Utility Profit

What Utility Profit does

Utility Profit is an Austin, Texas-based private software company that provides a free utility setup automation platform for residential property managers. The platform captures tenant move-in events from integrated property management (PM) software and orchestrates the utility and internet service selection process — sending branded reminders, confirming service activation, and routing setup completion back into the PM system. The service is free to both property managers and tenants, with the company monetizing through referral fees from utility and internet service providers for each qualifying move-in.

The product is delivered as a lightweight integration layer on top of major PM platforms including AppFolio, Yardi, Buildium, RentVine, RentManager, Propertyware, and Entrata, with at least one partner (RentVine) connected via API rather than scheduled reporting. The company has launched a consumer-facing companion product called Utility Wallet and integrates with Routable for payment orchestration. Reported scale metrics include 1,000+ property manager customers, 150,000+ cumulative utilities set up, 58,000+ five-star tenant reviews, and coverage across all 50 US states.

The business model is a referral/affiliate revenue model: Utility Profit captures a share of the referral fee paid by utility and internet providers, then shares a portion with the property manager (advertised as approximately $50 average payout per qualifying move-in, with a stated $6,000/year profit potential on a 750-door portfolio). Go-to-market is hybrid — product-led growth targeting sub-75-door portfolios paired with an enterprise sales motion aimed at 5,000+ door operators.

Name

Utility Profit

Legal name

Utility Profit

Website

https://utilityprofit.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Utility Profit is an Austin, Texas-based software company offering a free utility setup automation platform for residential property managers. The platform integrates with major PM systems to capture tenant move-ins, automate utility activation, and generate referral revenue from service providers.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Administrative and Support Services (561)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)

akta.pro secondary industries

Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK), Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

Keywords

• Utility setup automation
• Property management software
• Tenant move-in services
• Utility provider lookup
• Referral revenue platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Referral Fees from Utility Providers: When tenants set up internet or utility services through Utility Profit, certain service providers pay a referral commission. Utility Profit shares this revenue with property managers as passive income. The payout averages $50 per qualifying move-in where renters activate paid services. No markups or fees for tenants or property managers.
2. Internet Provider Referral Revenue: Major telecommunications and internet providers have marketing budgets that pay out when tenants set up new internet services through the platform. This is the primary revenue driver for property manager payouts, processed quarterly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Utility Profit provides a free, software-based utility setup automation platform for residential property managers. The platform integrates with property management software to automatically capture new move-ins, sends branded text and email reminders to tenants to set up electricity, gas, water, and internet services, tracks utility activation status in real time, and shares referral revenue from utility and internet providers with property managers. A secondary free utility provider lookup tool, Utility Wallet, is also offered for address-based discovery of local utility providers.

Product overview

Utility Profit offers a unified platform consisting of two products: the core Utility Profit Platform for property managers (which automates utility setup capture from PM software and pays property managers when tenants activate utilities) and Utility Wallet (a free standalone utility lookup tool for consumers). The core platform integrates with major property management software (Appfolio, Yardi, Buildium, RentVine, RentManager, Propertyware, Entrata) to automatically capture move-ins, sends branded tenant reminders, and tracks utility setup status in real-time while generating referral revenue from utility and internet providers. Utility Wallet operates as a separate consumer-facing product for utility provider discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Utility Profit Platform A free utility setup automation platform for residential property managers that integrates with major property management software (Appfolio, Yardi, Buildium, RentVine, RentManager, Propertyware, Entrata) to automatically capture move-ins, send branded text and email reminders to tenants to set up utilities (electricity, gas, water, internet), confirm utility activation in real time, and share referral revenue from utility and internet providers with property managers. Used by 1,000+ property managers across the United States.
• Utility Wallet A free standalone utility provider lookup tool that lets users enter an address and instantly discover every electricity, gas, water, and internet provider serving that location, then set them all up in one place. Functions as a consumer-facing complement to the Utility Profit Platform.

Quantifiable outcome

• 58,000+ five-star tenant reviews demonstrate high satisfaction
• +4 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• AppFoliocoreTechnology or IntegrationUtility Profit integrates with AppFolio through scheduled reports that automatically pull in addresses from the PM software. The sync keeps utility and internet provider mapping up to date. Property managers can activate the sync themselves during onboarding or have the Utility Profit team assist.
• YardicoreTechnology or IntegrationIntegration with Yardi property management software using scheduled reports. Automatically pulls in properties being actively marketed online and keeps utility mapping current.
• BuildiumcoreTechnology or IntegrationIntegration with Buildium all-in-one property management software through scheduled report creation and sync.
• RentVinecoreTechnology or IntegrationDirect API integration with RentVine. Once connected, Utility Profit automatically imports upcoming move-ins and syncs three times daily. Setup takes approximately 2 minutes. Only qualifying leases are imported.
• RentManagercoreTechnology or IntegrationIntegration through Rent Manager's Available Integrations marketplace. Property managers search for Utility Profit and request activation. Once connected, automatically imports move-ins multiple times daily.
• PropertywarecoreTechnology or IntegrationIntegration with Propertyware residential rental property management software for single-family properties. Uses scheduled reports to automatically pull addresses and keep utility mapping current.
• EntratacoreTechnology or IntegrationIntegration with Entrata property management software platform, syncing move-ins and utility setup data.
• Internet and Utility Service ProviderscoreStrategic or Co-development PartnerInternet and utility companies pay referral fees when tenants set up services through Utility Profit. These partnerships fund the free service for property managers and tenants.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AppFolio: Major property management software platform that is also an integration partner of Utility Profit. AppFolio's scale and native capabilities position it as a potential disintermediator if it builds competing utility-setup features.
• Yardi: Large enterprise property management software vendor and integration partner. Yardi's broad portfolio and incumbent position make it the most consequential channel partner and competitive threat to Utility Profit.
• RealPage: Diversified property management software platform serving multifamily and single-family operators. RealPage competes indirectly by offering utility billing and ancillary services natively across its broader portfolio.
• Buildium: Property management software platform owned by RealPage and an integration partner of Utility Profit. Targets SMB and mid-market property managers, overlapping significantly with Utility Profit's customer base.
• Propertyware: Single-family residential property management software platform and integration partner. Propertyware's SFR-specific focus makes it the closest PM software analog to Utility Profi's target customer base.
• RentVine: Property management software platform with API-based integration to Utility Profit. RentVine serves mid-market PMs and represents both a distribution partner and a potential native competitor.
• Entrata: Property management software platform serving multifamily and student housing operators. Entrata is listed as a Utility Profit integration partner and operates broadly across the rental management space.
• RentManager: Property management software platform with an integration marketplace listing for Utility Profit. RentManager's marketplace model gives Utility Profit distribution while also exposing it to native competition.

Emerging players

• Lessen: Single-family rental property management services platform offering broker, renovation, and operations services. Lessen's vertically integrated approach to SFR represents a competing path to utility and resident services.
• Belong: Single-family rental technology and operations platform serving institutional SFR owners. Belong's end-to-end approach to SFR property management overlaps with Utility Profit's target segment and value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/utility-profit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utility Profit