Blueroof 360
Blueroof360 is a private SaaS company providing an all-in-one real estate platform with IDX websites, CRM, market reports, and transaction management tools to real estate brokerages, franchises, and individual agents in the United States.
- Company typePrivate
- Founded2008
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blueroof 360 does
Blueroof360 is a private SaaS company headquartered in Draper, Utah, that provides an all-in-one real estate platform for brokers and agents. Founded in 2008, the company delivers custom IDX-enabled websites with MLS data integration, a client management system (CRM) with Google Workspace synchronization, transaction management tools, and hyper-local market reports branded as AreaPulse. The platform is built on a Brivity-powered infrastructure, evidenced by URL paths, branding, and the Brivity Home App mobile application. Core technical components include a drag-and-drop responsive web builder, automated SEO page generation across city/zip/school district/neighborhood dimensions, and multi-MLS feed integration capabilities.
The company generates revenue through a one-time non-refundable setup fee plus recurring monthly subscriptions, with CRM priced per user seat. Pricing is quote-based rather than publicly listed, and contracts auto-renew with 30-day cancellation notice. Blueroof360's go-to-market combines direct consultative sales (via "Request a Quote" and "Let's Talk" CTAs), self-service lead capture through the consumer portal, and channel partnerships with major real estate franchises including Keller Williams, CENTURY 21, Berkshire Hathaway HomeServices, and Sotheby's International Realty. Notable enterprise customers include Leading Edge Real Estate (200+ agents), Simply Las Vegas (320+ agents), and Watters International Realty. The company has 11-50 employees and has not disclosed funding beyond a $550,000 round in 2012, with an accelerator participation in BoomStartup. The business operates exclusively in the United States, with the most prominent operational presence in Utah.
Blueroof 360 firmographics
Firmographics- Name
- Blueroof 360
- Legal name
- Blueroof360, Inc.
- Website
- https://blueroof360.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueroof360 is a private SaaS company providing an all-in-one real estate platform with IDX websites, CRM, market reports, and transaction management tools to real estate brokerages, franchises, and individual agents in the United States.
- Ownership category
- akta.pro rank
Blueroof 360 industry classification
Industry- Product category
- Real Estate Technology
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Blueroof 360 is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Blueroof 360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- IDX Website Subscriptions: Monthly subscription for IDX-enabled real estate websites with MLS data integration. Customers receive a customized website instance with branding, hosting, and ongoing support. Auto-renews monthly with 30-day cancellation notice.
- CRM Subscriptions: Client management system subscription with user seat limits per account. Includes contact management, task management, transaction tracking, and email/calendar integration.
- Website Setup Fee: One-time non-refundable setup fee for initial website configuration, MLS data feed integration, branding, and launch. Cost stipulated in Receipt of Purchase.
- Market Report Products: AreaPulse market reports and market data products delivered to agents and their clients on a subscription basis.
- Transaction Management: Transaction tracking and management tools integrated within the CRM for managing deals from contract to close.
- Multiple MLS Feed Integration: Configuration of multiple MLS feeds into a single platform, potentially subject to additional charges beyond base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Set-up Fee |
| Subscription | Monthly | Monthly Subscription |
| Per seat | Monthly | CRM User Seats |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Blueroof 360 product offering
Product offeringCore offering
Blueroof 360 provides an all-in-one SaaS platform for real estate brokerages and agents that combines custom IDX-enabled websites with MLS data feeds, a real estate CRM with lead routing, and hyper-local market analytics through its AreaPulse engine that automatically generates market reports and SEO-optimized pages for neighborhoods served by the brokerage.
Product overview
Blueroof360 is an all-in-one real estate platform for brokers and agents consisting of a unified product ecosystem. The core offerings include: (1) IDX Website - a custom real estate website with MLS data integration, drag-and-drop builder, and property search; (2) Client Management (CRM) - lead generation, contact tracking, transaction management, task management, and Gmail synchronization; (3) AreaPulse - market pulse reporting with hyper-local data and visualizations; (4) Market Reports - customizable neighborhood market analysis with home value estimates; and (5) Home Valuation Tools - automated valuation estimates and equity calculators. These products share a common data architecture where the IDX website captures leads, the CRM nurtures them through transactions, and AreaPulse/Market Reports provide ongoing market intelligence to clients and agents.
Differentiator
Problem solved
Functional benefit
Brands
- IDX Website: Custom IDX real estate websites with MLS data integration for property searches
- Client Management (CRM)
- AreaPulse
- MyPortal
- Brivity Home App
Products and services
- IDX Website Custom IDX-enabled websites for real estate brokerages and agents that pull live MLS listing data, present property search functionality, and serve as the digital storefront for the brokerage brand.
- Client Management (CRM) Real estate CRM with lead routing, pipeline tracking, per-seat access, and integrations with Gmail, Calendar, Contacts, and the mobile companion app for real estate brokerages and agents.
- AreaPulse Hyper-local market analytics engine that produces neighborhood-level market intelligence, including automated market reports and SEO-optimized neighborhood pages, for brokerages and agents to use in listing presentations and farming.
- Market Reports Automated, hyper-local market reports generated from MLS data for specific neighborhoods and ZIP codes, used by real estate agents and brokerages to demonstrate market expertise and support client conversations.
- Home Valuation Tools Automated home valuation tools that estimate property values using MLS data, deployed on brokerage websites to capture seller leads and support listing presentations for real estate agents and brokerages.
Quantifiable outcome
- Over 300,000 homeowners have used the platform to find home values
- +2 more outcomes
Companies that use Blueroof 360
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Blueroof 360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Blueroof 360 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Keller WilliamscoreBlueroof360 has collaborated with Keller Williams, one of the largest real estate franchises globally. This indicates the platform is available to Keller Williams agents and teams as a recommended or approved web solution.
- CENTURY 21coreBlueroof360 has worked with CENTURY 21 brokerages including CENTURY 21 Everest and CENTURY 21 Circle, providing branded IDX websites for these franchise offices.
- Berkshire Hathaway HomeServicescoreBlueroof360 has collaborated with Berkshire Hathaway HomeServices, providing web design and platform services for agents under this prestigious brand.
- Sotheby's International RealtyminorBlueroof360 built the website for Telluride Sotheby's International Realty, a luxury affiliate of the Sotheby's International Realty network.
- Google (Gmail, Calendar, Contacts)coreDeep integration with Google Workspace allowing Blueroof360 CRM users to sync contacts, pull in Google calendar events, and send emails directly from the platform. Per privacy policy, this is a 'Limited Use' integration adhering to Google API Services User Data Policy.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Blueroof 360 competitors and assessment
Company assessmentDirect peers
- Real Geeks: Real Geeks provides IDX-enabled real estate websites with integrated CRM and lead generation tools for agents and brokerages. Closely comparable product offering, customer segment (individual agents and small brokerages), and business model to Blueroof360.
- Placester: Placester offers IDX real estate websites, CRM, and marketing tools primarily for individual agents and small brokerages. Comparable offering to Blueroof360's core IDX website product.
- Chime Technologies: Chime provides CRM, IDX websites, marketing automation, and AI-driven lead nurturing for real estate teams and brokerages. Direct competitor with comparable product breadth and target market.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform offers an all-in-one CRM, IDX websites, marketing automation, and back-office tools for real estate brokerages and franchises. Direct competitor with similar end-to-end platform positioning and franchise relationships.
- BoomTown: BoomTown offers an end-to-end real estate platform with IDX websites, CRM, lead generation, and pipeline management. Targets the same brokerage and team segment as Blueroof360, though typically larger and more enterprise-focused.
- CINC (Commissions Inc): CINC provides IDX websites, CRM, and lead generation specifically for real estate teams and brokerages. Similar product offering and customer segment, with strong emphasis on lead conversion.
- iHomefinder: iHomefinder provides IDX property search technology, CRM, and lead capture tools for real estate websites. Overlaps with Blueroof360's property search and lead generation capabilities, often serving as a technology partner rather than full platform.
- Sierra Interactive: Sierra Interactive provides IDX real estate websites, CRM, lead generation, and marketing tools for agents and teams. Closely matches Blueroof360's product mix and target customer base of real estate professionals.
Emerging players
- Ylopo: Ylopo provides AI-driven lead generation, IDX websites, and CRM tools for real estate teams. Comparable target segment with an emerging emphasis on AI and machine learning that may pressure Blueroof360's traditional product approach.
Broad incumbents
- Zillow Premier Agent: Zillow Premier Agent is the dominant portal-based lead generation service for real estate agents, offering CRM and advertising tools. Competes with Blueroof360 for agent marketing budgets, though primarily as a lead source rather than full website platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Blueroof 360 social profiles
Digital presenceBlueroof 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueroof 360 leadership team
Management profileNumber of profiles
Profiles3 records
Blueroof 360 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueroof 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueroof 360
What does Blueroof 360 do?
Blueroof 360 provides an all-in-one SaaS platform for real estate brokerages and agents that combines custom IDX-enabled websites with MLS data feeds, a real estate CRM with lead routing, and hyper-local market analytics through its AreaPulse engine that automatically generates market reports and SEO-optimized pages for neighborhoods served by the brokerage.
Is Blueroof 360 a public or private company?
Blueroof 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueroof 360 founded?
Blueroof 360 was founded in 2008. It employs 11 to 50 people.
Where is Blueroof 360 based?
Blueroof 360 is headquartered in Draper, United States, in the North America region.
How does Blueroof 360 make money?
Six revenue lines are on record. IDX Website Subscriptions are the primary driver. The others are CRM Subscriptions, website Setup Fee, market Report Products, transaction Management and multiple MLS Feed Integration.
Who are Blueroof 360's main competitors?
Direct peers on record are Real Geeks, Placester, Chime Technologies, Inside Real Estate (kvCORE), BoomTown, CINC (Commissions Inc), iHomefinder and Sierra Interactive. Ylopo is listed as an emerging player. Zillow Premier Agent is listed as a broad incumbent.
Does Blueroof 360 have an API?
No public API is recorded for Blueroof 360.
What industry is Blueroof 360 in?
Blueroof 360's product category is Real Estate Technology. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.