TripHobo
TripHobo is a free consumer travel planning platform that lets independent leisure travelers build multi-city itineraries using a drag-and-drop planner, crowdsourced city guides, and a companion mobile app, monetizing via affiliate commissions from hotel and tour booking partners.
- Company typePrivate
- Founded2012
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What TripHobo does
TripHobo, legally JoGuru Inc., is a consumer travel planning platform founded in 2012 and headquartered in Pune, India with a US office in Palo Alto, California. The platform serves independent leisure travelers planning multi-city or multi-stop trips by providing a drag-and-drop itinerary builder that lets users assemble attractions, accommodations, restaurants, and activities into a single structured timeline. Underlying technology includes cloud-based route optimization, a multi-currency budget calculator, group planning features, and a user-generated content repository spanning over 90,000 cities, 1 million attractions, 1 million accommodations, and over 1 million itineraries. The product surface includes city travel guides, a curated and crowdsourced itinerary library, things-to-do discovery, tours and activities booking, hotel meta-search, and an iOS/Android mobile companion app for in-trip use.
The platform is free for end users and monetizes exclusively through affiliate and commission-based revenue. TripHobo refers hotel bookings to Booking.com and HotelsCombined for commission, and books tours and activities through integrated partners. Restaurant data is enriched through a partnership with Zomato, and the company is a member of the Amadeus Next travel industry consortium, which signals intent to integrate with broader global distribution systems. Distribution is primarily organic and SEO-driven, targeting long-tail, destination-specific travel intent that is underserved by large OTAs.
The company was funded by Kalaari Capital (Series A, 2014) and Mayfield Fund alongside Kalaari (Series B, 2015), reaching cumulative disclosed venture funding of approximately $4 million. The company reported profitability in 2016, and operates with an employee base in the 101–250 range, indicating a lean, content-and-engineering-heavy operating model typical of affiliate-driven travel media businesses.
TripHobo firmographics
Firmographics- Name
- TripHobo
- Legal name
- JoGuru Inc.
- Website
- https://triphobo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TripHobo is a free consumer travel planning platform that lets independent leisure travelers build multi-city itineraries using a drag-and-drop planner, crowdsourced city guides, and a companion mobile app, monetizing via affiliate commissions from hotel and tour booking partners.
- Ownership category
- akta.pro rank
TripHobo industry classification
Industry- Product category
- Online Travel Planning
- NAICS
- Travel Arrangement and Reservation Services (5615), Travel Agencies (56151), Tour Operators (56152)
- SIC
- Transportation Services (4700), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where TripHobo is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TripHobo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing - Hotels: TripHobo generates revenue through affiliate commissions when users book hotels through the platform. The company partners with Booking.com and HotelsCombined to facilitate hotel bookings, earning referral commissions on each transaction.
- Tours & Activities Booking: Commission-based revenue from tours and activities booked through the platform. TripHobo channels bookings through partner operators who provide guided tours, adventure activities, and specialty experiences.
- Affiliate Marketing Commissions: The company explicitly states it generates revenue through affiliate marketing. TripHobo.com and its affiliate partners use tracking cookies of various durations for attributing marketing commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trip planning platform |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
TripHobo product offering
Product offeringCore offering
TripHobo is a free online travel planning platform that lets individual travelers build day-wise itineraries via a drag-and-drop interface, browse 1M+ attractions and 1M+ accommodations across 90,000+ cities, and book hotels and tours/activities through affiliate integrations with Booking.com, HotelsCombined, and partner tour operators. It monetizes through affiliate commissions on those third-party bookings rather than charging users for planning features, and it hosts what it describes as the world's largest repository of user-generated itineraries.
Product overview
TripHobo is a travel planning platform operated by JoGuru Inc. that provides a unified trip planning ecosystem combining destination exploration, itinerary creation, and booking services. The core platform consists of the Trip Planner tool for creating custom itineraries, City Travel Guides for destination information, and a repository of user-generated Trip Plans/Itineraries. Integrated booking services include Tours & Activities (guided tours, adventure activities), Hotels/Accommodation (via Booking.com and HotelsCombined meta-search), and Things to Do (attractions from 1M+ destinations). Supporting content includes a Blog with travel tips and destination guides. A mobile companion app for iOS and Android extends planning capabilities to mobile users. The platform serves as a one-stop destination for travel needs across 90,000+ cities globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Trip Planner Free online trip planning tool that enables individual travelers to plan trips from 90,000+ cities worldwide using a drag-and-drop itinerary builder, route optimization, group planning, and multi-currency budget calculation.
- City Travel Guides
Quantifiable outcome
- Plan trips in under 10 minutes
- +2 more outcomes
Companies that use TripHobo
Customer profileSegments1 record
Ideal customer profiles1 record
TripHobo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
TripHobo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amadeus NextcoreTripHobo joined the Amadeus Next Asia Pacific startup community to scale technology and reach. This strategic partnership provides access to Amadeus's travel industry technology, data, and expertise to develop new features for travelers.
- ZomatocoreTripHobo partnered with Zomato to integrate restaurant listings into its city travel guides. This partnership allows TripHobo to display restaurant information from Zomato, enhancing the completeness of its travel guides with dining recommendations for each destination.
- Booking.comcoreTripHobo integrated Booking.com's hotel inventory into its trip planning platform, enabling users to search and book accommodations directly through TripHobo. This partnership provides booking functionality as part of the complete trip planning experience.
- HotelsCombinedcoreTripHobo integrated HotelsCombined's hotel meta search capabilities to facilitate hotel booking within the trip planning process. This enables price comparison across multiple hotel providers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TripHobo competitors and assessment
Company assessmentOthers
Broad incumbents
- TripAdvisor: Global travel review and planning platform that has expanded into trip builder tools and AI itineraries. Overlaps with TripHobo's destination content and attraction discovery, but operates at vastly greater scale with review-based UGC.
- Viator: Tripadvisor-owned tours and activities marketplace. Comparable to TripHobo's attractions/tours module and competes for the same skip-the-line, guided tour, and experience booking demand.
Direct peers
- Sygic Travel: Map-based trip planner with itinerary creation, attraction discovery, and offline functionality. Closely comparable to TripHobo's drag-and-drop, route-optimization planning experience.
- Wanderlog: AI-assisted trip planning platform with collaborative itineraries, map-based planning, and booking integrations. Closest direct competitor to TripHobo's drag-and-drop itinerary builder with stronger mobile-first execution and AI features.
- TripIt: Concur-owned itinerary management app that organizes travel bookings into master trip plans. Directly comparable to TripHobo's itinerary aggregation and day-wise structuring, with stronger enterprise travel roots.
Emerging players
- Hopper: AI-driven travel booking app that has expanded into hotels, flights, and trip planning. Comparable on the consumer-facing end-to-end trip planning vision, though weighted toward transactional booking rather than UGC itineraries.
- Klook: Asia-focused tours, activities, and attractions booking platform. Comparable on the experience-led booking layer, with deeper APAC inventory relevant to TripHobo's Pune-rooted operations.
- Roadtrippers: Trip planning platform focused on road trips and route-based discovery. Comparable on the multi-stop itinerary and route optimization features TripHobo offers, with a narrower niche.
- GetYourGuide: Marketplace for tours, attractions, and activities with a planning-style discovery experience. Comparable on the tours and activities booking layer that contributes a portion of TripHobo's affiliate revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
TripHobo social profiles
Digital presenceTripHobo financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripHobo leadership team
Management profileNumber of profiles
Profiles3 records
TripHobo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripHobo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripHobo
What does TripHobo do?
TripHobo is a free online travel planning platform that lets individual travelers build day-wise itineraries via a drag-and-drop interface, browse 1M+ attractions and 1M+ accommodations across 90,000+ cities, and book hotels and tours/activities through affiliate integrations with Booking.com, HotelsCombined, and partner tour operators. It monetizes through affiliate commissions on those third-party bookings rather than charging users for planning features, and it hosts what it describes as the world's largest repository of user-generated itineraries.
Is TripHobo a public or private company?
TripHobo is a private company. It is classified as venture growth investor backed and is currently operating.
When was TripHobo founded?
TripHobo was founded in 2012. It employs 101 to 250 people.
Where is TripHobo based?
TripHobo is headquartered in Palo Alto, United States, in the North America region.
How does TripHobo make money?
Three revenue lines are on record. Affiliate Marketing - Hotels are the primary driver. The others are tours & Activities Booking and affiliate Marketing Commissions.
Who are TripHobo's main competitors?
Booking.com is listed as an others. Broad incumbents are TripAdvisor and Viator. Direct peers are Sygic Travel, Wanderlog and TripIt. Emerging players are Hopper, Klook, Roadtrippers and GetYourGuide.
Does TripHobo have an API?
No public API is recorded for TripHobo.
What industry is TripHobo in?
TripHobo's product category is Online Travel Planning. Its primary akta.pro industry code is THALAMAE, Itinerary Management & Trip Collaboration Apps, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 5615 and its SIC code is 4700.