transportation (NMT) service provider offering a comprehensive suite of transportation and wrap-around services. The company provides two core service lines: NMT services (mileage reimbursement, public transit, paratransit, ambulatory services) and NEMT services (wheelchair, gurney, basic/advanced life support, specialty care, air ambulance). Ancillary services include case monitoring, compliance assistance, meal/RX delivery, and HEDIS measure integration. Technology features include real-time tracking, advanced coordination tools, and quality control systems. The company maintains proprietary operational portals (Dispatch Portal, Subcontractor Portal) and a consumer-facing mobile app (CTC Go) available on iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Emergency Medical Transportation (NEMT) Medical transportation services for patients requiring non-emergency medical transit, including wheelchair, gurney/litter van, basic life support, advanced life support, specialty care transport, and air ambulance, contracted by health plans, medical groups, state-sponsored programs, and care facilities.
- Non-Medical Transportation (NMT) Transportation services for members needing assistance traveling to medical appointments but not requiring medical support during transit, including mileage reimbursement, public transportation, paratransit, and ambulatory curb-to-curb and door-to-door services.
- Ancillary Services Wrap-around healthcare support services including case monitoring, Physician Certification Statement (PCS) compliance assistance, meals and lodging, RX and meal delivery, community health worker gap detection and reporting, and HEDIS measure trigger integration, available to healthcare partners contracting with Call the Car.
- CTC Go Mobile App Mobile application for iOS and Android that allows health plan members to schedule, manage, and track their Call the Car transportation trips, supporting the broader NEMT and NMT service delivery.
Companies that use Call the Car
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Call the Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Call the Car partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Call the Car competitors and assessment
Company assessmentBroad incumbents
- Modivcare: Modivcare is the largest publicly traded NEMT broker in the United States (formerly LogistiCare Solutions), managing Medicaid and Medicare non-emergency transportation across most states. It is the most direct large-scale competitor to Call the Car at the national Medicaid brokerage level, though it operates across many more states.
Emerging players
- Roundtrip: Roundtrip is a digital NEMT booking and management platform used by health systems and health plans to coordinate medical rides. It overlaps with Call the Car's technology-enabled coordination capabilities and competes for health system and payer digital NEMT programs.
- Uber Health: Uber Health extends Uber's rideshare platform into NEMT, serving health plans, healthcare systems, and clinical trial logistics. While not a California-dominant broker, it competes for ambulatory NEMT trip volume with lower-acuity rides that overlap with Call the Car's ambulatory and mileage reimbursement services.
- Circulation (by Healthcare Logistics): Circulation operates a digital NEMT platform connecting health plans, providers, and transportation providers for non-emergency rides. It is comparable to Call the Car's broker-plus-tech model and competes for the same managed care NEMT contracts.
- Lyft Healthcare: Lyft Healthcare provides non-emergency medical transportation through Lyft's consumer rideshare platform, targeting health plans and providers for ambulatory NEMT. It competes with Call the Car for low-acuity, ambulatory medical trips and increasingly for managed care contracts.
Direct peers
- American Logistics: American Logistics is a California-headquartered NEMT broker providing managed transportation services to health plans and government agencies. It is one of the closest geographic and business-model peers to Call the Car in the California market.
- Veyo: Veyo is a tech-enabled NEMT broker that uses a marketplace model with rideshare drivers and has won multiple state Medicaid NEMT contracts. It is a direct competitive threat to Call the Car in California managed care RFPs given its modern technology stack and rideshare integration.
- MTM (Medical Transportation Management): MTM is a major NEMT manager serving state Medicaid agencies, managed care plans, and health systems across multiple U.S. states. It competes directly with Call the Car for California and out-of-state Medi-Cal NEMT contracts with a similar broker-plus-network operating model.
- SafeRide Health: SafeRide Health is a tech-enabled NEMT manager serving Medicare Advantage, Medicaid, and commercial health plans. It is a direct competitor for managed care NEMT contracts with a software-led operating model similar in spirit to Call the Car's technology platform.
Others
- WellRyde: WellRyde provides NEMT scheduling, dispatch, and broker software to transportation providers and brokers. While it is a technology vendor rather than a direct competitor, it competes with Call the Car's proprietary dispatch portal and could be deployed by rival California brokers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Call the Car social profiles
Digital presenceCall the Car compliance and trust
Trust signalCompliance3 records
Call the Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Call the Car leadership team
Management profileNumber of profiles
Profiles1 record
Call the Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Call the Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Call the Car
What does Call the Car do?
Call the Car is the largest Non-Emergency Medical Transportation (NEMT) brokerage in California, delivering 6-7 million trips annually for health plans, medical groups, state-sponsored programs, and care facilities. The company provides NEMT (wheelchair, gurney, basic/advanced life support, specialty care, air ambulance) and NMT (mileage reimbursement, public transit, paratransit, ambulatory) services, supplemented by ancillary wrap-around offerings such as case monitoring, RX/meal delivery, and HEDIS integration, all coordinated through a proprietary platform and owner-operated fleet.
Is Call the Car a public or private company?
Call the Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Call the Car founded?
Call the Car was founded in 2010. It employs 101 to 250 people.
Where is Call the Car based?
Call the Car is headquartered in Pasadena, United States, in the North America region.
How does Call the Car make money?
Three revenue lines are on record. Non-Emergency Medical Transportation (NEMT) is the primary driver. The others are non-Medical Transportation (NMT) and ancillary Services.
Who are Call the Car's main competitors?
Modivcare is listed as a broad incumbent. Emerging players are Roundtrip, Uber Health, Circulation (by Healthcare Logistics) and Lyft Healthcare. Direct peers are American Logistics, Veyo, MTM (Medical Transportation Management) and SafeRide Health. WellRyde is listed as an others.
Does Call the Car have an API?
No public API is recorded for Call the Car.
What industry is Call the Car in?
Call the Car's product category is Non-Emergency Medical Transportation Services. Its primary akta.pro industry code is TLAFAKAB, Non-Emergency Medical Transportation (NEMT) Providers, with a secondary code of TLAFAKAC, Wheelchair-Accessible Vehicle (WAV) & Stretcher Transport Services. Its NAICS code is 485991 and its SIC code is 4700.